"Return, transformation, innovation, Starbucks' journey to change."

"Starbucks welcomes Andy Smith."

"You don't just enjoy coffee, you have Wi-Fi!"

"This is where the dream begins, it all starts with a cup of coffee." ...

Throughout the network and headlines of various media websites, Andy Smith personally took on posts to entertain customers, reports of brewing coffee and various live photos, as well as interviews and reports of live customers.

And those customers who bought Andy's brewed coffee and had a close contact with Andy were even showing their photos with Andy insanely, and touting and admiring Andy.

There are countless beautiful words about being approachable, humorous, charming and temperamental, sunny smiles warming the dead, and so on.

The creator of the wireless network covering the Starbucks store, named Angel, was also blocked by reporters and paparazzi as imagined.

"He's so cool. He's really nice. I never expected him to be so approachable. You know, he's Andy Smith, a billionaire super-rich man. Oh my god, I'm still dreaming like this, he I actually accepted my suggestion and made the decision to make free Wi-Fi available to all stores ... "

In the Presidential Suite at the Four Seasons Hotel, Andy stood in front of the floor-to-ceiling window, listening to the report from the phone, and looked back at the news report being broadcast on the TV, and smiled with satisfaction.

Looking out the window, you can see the most beautiful and characteristic buildings in downtown Seattle. Under the dark blue sky, the bright sun shines through the clouds and shines brightly, shining on the body warm.

"Boss, here comes the Los Angeles Times."

Andy turned and smiled and said to Martin, "Let them come in."

When he hit the iron while he was hot, facing many media interview requests, he would naturally only be cheaper for his family, and now Starbucks is his asset. Before he tried to suppress Starbucks' stock price, he made Starbucks black to survive and dug himself. Fill in by yourself, you can only go into battle to help Starbucks wash the floor!

"Good afternoon, boss, I'm Lauren Higgs ..."

"Oh, good afternoon, Lauren, please sit down." Andy smiled and shook hands with the ace reporter of his own. Even the assistant reporter on the side, he did not ignore the still smiling smile and the shy hand and shook the other hand. .

Andy and Lauren sat on a pair of sofas next to the floor-to-ceiling window. After a short chat, the interview was officially started after the housekeeper in the presidential suite brought in coffee.

An exclusive interview with his own boss, even if Lauren Higgs, who is famous for asking sharp questions, can't die to ask tricky questions to embarrass his boss. First of all, after congratulating the boss on joining Starbucks, the first question is about In the morning, the big boss caught the spotlight at Starbucks.

"Oh, I didn't expect that the response would be so big. After the Internet and TV reports came out, Starbucks' stock price rebounded immediately. This is a surprise."

Andy smiled happily at Lauren Higgs. It is naturally impossible to say that he appeared in Starbucks. It is naturally impossible. For marketing, gimmicks, to be honest, I have seen previous works The influence of demon's online marketing, he can be regarded as a king of marketing ideas.

In the future, those big men are not one to put down the shelves one by one, take the people-friendly route, set up people who are grounded, and those are nothing more than a marketing tool.

In this age of entertainment to death, in addition to looks and ability, in some cases, in addition to appearance and ability, in some cases, off the shelf and mingle with the general public, showing a strong affinity is the general trend.

Pride can be both motivation and stumbling block. Considering himself superior, the arrogance is undoubtedly the self-digging of the grave. ...

"As for the next stage of growth of Starbucks, it is mainly to implement reforms. By extending the Starbucks experience from the third living space to every part of consumer life through multiple brands and channels ..."

Andy had a calm smile on his face, his hands crossed with his fingers in front of him, and they talked.

"... Sure, Schultz was initially reluctant to sell Starbucks. Because Schultz thinks this caffeine-free, fancy heavy nai oil cold drink does not fit his understanding of coffee. However, I like it very much Xingbingle, I think they taste great. "

Andy's mouth turned up and he said with a smile, but he knew the future. Starbucks almost occupied half of the sales of Starbucks. Even if Schultz didn't like it, he couldn't change the best-selling beverage according to the preference of the other party. Banned.

"Everyone knows that Schultz is a super coffee lover. He likes double concentrated macchiato coffee to see this person's requirements for coffee taste and quality, and he is extremely sensitive to the smell in the store.

Seriously, I also do n’t like the smell of burning nai butter during processing drowning the aroma of coffee in the store, but we ca n’t take out the hot sandwiches in breakfast. Sandwiches to refill the coffee aroma of Starbucks stores. "

"... Working with the press is very important for Starbucks. In the future, Starbucks will continue to establish partnerships with newspapers such as the Los Angeles Times and Newsweek to provide customers with an increasingly rich selection of paper publications."

You know, Andy has long liked this piece of fat. Since many customers like to read newspapers and relieve boredom while waiting for coffee or enjoying breakfast alone, the cooperation method of selling newspapers in the store has brought a larger user group to both parties. As well as considerable gains.

As for Starbucks's former cooperative newspaper, the New York Times, Andy can only say sorry to them. This is also the complementary industry of the industries he has been pursuing to complement each other, thus forming a circulation system within the industry in a sense.

We must know that the self-consumption system of the cluster is not a variety of rumors and rumors that can be broken, so that his industrial cluster becomes a community of multiple interests, firmly locked, and even solidified consumer groups To form an indestructible bond.

"Before I joined Starbucks, the market's evaluation of Starbucks was" the commercialization of experience. "However, in my opinion, it is through continuous replication and expansion that Starbucks gradually lost its quality and coffee experience a few years ago.

To make matters worse, Starbucks is also facing a crisis in the overall financial environment in the United States and its own stock price plummeting.

At this point, Schultz and I share a high degree of opinion. Therefore, I am very supportive of Schultz's reform. Although this means that Starbucks will continue to close some stores and lay off employees, but believe me, This is only a temporary throbbing. Going to fake sperm, Starbucks will usher in a new life.

The transformation of Starbucks will take a long time, although it is long, but our goals are clear, although slow, we will step by step ... "

Early next morning, Washington.

"Perhaps, I should call and talk to Andy ..."

Sitting at the table while eating breakfast, frowning frantically as he watched the Los Angeles Times interview with Andy Smith, the president-elect Okui Niu.

"Are you talking about layoffs?" Austrian Black's wife asked with concern.

"Well, according to the data I have obtained, in November the US non-agricultural sector lost 533,000 jobs, the highest number of job losses per month in 34 years.

Obviously, the job market has collapsed. The company is doing everything it can to cope with the economic crisis, relying on cuts such as layoffs to ensure it survives the recession.

The extent of the poor job market is almost indescribable. The United States has lost close to two million jobs in the past six months, which is almost equivalent to the number of job losses during the 2001 recession.

And the service industry provides about 80% of US jobs, and the service industry suffers and the US economy suffers.

Every job loss represents a personal crisis in a family in the United States.

Starbucks is going to close another 300 stores and cut thousands of employees. Oh my god, I have to talk to him! "

Reports of Starbucks continuing to close its stores and layoffs are not the only tension and anxiety about the elected president of Okunoir.

North America's job market is so bleak, facing the storm of layoffs, the United States stepped down, and both the incumbent and the elected president are just sitting on their feet.

Whether it is to pay close attention to Andy Smith's little flying shoes or zipper, let the news of layoffs revealed in this interview by Andy make the original anxiety, more depressed, the three of them really do not want to be the media Nailed to the pillar of shame with the people and sprayed to death with water!