Paris.

On the streets in late autumn and early morning, the view by the Seine River is particularly wide. Both sides are full of old European-style buildings. The leaves of various colors are clear, and the clouds in the sky are as low as tentacles. The autumn in Paris is sunny. It is so gorgeous under the light that it feels so intoxicating.

In the convoy just leaving from Charles de Gaulle Airport, Andy saw the charming scenery outside the car window, the golden canopy, and the European-style buildings, even if it was not the first time, he could not help admiring: " It's like a beautiful and thick impressionistic scroll! "

Andy doesn't like French much, except for beautiful French women. Especially those French people with an inexplicable and peculiar character. However, the pride of the French is universal, which is related to their national tradition.

The Germans generally believe that the French always behave like a master, at least not a servant, and there is always pressure to be neighbors with them.

Don't equate "freedom" with France. French freedom is often based on not being considerate of others.

They think that humility makes people lose their dignity. The Gaul rooster is a very good description of the French character, proud, and combative ...

The French's arrogance is for everyone, and they are all to everyone. After Andy once gently shelled and talked about Mary Angordia, she heard from her that Americans have no culture, and British people like them. In the same way, the Germans are too rigid, the Italians have no brains, the Spanish are crazy, only the noble French are the most intelligent and brave ...

Feeling the pride of the Frenchman's bones, Andy didn't say a word, got up and went on a bombardment, and let her kneel and sing the conquest for one night! "Spitting" face by face ...

Four Seasons Hotel George V Paris.

With the arrival of Andy, the housekeeper in the Royal Suite led four waitresses already standing in the golden and glorious hall full of flowers waiting for a long time.

Walking through the hotel's promenade, the frescoes and sculptures are patchwork, and it seems that they are in the Palace of Versailles.

Of course, the palace-level Four Seasons Hotel George V does not have the dazzlingness of the first time when he stays there. He who owns the Palace of Versailles, the only reason for choosing the Four Seasons Hotel is that they know themselves better. I like how to serve myself.

"Mr. Smith, your breakfast is ready, and Philip LeJand will prepare it for your taste."

Stepping into the royal suite, the little assistant helped Andy take off his trench coat. When he heard the housekeeper's words, Andy smiled and said, "Hey, greet the **** of food for me, thank him."

"Okay, sir."

Andy walked into the restaurant. The waitress had opened all the stainless steel meal covers. The gourmet food was still full of heat. After nodding and smiling, Andy sat on the first seat and picked up the lemon on the table. The goblet of water gargle, spit into the basin of the waitress.

The napkin unfolded, picked up the knife and fork and began to enjoy his delicious French breakfast. At this time, the little assistant came in and said to Andy, "The boss, Sebastian and Cartier, will arrive in an hour."

"Well, you know, you can sit down and eat, it's very good." Andy wiped his mouth with a napkin, then nodded.

Now referring to spades a, the first thing people glance over is a few pictures: Andy Smith, Hollywood star, nightclub drunk gold fan, gorgeous and noble a wine label! Several major elements of the brand have been deeply rooted in the hearts of the people, and the success of the **** a marketing strategy is evident.

"In the blind tasting competition this year, our spades a can leave behind the big names such as Mo Yue and Princess Louise with 96 points. All of them have contributed. Champagne's sales reception is to continue to implement our marketing strategy.

As for your proposed strategic transformation layout, let's talk about it later. The luxury image in front of people is not bad, the star effect, and the wealthy and wealthy profligate objects. I don't think there is any problem. Don't forget that spades a first appeared in nightclub bars.

Don't get upset with the market, as for those ridicule, huh, do you need to care? noble? No joke, noble no talk! "

Andy closed the plan in his hand and threw it on the desk with a sneer and disdain. His ridicule for the French media seemed to him that he could n’t eat grapes and said grapes were sour, even under the financial crisis, spades The sales of a have not been affected much, especially the hot sales in the Asian market, which almost directly wiped out the decline in European sales.

"It's the product of down-to-earth savvy marketing. What about successful speculation? We just cater to kitsch and get attention by the celebrity effect?

Ingenious craftsmanship, the pursuit of detail, design and beauty are all important factors in luxury goods, and they are all indispensable.

The ultimate goal is to make money. Now that I ’ve just made a name for it, with brand positioning, you now tell me that you want to get rid of the old image and prepare to concentrate on making wine and enter the high-end market?

Do you have any problems in your head? !! "

The meeting area in the Royal Suite is silent, only Andy's chilling reprimand, Spade a champagne eo Sebasti, size Cartier and marketing director Bernard Knight, all are like cold sweats.

They haven't had a lot of contacts with Big B. Although the acquisition was originally contacted, most of the time after that, think tanks are in the process of plumbing, and they will submit a briefing every day.

It feels to many people that the big boss's attention to spades a champagne is very low, it seems that they don't care about this little money at all, but no one has thought that this group of people are thinking of using the plan to raise the height of 13 squares. To the horseshoe.

Nima, this face sucks, it hurts!

"Sorry boss, it's my fault. I have been shaken by critics' critical attitudes and remarks ..."

eo Sebastian Kuquid's expression was so bitter that he stood up and took the initiative to admit his mistake.

"The glittering idol glory is not meant to be put down. Let the sales of sky explode. This glittering packaging has played a vital role. There is no star effect. Which brands do you think you can grab the market from?"

Andy stared at Sebastian coldly, saying that he knew that this group of people felt that the sales were high enough, and they were always criticized by the self-proclaimed and elegant French, just like raising the bar and not wanting to fight again. With the label of local tyrants.

"Sit down, I reiterate here that the primary goal is to make the best champagne. The precious specials of spades a are brewed, and the outer packaging must also be innovative. But the local gold is still our mark! Now we are continuing The beautiful moment of implementing the star effect of spades and consumer excitement, as for this ... "

Andy stared sharply at the people who were on the scene, reached out and patted the plan on the table, saying, "When will **** a really put the big names such as Yue Yue and Princess Louis on the market share? It's not too late to say! "

"Understood, boss."

The people present answered with a solemn and solemn expression. For the reprimand of the boss this time, they let them fully understand the thoughts of their own boss, that is, do n’t pretend to be noble, and sell it to earn more money than noble. More important in the wine cellar!

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