Chapter 47 The movie encounters "rejection"?

   After more than a year of filming, post-production and preparation, "Before Death" finally got the movie release license in the middle of 2007.

   The film was originally planned to be released in the summer of 2007 by the "Eighteen Light Years" company, but many links in the middle took longer than the team expected, resulting in missing the summer of this year.

   Therefore, this film can only be released in time for the Spring Festival in 2008.

  Everyone knows that every year during the Spring Festival, a hundred flowers bloom, which can be called the Shura field of the film industry, and it really makes the "Billion Light Years" company head.

   It is obvious that "Before Death" is a "three no" low-budget movie with no stars, no big investment, and no topic.

   After finally getting the release license, the film team members were making announcements and running the theater line, but there was still a problem when preparing for the release.

   First of all, no one paid attention to the announcement.

   Secondly, the film suffered the tragic fate of "rejecting the film" in many studios across the country.

  …

this day.

  In the conference room of the "Eighteen Light Years" company, there was smoke.

   Director, Chairman and Producer Ning Yi, screenwriter Mao Someone, male lead Yan Jiudao and several other staff members frowning around the conference table.

  Since the film was cold in the theaters, such depressing scenes of the "Yiguangnian" company have appeared for several days.

  Staff 1 exclaimed: "unfair".

  Staff 2 sighed: "The theater scheduling manager usually only asks three questions, 'Who is the director? How much is the investment? Who is the protagonist?' They don't pay attention to the feelings and quality of the film at all."

Ning Yi took the last puff of cigarettes in his hand, shoved the cigarette butts into the ashtray already filled with cigarette butts, was silent for a while, and then said, "It's all money, fans will definitely choose movies from big directors, big productions, and famous actors. , not a movie like ours that is not well known."

   When Youguang walked in with the sister at the front desk with her schoolbag on her back, she saw such a slightly depressing scene.

   "Everyone has worked hard, come out for afternoon tea, I ordered a lot of food."

  There are children who don't know that Dad's team is frowning over the release of the film, but they just think that they haven't seen him for some days, so come and see him.

   I didn't think so, as if I bumped into my father who was not in a good state.

   "Let's go out to eat first." When my daughter came, she couldn't stay in the conference room any longer. The smell of smoke was too strong.

  Ning Yi got up and called everyone out.

  Youguang invited the front desk lady and the administrative lady to greet the staff and enjoy the afternoon tea she brought, and then went to the chairman's office with her father.

  Ning Yi only slept for four hours last night and did not rest at noon today. He was sleepy and tired. He took a cup of Americano and poured it into his stomach.

   After eating a cup of ice American-style belly, he finally felt better, sat down on the sofa, and continued to eat the fruits and snacks brought by his daughter.

   "Why are you here today?" he asked.

   "Come and see you, have you encountered any problems?" 9-year-old Ning Youguang's voice gradually took off the softness of his childhood and became softer.

   But she speaks slowly and steadily, making people sound soft and steady.

  She sat down beside her father, she was a lot taller than last year.

   looks like a big girl.

  Ning Yi reached out and touched his baby's head.

   "I encountered a little problem, but we are already trying to solve it." For his daughter, he has always been frank.

   "What's the problem, may I know?"

  Ning Yi finished eating a piece of blueberry cake in his mouth. After feeling a little more comfortable, he organized a little bit of language and told his daughter in detail about the current predicament that the company was facing.

   After he finished speaking, he continued: "Actually, I can understand the operating pressure of the theater, assessment indicators and other issues, so I am going to try to hold a movie viewing event to find a way out for our film."

   Bright nodded: "It's a new marketing plan, you can try it."

   "Yes, I think so too, but I haven't communicated with the team yet, and I don't know what they think." Having said this, Ning Yi was also a little discouraged.

   He really doesn't understand the movie marketing.

   Now he has a new idea, but he doesn't know if it can be done, or how likely it is.

   He has hit a lot of walls recently, and he really feels the pressure.

  Yuguang saw his father look a little sluggish next to him, and he could more or less guess some of his psychological dynamics.

   Then he thought about it and said, "Dad, have you ever thought about creating a new distribution method for our movies?"

   "For example?" Ning Yi became interested, but had no idea at all.

   "For example, we can rely on the mutual union of various distribution entities, the mutual integration of various distribution contents, and the mutual cooperation of various distribution channels to distribute."

   "Do you mean to be dominated by joint distribution?" Ning Yi understood a little.

   Seeing that Dad was interested, Youguang simply told him some of the promotion and marketing methods of the movie that she knew in later generations:

   "Yes. Secondly, in order to meet the increasing demand for production and distribution funds and ensure the market space for distribution, we can use emerging channels and overseas markets."

   "We can take the film to the Venice Film Festival in August, and then spend some money to get a press release from the domestic media to expand its popularity, and then return to China to participate in the 'BJ Screening'."

"In addition, we can also seek more horizontal cooperation, strengthen our company's marketing and promotion, and expand market share. For example, launching online ticket purchases, advertising sponsorships for movies, establishing a marketing network for major customers, etc., to create a win-win situation between society and the industry. In the cooperation space, you can also find someone to discuss cooperation with China Mobile and Telecom, launch the interaction between China Mobile and Telecom, and plan some "mobile phone points for ticket" activities, and then you can cooperate with our family or some enterprise products, let us The movie tickets have become the best gift for companies to give back to their customers..."

   What Youguang and Ning Yi said completely opened up Ning Yi's thoughts on how to market movies.

   The latter's eyes became brighter and brighter because of what she said, and finally the whole person was even more excited to walk back and forth in the office, thinking about the feasibility of this series of plans.

"Moreover, the prospect of the movie market is very good. If Dad has suitable investors and business partners, he can build a theater with them. We can increase the number of movies in our own theaters. Film-wise, it's a win-win situation." 1314

   Dad, we are not afraid, we have plug-ins

  

  

   (end of this chapter)