American Fortune Life
Chapter 714: Spades A Champagne
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Chapter 715: Make Money · Quality · Waiting
Champagne, known as the king of wine, represents the noble, elegant and luxurious romantic feelings.
In the world wine industry, there is a so-called convention. Champagne is once limited to sparkling wine produced in the Champagne Province, 150 kilometers northeast of Paris, France. Sparkling wines in other places cannot use the word champagne to highlight champagne. Distinguished status.
For hundreds of years, people in Europe have been trying to steal the distinguished identity of champagne by stealing the bar and changing the name of champagne produced by the French name "champagne method". However, the proud French people do not agree, and the wine industry peers also Don't buy it.
Later, legislation stipulated that sparkling wine made in the same way in other regions was collectively referred to as the "traditional method" to show the difference from champagne, but this rule allows French people to play behind closed doors and other countries will not. Get used to them.
For over a century, the French have fought for the uniqueness of Champagne, defended the status and dignity of Champagne with hundreds of lawsuits with counterfeit American wine merchants in the United States.
And this **** a champagne that Andy fancy is in the countryside, but it belongs to the old qualifications of the champagne area. It has a long history and pure blood, which is absolutely full.
It is estimated that there are 40,000 wineries in France. Due to the continued decline of the euro, the prices of these wineries have fallen, and the threshold of some estates is quite low. Only hundreds of thousands of euros can be obtained, and the land and houses of the winery are permanent property rights of the buyer. At the same time, they can apply for 2-3 in Bordeaux People staying in France must, of course, be shareholders.
However, the process of buying a winery is not as exhilarating as the fairy tales, famous books, and the scenery of the winery, but rather rather tedious. It will take a year at the fastest in accordance with the formal process. The key is to submit an application to the government to evaluate the value of the winery. If there are any artificial twists and turns in this, the business may be ruined.
For example, encountering unexpected situations such as boycotts from neighbors' estate owners or family members of the estate owners. Of course, Andy does not need to worry about these issues. After all, it is not when the wealthy rabbit nations started to buy the world. Many twists and turns are due to rabbits. Chinese buyers are scrambling to snap up French wineries.
Spades a champagne is a niche brand in the champagne area and in the French wine industry. It can appear in clubs, nightclubs and clubs in London. It has to be said that there is a hip-hop who once sold laundry detergent. Credit to Uranus.
At the celebration party after the 2006 MTV awards ceremony, the black pop star held a bottle of **** a champagne in one hand and carried Beyonce sitting on his lap in one hand. As reported, the **** a marketing team It's not bad, and the expensive price of a bottle of more than three hundred US dollars makes it a little famous and went into some nightclubs and clubs.
After all, it is only a small name. With insufficient output, there are only 20 acres of vineyards. The value of the **** a winery has been basically limited to ten million euros. This has already taken into account the added value of the brand. Already.
Well, this price is definitely the advantage of Andy. After a few years of living, the brand is all over the world. Without a quote of 120 million euros, it is almost impossible to impress the Cartier family.
But now, huh, Andy just let people get in touch with the contemporary principals of the Cartier family, and made a price of 200,000 euros per acre, which moved the other family. You must know that other wineries are priced according to Calculated at a price of 200,000-300,000 euros per hectare, Andy's price is undoubtedly currently a sky-high price.
Of course, Andy is naturally not an injustice. It is nothing more than a secret recipe for Cartier's family that allows the other party to refuse to hand over the old liquor.
Marne Valley, Champagne, France.
A convoy of four vehicles enters the town. In the customized version of the Rolls-Royce Phantom of the Four Seasons Hotel George V, Andy looks through the window of the sunken town, but the closer to the town, most of them are replaced by crop fields Occasionally, clusters of vineyards appear. But after this incoherent vineyard quickly passed through the town, the sides of the road turned into seemingly never disappearing vines, a very wide vineyard.
Soon amidst a vast vineyard, a winery and cellar building combining Gothic, Renaissance, and Romanesque architecture appeared in front of everyone.
The convoy stopped and at the door of the winery, Jacques Cartier and his son Alexander took several people waiting to welcome Andy's party.
"Hello, Mr. Smith."
"Hello, Mr. Cartier."
Andy shakes hands with Jacquestier, a white-haired old man with a pair of healthy glasses. Jacques introduces Andy to his son and several people behind him. Except for lawyers and accountants, the rest are spades. a member of a winery's 8-person team.
"I like the richness, subtle aroma and rich fruit flavor of the **** a champagne, such an excellent sparkling wine. Although it lacks a bit of complexity, it just happens to be more approachable and suitable for everyone's taste, so I came . "
Hearing Andy's praise, all the winery staff, including Jacques Cartier, are smiling, and nothing can make the producer happier than praise.
"Thank you, please, be careful here." The smile on Jaccartier's face was so bright that he led Andy and his party into the manor house, directly through the broad and bright hall to an elevator. Go ahead and open the iron fence. Inside is a wooden elevator.
"We have a depth of 30 meters and about 119 steps, which can be called the full champagne area to the deep wine cellar, which allows champagne to be fully brewed under the ground, with a delicate and smooth taste."
After hearing the introduction of Alexandre Cartier, Andy was a little surprised, nodded and walked into the elevator. Kenny followed without hesitation and stepped into the elevator, blocking him in front of him.
Pulling the door, the elevator descended, and soon reached the underground wine cellar. Kenny took the lead out of the elevator. His body became tight and his eyes became extremely bright. He glanced around. Andy standing behind him clearly saw Kenny's hand. Did not leave the holster near the waist of the suit.
Andy doesn't think it's a little fuss. Be careful not to be wrong. His safety is more important than anything. Even if it's a little uncomfortable, there is no way. After all, it is in a foreign country, especially in an underground wine cellar in the wilderness. .
However, Alexander Cartier did not seem to notice the general, the smile on his face has been maintained, and began to introduce Andy to the layout of the wine cellar.
The arched wine cellar is very long. On both sides of the wine rack are a bottle of gold and silver bottle of **** a champagne, which becomes a horizontal wooden barrel with a stand as it is placed deeper.
Alexander Cartier smiled and took out a bottle of golden champagne and handed it to Andy, introducing: "Our winery's grape picking process is still fully manual, after gentle grape juice extraction, combined with our Cartier family transfer After the wine is mixed with the secret recipe, the traditional hand shake bottle is used to remove the residue. The entire brewing process allows only 8 people to participate to ensure the stability of the wine quality. "
Andy, holding a somewhat kitsch gold wine bottle in his hand, could not help but smile indifferently, and nodded, "You and Mr. Jacquestier are both senior winemakers, and this is also the valuable wealth of the **** a winery."
To acquire the Spade a winery naturally not only acquires a brand and assets, but more importantly, the secret recipe and wine making team. This is the most critical part to ensure the quality of champagne. Cartier and son naturally have to stay, which is also a key part of the negotiation.
Of course, the Cartier father and son did not want to leave the **** a winery, after all, their family and the **** a brand are mutually successful, once the acquisition is completed, their Cartier family will lose the inherited foundation It is difficult to say how much their personal value can be saved by the secret recipes of alcohol and rehydration.
Some people may say that if there is technology left to build another winery, it is just!
Then Andy is really huh. The Cartier family started winemaking and established the winery in 1763, and the inheritance lasted for more than two hundred years. Dunema still made a little fame by relying on a photo of a black pop star. I have to say that it is enough to flutter the street.
Look at the other brands of champagne, Champagne King, Princess Louis, and other red wines, such as Lafite on Rotten Street ...
Of course, Andy knows better than anyone else. The previous generation of spades a champagne was all over the world. Whether it is a black pop superstar or a movie star, or the second generation is so sought after, this wine is of high quality. There is no doubt about it. The winemaking process and its own ability to crush other champagnes are a bit nonsense.
The reason why it is so hot and so sought after is nothing more than the product of savvy marketing, which is an opportunistic success. Of course, there are the most important iconic precious metal color wine bottles. After all, those hip-hop black pop superstars like this hue the most.