American Fortune Life
Chapter 1873: The great decline
The lights of Washington in the night are brilliant, and continue the hustle and bustle of the day. The lights from far to near, accompanied by the sound of cars passing by, turned into endless little stars, countless rays of light connected into a shiny flowing light band, and the long road is like a bright galaxy in the sky.
"Dear, don't you think Donald Graham is weird tonight?"
In the Maybach running smoothly, Ivana snuggled in Andy's arms with a trace of tiredness, squinting her beautiful eyes, as if thinking of something, Xiumei raised her cheeks slightly and looked at the same closed eyes Inspiring Andy asked with a side face.
"It's a bit weird. It always feels like he's been testing whether I'm interested in acquiring the Washington Post ..." Andy thought of the other side to ask each other if they had any political intentions in the future, and made a brief comment on the future direction of the newspaper industry. Deeply mentioned to him an outsider some of the plight of the Washington Post.
Although he originally bought Newsweek for a dollar, his friendship with the Graham family was not very deep. The reason why the transaction was successful was that Zhou Yu beat Huang Gai, one willing to fight one and one to suffer. .
"Yeah!" Ivana sat up straight with a little excitement, her eyes staring at each other and Andy said, "The future is uncertain, traditional media is beginning to be left behind in this era, and the industry's slump is looming." The Post has seen a decline in circulation and earnings. In recent years, it has suffered heavy losses, and perhaps finding a suitable new owner has become a bitter comfort. "
Andy had some frowning frowns. Hearing Ivana's bold speculation was also a stun. He didn't dare to think about it before. It wasn't a matter of money, but he didn't think the Graham family would sell " The Post, I believe that people who know the Washington Post will not think the Graham family will do this.
Since the Watergate incident, the Washington Post has become a benchmark for American journalism. Their courage and choice at that time have become a highlight in the history of American journalism and American politics. Katherine Graham has become one of the most powerful women in the world. In the 20 years since current celebrity Donald Graham took over the ceo title, the Washington Post has won 32 Pulitzer News Awards, second only to the New York Times.
The Graham family has controlled this newspaper for 80 years, which shows how much the family loves the newspaper and how sad it is to sell it.
"It's unlikely ..." Andy thought more and more that it was impossible, he said suspiciously.
"Why not? I can't think of a more suitable" Washington Post "ideal boss than you. You are rich, full of ideas, and a nobleman in the IT industry. The most important thing is to be willing to endure the long-term losses and meager profits of the newspaper. And you have bought those newspaper operations before, and you have told the outside world with practical actions that you have been adhering to the newspaper's news concept and have no political intentions. "
However, Ivana firmly believes in her intuition and analysis. She is more and more excited, and ca n’t help but be excited. The Washington Post, the New York Times, and the Wall Street Journal belong to the first echelon of American newspapers, and they are the only ones who can compete at the talent level. , Newspapers with depth and breadth of coverage, and international news coverage that are truly capable of imitating and competing with the New York Times.
"However, if you want to, even if the Graham family is willing to sell the Washington Post, there will be many restrictions and premises, and it will not be easy to buy it." Andy was said by Ivana, I am a bit convinced.
Ivana's eyes flickered, her mouth rose, and she smiled indifferently: "Oh, once the post has fallen into your hands, hold it as long as you want to hold it, and reform as you want to change it, and you are willing to grow the newspaper. Spend as much money as you like. Those so-called restrictions are just wishful thinking of the Graham family! "
"... There is some wishful thinking. Maybe I should talk about Andy Smith alone."
At this time, Donald Graham frowned slightly in the face of Rolls-Royce, who was also driving on the streets of Washington. He hesitated to reveal his thoughts to his nephew's post chief executive Catherine Weimus.
"He ... isn't he too young?" Catherine was a bit tangled in her mind, but she also knew better than anyone that the "Washington Post" is now in the blood transfusion operation of the Washington Post Group. The newspaper has become a drag on the group company, but no one can easily make a decision to sell this newspaper. After all, this newspaper represents the glory of the Graham family.
"Although, although most media buyers, such as Murdoch, initially vowed not to interfere with the content of the newspaper, in the end they would all break their promises, and take control of the Post with the media kingdom that Andy Smith now controls. May be difficult to resist the temptations of such a high-impact media, and through the "Post" editorial to express their political views, and the "Post" 's current political position is mainly to the left, according to Andy Smith's past Political bias may lead it to the right.
Especially the family behind him, even if he does n’t have any political intentions, but do n’t forget the old Smith and the already-emerging Auston Smith. Will the Post become a tool for the Smiths ’family to pursue political attempts, I think There is no suspense at this point.
Looking at the contents of the current Los Angeles Times and Newsweek reports, we can understand that there is no real interference in operations as he said at the beginning. "
Don Na De Graham frowned, staring at his niece deeply, and after groaning for a moment, he shook his head and laughed: "Since so, wait and see ..."
"call--"
When she heard Don Nader's words, Catherine sighed softly, knowing that his thoughts had been temporarily dispelled, but she also knew that if she did not fundamentally solve the plight of the Washington Post, she could not escape that day. Faced with a difficult situation, I am also thinking, since the newspaper industry is so difficult to operate, why is Andy Smith willing to pay a high price, and the visitors do not refuse to buy a loss-making newspaper?
With the shrinking of traditional paper media, emerging media are coming in an irresistible trend. Although almost all traditional media are currently trying the Internet +, can we use the Internet technology to take advantage of the content of traditional paper media? Effectively integrate with the technological advantages of emerging media, and then turn a newspaper from the twilight into a thriving profitable media? This is still unknown.
"Anco, why do you value Andy Smith?"
Catherine still asked her own doubts. She knew that her family had the idea of selling the newspaper to Andy Smith, and had not thought about it. It was only a temporary intention, so she was easily dismissed by herself.
"He insisted in the presence of Bennett and me that the paper media would die in 20 years ..." Don Nader narrowed his eyes slightly, with a slight smile on his lips, and seemed to be helpless and admired to continue: "He said that the Internet is changing almost all elements of journalism, shortening the news update cycle, and shaking up traditional sources of income. Newspapers will definitely change in the next few years. This is an inevitable trend ...
Bennett asked him how he could make Newsweek and Los Angeles Times turn a profit, but he emphasized that he would not be responsible for the daily affairs of the newspaper, and the core value of the newspaper would remain unchanged. Don't let newspapers worry about money, bend over for the dollar, and keep the report pure! "
"Oh, what this said is really rich ..." Catherine shook her head and smiled bitterly.
Don Na De Graham squinted his eyes, and said lightly, "The technical elites represented by Andy Smith are the main beneficiaries of this world. In a sense, they have been riding our traditional media. The ride-hailer that is constructed, and less social responsibility and return to society.
Now, Andy Smith's constant acquisition of traditional media may be a way for technical elites to return to society, and they will start transfusion of traditional media and use new thinking and methods to rebuild the media ecology. On the other hand, he is also gaining social and political influence through the acquisition of traditional media. . . "
Catherine's gaze was fixed, and her heart smiled again. It seemed that her decision had not changed. Instead, at the appropriate time, instead of watching the Washington Post slowly dying in her own hands, becoming a family sinner and outside laughter. Finding a more suitable successor will not only save some losses, but also get rid of the insult of the loser.