American Fortune Life
Chapter 1356: There are more traps than pie (72/78)
Chapter 1355: Pit Google and the Little Fairy Next »
Chapter 1357: If you don't die, you won't die, why don
"The reason why Freedom City has half of its apps is free is to let customers find customers, let customers influence customers, use Internet tools, and reduce the cost of finding customers. In order to provide free services for some customers, most customers Provide preferential services.
Is free good?
To be honest, everyone understands that this does not matter whether it is good or bad, this is just a business model, the key is to see what the purpose of free is.
At this point, Google's "free lunch" is still so successful in the end, everyone will know that free lunch can also make money! "
Well-dressed Andy, holding a slender waist with a smile on his face, Lily Collins, while holding small bubbles of amber champagne, facing the surrounding group of major investors including the two Google founders , Calmly talking about some recent money-burning activities in Liberty City Mall and the decision to provide half of the free software app downloads.
"Haha ..."
Everyone couldn't help laughing at the same time, especially Sergey Brin, the founder of Google ’s company that provides employees with 'free lunch', shook his head with a smile, and Andy ’s free lunch in the mouth and Google ’s truly free food were two Concept, but I have to say that a simple joke has dispelled many investors' concerns about the burning of money in Liberty City.
Andy knows better than anyone. The groups of guys around him are all kinky. Even if they are very optimistic about the prospects of the free city app store, they must weigh the pros and cons. After all, everyone is lacking in the financial turmoil. money.
"Who can't send products and services free of charge! Right, you can send them if you have the money. Since everyone can send them, where is the core competitiveness?
How to ensure that users who have been attracted for free can achieve the expected success rate?
If it can't be achieved, isn't it just to lose money and make money?
The other one is to send events today, tomorrow? The day after tomorrow?
Is it necessary to send every day in order to continuously attract users? "
Lily Collins has a fascinated look on her face, a pair of big eyes Pu Fan looks at Andy's handsome side face, looks at him and talks, controls the entire communication process, the surrounding it, the big names in the investment banking industry listen carefully and carefully With Andy's words, making Lily proud and proud, she also became more and more adored and obsessed with Andy.
"So smart people do n’t give away products for free. They do n’t just want to attract users, they also have to keep users. The best product to send is users who use it often. In this way, we can continue to communicate with users, keep in touch for a long time, and constantly become a Jiao user.
Besides, there are exquisite advertisements on our free page for users to browse, which is a win-win for us and users! "
"Ha ha……"
"Wonderful, Andy, I have to say that you are really a business genius. To be honest, when the Apple App Store went public and the Liberty City app was deleted by default, many people, including me, thought that Liberty City would be the Apple App Store. Speed replacement.
It seems that the opposite is true. Although the Apple App Store has also developed on its own advantages, it has to follow the pace of the Free City to join the battle for market share. "Google's Eric Schmidt said with a smile.
"In business competition, free is the best business strategy. It is the darling of the attention economy era and the best way to improve network effects.
As a way of promotion, we can get a lot of users, let people temporarily forget the disadvantages of the product, and quickly make an obscure product quickly become a big star.
Faced with a huge user base and traffic, Apple had to fight because our free city is no1. As challengers, they can only come at our pace.
The comparison of 1 billion downloads and 300 million downloads can explain the problem more than anything. The only difference is that we have a huge reserve of free apps and contracted custom app software engineers scattered around the world. Featured app and free upgrade service only available in our free city.
Our company's dollars have never been wasted. In the Internet era, it is not that the competitors are better than you. The most terrible thing is that you do n’t even know who the competitors are ... "
Andy smiled indifferently, raised his right hand holding the champagne glass, stretched out his fingers and drew a circle beside his head, and continued to laugh: "Internet thinking, layout cross-border, robbing the source market. If they don't want to be thrown away, only Can invest more manpower and material resources to fight! "
Everyone at the scene nodded solemnly. Andy's business method is not so clever, but a combination of preemptive half-step and capital crushing. Whether the opponent is willing or not, he will be dragged into this. In the competition, unless the other party surrenders, it is willing to give up the market.
Liberty City app mall, burned money early and bought out many free applications to build its own software application repository, play exclusive downloads, sign free software engineers scattered around the world with flexible contracts, use big data a / b testing, etc. Methods, continuously optimize user experience, and customize application software according to customer preferences.
These are the company development strategies that Andy has let the company implement, and plans to implement in the future.
Wanwan's HTC and Google have launched the first smartphone equipped with Android system, which will go on sale next year. Since then, Android system will become the first choice for mobile phone manufacturers worldwide.
The Apple App Store's final advantage over the Free City app store is also gone.
Andy squinted his eyes, smiled and talked to everyone, but he was thinking about Li Xiaoying who had flew to Wanwan and Aunt Xue to negotiate to buy htc, and whether the recent negotiation progressed smoothly.
"You guys, my sincerity has been shown in the company's valuation. There is absolutely no overvaluation in the 5 billion US dollar valuation. I think you all know very well what the concept of 1 billion downloads is. There are reasons for free software downloads as well as activities.
However, the first free strategy in this way is to pave the way for back-end charges! You are all experts at universal marketing strategies, so I do n’t need to say more.
In the first round of financing, I will take out 15% of the shares. If you are interested, you can contact us tomorrow for a contract transaction. "
"Andy, these are all right. We just have some suggestions for the size of your first round of financing. 15% is too small ..."
Andy looked at Jim Gotz, a partner at Sequoia Capital, and shook his head when he heard what he said, "Jim, to be honest, I could have waited another year or two for the first round of financing.
But Liberty City Mall next has a new strategic layout plan to carry out. In the Internet era, time is money. Even if the financial turmoil is now raging, we can't stop. All of you present are not short of funds and connections. It is also needed for the future development of our city of freedom.
The 15% share is already a lot, because I know better than anyone about the potential of Liberty City App Store. In the future, it will be more than just a valuation, I don't want to regret it at that time. "
As soon as Andy's words fell, everyone in the room shook their heads and laughed. Larry Page, gray-haired, ignored the crowd, and said directly, "We all want Google."
"Oh, Larry, that's not going to work, we Sequoia is not short of money ..."
"We Jiyuan Capital ..."
Andy watched with a smile as everyone reported the amount of shares they wanted, secretly proud of it, and vying for it. Only then will you bargain again. I did not say that you cannot overestimate my city of freedom value!