Popular recommendation:

[Natural Entertainment King: This is the show that our young Chinese people should watch! It's really burning! I never thought that a cultural variety show could be so magnificent, magnificent in form and profound in its inner heritage. On this road of spreading excellent Chinese culture, such an exquisite show would not receive 10,000 likes. Too much. 】

[Blessed to share, difficult to quit the group: This show is absolutely amazing, it is really amazing! I've never watched a show, it's not sensational at all, but it can make me cry from beginning to end. 】

[Lazy cancer has spread to the brain: Huaxia has been around for five thousand years, and just picking out one thing is enough to smash that stick country, island country, and beautiful country! Every museum is a treasure trove of national cultural genes; the life path of every cultural relic is amazing. 】

[Beauty sees the same thing: "National Treasure" does not shout slogans from beginning to end, but when you look at the national treasures inside and listen to the stories of national treasures, you will walk through such history for your own nation and create such a history for yourself. proud of civilization! 】

[If you want to live a good life, you always have to bring a little green on your body: Don't say anything, I will take my daughter to visit the Provincial Museum tomorrow, and I can't let my children, even how powerful their own country is and have a rich cultural heritage. How deep do not know! 】

…

Halfway through the broadcast of the program, the super blog account of the "National Treasure" program has already been captured by enthusiastic audiences.

Countless compliments were left by the audience in the comment area below the official blog, and the topics about "National Treasure" and "A Thousand Miles of Rivers and Mountains" on the super blog also exploded in popularity.

The first episode of the program has not even been fully broadcast, and the entry #National Treasure# has already rushed to the top of the hot search list, and other entries related to the program have also been topped.

On social platforms such as Kuaiyin, Penguin, Chaobo, etc., a wave of "National Treasures" has been set off.

But these are not enough to describe the popularity of this show. The most intuitive way to reflect the popularity of this show is the ratings.

After 0:00, the ratings of the "National Treasure" program were freshly released.

With the fastest hand speed in his life, Zhou Yang picked up his mobile phone, clicked it, and was stunned.

Lin Fan couldn't help but slapped Zhou Yang on the back: "Director Zhou, how much?"

Give a word!

Zhou Yang was shocked, and then his eyes were like a searchlight, and two rays of light were released directly: "The broadcast directly broke 1.3!"

Only 1.3 ah.

Lin Fan was a little disappointed.

Normally, there is a program that can break 1 as soon as it starts airing, which is enough for everyone to send a bunch of announcements to brag about it.

After all, TV is not the only choice for viewers now. They can choose not to watch TV and go to pamper video websites.

It's impossible for TV stations to compete with other TV stations as before. Now TV stations' competitors are not only other TV stations, but also video websites, live broadcasts on mobile phones, and so on.

It is already something to be proud of to be able to directly break 1 at the start of the broadcast.

However, Lin Fan was still a little disappointed.

However, seeing Lin Fan's somewhat disappointed expression, Zhou Yang showed a big smile: "But!"

Lin Fan: Huh?

"However, with the broadcast of the program, the ratings have been rising! By the end of the first episode of the program, the ratings once exceeded 3.3! The average rating of the entire program was 2.8!"

2.8!

Lin Fan couldn't help but widen his eyes, he almost couldn't believe his ears!

This is still an average value. It can be seen that apart from the relatively low ratings at the beginning of the broadcast, the ratings for the entire episode are at least 3 or more, otherwise the average value cannot be that high.

Also, this is the first episode!

"Yes, that's right, Director Lin, we succeeded!"

Zhou Yang was clearly very happy, with a happy smile on his face, but when he said this, his voice was a little choked up.

[Recommendation, Mimi reading and chasing books is really easy to use, download it here and you can try it. 】

Because of cultural variety shows, there has always been a hurdle that cannot be overcome: high and low.

It's not that Emperor Vision doesn't want to do cultural variety shows, and it's not that they haven't tried to produce cultural variety shows. But all along, the problem that accompanies this type of program is "high and low".

Things like history, culture, and cultural relics look great, but they are actually even taller.

It is so difficult to arouse the interest of the audience. Even under the banner of Chinese cultural confidence, it is just that when he shouts slogans, he is praised by everyone.

Then, the audience who should go to the entertainment variety show should still go to the entertainment variety show, and the audience who should go to the entertainment variety show should go to see the celebrity entertainer who is funny and everyday, and all of them have left.

There are really very few people who are willing to stay and watch the cultural variety show in its entirety.

The audience is not unpatriotic, nor is they not interested in the culture of their own country. In fact, they are very interested and very happy to learn about these histories.

However, it is an indisputable fact that the show is not good-looking, boring, and has no sense of substitution.

Emperor Vision worked hard to change this situation, and the audience worked hard to support cultural variety shows, but as a result, they fell into a vicious circle of high reputation and low ratings, and it was difficult to extricate themselves.

When Zhou Yang was young, as a director and main planner, he planned and filmed a cultural documentary. This documentary has a high score of 9.6, and UU Reading www.uukanshu.com has been firmly occupying the "high-scoring program list". No one can shake the top ten position.

But the score is high, what's the use?

This documentary was broadcast in an era when audiences could only get extra information and entertainment by watching TV, not to mention mobile phones, computers were not popular. After a long day at work, the only entertainment at home is watching TV.

At that time, the ratings of a slightly better TV series could easily break 5, but Zhou Yang's documentary could not break 2.

Sad to remember.

However, this seemingly unbreakable spell was broken by "National Treasure".

In the first episode of the show, the highest ratings reached 3.3, and the average ratings even reached 2.8.

The most important thing is that the initial rating of this variety show is as high as 9.5!

High ratings, high ratings!

How could Zhou Yang not be excited, how could he not be emotional, how could he not be moved to the point of crying?

Especially Lin Fan, who uses ancient metaphors to describe the present and tells the story of the "past and present" of cultural relics, brings the audience's vision from the single cultural relic itself, to the historical and cultural background at that time, to the owner, creator and inheritance of this cultural relic. on the person.

The mode of making cultural relics, history, and culture itself richer and more interesting, and able to interact with the audience to a certain extent, also opened another window for Zhou Yang's thinking.

Let Zhou Yang, let other producers, let the vast audience understand like a heart: Oh! It turns out that cultural variety shows can still do this!

At the same time, this is also an important reason why the program "National Treasure" was well received once it was broadcast.