Near the end of the afternoon, Alvettele and his assistant arrived at Andy's office.

Andy closed the album in his hand and said with a smile, "Are there any results?"

"Well, although we ca n’t know much about the internal data of Marvel, the collected data is already very complete. We skipped the history of Marvel directly. It was the 80s that really made Marvel go from its peak to ruin. During the 90's, Jim, you came to report to the boss. "Al sat in the seat opposite Andy's desk and turned to the assistant behind him.

"In 1986, Marvel was in a financial crisis and was acquired by New World Film Company, controlled by billionaire Ron Pereman, and later resold to himself in 1989 due to debt problems.

Under his operation, Marvel went public in 1991. In the same year, a group of star painters such as Jim Lee and McFarland left Marvel's independent portal and established the third largest comic company in the industry.

However, Marvel did not realize its major losses. Instead, it began to inflate its confidence and rampant debt after listing. In addition to desperately launching more marvelous Marvel universe comics, it also acquired other companies in a frantic manner, including toy companies, cards Companies, comic book distribution companies, etc., Marvel is carrying huge debt.

During this decade, Marvel boss Perelman only wanted to make money, and it was easiest to sell the right to adapt, and he didn't want to build an empire. Throughout the 1980s and 1990s, Marvel successively sold the adaptation rights of classic characters including Fantastic Four, X-Men, Super Daring, and Hulk. For example, the adaptation rights of X-Men were sold to 20th Century Fox. Spider-Man's adaptation rights were eventually sold to Sony after a lawsuit.

The bubble in the American comic industry burst, a large number of comics shops went bankrupt and closed, Marvel's sales channels were damaged, and stock prices fell all the way. In 1996, after various final plans were attempted, countless days later, Marvel had to apply for bankruptcy and reorganization.

In 1996, Marvel who filed for bankruptcy was scrambled by two billion-dollar financial tycoons on Wall Street. Ron Pelleman confronted the acquisition of the great **** Karl E. Kane. The two shareholders of Marvel's toy company, Avi Arad and Ike Pilmut, led the bank in a management buyout of mbo, and then reborn as the current Marvel Entertainment Group after a merger, bankruptcy, and resale. "

Alvetrie waved his hand after the assistant had finished explaining, and Andy took a sip of coffee and frowned slightly. Well, his little assistant had already gone home on vacation.

"In 2005, Ike Pilmut became the Marvel Entertainment EO, and began to recover Iron Man's IP rights. The core members of the Avengers, such as Hulk, Thor, and Black Widow, have returned to Marvel's family. In order to Compromising, Marvel reached an agreement with Paramount in 2005, which will release 10 movies produced by Marvel over the next eight years. "

Andy frowned when he heard this, Nima, sure enough Marvel was a group of pit goods, filled a pit, turned around and dug a deep pit to bury himself.

Seeing the depressed expression of his boss, Al couldn't help expressing sympathy in his heart. The company that the boss looked at was a dead gene in his bones.

"However, there is another version of the real situation that I am asking about. The real request for the withdrawal of this group of superhero IPs is Kevin Page, the new EO of Marvel Entertainment's subsidiary Marvel Pictures. He wants to take Marvel The characters are bought back, then made into a movie, and various characters have intersections in the movie like comics. "

Andy's eyes narrowed slightly, it seems that Kevin Page is the real talent, it should be his well-established Marvel movie universe.

"Although Marvel worked hard to negotiate, it did not buy back all the copyrights. The copyrights of" X-Men "and" Spider-Man "still belong to Twentieth Century Fox Film Corporation and Sony Pictures."

Andy rolled his eyes directly, but he knows how shameless Fox and Sony are, these two series almost made them squeezed out, especially Sony's little spider, Nima is unable to vomit.

"Is there any good news I need ..." Andy really made Marvel Entertainment's death experience disgusting. Except for the crazy sale, it was high-priced recycling, and it was no wonder that it was not bankrupt.

"Hehe, there really is one, maybe the boss you like, there are huge contradictions inside Marvel, and it is difficult to reconcile, some shareholders have a great grudge against Marvel's increasing debts and low profit returns, and management has great grievances, Especially the new eo Kevin Page of Marvel Pictures, and the parent company's eo Aike are not right. "

Andy's eyes brightened and a smile appeared on the corner of his mouth. His favorite is this kind of internally sloppy company. Only when the internal can't be united will he let him take advantage of it. The iron plate is the most headache. How much does it cost to get this IP warehouse in your hands?

"This Kevin Page can contradict the EO of the parent company, and still be able to sit firmly on the EO of Marvel Pictures?" Andy asked a little curiously.

"Hehe, Ike Pilmut is not only the eo but also holds 37% of Marvel Entertainment Group. The interested parties are naturally shareholders, and this Kevin Page stands behind Marvel's soul figure Stan Lee , Marvel Comics editor Axel Alonso. "

Arvitelli saw the smile on his boss's face, and knew that his boss would like the news. However, thinking of all the troubles and embarrassments in this company that the boss saw, he could not help reminding him: "Boss, although we You can use the contradiction to complete the acquisition, but it does not mean that the contradiction will disappear after the acquisition, especially this Stan Lee, as Marvel's soul figure, his influence in the company cannot be ignored, and may even influence the acquisition negotiations . "

Of course, Andy knows how embarrassing this old man who likes to run in Marvel movies, let alone him. When the previous Disney bought the Marvel at a high price that affected his company's stock price, he was almost confused by this old man. Had it not been for Disney to make a compromise and retain the integrity of Marvel Entertainment, plus the stock price that all shareholders could not refuse, it would not have been possible to complete the acquisition.

However, when I remembered Marvel, I thought of a way to deal with this old man. This old man really regarded Marvel as his own child, and has been so tossing. He just wanted to see Marvel become alive in his lifetime. A great company.

It just changed hands several times, many times toss, almost lost the family, and did not meet a person who understands, did not understand the cross-media operation of ip, the film and television adaptation basically failed. In 1981, the old man Stan Lee went to Hollywood to do Marvel's adaptations of TV series and movies.

Until 1998, "Blade Warrior" gained a good reputation; in 2000, Fox's "X-Men" movie was a great success; in 2001, it began to implement its own rating system; in 2002, Sony's "Spider-Man" opened the comics After adapting the movie's icebreaking journey, it was pioneered by others, and after making a lot of money, the cross-media operation allowed Marvel to be reborn and began to understand the value of ip.

Only after 30 years of detours did I understand what IP is and how it works. I have to say that Marvel was really dumped by DC for several streets. Before Iron Man was sold, no Hollywood company looked at them really. It's not wrong at all.

Based on the movies that Marvel Pictures owns, it has counted 13 movies by 2016. Of course, Andy has never seen "Captain America 3", but the box office is also conceivable.

The total box office of these 13 movies reached 10.2 billion, with an average box office of 700 million US dollars. This doesn't include the X-Men out, Little Spider's series of box office.

This Nima is not a comic company, this is a warehouse full of gold!

Andy is not going to let such a company that can make money lie down from his own hands in any way, and the Disney acquired Marvel in the past life looks like a Hollywood boss, well, it is actually the boss It's really jealous of making money.

For many years, Hollywood has been the number six, and the seven are almost legendary. It seems that it is time to change the status quo. The most likely dream factory has become history. In addition to being run, it is also the hand. There are too few resources in it, and it is useless to count on the great director Spielberg!

Resources, ip copyright is the killer of future film companies!