The American newspaper industry is turbulent. Many insiders in the United States believe that the Boston Globe may close the issue to warn the American newspaper industry during the financial turmoil. Under the current economic situation, no newspaper is safe.

The sword of Damocles was hanging from all the newspapers. If the newspaper industry still hopes to survive, every family has to bleed blood. American newspaper advertising revenue continues to decline, advertisers are more willing to enter the low-cost online media, and the economic recession since last year has made newspaper advertising marketing difficult.

The suspended Rocky Mountain News, the Philadelphia Inquirer for bankruptcy protection, the Minneapolis Star Circle, and the Chicago Tribune.

The "paper" newspaper closed and turned into online versions of the Seattle Post and Christian Science Monitor.

The current fact is that the traditional media industry has embarked on the road as a whole. Although the media have gradually reached a consensus that content is still the core productivity, the sad thing is that it is difficult to prove it. Either it was sold, it was forced to stop publication, or it moved to the mobile terminal. The spotlight is habitually focused on "difficult" and "transformation", but few people pay attention to it. Buying and selling can be a transaction. In the bearish market, who is still buying?

Of course, in this industry that is less favored, the American, um, or the global rich are fond of these traditional media.

But what makes people laugh and cry is that when the billionaire waved a check and expressed his willingness to acquire the other side of the media, the traditional paper media was bitter, unwilling and embarrassed.

On the one hand is the traditional media that is ashamed and full of pride, and on the other is a super-rich man full of pots and looking for style.

For these billionaire super-rich people, their acquisition of traditional media was not originally for the purpose of making money, but more like a kind of emotional investment. Of course, this is the reason everyone says, believe it or not, but, The rich are not fools. They value the role of public opinion tools more, so they will not place too much emphasis on media revenue losses. They are also willing to continue investing in expanding the size and influence of the media.

However, the established American media are not able to buy it.

Don't look at these traditional media, although they are not as good as in the past, they still remain proud. To buy a well-established media, the super-rich need at least be recognized and accepted by mainstream American society, and respect the value of traditional media. It sounds a bit ridiculous, and all of them are poorly exposed, and they are still picking, but this is the truth.

As we all know, in order to acquire U.S. media assets, Australian media magnate Murdoch joined U.S. citizenship and better integrates with the mainstream American society. This has continuously acquired important assets such as 20th Century Fox and the Wall Street Journal, creating a News Corp. Media empire in the United States.

Some people may have said that it was not enough money. Alas, it is not that the rich in the dynasty did not have the idea of ​​the New York Times, but in return, it was ridiculous.

When the New York Times Company Chairman Arthur Suzberg proposed the name of Andy Smith as a potential buyer, why were all the participants present with bright eyes and shocked?

The key is Andy's reputation as the richest man in the new world, and his absolute roots are positive. It is extremely recognized by the mainstream American society and it is extremely easy to accept.

You know, when the Times Group paid $ 1.1 billion for the Boston Globe after its acquisition. For a long time, Boston citizens have been worried about the acquisition of the Boston Globe by a New York company. The reason is simple. New York and Boston are competitors in sports, banking and culture.

As for why Andy Smith is willing to buy newspapers that are already in decline, the United States knows that the young world's richest man is integrating to build his own media kingdom.

Of course, some people think that sky-high luxury homes, winery islands, luxury yachts, private jets, and team purchases, etc. For Andy Smith, these conventional Xing purchases have nothing new. A more tasteful approach is to buy an oldmoney (old Money) breath of media.

For Andy, he naturally doesn't like the blogging media that blooms everywhere. He favors the traditional paper media with long history, great influence and serious old-fashioned paper media.

As for the reasons, these have been said long ago, and the results have not disappointed him. The strength of the news organization in his hand has indeed achieved many of his purposes, although these purposes include the suppression of himself and his own business in addition to the responsibility of the government. Negative reports, hit opponents and the like.

It is worth mentioning that the Boston Globe Newspaper Group will agree with the proposal of Times Chairman Arthur Suzberg to actively seek to sell to Andy Smith. Global News executives want to hand this media to rich investors who understand the value of the content, and Andy Smith, who has become the new newspaper giant in the United States, has naturally become the first choice. The point is that Andy Smith has a reputation for knowing how to let go and does not get involved in the daily operations and editorial team of established newspapers.

"Haha, it seems that a good reputation really has unexpected results."

After hearing the report from Alvette, Andy couldn't help laughing, and the subordinates in the video conference had become accustomed to the cheekyness of their boss, but just blinked a few times, and accompanied them with a smile. The big boss is happy. As for the vomit in the heart, only the individual knows it.

good reputation? Well, there are some good reputations for big bosses, but there are also many bad reputations!

"What price did they charge?" Andy is happy, and naturally cares more about the price. He is not a stupid upstart with many people. The traditional paper media is facing a dilemma. He knows better than anyone. He spends money on those paper media. In addition to the need to integrate and build a media empire, the most important thing is that newspapers are really cheap.

Behind his series of acquisitions, there is a big rule that even if the industry as a whole sinks, top brands are still sought after. In contrast, the poor general paper media are sold as bad assets. The Boston Globe and New England Media assets undoubtedly fall into the latter's general category.

Do n’t tell him more than a hundred years of history, let alone past glory. Before it belonged to him, it was all useless nonsense. Only the price is the only thing that Andy cares about. Of course, do n’t look at the traditional media, despite losing some of their positions,

"$ 200 million, packaged by the entire New England Media Group."

"Haha" At this price, Andy couldn't help shaking his head and grinning, "looking beautiful."

"I've told the other party that their price is too high. The other party's offer this time is just a test to see if your boss has any intention of acquisition. The acquisition price can be discussed.

According to our survey, the Boston Globe's circulation has shrunk by 14% in the past three months. According to Reuters, the Stone Globe is expected to lose $ 85 million this year. Last year they lost $ 50 million. This time they were planning to cut $ 20 million in operating expenses. However, they were rejected by the union. There were rumors in the Globe that the newspapers would be closed. Once the Boston Globe was closed, Boston City There will be only one daily newspaper, the Boston Herald, a tabloid with only 10 full-time journalists who are now fighting the financial crisis. "

After hearing the information, Andy nodded and groaned, and finally decided, "This way, 50 million US dollars. I want it. I can promise not to lay off staff and not interfere in the daily operation of the newspaper. Keep up the editorial status of the newspaper.

"Keke"

In the window of the video conference, I didn't know who was a bit uncomfortable, and immediately replied quietly, and everyone else was a bit speechless by the boss, but no one showed it.

"The price is a bit difficult, I'm afraid they can't accept it."

"Even if you ca n’t accept it, it ’s 50 million packages. After all, their debts and losses are there. I ca n’t enjoy the excitement of the short-term acquisition, and I have fallen into the dilemma of turning losses. I only spent one dollar on the weekly, telling them the original words directly, the cost of closing is higher, and the stretched New York Times may be more difficult to accept. As for other buyers, haha, now, who will buy a huge pit back Home, except me, I'm afraid nobody! "

Andy laughed very indifferently. This is a good time to make a bottom search. How can he be worthy of himself without robbing the fire? Although he has a lot of money, he can't be cheap outsiders. It doesn't matter if money is money. The key is the achievement of this bully. It's fascinating!