American Fortune Life

Chapter 1821: What is our slogan? Do things, do things

I believe that few men will not know Capcom. Even if they do n’t know the name, they must have played arcades, Street Fighter, and familiar with Capcom's blue border emperor logo.

There are too many classics produced by Capcom, including Monster Hunter, Devil May Cry, Street Fighter, Rockman, and Resident Evil. It is a game company with more than sixty-nine games that sell more than one million worldwide.

However, the old-fashioned game company has infinite appearances, but the reality is long gone, and the losses are serious. The 2008 financial report data released by Capcom shows that in terms of profit, operating income has dropped by 17% compared with 2007, and ordinary income Down seven percent. Earlier this year, Capcom had news that the company was close to bankruptcy and would be acquired.

These game makers, like foot basins, have indeed been extremely glorious. No matter the arcade, red and white machines, PCs, and hosts, they have made a lot of money. However, because of this, these game companies have In the main battlefield, each has a strange trick, and in the ground, it is "not doing business," and various acquisitions have become a shopaholic habit and have created many new tricks in the sideline industry.

In fact, it is not surprising that game manufacturers engage in sideline business. After all, capital is driving the market, and who is going to have trouble with money? I believe that when patience readers see this, they will find that game manufacturers are still doing what they are best at. They are engaged in art, event planning, and investment. Most of the game manufacturers have highly knowledgeable employees. Operate as a sideline to develop your own capabilities. In this increasingly competitive business world, it is better to dig a few new mines while keeping a Jinshan. In short, it is shameful to do the sideline business. As long as the game is fun, the player will still sell the arms if you sell them.

Capcom, a pit cargo company, naturally will not lose the opportunity to engage in sideline business. The bursting of the real estate bubble in the United States has triggered the subprime mortgage crisis. Capcom's failure to engage in real estate has almost died, and it must rely on the game business to repay debt.

To be honest, there will be strong competition in any industry, and if you have not grasped the pulse of the trend, once glorious companies may also collapse overnight! In the end, there was no way. Capcom asked Sony to help it through the difficulties, but Sony was holding the low-priced acquisition and talking about it while he was robbery. Capcom was naturally reconciled, and then they found the industry gold director paradise, hoping to get help from them. While the negotiations were still going on, Andy Smith, the world's richest man, appeared. In addition to talking about the biochemical crisis in the theme park, Andy also showed great interest in Capcom.

With the emergence of Iron Man, Marvel, who has not let up with Warner DC, has finally revived from a half-dead life. The IP rights of superheroes have once again become hot. 2008 is simply a year of turbulence. More and more Comic companies, game manufacturers, and media, with the development of the pan-entertainment industry, have talked about borrowing IPs, mining and publishing IPs in various ways, in an attempt to take a share when the global IP cake becomes larger and larger. .

Andy knows better than anyone about this. The future of Hollywood is almost the world of superhero movies. Whoever has a famous ip in his hands can dominate the world. The main purpose of his trip to the foot basin was to put the foot basin in the comic industry. Those well-known IPs got their hands on, and the film industry of the foot basin has long been deformed, except for anime or anime.

Although Sony has the home court advantage, they can easily get these IPs, but after trying, they almost lost the pants, and lost their interest in diffuse change, staying indifferent to Baoshan.

Whether it's the monster universe prepared for Universal Pictures or the mecha sci-fi "Pacific Rim" prepared for their Asian lovers, the anime ip foundation of the foot basin needs to be modified.

That's right, Andy's Hollywood blockbuster prepared for his Asian lover is Mecha closer to the Gundam version of "Pacific Rim". Since it is intended as a gift and you want to make money, then this film will naturally not be produced hastily.

"Boss, Jerry Lee of Water Drop Studio is here."

The voice of the little assistant brought Andy, who was watching the ip list anime ip list, back to reality, while using pen to draw the names of several anime such as "Mobile Suit Gundam", Oldman, "Death Note" As he circled, he said, "Let him in."

"Okay, boss." The assistant turned and left after speaking, and soon the semi-open door of the study was knocked again, and Andy didn't raise his head. "Come in."

"Good afternoon, boss."

"boss"

After hearing two greetings, Andy looked up at the two people who had walked in, frowned slightly, and said to Nai with a smile on his face, Jerry Li, "Who is he?"

"Boss, he is Anderson, Guo Yibei, and is the online online reputation management (orm) director of the studio. He is mainly responsible for using accurate and effective big data technology and disseminating ideas. Through the management of information on the entire network and the use of search optimization technology, The exposure of positive information suppresses negative information and shows the audience a healthy brand and reputation image work "

"Hello boss, this is Anderson."

"Ok."

Andy's brows stretched, and when he heard it was his talents, he smiled and nodded, "Sit down. What to drink?"

"Coffee is just fine."

"I am also coffee."

"Tori, two cups of coffee." Andy smiled at the little assistant standing aside.

"Good boss, please wait a moment." The more capable Tory Black stepped out of the study.

"I'm calling you here this time to help Universal Studio Osaka establish an online reputation management department. Whether it's crisis public relations or online publicity and marketing, what Universal Studio Osaka has done before is unsatisfactory and can even be said to be backward. This situation must change, no problem. "Andy said looking at Jerry Lee.

"No problem, the boss is assured that this is what we are best at. In the foot basin, the use of the Internet for marketing and publicity is really very backward. According to the data, the population of the foot basin using the Internet has reached 94.62 million, accounting for all of the foot basin. 78% of the population. Although the Internet has become very popular in foot basins, it was not until last year that politicians in foot basins used the Internet and new media to advertise themselves for the first time, opening a precedent for the use of the Internet for political activities and political competition in foot basins.

The problems with Universal Studios Osaka are not unique. Today, few companies have set up publicity teams within the company. Although many corporate departments communicate and discuss in an informal way, the power to formulate global consumers, customers and business partners that affect the pedestal company and the pedestal company is still mainly in the hands of the pedestal regulator. However, These regulators often lack the corresponding technical and operational knowledge.

Especially the wonderful business culture of the foot basin usually does not allow the recruitment of executives from the outside. The passive attitude of the foot basin company's negative impact on the society and economy of the foot basin is undoubtedly unimaginable. "

After receiving the order from the boss, Jerry Lee very carefully checked the information on the Internet of the foot basin. I can't see it. He almost laughed at the sight of the foot basin. After all, the foot basin is one of the few countries in the world leading the Internet development trend. However, it is childish and ridiculous to use the Internet. He feels that if he wants to do something, he can easily let the foot basin people experience the feeling of being dominated by the sailors on the Internet.

Hearing Jerry Lee's report, Andy's eyes also couldn't help flashing, and his fingers hit the table, and began to contemplate, he naturally heard the meaning of Jerry's bitch, sailor, with rhythm, Internet rumors, cyber violence, etc. can be used on the Internet in the foot basin to achieve unexpected results.

"Well, don't you really like the foot basin. You set up a water drop studio in the foot basin. I will give you a startup fund of one million dollars. The first job of the Kyoto studio is it." Andy said Capcom's information was handed to Jerry Lee with a grin on his face, "It's okay to let its stock price plummet."

"Oh, no problem, but boss, I"

Andy waved his hand and interrupted Jerry Li with a bitter expression on his face, laughing and cursing: "If the acquisition is successful, the company will pay for you, and let you take care of your feet."

"Guaranteed to complete the task!" Jerry Li immediately patted his chest confidently, and then replaced it with a cheap smile: "Boss, otherwise, let's buy a 'movie' company directly!"

"Go! Go now!" Andy almost stunned.