American Fortune Life
Chapter 708: Unique advertising marketing
"How important the Tottenham Club is to continue advancing the development plan of Northen Poland Park is conducive to the implementation of a wider and comprehensive reconstruction plan, thereby creating more job opportunities and injecting the deserved economic development momentum in Tottenham. "
A disheveled blond-haired conservative, Boris Johnson, as a candidate for the mayor of Greater London, spoke seriously into the many microphones that almost poked him in the face.
"Just as the official statement of the Spurs Club, the Greater London City Government ’s neglect of Tottenham is not a day or two. The city government should provide public funds to finance the renovation and reconstruction of Tottenham. Since White Hart Lane The stadium has already hindered the development of the Spurs club, why not build a new stadium? It must not continue like this, if I am the chief executive ... "
"boom"
"This **** bastard, wanker! Who does he mean! Who is he, Bitch, Baba ..."
The seven-year-old mayor of Greater London and Labour candidate Ken Livingstone's office slammed and shouted loudly.
"Mayor, no matter how stinky his mouth is, how nasty a clown he is, this time he has taken the initiative and attracted the idea of the media. We must respond as soon as possible, and we must not let him continue to take advantage of this matter to become more prominent. . "
Ken Livingstone's flushed face angered and sullen slowly calmed down. He heard the advice of his staff and watched the interview with Boris on the TV, gritted his teeth and said, "This can only be the case. Oh, **** Boris, **** Yankee, he's going to be in trouble ... "
The staff member's eyes froze slightly, pushing his glasses on the bridge of his nose, and continued: "Tonight, Abu will host a reception at home, and Andy Smith will also appear. You can talk to him about the traffic around White Deer Lane Dredging and improving the surrounding environment will stabilize the Spurs club and continue to expand the situation. "
Boris on the TV is still brazenly bragging, "... Yes, you are right, I am a senior fan, I like the gorgeous offense of Tottenham. Although I am a loyal Manchester United, this does not prevent I also like Tottenham ...
Tonight I will meet with Mr. Smith to discuss the issue of Spurs. I think we will have a lot of common topics. Alright guys, I'm going to Tottenham to experience the bad traffic now ... "
Everyone was a little dumbfounded watching Boris taking out his helmet from his backpack, carrying his backpack on his back, riding a bicycle and leaving.
"Is he going to ride a bike?"
"Is he crazy? Sure enough it's funny ..."
The hustle and bustle outside will not affect Andy, who is lying on Lima's hard work and cultivation. I don't know how long after that, the bedroom was filled with chaos and various sounds, and then it was quiet.
On Lima's puffy face, even the plain face was still so beautiful, and the sweat on his face added infinite charm. He ignored Andy's heavy body weight, and his arms were tightly around his neck, enjoying With the blooming sky fireworks.
Until Andy, with a gentle face, stood up, and after the sound of a corkscrew sounded, he turned sideways into Andy's arms.
"Dear, are you going to make a living with me one day today?" Andy stroked Lima's smooth back and heard her weak and murmured, could not help but smile.
"Isn't that bad? Of course, this is mainly because you hook me ..."
"Well! Who took the initiative to hook you up! I used to take a good bath and wash. Later, I just asked you to give me some suggestions for clothes. It's your endless bastard!"
"Then why don't you resist?"
"I resisted ..."
"Ha ~ adjusting zishi to cooperate with me is also called resistance?"
"roll"
There was a frolic and screams in the bedroom, but it didn't take long to quiet down. About half an hour later, Andy walked out of the bedroom in his nightgown, and carefully closed the door. He didn't want to wake up and was tired. Lima, who fell asleep, went into the other bathroom and rinsed, then came out and watched the time.
At more than two in the afternoon, Andy wiped his hair with a towel, walked to the office area in the corner of the living room, opened the notebook, turned on the gap between the boot and walked into the restaurant, turned on the coffee machine, leaned on the counter, looking at the mobile phone, while Wait for the coffee to cook.
Ding
Andy took out a coffee cup and placed it at the bottom. Pressing the switch, the rushing coffee fell into the cup, braving the heat and pungent aroma.
Take the coffee back to the office, sit on the boss chair, shake the mouse, open the video software, and start the call connection.
Soon the screen of the laptop flashed, the video window slowly cleared, and the face of Hulu Video Ceo Jason appeared.
"Boss ... hehe, good night."
Jason greeted the boss when he saw the big boss wearing a robe.
Andy smiled and nodded, and asked, "Is everyone here?"
"Here it is."
"That's good ..." A conference table with eight people quickly appeared in Andy's video window, and nodded in response to the greetings from the crowd. "The content of today's meeting is to confirm the advertisement of the hulu video. Marketing model, this is what I already thought about when I started hulu video.
Everyone here should be clear that users are already tired of overwhelming and endless advertising bombers, so I took a different approach and thought of using only a small amount of ads in video content. It is especially important to give users the right to choose ads.
First, the user can choose when the ad appears, whether it is interspersed with the ad during the viewing of the video, or a period of time before the video is played;
Secondly, users can choose different types of advertisements according to their personal preferences. Because every episode of Hulu is an exclusive advertiser, to it, it's the equivalent of following the consumer.
For example, an automobile brand advertiser will create multiple versions of advertisements for viewers to choose, allowing users to choose whether they want to see commercials, home models, or off-road models.
Which model the user has the willingness to buy will choose the corresponding advertisement. This personalized advertisement meets different user needs, thereby greatly increasing the value of the advertisement, because when a user clicks on the advertisement to watch it, it means that the advertisement is effectively delivered to potential consumer groups.
In the end, in addition to being able to choose when and what ads to watch, users can also vote for ad ratings and participate in the fun of the ad room ***. "
As Andy confessed his own unique advertising and marketing model, the eyes of everyone in the conference room of the hulu video website in Los Angeles became brighter and brighter, and everyone's eyes flashed with admiration. Wearing a dressing gown in the monitor, the big boss who was holding the coffee was holding up.
genius! No wonder you can make tens of billions of dollars in wealth at this age. Sure enough, the media said that the genius who uses brainstorming to leverage wealth!
"Instead of forcing users to receive advertising information and creating resistance, it is better for them to actively watch ads and play ads.
In addition, we need to sort out the survey data. At the beginning, we only matched two-minute advertisements in every 22-minute video. As far as I know, the same-length videos have 8-minute advertisements on TV. They are also used as carrier advertisements. Hulu is a quarter of the length of TV commercials. The moderate advertising volume does not affect the viewing of users. "
Andy put down the coffee cup, with a calm and confident smile on his face, and continued to say that these are not nonsense, but have detailed data as a basis. His previous life was really fed up with the videos of the rabbit country. The middle At the end, there are websites with advertisements. It is not that members ca n’t skip the painful experience of advertisements, and the various junk advertisements that are played. What legendary junk game advertisements can make people vomit.
Since it is advertising, the brand is naturally for better publicity, so why not make the advertisement more likable, since the rabbit state has a brain-dead advertisement, the disgusting person has become a successful advertising model, To make things even worse, those ads are naturally overwhelmingly disgusting to the dead. It is really open to any video, and there is nowhere to hide.