In the context of globalization, global mergers and acquisitions are increasingly associated with rabbit-state companies

In the past two months or so, Microsoft's merger with Yahoo has been raging, and it has also pushed Ali to the forefront. It seems that overnight, Jack Ma, the head of Ali, found that Microsoft had come to the side of his couch.

It is conceivable that Jack Ma can feel the tremendous pressure, and Andy knows better than anyone else. This pressure comes from the control that Jack Ma has always emphasized. What would Jack Ma have once lost control? What will Ali look like?

Change is by no means a good thing for Ali, nor is it a good thing for Andy's asset layout. Fortunately, Andy knows better than anyone. This acquisition will come to an end, but others don't know.

More than two months after the siege of Yahoo, the winning Microsoft finally sounded the horn of the attack.

On April 6, Ballmer told Yahoo's board of directors by public email that if the two parties couldn't reach a deal before April 6, Microsoft would launch a hostile takeover at a lower price.

In the final version of Microsoft, Jack Ma, who weighed the pros and cons with Yahoo co-founder Yang Zhiyuan, may be struggling to use this opportunity to "unwind" and put 39% of Yahoo's controlling stake in Microsoft. Reduced to a safe level, a ratio that guarantees Jack Ma's absolute control over Ali.

Li Xiaoying watched Andy's eyes quilt into a line in the video, his right hand was rubbing on his chin, a thoughtful look, said softly.

"Based on my observations and analysis, for Jack Ma, who is eager to participate in the development of the world's Internet landscape, Microsoft is more valuable than Yahoo, and Microsoft is a much more useful strategic partner than Yahoo."

Andy smashed his mouth, nodded in agreement, and smiled on his face, "My daughter, Zhuge, can't tell my host everything I can think of soon!"

Li Xiaoying was directly smirked, charmingly glanced at Andy, and continued: "Therefore, Ali's strategy in this acquisition may focus on two aspects.

One is that Yahoo's 39% shareholding in Ali is too high, and Jack Ma has long wanted to repurchase it. There is a great chance that he will use this opportunity to ask Microsoft after Yahoo to reduce its shareholding to get more. Right to independent development.

The second is that Jack Ma will fight for more resources that Microsoft will bring to Ali's future development and cancel some restrictions on Ali's international development in the original shareholder agreement with Yahoo. "

Andy looked at Li Xiaoying's cheeky face in the video, and he tian Tian's lips, pretending to be a stubborn soul, said: "Military division, next time I meet, I will lie down with you, sleep at u ... ... "

"Well! Shameless, who sleeps with you!"

Andy smiled cheekily, shrugged indifferently, and said, "We can take advantage of this matter. I don't think Microsoft will succeed in the acquisition of Yahoo. He also didn't want his company to be acquired. Now he is only persecuted by other Yahoo directors. What he needs is Microsoft to give up.

However, in order to deal with Microsoft's malicious acquisition, he will definitely need a large amount of money. I will contact him to see if he can buy a part of Ali's shares from him. "

Li Xiaoying's eyebrows frowned slightly. "When you mix in at this time, things will become more complicated. After all, you are not an ordinary person, but I should come forward."

"Well, indeed, maybe it could actually trigger the butterfly effect ..."

"What butterfly effect?"

Andy's expression was slightly stagnant, and there was a gleam in his eyes, and he smiled: "Fearing that I would be halfway there, and Microsoft would speed up the malicious acquisition. By the way, I encountered a historical problem and you can help me answer it."

"What's the problem?" Li Xiaoying was cried and laughed at by Andy's jumping thinking, but after seeing Andy humbly asking for advice, she decided to help him answer it.

"It's Xiang Yu. What kind of weapon is it used for?" Andy wrinkled his brows and asked earnestly.

"Huh? It looks like Euphorbia ba ... hmm! You bastard!"

"Haha, yes, this is it, you are so smart, I like what you understand in seconds, hey, hey, don't close the video, I still ..." Andy Haha laughed and watched the black screen video with a smirk. Muttering: "What a clever girl!"

After laughing, Andy's expression gradually became serious, this time is the best opportunity to increase his holding of Ali shares, and must not be missed.

The purpose of Microsoft's acquisition of Yahoo is very clear that it is competing with Google for the dominant position in online advertising. And all kinds of signs indicate that Microsoft's acquisition of Yahoo is inseparable, and everyone is waiting for the moment when the boots land.

Even Jack Ma was thinking about how to deal with the new Big Mac, and his eyes have long shifted from Yahoo, which he has always regarded as a nail in his eyes, to Microsoft.

Picked up the phone and called Li Xiaoying, but was rejected twice in a row, and had to call a third time silently.

"You are a bastard, do you know you are ing harassment?"

Andy squeezed his eyes, took the phone away from his ear, heard the angry and shameful accusations on the phone, he laughed, "I just asked a historical question, but I didn't say it ... Okay, sorry, I apologize, so that you can bring someone to New York tomorrow, and I'll give you an appointment with Yang Zhiyuan. "

"I see! Goodbye!"

When he heard the busy voice from the phone, Andy raised an eyebrow and chuckled: "This little pepper, wait, you'll be spicy, and I will eat it!" ...

In the Gaia meeting room, Andy was relaxed and nestled in the boss chair, holding a pen in his hand. He was in a good mood, listening to the implementation of the plan of the Knight in Black by his men.

"The main thing we have done with the media this week is the fully automatic coffee machine specially developed by Starbucks. This kind of coffee machine is like the" now machine "that sells Coke. When the switch is turned on, coffee comes naturally.

This coffee machine can't adjust the extraction method according to the type of coffee, so no matter what the beans are, all the flavor is made. Although Starbucks now often changes to 'This Week's Choice', it is just a gimmick or a routine thing, which has long lost its meaning.

Now coupled with the presence of instant coffee, Starbucks is more and more like a dessert shop. The style of the original high-end luxury goods was severely hit. This time the media questioned it and caused a great response on the Internet. It also forced Starbucks to come forward and explain that Starbucks' visitor numbers still showed negative growth.

At present, the stock price has reached $ 7, which has a significant impact. If we are at this time to start the tax avoidance public opinion offensive in Britain, it will likely lead to a panic of selling and the stock price will plummet ... "

Andy stopped his hands playing with the pen, raised his head and looked around for a week, and laughed: "Remember, when we successfully won Starbucks, its greatest value was this brand, not the coffee it bought.

In fact, rather than a downturn in the global economy that has forced Starbucks to close many stores, it is better to say that the devaluation of the brand has pierced the myth of Starbucks' brand and unlimited expansion, leading to the bland words of brand experience and the reduction of brand power.

So, everyone, at the same time as the acquisition, you also need to think about how to make Starbucks' brand more popular. Brand equity is the most valuable resource of Starbucks. Brand expansion, for it, may be both addition and promotion. It may also be subtraction, which weakens the brand ’s value accumulation. The rapid expansion before made Starbucks flutter, and the boundary of expansion exceeded the core value of its brand. We must take caution when we take over! "

Everyone in the conference room nodded earnestly and seriously, as if Starbucks was already Andy's, brainstorming for the next development of Starbucks.

If this scene is known to Starbucks people, it will definitely kill the old **** who have brought them infinite trouble to themselves.