To say that Matthew's biggest doubt about "Twilight: New Moon" is the box office trend of this film. It is impossible for a film with young women as the main audience to have a healthy and stable trend, but the cliff The dip in diving was not what he had hoped to see either.

The movie has already been released, and the word-of-mouth that can almost be described as a bad movie is here. The way of post-screening word-of-mouth marketing is neither wise nor realistic.

To make the box office trend of the film a little more stable, publicity is essential.

Both Matthew's Studio 13 and Disney Pictures, the distributor, are looking for new promotional materials.

Before and after the release of a film, there are many messy situations, some of which are very suitable for hype to attract attention.

Some things even go too far, no one should overestimate the moral standard of Hollywood, such things as integrity, not only Hollywood stars do not exist, but major Hollywood companies have been smashed since the beginning of their establishment, and they have never been picked up again. .

For example, "2012", which was released in North America a few weeks ago, in order to gain attention, the hyped doomsday propaganda has caused a certain degree of social panic.

On Monday, "New Moon" slumped 65 percent on its first working day to $11.1 million, and rose slightly on Tuesday, ending the day with $11.8 million.

Just Tuesday afternoon, Matthew got two messages.

"Look at it."

In the office of the Angel Agency, Helen Herman pushed two documents in front of Matthew, "It came from Disney Pictures, I think it's good material for hype."

Matthew took it over, opened the one above for a brief look, couldn't help shaking his head, and sighed, "Hardcore fans are horrible."

Helen Herman smiled rarely, "The world is big, and there are all kinds of people."

Matthew thought about it and asked, "When did this happen?"

"Last Saturday." Helen Herman said simply, "The secret agent of Disney Pictures has quietly contacted this woman, and it is estimated that relevant news will appear on the Internet or entertainment news tonight, tomorrow in Los Angeles. The court will get the lawsuit.”

Matthew read the second copy again, put down the document, and said, "Notify Elena Boyar and several other partner media, we will follow a wave of hype."

Helen Herman nodded first and said, "Let's go with the second piece."

Matthew pondered for a while and asked, "This matter is very troublesome."

"Yes." Helen-Hellman could roughly see that Matthew didn't pay much attention, and said, "It is not only common sense, but also the law, that the film should not be shot randomly."

Matthew nodded lightly, "You can negotiate with Disney Pictures and the theater." He thought for a while, and then added, "No matter how you deal with it, there will be a wave of hype."

"I know." Helen Herman replied.

Matthew discussed with her a few more words and left soon after.

On the way back to Beverly Hills by car, he was still thinking about these two things, which should have the value of publicity and hype.

The two things are not big, but it's quite interesting to really publicize it.

The first is a 27-year-old girl in Los Angeles who plans to take her boyfriend to court after watching "Twilight: New Moon" with her boyfriend last Saturday.

I don't know how this happened to Disney. The woman just thought about it, but after Disney people quietly contacted her, it has turned into a real lawsuit.

The second is a film of a girl in Chicago filming for a few minutes in the screening room, and then the theater found it and immediately called the police and arrested her.

It was also the first time Matthew had heard of such a thing, especially when Helen Herman told him that this seemingly inconspicuous little thing had actually broken the law.

If she wasn't caught, that's fine. As a result, everyone would get all the stolen goods, and the girl would be in trouble later on.

After staying here for so many years, Matthew of course knows that the copyright protection system here is relatively complete, especially the MPAA. In addition to movie classification, they have never relaxed against all kinds of piracy.

Once, he was also a beneficiary of piracy, and now he is definitely a staunch anti-piracy.

No way, the **** determines the position of the head.

These two events have been hyped on the Internet media since that night, and the next day they have become popular news in many print media and TV entertainment channels.

"Man was sued by his girlfriend for playing on his mobile phone while watching "Twilight: New Moon", and the lawsuit demands compensation for movie tickets!"

Many media have covered this in detail.

"Los Angeles girl Austin went on a date with her boyfriend last Saturday to watch the latest hit movie Twilight Saga: New Moon. During the viewing process, her boyfriend kept checking his phone and texting, and he didn't get it right. Watching a movie, she felt that the movie ticket she bought for her boyfriend was wasted, so she filed a lawsuit with the court, asking her boyfriend to pay $8.50 for the movie ticket..."

As soon as the news came out, it resonated with many netizens.

Some female fans responded on social networking sites: Don't stop the lawsuit, he deserves it!

There are also male fans who responded: Last year and this year, I watched two "Twilight" movies with my girlfriend. I played with my mobile phone in the cinema for nearly four hours, thanking my girlfriend for not telling me.

In this era of entertainment and information interaction, people can interact with a lot of topics to make it more popular.

Compared with this hype that attracts attention and makes the public happy, the other news is much more serious, and it is not only reported by entertainment media, but also by many social and political media.

"Chicago 22-year-old girl secretly filming 'Twilight: New Moon', five minutes of video could lead to up to three years in prison!"

And that's the second thing Matthew saw from Helen Herman, about copyright.

Last Sunday night, a girl named Samantha used a handheld DV camcorder to shoot a five-minute scene of "Crescent Moon" in a Chicago theater. She was directly arrested by the theater police. Because the theater manager insisted on filing a complaint, MPAA also mixed it after learning about it. Closing one foot, Samantha was taken into police custody for two days until provisional bail yesterday.

But the matter is not over yet. Although the girl claimed that she just took a picture for a friend as a birthday gift material, the MPAA is very strong in this regard. She faces a level 4 criminal charge of "illegal use of film material" and can be sentenced to up to 3 years in prison. .

The news has attracted widespread attention and the social repercussions are also very strong.

As we all know, pirated movies on the Internet, such as gun versions shot with small cameras in theaters, are difficult to eradicate. Even in places like North America, as long as the film is released, gun versions can be found on the Internet within two or three days.

As an industry association, MPAA has never been a decoration. Once it is targeted in this regard, it will bite.

These news outside the regular publicity have attracted more people's attention.

Since the Thanksgiving holiday began on Thursday, the box office of "New Moon" showed a rapid rebound from Wednesday night.

The Thanksgiving holiday in 2009 also officially kicked off. Among the large-scale new films released this week, one can be described as star-studded, gathering many big names in the circle.

Produced and distributed by Weinstein Pictures, Daniel Day-Lewis, Nicole Kidman, Penelope Cruz, Marion Cotillard, Sophia Loren, Judi Dench, Kate Harder Sen and the Black Eyed Peas lead singer Fergie starred, and the musical song and dance movie "Nine" directed by Rob Marshall, the director of "Chicago", was released strongly.

This is an old-fashioned musical that forcibly awakens the memories of the golden age of college old men. It is adapted from a Broadway play and is a tailor-made film by Weinstein Pictures for the upcoming awards season.

Nostalgia, song and dance, and all kinds of golden age tunes.

For the old men at the Film Academy, Hollywood is changing with each passing day. Apart from holding the key position of the Academy, they have long been forgotten or even eliminated, and their most glorious moment is precisely the so-called golden age.

Watching young people surging on the big screen, the elderly will inevitably have ideas and will inevitably think of their most glorious era, so that era has become a golden age, and the films that miss that era have naturally become their hearts. it is good.

People will always cherish their most glorious moments infinitely, and no one can avoid it.

When today's most popular stars, directors, screenwriters and producers boil these old men to death and become veterans themselves, this era may become a platinum era.

But for the vast majority of viewers, the golden age no longer exists, and any effort will be in vain.

Even if "Nine" has gathered enough stars, and directed by Rob Marshall, who became famous with the musical "Chicago", even the always stingy Weinstein Films has offered a production cost of up to 80 million US dollars. But didn't buy it at all.

From the Thanksgiving holiday on Thursday to the four days off on Sunday, Weinstein Films has made the largest investment since its establishment, "Nine", which only won more than 5.4 million US dollars from North America.

Such box office numbers certainly don't threaten Twilight: New Moon.

Although the investment of "Nine" is much higher than that of "Crescent Moon", the market response of the two sides is completely different from the same order of magnitude.

Even if the latter's second weekend box office fell by as much as 70% compared to the first week~lightnovelpub.net~, including the two-day Thanksgiving holiday, "New Moon" took $69.2 million.

Only ten days after its release, the North American box office of this film easily exceeded 200 million, with a total of 243.9 million US dollars!

Overseas, "Crescent Moon" has appeared in more overseas markets, and the overseas box office has exceeded 250 million US dollars.

As everyone knows, Matthew made a fortune with this series.

Everyone likes making money, so Matthew is in a particularly good mood recently, and he specially invited Nina Dobrev to enjoy rhythmic gymnastics.

It is a pity that after becoming famous, Nina Dobrev became a little fatter and neglected to practice, and the difficulty factor of the movements plummeted.

Just after Thanksgiving, Matthew received a tentative informal invitation from the other side of the Pacific Ocean. The other party came through Disney Greater China and wanted to be the chairman of a jury.

(Both of these are based on real news, the secret is Twilight, and the other is hype from other movies.)