The crisis that Starbucks suffered this time is very serious. Back in 2006, Starbucks, which was undergoing rapid development, announced a large-scale expansion plan.

In the next three to five years, Starbucks intends to open approximately 15,000 stores in the US and overseas markets. The ultimate goal of Starbucks is to open 25,000 chain stores around the world, just like McDonald's, which has nearly 30,000 branches worldwide, so that Starbucks stores are everywhere.

This crazy expansion strategy is well implemented. Over the past 10 years, Starbucks stores have expanded from 1,000 to 13,000. A prominent example is Starbucks, which has more than 1,400 stores in California, but is still increasing at a rate of five new stores every day.

The expansion finally made Starbucks feel the pain. In 2007, Starbucks' performance in the United States fell sharply by 50%. In January of this year, as the founder of Starbucks, Schultz had to re-enter the fire and serve as the company's chairman and CEO to deal with the operating pressure caused by the crazy expansion and announced the closure of 100 stores on the spot.

And had to announce to the outside that it will continue to close 600 branches in the United States and plan to lay off 12,000 employees in the next 9 months ...

Starting from the financial tsunami last year, Starbucks faced a pinch of internal and external problems, and its stock price also dropped from US $ 40 in 2006 to US $ 19.8.

But Schultz, who returned to Starbucks, is using crazy shock therapy to reform the company. Regardless of the loss of turnover, Starbucks is required to stop business for three hours and retrain employees to make good coffee.

Andy acknowledges that Howard Schultz does have the courage and the ability to save Starbucks. After all, Starbucks has almost occupied the whole world, which means that the opponent's reform tricks are very feasible.

However, for a listed company, these unsuspecting behaviors that bring profits and losses are undoubtedly suicides. The stock price teaches him to be a man every minute. The company's market value will shrink severely, and shareholders who have suffered huge losses of profits will have All kinds of mischief.

There is only one chance. Missing Andy just wants to grab Starbucks in his hands. It also needs an astronomical acquisition price to achieve it. Now, hehe, the market value is less than 7 billion US dollars, as long as it controls 10% Andy can become the largest shareholder. With more than 50%, Andy can completely take this global coffee chain into the pocket and survive the economic crisis, which will bring about two billion to Andy every year. US dollar profit ...

In the bedroom, Ivana clings to Andy's arms tightly, stroking Andy's abdominal muscles with a small hand and asking softly, "Are you really planning to launch a malicious acquisition of Starbucks?"

"If you don't take it, you will suffer it!"

"?" Ivana murmured, raising her head and looking at Andy in a wrinkled face with question marks, again Tianchao.

"Meaning is that if you do n’t want what God gave you, you will be harmed in the opposite way ... Sleep, this requires a good plan, this is an offensive and defensive battle that takes time ..." ...

"First of all, we must continue to suppress their stock prices and use media opinion to create people's panic about Starbucks operations and profitability ..."

The next day in Gaia's conference room, a 10-person Starbucks team began to explain their plans to Andy.

"Food safety issues! Whether it is a cow nai containing artificial growth hormone rbgh that has occurred before, or an expired fruit juice problem that has occurred in a rabbit country, you can take advantage of it and even concoct ..."

Andy was a little bit uncomfortable with this proposal. He didn't want to smash the Starbucks signboard. If he did, he would be really depressed and shook his head slightly.

Seeing that the boss was dissatisfied with the idea, the person who spoke just now crossed out this one, and then said, "Starbucks has laid off too much, and it will definitely cause a lot of violations of the fair employment rules. We just need to find these people. Let them charge Starbucks, introduce the U.S. Labor Relations Commission to sue ...

At the same time, according to data, Starbucks ’9-year turnover in the UK has reached 2 billion pounds, but cumulative corporate income tax has been paid only 5.6 million pounds. Last year, Starbucks had a UK turnover of 298 million pounds, but announced a loss of 32.9 million pounds. Pay any taxes.

According to our analysis and information, Starbucks has adopted a complex series of methods to avoid paying taxes, including collecting patents and royalties, providing high-interest loans to UK branches and using the company's supply chain to transfer profits, like tricks It seemed that the profits they generated in Britain disappeared without a trace, and they avoided taxes wisely.

Although tax avoidance is legal and the British tax authority can't say anything, but in the current global financial tsunami, the unemployment rate has increased sharply, the economy is sluggish, and consumption levels have fallen, once exposed, these will definitely be Arousing the anger of the British people, the stock price will slump again ... "

Andy's mouth twitched, and he looked around for a week with a strange expression. He was vomiting, and this group of guys were really poisonous and assholes. What tricks can he come up with?

"There is also the issue of instant coffee. Boss, we need to use media public opinion to combat Howard Schultz's personal prestige and Starbucks brand value.

Schulz's aggressive move to attack the instant coffee market is inconsistent with the idea of ​​rebranding that he has been preaching since his return.

You should know that in the traditional concept, instant coffee and superior quality are not indifferent. Instant coffee has always been dismissed by coffee lovers, even Starbucks, who regards coffee quality and consumption experience as life.

It is precisely because Starbucks created coffee as a unique cultural and spatial experience that distinguished it from the popular products of food giants. It was widely loved by people and its value has skyrocketed. Now they are willing to fall, and public opinion will make their stock prices suffer. Great influence! "

Andy opened his mouth a little bit with tears and laughs, but in the end he didn't say anything. With a wry smile, his head started to hurt. Nima, are you trying to suppress Starbucks stock price, or do you want to kill Starbucks?

Seems to be aware of his tangles and worries, Alvitre, who has been sitting silently, reached out and waved his hands, interrupting the others to continue elaborating, and said to Andy: "Boss, you don't need to worry about us These crises created for Starbucks, because they will find ways to cope with and carry out public relations and reduce the impact. This is a malicious acquisition. All our goals are to reduce their stock price to the lowest, and then we can use it 50% higher than the market price. To double the price to buy shares.

Boss, Starbucks has 6,000 shareholders. If we go to the door and buy it by ourselves, it is simply a nightmare. What we need is to force them and let them have no choice but to come to the door and sell it to us.

If you want to spend less, then you must create a panic in the market. First, cut the 6,000 shareholders in half and let them sell in the secondary market. After absorbing enough chips, we will directly announce the malicious acquisition of them!

Taking a step back 10,000, even if our acquisition fails, the value of the stock in our hands will skyrocket because of the acquisition. I have not been able to understand that such a scattered share has not been shot. Although the Pennsylvania Anti-Malicious Acquisition Act is malicious The acquisition has undergone a new judicial interpretation and restrictions, but this huge number of shareholders is really too good to break! "

After hearing about Al ’s problems, Andy shook his head slightly and said, “Before Starbucks’ big yue expansion, if you are an investor, watching constant market share, almost a big company, you will choose to sell it. No? No, people are always profitable. The development speed and future prospects make these people very united. Now they can't sit still!

Let's do this, make the plan more detailed and meticulous, and then start to implement it ... Yes, this plan is called the Knight in Black! "

Andy stood up, supported his hands on the conference table, leaned forward, and looked up and down on the faces of the people for a week, then straightly raised his body slowly, and said with a clear voice.