American Fortune Life

Chapter 1408: Fierce

In the early morning of the next morning, the master bedroom's Da Chuang, Andy hugged Lima, who could not reach lv from behind, and through the floor-to-ceiling windows, admired the magnificent sunrise view of Puget Sound and Eliot Bay in the Pacific Ocean.

The slowly flowing Qing Bo, the white ships floating on the sea, and the green tree jungle in the distance constitute a quiet picture scroll, and the poetry and painting are lingering for a long time.

The golden sunlight released a dazzling light, and it fell on the turquoise blue bay. The light and shadow swayed, the golden light flickered, and the beautiful scenery of the water and the sky became stunning.

The sun shined through the glass into the bedroom, warming the two men who created it. Lima looked back and glanced at Andy, leaned in his arms and said softly: "I think, you should now Get up and be ready, after all, it is a crucial day for you to become a Starbucks ... "

"It's okay. Now that we've knocked on the door, ask me to go in and talk for a while. Rest assured, I'll be smarter and I can explain things soon ..."

Andy tightened the feeling of Xing You in her arms, kissed her on her crimson cheeks, and started an academic discussion with her ...

"Hey, come here, watch you tie it, you can die!"

The long tui is being tilted, Lima leaning lazily on the sofa drinking coffee, helplessly put down the coffee cup, stood up and walked in front of the coat mirror, stretched out his hand over the tie, and stunned to re-dress Andy's shirt collar After finishing, put on a tie, fasten the tie fast, carefully arrange the shape, and then turn down the white shirt collar.

Andy shrugged his shoulders, rushed to help him finish his tie, shirt collar, and unfolded his suit, which made him easier to put on. Lima laughed: "What we are good at is different, just like me Good at drilling, you're good at zha juice ... hehe! "

"boom!"

Lima slaps her hands in front of Andy Bear with a charming face, and said rudely, "Your broken mouth is really annoying sometimes!"

Slap

I didn't bother with Andy, who was still acting, and Lima fought twice in his buttoks, and laughed and cursed: "Get out of here, I will go shopping in a while ..."

"I'm going to fight. Don't you kiss me and give me some encouragement?" Andy stretched his hands around Lima's waist, grinning a little greasyly.

"Oh ~"

"Now do it! Come on, conquer them!" Lima was so happy with Andy's tiredness, kissed him with a sweet smile, and encouraged Andy with his hands in his cheeks.

"Haha, the good life really started!"

After Andy laughed proudly, and gave Lima, who was equally sweet, a deep wen, he took a firm step out of the presidential suite with both doors open.

"Papapa ..."

"Thank you, thank you for your trust, thank you, thank you ..."

With a kind smile on Andy's face, he calmly and confidently applauded, and greeted the directors and members of the three major committees in the meeting room. Starbucks management nodded.

The enthusiastic applause is for the board of directors to unanimously pass the resolution by his Andy Smith to take over the chairman of the board of directors of Starbucks. Although everyone on the scene knows that this is just a cut-off, because Andy ’s Starbucks shares are close to 50% Soon, Starbucks will truly become his word.

What is rich, what is not bad money ...

The people present saw it from the young super-rich man in front of them. They smashed it with money. All the smashed people had no temper. Even Howard Schultz, the founder, first tried to prevent this situation from happening. The pioneers who even divided the shares even further had to compromise and concede, and stood in front of the young man, who was only 24 years old.

Andy was sitting on the boss chair that was always empty at the conference table. From then on, Starbucks, the world's largest coffee chain, was officially included in his pocket!

"Please sit down, thank you all for your enthusiasm ..."

Andy stretched out a hand and made a gesture of depression, let everyone sit down, and looked around everyone in the conference room for a week, and everyone, including Howard Schultz with a smirk, turned his eyes on Got him.

"Starbucks, a great name, was born in Seattle and started from coffee beans. Since it was formally established in 1971, it has never advertised, but has become a giant chain coffee group in the past 40 years. Its legend of rapid development makes Global attention.

Starbucks not only performed the miracle of turning the ugly duckling into a white swan vividly, but also hidden many moving stories behind it.

Its splendor is clearer to everyone sitting by me. Most people, even witnesses, don't need me to repeat it here.

At the same time, the history of Starbucks condenses the history of economic globalization, or represents the global expansion of US companies.

For a long time, Starbucks focused on business expansion in North America. When it went public in 1992, we already had 165 stores in North America. In 1996, the company first went out of North America and entered the foot basin market.

We then entered the UK market in 1998 by acquiring rival stores. In January 1999, it entered the Tianchao and opened its first store in Beijing International Trade Center. As of this year, we have more than 13,000 stores in 55 countries ... "

"Papapa ..."

Warm applause resounded in the conference room. Everyone thought that the new chairman was admiring the glory of Starbucks, and Andy nodded to the applauding crowd with a smile, and sneered inwardly.

And the smile on Howard Schultz's face was a bit perfunctory. He did not expect that this young man, Andy Smith, was so resolute and decisive, because he knew that the other person's turn was coming soon, and this The turning point also marked the official launch of a butcher knife that beheaded management.

"But our global expansion is not a smooth journey. Schultz's resignation of ceo in 2000 seemed to be the beginning of a nightmare for the company. During this period, the company's blind expansion of the store due to excessive aggressiveness resulted in low profit margins.

Last year, Starbucks single-store sales fell for the first time in many years, customer traffic plummeted, profits fell, sales were weak, and investment market recognition fell sharply. This year, the financial situation has worsened even more, and the stock price has experienced a cliff-like plunge.

Fortunately, Howard, the spiritual symbol of Starbucks, has returned to the company and presides over the rebirth of Starbucks.

Rebirth means profound change. The road to Starbucks' rebirth is to return to the fundamentals of the business, focus on what is best, provide the best products or services, and do everything possible to improve the customer experience.

To get rid of the slump, Starbucks must survive innovation and change. Establish a more open and innovative corporate culture.

If an enterprise solidifies its thinking inertia, it cannot accept new things, and organizational exclusion and learning will make the company eliminated by the market. Therefore, the strength of the company's learning ability is related to its future competitiveness and determines the speed of change.

And the ability of management determines the height of change!

When it comes to leadership, it is defined differently in many different textbooks. One trait I think is underestimated is vulnerability, especially for men. It is generally difficult to imagine a man showing his vulnerability in front of a group of people, admitting his mistake and apologizing.

Sorry, everyone, first of all, I am here to say sorry to you, for Starbucks' rebirth, we need some changes ... "

At this time, even a fool knows that the new chairman and the smiling smile are cold and determined. On the first day, he was ready to raise the butcher knife to clean it, which was a little incredible.

The relaxed atmosphere of the conference room at this moment was like freezing the space completely by the severe cold. The expression on everyone's face became pale and solemn. Some people were stunned, and the style of the painting changed too quickly.

Andy ignored the crowd's response, turned his head and smiled at Howard Schultz on the left hand side: "Howard, you are most familiar with the company, then you should announce it."

"Okay, chairman."

Howard Schultz nodded expressionlessly. This was the consensus that the two had reached during dinner last night. He just didn't expect it to be so fast. It seems that the outside world ’s evaluation of Andy Smith is not very different. Today, he was considered to have seen it. Only then was the chairman elected not even 15 minutes, and he took a decisive shot without any procrastination.