new York.

The decoration inside and outside of a home is full of childlikeness, very loving and beautiful, and in a refurbished old warehouse, the interior is as warm as spring, the desks and staff are unevenly distributed and busy.

In the glass-walled conference room with “Dream”, “Excellence” and “Passion” on the walls.

Wearing a shirt decorated with a black bow, highlighting the more proud curve, paired with a ruffled wrap dress, Ivana outlines slender legs, red lips, sweet smile While holding the mobile phone and talking on the phone, she gently curled the lower side with large curls in her hands. A smile was full of intellectual and mature femininity.

"Dear, our diapers from thehonest company have been produced. In accordance with our original philosophy, all products under a brand must be non-toxic ..."

Ivana's smile was so bright that she reached out and drew rows of framed diapers on the conference table, interlining paper and framed diapers in front of herself, talking to her man, and happy about the prospects of the new company.

"My dear, I will post the photos to you for a while. They are really beautiful. The pattern on each diaper has a whimsical design.

There are purple and green jaguar prints, a lot of delicious pink strawberries and some star stripe prints, and new mothers will definitely like them very much ... "

Ivana smiled and introduced to Andy, and after talking to Andy for a while, Ivana hung up the phone, opened the Watts app, and started taking pictures with her mobile phone to Andy.

After doing all this, Ivana put away her phone and sat at the top of the conference table. The smile on her fair face slowly converged, and she said to the female secretary on the side, "Notice everyone, we will have a meeting."

"Okay, boss."

The female secretary responded immediately, opened the door and went out to inform everyone,

Soon, more than a dozen people pushed in and walked in. Everyone greeted Ivana, the overbearing female president as soon as he entered the door, and then sat down to find a place.

After everyone was seated, Ivana looked around indifferently for a week, and said in a clear voice: "These are the kind of cute, natural diapers I want. This will also be our future time, The only thing to promote. It is very important in the strategy of our integrity company, because it is the stepping stone to let our products enter the consumer family.

Our mission is to be able to create a healthy world in which every child can live a better life, because there are many toxic chemicals now. These toxic chemicals exist in our daily lives. We need to be able to effectively remove them and make Babies live in a healthy and safe environment.

In the future, we will launch more products, such as detergents, kitchen cleaners, detergents, ru creams, multivitamins, and even kindergarten furniture, but we must be cautious when expanding product categories, because everyone knows that, The power of a brand can easily be spread because the stall is too large.

"Finding the right manufacturer, producing the original product, and testing ... these are very difficult," Ivana's professional businesswoman is full of gas, everyone in the conference room is watching her intently, listening to her continue "People feel safe when using our products, that's what they want. It is they who ask us to provide such products ..."

After Ivana encouraged her subordinates to morale and draw a blueprint for the future, the executives began reporting.

"The boss, the 100 customer service representatives trained, have already become familiar with the product ..."

Hawaii.

Andy took a mobile phone and looked at the photos from Ivana. The patterns of these diapers were really cute, eyes narrowed slightly. Looking at these photos, after a moment, the corner of his mouth slightly raised, then opened his ins, A photo of the Stars and Stripes diaper was uploaded, leaving only the word “honest” with a series of ellipsis.

Hehe.

After sending it, Andy raised an eyebrow and smirked. He knew that after this ins was issued, he didn't know how many people would be aggressive, speculating wildly, becoming a hot topic, and extending all kinds of weird sayings. It is even conceivable that the media will report curiously, after all, his influence is there.

And when the honest company's diapers went online, it immediately turned the already enthusiastic heat into brand fame and sales, and completed a successful new brand marketing.

Although it will make many people complain, this kind of marketing promotion will become the main method for many celebrities to promote their brands with the development of various social platforms.

Curiosity is an undead bird that exists in the heart of everyone.

A photo of the Stars and Stripes diaper of Andy's Ins plus the word of honesty, as Andy expected, caused a lot of people's curiosity.

For a while, rumors were constantly circulating,

What does it mean that the United States needs to be honest?

Does the Stars and Stripes represent the United States, ridiculing the need for diapers in the US economy?

God of War, don't sell off!

Still Andy is amazing, this irony is too strong ...

It's been low-key for so long, and finally there is news.

Please tell, who is ironic? The White House still ranks se? Or a puppet area that scares urine?

The next day, Andy woke up from Taylor's gentle hometown of Tui, 1.2 meters long, took a lazy shower and had breakfast, and when he saw the report in the newspaper, he couldn't help but laugh out loud and boarded it Newspaper.

The marketing talk triggered by a diaper planned by myself was successful!

Opening his own ins while smiling, watching the tens of thousands of messages above, some of the hilarity of the messages made him laugh directly.

Just after 8:30, Andy's cell phone rang. He glanced at it. He kissed Taylor, who was rosy and ate breakfast, and took the cell phone while walking outwards and picking it up.

"Oh, I didn't expect such a good effect ... Don't rush to solve the mystery, let things ferment for a while, then you post a message through ins, and then start advertising ..."

Listening to Ivana's happy coquettish laughter and sweet dead compliment, Andy also raised her corner of her mouth with a smile on her face.

"As for the advertisement, you can call Pete Kaplan and buy the front page image advertisement and advertisement of" The New York Observer ", I think about it, you can find a note ... 'When will it start, we will have everything Don't believe it, doubt is becoming thehonest of everyone's lifestyle as a trusted brand is right next to you. '"

"Haha ..."

Standing on the wooden path, facing the sea, facing the sea breeze, listening to Ivana's happy and sweet laughter and worship words on the phone, Andy laughed proudly.

"... No way, no one wants to turn the front page into an advertising picture. In a crisis, we can only resort to self-help. It is not just my newspaper that does a large advertising page on the front page, even the New York Times Has also been forced to abandon its nearly 100-year tradition, and many mainstream American newspapers, including the Wall Street Journal and the USA Today newspaper, have also begun preparing to sell front-page image ads. "

Andy's smile dissipated, and she explained to Ivana rather helplessly. Everyone knows that any space on the front page of newspapers has always been regarded as "news first". Placing a large number of advertisements will undoubtedly mean breaking the original tradition and promoting business Advertising bowed.

However, in the face of the financial crisis and the impact of emerging media, the American newspaper industry is no longer prosperous and has to bow its head.

Andy does not have the traditional constrained thinking of those paper media. Facing the unprecedented crisis of newspaper survival, newspapers around the world are as thin as ice. What is more important than survival?

Tradition? Joke, bankruptcy and bankruptcy, the traditional use of a fart!

"I don't want to find ways to restructure or restructure. In the future, it will no longer be shocking to find local newspapers in big cities in the United States." Andy sighed with sighing at the sea level in the distance.