American Fortune Life

Chapter 1385: Whose money is not earned

The following morning, Andy hurried his parents to a plane flying to Washington and rushed to Bloomberg News Corp.

His own cheap dad has to fulfill his dream. In addition to his own family political resources, his Andy Smith's wealth is also an important part. Of course, what everyone attaches great importance to is his increasingly powerful media power.

And this time, as long as Andy has nbc global income in his pocket, he will also officially become the media king that runs alongside Murdoch and controls the news.

In the luxurious office, Andy is looking down at the documents in her hand, and the sun shines through the floor-to-ceiling windows on the blond hair of Amanda's shawl sitting in his arms, glowing with white-gold light, reflecting her increasingly white skin. The corners of his mouth are slightly raised, his pretty face with a smile, a pair of beautiful eyes staring at Andy, the slender double tui overlapping, leaning Erlang's legs, leaning on Andy's arm, the whole person looks Get lazy and faint.

"Wow"

Andy closed the file, looked up and looked at Amanda's eyes, and then smiled admiringly: "I did not choose the wrong person. Not only the integration of Bloomberg's TV station and radio station so quickly, but also increased profits so much. "

"Oh, in fact, this is mainly because Bloomberg Terminal Services has divided the profits for us. Otherwise, the profits will not be too high." Amanda smiled and shook her head, telling the truth.

"Ha ~ No matter in the number of employees or the scale of income, the revenue of Bloomberg terminals is far more than the revenue of Bloomberg Media, but in terms of global influence, the media is much larger than Bloomberg terminals. This is why In the first impression of non-financial practitioners, Bloomberg is a news company.

Now that I let Bloomberg Media stand up, it would naturally be necessary to collect fees for helping Bloomberg terminals do publicity and expand their influence. Thank you, Amanda. "

Andy looked at Amanda's beautiful sapphire eyes and said sincerely.

Amanda's beautiful and pretty face showed a charming smile with a very affinity, her eyes stared at Andy, and she smiled softly: "Thank you for your bare mouth."

"Ahem ..."

"coward!"

Amanda's sullen and charming white glance lightly coughed to conceal the embarrassing Andy, cursing softly. The last time in the hotel in Tianchao, she had clearly reached the door, this **** just didn't take a step forward, although in the end each other Convinced the other party with zui, but after all it was very unpleasant!

"hold on……"

"咚咚"

A knock on the door made the two people who were encircling Andy's neck hot Wen separated. Amanda stood up from Andy Tui, quickly tidy up the messy silk shirt in the long black suit, bent over and dragged the white tight-fitting long Legs of trousers.

"any questions?"

The red-faced Amanda turned left and right, and showed it in front of Andy to let him check it out.

Andy looked up and down, and then made an ok gesture. Amanda stepped on the high heels and sat around the chair in the chair. The corner of his mouth turned white and a glimpse of Andy sitting tightly, humming.

"Come in!"

Justin Smith, in a well-dressed suit, pushed in under the guidance of a small assistant.

"It turned out that Amanda is also here." Justin walked in with a smile, looking at Amanda with a little red cheek, a pair of eyes flashing with light, a meaningful expression on her face, and a weird tone of greeting.

Andy gave Justin Smith a white look, and said angrily: "Don't be offensive!"

"Hehe." Justin sat next to Amanda, just chuckling.

Amanda reached out and took care of her long golden hair, glanced at Justin with a smile, and ignored his jokes. The ambiguity between her and Andy was also an open secret. I do n’t know how many people are talking about it. She didn't care at all.

It was boring, Justin didn't care, but handed the folder in his hand to Andy and said, "I'm going to acquire Business Weekly. Traditional media as a separate profit channel has fallen, but as a business form , Still has broad prospects for development.

The acquisition of BusinessWeek, in addition to helping Bloomberg Group's value-added services, can also complement its business. "

Listening to Justin's introduction, Andy looked at the file and said, "Amanda, what do you think?"

"Business Week is one of the world's largest business magazines by circulation. This year advertising revenue has dropped by almost a third, and subscribers have also approached historical lows. The purchase price is not high, but the debt is a lot.

As the leader of the financial information industry, the Bloomberg brand has extensive influence within the financial industry.

However, for the mass market, except for Bloomberg News, which has a slight impact, most of the time it was quoted through other media before Bloomberg News was launched. Other services can be said to have no sense in the mass market.

Business Week can be the beginning of Bloomberg's mass market-oriented products with top brand influence. The purpose of Bloomberg News Group is to become a globally influential company, and Business Weekly has exactly the attributes of a global market-oriented brand that Bloomberg News does not have.

Business Week is exactly the influential newspaper or magazine we need now. The text channel, together with Bloomberg TV and video channels, build a complete information release channel. "

Andy glanced up at Amanda, who was talking, with a smile of satisfaction on his face, and Justin on the side was not surprised. After all, he knows Amanda's ability very well. In addition to his family background, he is talented. And ability also belongs to the top.

"Free distribution?"

When Justin heard Andy's question, he smiled and explained, "I have discussed with Bloomberg Terminal. BusinessWeek provides free value-added services to the best Bloomberg Terminal customers. Bloomberg Terminal will Pay us for $ 100 a year.

Free distribution can not only increase customer loyalty and satisfaction. On the other hand, the free strategy will make Bloomberg Business Weekly a portable magazine for every Wall Street elite, successfully covering the "richest 1% of the United States" readership. This will increase the advertising price.

For other industries, Bloomberg News lacks an extensive interview channel, reporter network and talent pool.

As a comprehensive business magazine, Business Week has accumulated a wide range of content, connections, brands and talents around the world.

Business Week can use its brand attributes and resource accumulation to assist Bloomberg Media's rapid growth. "

Andy listened earnestly, nodded from time to time, he still trusts Justin's ability very much, this guy has been verified for a long time, whether it is a combination of vertical and horizontal talk and ability to look at things.

Amanda's beautiful eyes were squinting slightly. The original Mei state of Andy Bo had completely dissipated and replaced with the temperament of a business woman.

"I didn't know before, but now I know that Bloomberg's terminal services and data services are really a big gold mine with extremely high profit margins.

But it has grown slowly. Bloomberg terminal is not bad for money, but Bloomberg terminal is growing. Media and other emerging businesses, such as venture capital and financial recruitment, are high-potential growth businesses for Bloomberg.

Bloomberg Terminal and Bloomberg News have almost found the right meeting point. Bloomberg Terminal provides deep accumulation in the capital and financial fields, and we can provide a global brand and behind-the-scenes accumulation in non-financial fields.

Rather than facing the external market, it is better to cooperate with Bloomberg Terminal first. In this way, mutual complementarity is the most correct path. "

"Does Michael Bloomberg know that old fox?" Andy nodded slightly, then stared sharply at Justin, shaking his hand and asking.

"I know, I talked to him a few times, and he was very happy with it, and he was able to get new growth points for the Bloomberg terminal. He is very happy. After all, what he values ​​most is the development of the Bloomberg terminal business. As for the news business, to be honest, he never intended to make money from it, only for Bloomberg's influence. "

Justin Smith nodded and said that the reason why they can quickly integrate Bloomberg's media business is that Michael Bloomberg did not care about this part of the business from beginning to end.

"Oh, that's the case, so do it." Then, Andy picked up the pen, opened the folder, swiped his signature on the last page, and closed the folder with a smile: "As long as I can Making money, who makes the same money! "