People will no longer read newspapers and buy magazines, publishing houses will be closed, bookstores will be left unattended ... Paper media will gradually become epitaphs with a long history.

With the rapid rise of the Internet and the prevalence of various self-media, it seems that paper media has become difficult to hide, and all the bad speeches have heard the ears of cocoon, and it seems that paper media is really powerless.

The advent of the Internet era has revolutionized the way people read, and humans have begun to enter the "quick click reading" era. It is precisely because of its fast communication speed, wide audience, and strong interactivity that the Internet has become the "mainstream" media in the new era. The status of traditional paper media has been severely impacted,

In the Internet age, it is not terrible for a person to have blind spots in knowledge, as long as he has mastered the method of finding knowledge. The search engine of the Internet is the magic weapon to overcome the blind spot of knowledge. Enter the keywords and the relevant information is immediately presented.

The rapid development of the Internet has caught the paper media by surprise as the sole owner of the right to speak. In the past, the American newspaper industry, which ignored Google and other websites, faced a crisis of life and death, and finally launched a counterattack against these websites.

This newspaper conference is the pre-war reunification talks of the US newspaper industry that sounded the counterattack horn.

Although Andy has acquired a lot of newspapers, and the sales of several newspapers are also shrinking, and some newspapers are losing money, but from the perspective of Andy, the fittest survives, the changeable can live, and the same will die. This is the current Even in the future, the paper media cannot avoid the harsh reality that it also faces.

In Andy's view, paper media will slowly squeeze the market and living space, but it is not so easy to die. Although the Internet is the most democratic and free information release platform, it also has fatal flaws. That is, the truth and rumors coexist, and most of the information is one-sided and fragmented, so it lacks authority.

Originally, Andy really didn't want to attend this conference. However, two heavyweight figures called and invited. In addition, he faced the problem of some shameful news integration websites. The big bosses of many newspapers are really disgusted, so they will participate in the conference by video conferencing. You must know that although the information carrying capacity of each page of the network is limited, it can be infinitely linked.

For a long time, websites such as Google have listed the websites of American newspapers and many news search links of newspapers as real-time news portals, attracting netizens to browse, but unwilling to share online advertising revenue with cited news media, which has caused all newspapers At this point, Andy is determined to be on the side of the newspaper union. After all, this also moved his cheese.

"You guys, we can't just sit back and look at those websites and take away the results of our work with legal fallacies. Their behavior as a thief makes us very angry and can't stand it anymore!"

At the beginning of the meeting, Associated Press Chairman Singleton fired the first shot. His rhetoric was sharp and it was clear that he had tolerated it for more than a day or two. The reported website took legal action. At the same time, I proposed that we should cooperate with the US newspapers to develop a "copyright management and tracking system" and launch a new "search page" to guide users to find "the latest and most Authoritative real-time news source. "

As soon as Singleton's proposal came out, Xunshuo received a positive response from the editors of all the newspapers present. Andy saw several newspapers such as the Los Angeles Times, Newsweek, Miami Herald, and New York Observer. The editor-in-chief or the person in charge all raised his hand to agree, and could not help laughing.

It seems that at this conference today, people in the traditional media can really achieve the highest degree of unity, discuss a counterattack plan, and take concerted action.

Andy naturally will not stop it. This is a real good thing for his newspaper. Even if the traditional media alliance targets the Internet company, Google is the first to be targeted. Even if Andy is a Google shareholder, but after all He is just a shareholder and has not joined the board. Google has moved all the traditional media's cheese, and it should be deserved to be targeted.

"Google has always taken the copyrighted content of others as its own. Here, I hope you can unite and use our respective media channels to fight back."

As soon as Murdoch, the media tycoon, quieted down the original discussion room, everyone set his eyes on his face and wanted to hear what he said.

"Should we allow the theft of our copyrighted content? The answer should be no. Some sites are at best parasites, or techworms in the Internet's large intestine. News Corp plans to sue infringing sites such as Google."

As soon as Murdoch's words fell, they immediately resonated and debated with the audience. The Wall Street Journal editor Rob raised the volume loudly and said, "There is no doubt that Google is the largest cyber parasite. Readers have become accustomed that most of the content on the Internet should be free, and I think this perception is wrong. But news aggregation sites such as Google take advantage of this misperception to make money. These sites have hardly realized that it is profitable for them Content is created by us traditional media. "

For a while, the entire meeting room became chaotic, and the editors and chiefs of the newspapers began to criticize and accuse those news aggregation websites headed by Google, which was really exciting.

"Mr. Smith, what's your opinion on this?" Associated Press Chairman Singleton turned and smiled at Andy in the video window.

"Yeah, Andy, what do you think about this?" As the scene calmed down, everyone's eyes focused on Andy's young and somewhat handsome face in the video connection, although he was in business with Andy. Some didn't deal with it, but Murdoch, who was sighing at Andy's achievements, turned to Andy and asked.

Andy has long been prepared for Singleton and Murdoch's inquiry. After all, his current status and status predestined him to be low-key. His strength is really not allowed. Wherever he goes now, it will become At the center of attention, the name of the world's richest man is really frightening.

"With the emergence and growth of the Internet, the debate about the future destiny of newspapers has never stopped. There are endless arguments for" newspaper cold winter theory "and" newspaper death theory "such as" deterioration ". However, I still bought a number of newspaper Because, in my opinion, the emergence of a new communication tool will not lead to the demise of the old communication tool, but will cause it to assume new communication functions.

The acquisition of newspapers is that I firmly believe that the content is king. In terms of professionalism and authority, the Internet cannot replace newspapers!

Mr Murdoch's anger is understandable. Like the music industry, I believe that my colleagues here have also seen that new distribution channels have changed the profitability of newspaper business. However, some websites do not produce their own news content, but have attracted many readers by successfully organizing the content and advertising it.

The wealth of those websites is based on retrieving the content we make, which has also become the source of motivation for those websites' most profitable search ads.

This is what we can't forgive and we can't accept, and it's definitely not what some people think. Our traditional media is the enemy of the Internet. "

"Yes, Mr. Smith is right ..."

"That's it!"

"That's great, that's what we want to say ..."

"Never let them steal our stuff and make a profit ..."

Andy's remarks resonated with everyone in the audience. After all, they are all elites in the traditional media industry. They are all clear about the opportunities and challenges for the future development of traditional media. If the people present are fools, If I do, I won't sit here.

"Our anger is not about declaring war on the Internet and Internet innovation. It comes from websites that steal the fruits of our labor and turn them into a means of profit. We want to let them know one thing. If we want to use our Make money, then you need to give us that share! "

"Yes, they have to pay for our newspaper assets!" Murdoch first agreed, others also agreed, and to put it plainly, everyone present knew that traditional media could not stop the impact of the Internet, but The impact is the impact, it is their responsibility or theirs. The lawsuit is not the purpose. Forcing the website headed by Google to sit at the negotiation table and taking out real money is the ultimate purpose.

In fact, Google has long signed an agreement with Andy Smith to use the content of his newspaper, which is why Andy did not explicitly mention Google in the above speech. However, Andy still stated the above point. After all, there are many news aggregation sites like Google in the United States. To be honest, he cannot send people to stare at each other, to sue, since there is this union, Give those websites the opportunity to pressure, Andy will not miss it.