Chapter 182 Advertising

  The next morning, Lan Shu didn't go to the mall again, but sat on the back seat of Lan Weicheng's bicycle when she went out in the morning, and walked along the road to the vicinity of the TV station.

  Now the working environment of the entire TV station is only within the scope of two small double-story buildings.

  Lan Shu stood outside the gate of the TV station, patiently waiting for the news.

  She had already inquired in advance, today is the weekly meeting time of the TV station leaders.

  She wants to advertise on TV, whether the proposal can be passed depends on today.

  In Lan Shu's impression, advertisements started to appear in the 1980s, but the appearance of advertisements seems to have started in the middle and late 1980s, and it is only 1981 now.

  So Lan Shu has no idea whether the advertisement proposal will be passed or not.

   Waiting until after ten o'clock, Lan Shu finally saw people going out one after another in an office on the left side of the second floor upstairs in the courtyard.

   Soon, she was behind the crowd, and saw the internal employee of the TV station who was in charge of communicating with her when she came to the TV station before.

  The other party looked about twenty-seven or eighteen years old. Lan Shu remembered that his name was Cui Nian.

   It was Cui Nian who told her that he would mention the advertisement to the leader at the regular meeting on Friday.

   Seeing Lan Shu coming, Cui Nian immediately went downstairs to the gate of the unit.

  He beckoned to Lan Shu, the smile on his face made Lan Shu put down her previous worries in an instant!

   "It seems that the business of advertising on TV is over?" Lan Shu walked up to Cui Nian and asked.

  Cui Nian nodded, "It's done, but the specific situation, our leader wants to see you, so we can talk about it face to face."

   Lan Shu has no objection to this, "Then I will trouble you to lead the way."

   Cui Nian nodded, talked to the guard at the gate, and then led Lan Shu into the TV station.

  …

   A few minutes later, in the reception room on the first floor of the two-storey building facing the gate of the TV station, Lan Shu saw the TV station leader who was going to meet her today.

  Contrary to what she expected, this leader is a female leader in her thirties, with short hair, regular facial features, a sharp jaw line, and looks a bit serious.

   Aside, Cui Nian immediately introduced, "Comrade Lan Shu, this is the deputy director of our TV station—Deputy Director Zhu."

   After finishing speaking, he turned to introduce to the female leader, "Deputy Director, this is the person in charge of the toilet paper manufacturer I mentioned to you who wants to advertise on our TV station, Comrade Lan Shu."

  Seeing that the person in charge of the manufacturer is such a young girl, Zhu Hong was a little surprised.

   "Are you the director of the factory that produces Yunrou sanitary napkins and Yunrou roll toilet paper?" Zhu Hong asked.

   Lan Shu nodded, with a standard smile on her face, "Yes."

  While answering, she confirmed in her heart that it seems that the female leader of the TV station is quite familiar with the products in her factory.

  Although Yunrou sanitary napkins and Yunrou toilet rolls have generally become products purchased by the public in Kyoto, most people who use these products only know this product and the packaging of the familiar product.

  Consumers who really remember the names of these products are not high in the proportion of people who use the products.

  On the opposite side, Zhu Hong's originally serious expression softened for a moment when he heard that the little girl was the director of Yunrou Toilet Paper Factory.

  The way she looked at Lan Shu changed from doubting to admiring.

   "Since you are the director of the factory and have the decision-making power in the factory, then I will say something directly." Zhu Hong said.

  Lan Shu nodded, with an attitude of listening attentively.

Seeing this, Zhu Hong continued, "The roll toilet paper in your factory is really good to use. It is much more convenient than the previous toilet paper. If you want to make publicity, you can advertise on TV, but sanitary napkins are special. That thing can't be done. advertise."

  Lan Shu nodded upon hearing this.

  She had thought about these situations a long time ago and was mentally prepared.

   But obviously, the deputy director of the TV station in front of him is still worried about him, so he specially asked himself to come and warn him face to face.

   Regarding this, Lan Shu immediately expressed her position—

   "Don't worry, our advertisement this time is only promoting roll toilet paper, and we will never mention sanitary napkins."

   "At most, at the end of the advertisement, when the roll toilet paper is promoted, the outer packaging of the sanitary napkin appears next to the roll toilet paper."

   "It's just the outer packaging?" Zhu Hong frowned slightly, worried that the little girl would be obedient and contradictory, and what she said now would not match what she would do later.

  So she has to confirm what is in the advertisement in advance before deciding whether to let the little girl advertise on TV.

  When Lan Shu was asked, she nodded seriously.

   "It's just the outer packaging." She said with certainty.

   As she spoke, she added, "There will be no mention of sanitary napkins in the advertisement."

  Seeing what Lan Shu said, Deputy Director Zhu Hong said, "Yes."

  Then determine the next link with Lan Shu.

  After more than half an hour, finally, after a discussion between the two of them, the ad for the toilet paper was set within ten seconds of the ad, and the fee per second was ten yuan.

   That is to say, a ten-second advertisement costs one hundred yuan every day!

   This advertising fee is frighteningly high in the eyes of outsiders!

  But it was within Lan Shu's acceptance range.

  She plans to broadcast the advertisement every half hour at noon and evening.

   At the end of the day, play it about eight times.

  And their advertisements don’t need ten seconds, five or six seconds is enough to repeat a few words of the advertisement.

   Calculated in this way, the daily advertising fee can be controlled within 500.

  From the initial brainwashing advertisement broadcast, to gradually reducing the frequency, and finally maintaining two to four advertisements a day, the daily advertising fee is only one to two hundred yuan, which the factory can fully afford.

  So Lan Shu said on the spot that she would try the advertisement for three days first.

  After determining the number of times and time period for advertising, the next step is the issue of advertising shooting.

   Knowing that Yunrou toilet paper factory has not found anyone to shoot commercials, Cui Nian immediately recommended himself, "Our TV station has a video department. If you are looking for someone to shoot commercials, we can take the job."

  If the TV station can take over the commercial shooting, it can be regarded as generating income for the TV station.

   "Okay, then I will trouble you next." Lan Shu naturally agreed with Cui Nian's proposal.

  Anyway, she finds everyone to shoot commercials, and letting people from the TV station do it can be regarded as taking the opportunity of shooting commercials to build a good relationship with the TV station.

  Seeing that the communication between the two parties is so smooth, and the commercials are filmed on the stage, there is no need to worry about violations in the advertisements.

  The little girl cooperated so well, which made Zhu Hong have a good impression of the little girl.

  Zhu Hong nodded in satisfaction. She looked at Cui Nian at the side, and explained, "After that, you will communicate with the toilet paper factory about the advertisement. I will take a look at the advertisement when it comes out."

  With her words, the advertising matter is completely settled!

  (end of this chapter)