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Santa Monica Commercial Plaza, above a building, a group of workers has just replaced the advertisement. The previous Motorola mobile phone poster has become a brand-new movie poster. On the poster, a strong man is standing with a sword, and the lines of his bare upper body are like marble. Sculpted, it is particularly eye-catching, and the subtitles next to Matthew Horner playing the Scorpion King complement the characters.

This is a huge poster advertisement for "The Scorpion King". Universal Pictures chose such a location to release a hard broadcast because the Santa Monica business center is one of the most important business centers in the entire Los Angeles area.

In a cafe near the commercial plaza, a handsome and handsome young man sat next to the window seat. He was drinking coffee comfortably while reading the newspaper, and he seemed to be in a very good mood.

"Hey, Paul!" someone came to say hello. "There's a party this weekend, are you going?"

"This weekend? No, I don't have time."

Just after he refused, a young girl entered the cafe and glanced at the young man when she passed by. Surprise appeared on her face immediately, and she walked over in two steps.

"You... are you Paul?" The young girl looked at the man and seemed excited, "I'm your fan, and the "Fast and Furious" you starred in is amazing!"

Paul Walker smiled brightly and looked at the girl. The girl took out a notebook and a pen from her bag, handed it to him, and asked, "Can you sign it?"

"Of course!" Paul Walker signed his name in the book.

The girl blushed, took the pen and disc, and left quickly.

Although he has always maintained humility, Paul Walker will not deny that it feels so good to be a star. Since the success of "Fast and the Furious", he has become a more concerned actor in the industry, and female fans like this come over Things to sign often come up.

The most exciting thing for him is that the second part of "The Fast and the Furious" has been confirmed, and Vin Diesel's **** stick has been completely excluded by Universal Pictures.

After taking a sip of coffee, Paul Walker stopped thinking about the disgusting guy and continued to flip through the newspaper, which happened to turn to the entertainment section of the Los Angeles Times.

"Universal Pictures' upcoming "The Scorpion King" received unanimous acclaim at the internal screenings, especially several action scenes of the actor Matthew Horner, which were highly praised. This adventure action blockbuster with an investment of $40 million, It will premiere on April 9, and from April 12, it will enter North American theaters on a large scale..."

In addition to the text report, there is also a large picture next to it. The picture is an unusually familiar face. Although dressed in ancient costumes, Paul Walker recognized it at a glance. This is Matthew Horner.

"This guy has also become a leading actor."

Seeing this, Paul Walker took out his mobile phone, called Matthew, and when he picked it up, he said directly, "It's me, Matthew. I'm Paul, is your new film about to premiere? Yes, yes, yes... You are going to the premiere without inviting me! Well, that's it! If the crew has no opinion, let them send me an invitation!"

He hung up the phone, left the cafe, and when he got into the car, he saw that upstairs not far from the front of the car, a huge poster advertisement for "The Scorpion King" was about to be erected, and the poster was also the familiar face. !

"If you're lucky," he muttered, "Matthew will be red too."

On a street in Burbank, Matthew put away his mobile phone, walked out of a cold drink shop, carrying a large paper bag, and walked forward according to the previously agreed direction.

On the other side of the street, the side door of a black MPV car opened, and the tall Elena Boyar got out of the car, chose the place and angle, picked up the camera, pointed the lens at Matthew's side, and kept pressing shutter.

Matthew posed as if he had suddenly encountered the paparazzi, and stretched out his hand to cover his face, as if he didn't want to be photographed. Irina Boyar remained unmoved and continued to take pictures until Matthew turned the corner. just stopped.

She put away the camera, returned to the car, flipped through the photos, briefly glanced at it, and couldn't help nodding slightly, this guy Matthew Horner is born with good enough capital, and with his hard work in the later period, the photogenic effect could not be better. .

Although this is a pre-planned street shot, this kind of street shot can also be shot with the effect of a pose, which few people can do.

Irina Boyar is not modest, and believes that to achieve this effect, on the one hand, the guy Matthew Horner is in good condition, and on the other hand, her photography skills are naturally outstanding, and she is absolutely first-class in the industry.

The side door on the other side of the black MPV opened, and Matthew got into the car, glanced at Elena Boyar, and asked, "How's the effect, do you want to do it again?"

"Okay." Irina Boyar removed the camera lens and carefully installed the camera, "The effect is very good, let's go."

Matthew's cell phone rang at this moment, took it out from his trouser pocket, glanced at it, saw that it was a spam text message, and stuffed it back again.

Elena Boyar asked, "Helen is urging?"

"No." Matthew shook his head, "Advertising text messages."

Recently, there has been a trend of this kind of spam.

On the co-pilot, a staff member of the publicity department of the "Scorpion King" crew turned around and said, "Then let's go back?"

Funding for the filming was provided by the "Scorpion King" crew as part of the crew's Internet promotion.

The staff first asked Matthew, "Where are you going?"

"Send me back to the Angel Agency." Matthew pointed to the left, "My car is still at the agency."

"What about you?" the staff asked Elena Boyar again.

Jelena Boyar loaded up the camera and said, "Send me directly to the editorial department, I need to process the photos as soon as possible."

The black MPV car started and turned out of the street. In just a few minutes, it stopped on the side of the road in front of the Angel Agency. Matthew and Irina Boyar said hello and pulled He opened the door and got out of the car, watching the car go away, then turned around and walked towards the Angel Agency.

Seven or eight reporters came to interview before arriving at the brokerage company's entrance. The security personnel at the entrance of the Angels brokerage company rushed out immediately and covered Matthew into the company.

This situation has been going on for a while, and now it has reached the critical stage of pre-screening promotion of "The Scorpion King". Universal Pictures has invested considerable resources in him as the male lead. In addition, the trailer has been released. The treatment of a star.

After staying at Angel Agency until the afternoon, Matthew and Helen Herman went to Universal Studios to attend a promotional briefing for the crew.

Not many people attended the meeting. The actors included him and the heroine Kelly Hu, as well as their agents, and the crew included Sean Daniel, press officer Bert, Stephen Sommers and director Chuck Russell. four people

"I'll talk about the plan for the next stage first." Sean Daniel said, "The crew has increased their investment in TV. Kelly Hu's aspect is mainly lace. We'll talk about it later, Matthew, you. Get ready for an interview with Yahoo Entertainment."

He also emphasized, "Universal Pictures will mobilize the platform of the entire group company to promote the film. I hope everyone can work together as in the previous stage."

Like several other major Hollywood companies, Universal Pictures is part of a large media conglomerate, the NBC Universal Group.

Press officer Belt said at this time, "After your respective plans are implemented, we will mobilize the media to promote the hype and let the news fully ferment!"

"Yes." Helen Herman nodded.

Matthew has been silent all the time, he can just sit in on this kind of thing.

"In this way, from Monday to next Friday, we will fully promote the positive news of Matthew." Belt obviously made a detailed plan, "Our goal is to shape Matthew into a model who has worked hard to become famous since he was a child. , to attract more young people.”

Since the two sides have had enough communication before, Matthew has no opinion on this~lightnovelpub.net~ This is good for improving his personal reputation.

Helen Herman had discussed with Matthew in detail before, and after looking at him, Matthew nodded slightly, still like that.

These will not only not harm him, but also benefit him, so there is no reason to object.

The specific plans have been discussed many times before. What I said today are matters that need attention and attention. These plans of the crew have been fully supported by Universal Pictures. After all, the investment of 40 million US dollars is not enough for Universal Pictures It is not a small amount, and Universal Pictures has also invested a certain amount of resources.

With the strength of Universal Pictures and careful planning, the effect of publicity will not be worse than that of the films invested by the six major companies of the same scale.

After discussing some details and implementation issues, this brief meeting ended, and Matthew and Helen Herman walked all the way to the outside of Universal Pictures.

When he came to the parking lot, Helen Herman told Matthew, "Before the release, you will be under a lot of pressure, you should be careful not to talk nonsense, follow the plan made by the crew, and don't make assumptions. contact me."

Matthew nodded, "I know, don't worry, I'm not a newcomer to the industry anymore."

The recent pressure from public opinion, even if he knows that most of it comes from the hype made by the crew and Universal Pictures for the film, it is impossible to say that it does not affect him at all.

When all you see in newspapers, magazines and websites are true and false news about yourself, how can your emotions not be affected? He also has to keep an eye on the latest situation, and he has to watch it.

And he is only one person, and when he is emotional, there is no one to talk to. He talks to Britney on the phone for a few minutes in total, and she is busy with work, so it's not good to bother her with this kind of thing.

These can only be endured by him alone.