It can be said that in the era of the Internet, especially in the era of the mobile network, newspapers are the traditional industries that have been most affected.

In the past, whether in the United States or other countries, in the morning on the way to work, on the subway, on the bus, taking a newspaper in addition to passing time and obtaining information can be considered a very compelling thing.

However, this is slowly changing. Newspapers are being replaced by mobile phones, and in the future, as mobile phone penetration increases, everyone will look down at mobile phones no matter where they are.

In the digital age, the pain of paper media is huge!

"In the digital age, the rapid development and growth of the Internet and new media has made traditional media, especially paper media, a big deal. Newspapers that have not kept up with the situation and changed their strategies in time will be extremely miserable. Many newspapers will stop publishing and the company will close down . "

After the press conference, Andy took the Los Angeles Times eo and the editor-in-chief to the conference room of the mocking bird game company, opened the video connection at the same time, and was excited in Los Angeles for a new owner. Video chat with everyone.

"The so-called transformation and innovation cannot be solved by building a website and developing an app. The key is to have a holistic view. Ironworking also needs to be hard, or it can only be eliminated. Facing the Internet, I just want to ask everyone.

Will you stick to the rules, or will you be creative? Do you choose a life of ease, or a life of dedication and adventure? Do you want to be a cynic or a solid builder? "

Facing the camera on the laptop in front of the conference table, Andy asked a series of questions tortured the newspaper.

"I know that many people in the newspaper regard me as the savior of the Los Angeles Times and feel that they can help the newspaper more financially without worrying about the internal turmoil caused by the layoffs.

Well, these are indeed worth looking forward to and happy, and I will indeed give some financial support to stop the big layoffs.

I am no stranger to the newspaper industry. Everyone knows that I have several newspapers. Although I have never been involved in setting the direction of the report, I have not participated in content-related matters.

But this does not mean that I do not value the content. I know how the newspaper started, I also know the history and glory of the Times, and understand where the core competitiveness of the newspaper is.

However, my perspective on newspapers may be slightly different from others. Having said that, I just want to tell you one thing. The Los Angeles Times will usher in a change, a change that will make our newspapers more competitive in the digital age! "

Turning off the online scene of the already boiling newspaper office, Andy set his sights on the newspaper in the meeting room. Eddie and editor-in-chief John had some solemn and serious expressions. They seemed to be impressed by the new boss who had begun to prepare for change. The action created some worries and confusion.

However, how can Andy get used to these people, don't look at him like decentralizing, giving professional managers trust and great autonomy, but that all has a prerequisite, that is, everything is in accordance with his Andy Smith requirements And work out the general direction at work.

If you want to work under him to make money, you must understand who the boss is and who they are serving. If this is not clear, even if you have the ability, Andy will let them go!

Although Andy successfully acquired the Los Angeles Times, but to the executives of the newspaper company, the truth is that there are some rejections and dislikes in the heart. To put it bluntly, this is still a problem for Pigu to decide his head. He is untamed, and his bosses with anti-bone, no boss will like it, even if Andy benefits from them, is the only vested interest.

However, Andy will not move them for the time being. After all, they have cleared many obstacles for their own admission. They can also be regarded as meritorious officers. As soon as they enter the army, they will be attacked by this group of people, which will inevitably make people chill.

At the same time, Andy also understands the hearts of this group of people, including some eo Eddie who violates professional ethics. He is also an old employee who has worked in the newspaper for more than 20 years. He has stepped into the position of eo and has a deep feeling for the newspaper. So, Andy also understands Eddie's choice in the face of the newspaper being dragged into the abyss.

Understanding and understanding, Andy is also willing to give this group of people a chance to gain their own trust, so he will be ready to start the reform plan as soon as he enters the master, while letting the "Los Angeles Times" out of the quagmire, it will also give him complete control of the newspaper. Conduct a personnel screening and cleaning.

"In order to clarify the main image of the Los Angeles Times, improve the quality of the Times and readers' attention, reduce unnecessary burdens, and increase the brand's focus, starting next week, close all local tabloids born from the Times and bundled with the Times! "

Just after Andy's voice fell, EO Eddie and editor-in-chief both changed a little, looked at each other, and stopped talking, but they were stopped by the new boss's wave and continued to hear the new boss smiling with a smile.

"The local tabloid may cater to the needs of some people, but for the overall development of the Times, it is often a burden, which is one of the reasons why the circulation is not up and it will lose money.

I know that doing this will make many people resent us, and even make tabloid journalists hate me. However, these burdens must be cut off. I definitely do not allow those ants to stick to my newspaper and continue to **** blood. Don't even think about preferential treatment! "

In the face of a strong and unquestionable new boss, both Eddie and John could only feel bitter inside, but nodded with solemn expressions on their faces. The editor John did not reject the new boss's decision in the slightest. To be honest, he also I like those local tabloid newspapers that rely on their own newspapers and take advantage.

"Content is the lifeblood and core of all media, and it is no exception for Times. In the future, I will plan to increase investment in newspapers, and at the same time, make some adjustments in personnel structure, recruit new editors and reporters, and increase websites. Regional reports are published daily, and the newspaper's website has to significantly expand its technical team.

The most important thing is that newspapers should distinguish the work tasks of employees, and senior journalists and editors should have more freedom to report in depth, rather than being too much energy involved in ordinary reports.

In addition to manpower, newspapers need to significantly increase their use of data. Not only understand the user distribution and determine market segmentation through data, but also use it for in-depth reporting ... "

Newspaper EO Eddie and editor-in-chief John Carroll were worried from the initial nagging. As the new boss's decision was spoken one by one, the two also began to pick up the pen to record, they were attracted by the new boss's reform decision.

After Andy finished talking about what he thought, Eddie and John looked into his eyes, full of admiration and excitement. As senior industry players, they naturally know how many problems the newspaper faces, but they are in trouble. Limitation, there are not many ways to think of it. The continuous large-scale layoffs of the head office have also thought of their inadvertent layoffs. It is the only wish that they can tighten their belts and live a smooth life.

Now these changes of the new boss are undoubtedly sending them a signal that the Los Angeles Times is really starting to reshape its glory!

"Stop the sale of the Los Angeles Times building and sell the 80-year-old headquarters building. We may lose even more!

We and the New York Times and the Washington Post claim to be the three major newspapers. New York is the center of the world economy, Washington is the center of American politics, and Los Angeles? Think about it, we have Hollywood, which is the world entertainment center. Expand our advantages, have a global vision, create our unparalleled entertainment edition, and entertainment segmentation. We are the global entertainment vane! "

Andy clarified his positioning and expectations for the Los Angeles Times. After seeing Eddie and John's solemn expressions, they were quite satisfied. The reason why they showed such strength to them was to let them recognize the reality.

"The newspaper's past has been turned, and a new page has been opened. I have given you the opportunity. Don't let me down, because there is only one chance!"

After hearing the last paragraph of the new boss, the newspaper's EO Eddie and the editor-in-chief John finally let go of their hearts completely and let out a sigh of relief. To be honest, what they were most worried about was the attitude of the new boss towards their management, even if it was Andy It's understandable to start the big cleansing as soon as it enters the host. However, the worst situation did not occur.

"Boss, we will start the reform as soon as you request it!" Eddie responded very earnestly and resolutely.