Chapter 172 Nothing wrong

  Lan Shu's few words just now made Lu Wei feel that he is indeed not as business-minded as Lan Shu.

  So he still doesn't participate in the matter of naming.

  As long as the Walkman they make sells well in the future.

  Before Lan Shu came here today, she never thought that she would take the initiative to stop work.

  She still has to advertise for the toilet paper factory, and she also has to meet Xiaobai.

  If it wasn't for the terrible appearance of the Walkman and the lack of packaging, Lu Wei and Qian Qing are not good at these things, otherwise she wouldn't find something for herself to do.

   But even if she wants to help, she doesn't do everything by herself.

  Lan Shu went upstairs and walked around, bought a box of crayons and a stack of line drawing paper in the grocery store on the fifth floor of the shopping mall, and planned to use crayons to draw the appearance design of the Walkman on the back of the paper.

  Because the crayons only have twelve colors, they are all brighter pure colors without neutralization.

  So Lanshu chose blue and red, and used the method of color splicing, using red and white, blue and white splicing colors as the appearance color of the Walkman.

  When handing over the drawn drawings to Lu Wei and Qian Qing, Lan Shu specifically suggested that the blank parts except for the red and blue blocks should not be pure white when customizing the shell, but silver.

  If the plastic factory can't make silver, then use light gray instead.

  Although white looks good with red and blue, in the minds of most people in this era, white is an unlucky color.

   In case white appears on the Walkman, it will "step on" the "poisonous point" that the general public cannot accept, so Lan Shu decided to be more conservative and replace it with a little light gray.

  When Lu Wei and Qian Qing saw the picture drawn by Lan Shu, their eyes lit up!

  With such a bright and lively appearance of the walkman, their original black and army green walkman is really ugly in comparison...

   "Let's customize the casing of the Walkman in the future according to this design." Lan Shu said.

  After she finished speaking, she did not forget to explain—

   "The card slot on the back of the Walkman should be kept well. When the time comes, it will be equipped with a buckle, which can be stuck on the belt around the waist, so that it can be called a Walkman."

   Although the Walkman produced by Lu Wei and Qian Qing is small in size, it does not have the function of being carried on a cassette belt.

   At best, it is small, and it is easy to take it out when you hold it in your hand.

   But the real Walkman, if you don’t free your hands, how can it be called ‘Walkman’?

   And Lanshu's focus design perfectly solves all these problems.

  Hearing Lan Shu's explanation, Qian Qing learned that their Walkman could be hung on their waist to listen, and thought it was so cool!

  He even looked forward to the time when the new Walkman came out after the hundred ugly Walkmans were sold out.

  Thinking of this, Qian Qing offered to ask, "These Walkmans with not-so-good casings we made now, do you want to sell them cheaper?"

  Otherwise, when the new model comes out, people who bought the old model will definitely be unhappy.

   "If it's cheap, don't use it. Sell it at the price you originally set. When the new model comes out, add five yuan to the price."

   Lan Shu said directly.

   Style design also requires money, okay~

   It’s okay to pay a few dollars more for good-looking things~!

  With Lan Shu's walkman appearance design, Lu Wei and Qian Qing have no objection to Lan Shu's words.

  After that, Lan Shu used the remaining draft paper to draw three pictures of the packaging, which were the outer carton packaging, the inner bubble packaging, and a layer of white non-woven bag to wrap the Walkman to avoid bumps and scratches.

  Lan Shu explained to Qian Qing one by one the pictures she had drawn.

  Pictures of the Walkman are also printed on the outer carton, so that buyers can intuitively know what is inside.

   Seeing the disassembled pictures of the packaging drawn by Lan Shu, before Lu Wei had time to say anything, Qian Qing immediately became excited!

   "With such a package, the extra five yuan immediately feels worth it!"

  Lan Shu wanted this effect.

  While making people spend money, they feel that the value for money is excellent. Only in this way, their business will continue to flow and last for a long time.

  After finalizing the appearance and packaging details of the Walkman with Lu Wei and Qian Qing, only the brand name of the Walkman remains.

  Already thought of the name Lan Shu, it's called 'Xiang Le'.

  Simple and easy to remember, once you hear it, it has something to do with the Walkman playing music.

  Hearing Lan Shu's name, Lu Wei and Qian Qing were very satisfied.

   After solving the follow-up problem of the Walkman, Lan Shu didn't stay in the mall, and soon waved goodbye to Lu Wei and Qian Qing.

  She is going to walk around Kyoto to inquire about newspaper and TV advertisements.

  By the way, I also need to find a professional photographer to shoot commercials for toilet rolls.

  As for intimate things like sanitary napkins, they are not suitable for TV.

   At most, it is to add unopened sanitary napkins in the advertisement, and finally put them together with the roll of toilet paper to make a freeze-frame picture.

  As long as the audience is familiar with the brand and outer packaging of sanitary napkins, and knows that this sanitary napkin and Yunrou roll toilet paper are produced by the same factory, Lan Shu's goal will be achieved.

   For the next two days, Lan Shu has been running around for the advertisement.

  It is not difficult to advertise in the newspaper. On the same day, she found the newspaper office, determined the content of the advertisement, and paid the fee.

  It is similar to advertising in newspapers in Linjiang City. At most, newspaper advertisements in Kyoto only give half a page, and the advertising cost is doubled.

  Even though it costs 2,000 yuan to publish a newspaper, Lan Shu did not hesitate to book two issues, once a week, to consolidate the memory of newspaper readers.

   As for TV commercials.

  Lan Shu found the TV station, but was told that although there were channels on the TV, they had never been advertised.

  She was the first person to take the initiative to spend money on advertising.

   As for whether the advertisement can be made, we have to wait for the leaders of the TV station to meet together on Friday, and then we can discuss and decide.

   Today is only Tuesday, so Lan Shu can only wait patiently for the result.

   But before that, don't delay her to find someone who shoots professional videos first.

  The current video is still filmed on a tape machine, the price is not low, and it is calculated by the minute.

   But these are all within Lan Shu's expectation.

   Fortunately, the ad she wants is not complicated. In the early stage of advertising, advertising does not require a rich plot, and it only takes a few seconds to repeat the ad words, which is the most memorable ad.

  After Lan Shu finished these things, when she went home for dinner at night, she heard Lan Weicheng say at the dining table that there was good news at the counter in the mall!

  Their first batch of Walkmans didn’t look good, but because they were small and easy to use, they sold well.

   Eleven units have been sold in the past two days, each priced at 70 yuan.

   This is just the price of the Walkman without the recording function.

   Walkmans with recording functions such as    are produced, and the price is expected to sell for more than 100 yuan!

  Walkmans with both functions must be produced, this is what Lan Shu requested.

  In her opinion, there are high and low prices to highlight the cost-effectiveness of high-priced Walkmans.

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  (end of this chapter)