Best Movie Star

Chapter 823: Advertising sponsorship

Compared with "The Hunger Games", "Twilight City" and "Hunter", the "Fast and Furious 5" in preparation is undoubtedly a real first-line commercial production. The bearded Jack and director Justin Lin proposed last time. After a possible budget shortfall, Matthew negotiated with David Ellison and decided to increase the film's production budget from $150 million to $170 million.

Even in today's Hollywood, this can be said to be a top production.

"The preparations for the crew are basically smooth, and everything is going according to plan."

In a conference room of the Disney Studios, the crew is convening a meeting of the main creators, director Justin Lin said calmly, "There are three main locations for the location, Disney Studios in Burbank, Southern California. Desert, and Rio de Janeiro!"

He glanced at Matthew, saw that Matthew did not say anything, and continued, "This film will start shooting in mid-January, and the shooting date is expected to be 3 to 3.5 months, and it is planned to complete the shooting part no later than June at the latest. Strong Heavenly Court system."

Hearing this, David Ellison asked Matthew in a low voice, "Your schedule is right?"

Matthew nodded lightly, "Justin made a shooting plan based on my schedule."

After the new year, he has at least two movies to shoot, one is "Fast and Furious 5" and the other is "Special Forces 2".

Due to the director change between Paramount Pictures and Hasbro, the preparations for "Special Forces 2" are much slower than "Fast and Furious 5". Stephen Sommers plans to enter the second half of next year. filming stage.

Justin Lin said at this time, "The release date set by Disney Pictures is May 2011, and the specific date has not yet been determined. The current options are the first weekend of the summer program, mid-May and Memorial Day. schedule."

"Is it possible to start the summer?" David Ellison asked.

Bearded Jack replied, "It's hard, Walt Disney is about to complete the acquisition of Marvel Entertainment, Marvel Studios wants to put "Captain America" ​​on the first weekend of the summer, unless "Captain America" ​​is post-production or Xuanfa can't make it in time, otherwise it will be difficult for us to get this slot."

Matthew thought about it and said, "It's fine if it can be released in May. Please remind Disney that it is best not to have a big-budget commercial premiere on the same weekend."

"I will communicate with Disney." Bearded Jack said.

On the actor's side, Tyrese Gibson suddenly interjected, "Don't schedule it in late June, the schedule of "Transformers 3" is in this time period, and I think this film is very competitive."

"Our competitiveness is not weak." Paul Walker said with a smile, "Are you worried that we can't beat those robots?"

Tyrese Gibson shook his head and said solemnly, "The two films I've acted in collide, which side will I be a spy for?"

Everyone in the conference room couldn't help laughing, and they didn't care about Tyrese Gibson's jokes.

This black man, like many African Americans, is gifted at comedy.

In Justin Lin's plan, the funny part of the film revolves around him.

Neither Matthew nor Paul Walker are good at funny.

The laughter didn't last long, and soon subsided, Justin-Lin continued, "Matthew, I need a group of **** swimsuit girls."

"You just need to recruit." Matthew is a little strange. After all, Hollywood has never lacked young and beautiful women. "How can there be less beautiful women in drag racing?"

Justin Lin was ambitious, "Can I get in touch with Victoria's Secret?" He saw Matthew's doubts and explained, "I designed a scene, a high-end beach swimsuit party, if the Victoria's Secret Angels appeared together, there would also be good for publicity.”

Matthew looked at David Ellison, who whispered, "You call the shots."

Regarding the film aspect, he rarely intervenes, only following one principle, everything Matthew planned and implemented was correct.

"Well, I'll find someone to contact me." Matthew made a quick decision, "I can't guarantee that Victoria's Secret will cooperate with us."

This involves the issue of costs. If Victoria's Secret offers a big price, he will certainly not foolishly agree.

The contact with Victoria's Secret is still handed over to Helen Herman. There are two newly selected Victoria's Secret Angels, who are themselves clients of the Angel Brokerage Company.

It seems that Victoria's Secret has a swimsuit series, which can be played step by step in the form of a sponsor.

Thinking of this, Matthew said slowly, "Justin, Jack, the two of you discuss whether you can add a swimsuit catwalk to that beach party scene."

Bearded Jack is also an experienced producer. He understood Matthew's meaning as soon as he heard it, and immediately said, "This is a good way to attract Victoria's Secret with the influence of the "Fast and Furious" series. It should not be difficult."

Matthew nodded lightly and asked again, "How's the business sponsorship going?"

"We're almost done talking." Bearded Jack opened the work log in front of him and said in detail, "In terms of cars, Mercedes-Benz is still our main sponsor, and Dodge will continue to cooperate with us, and Lamborghini is working with us. talk."

He glanced down. "In addition to providing vehicles, we can earn about $10 million in advertising fees from these three auto sponsors."

Hearing this number, many people are talking about it.

Bearded Jack continued, "And Rolex and Armani. Matthew, your two sponsors will give the film $1.5 million each."

He cleared his throat, "In addition, a total of nine brands such as Burger King, Coca-Cola, and Budweiser will appear in the film, with a total advertising cost of $13 million."

"Oh, we got over $20 million back before filming even started."

The voice of this emotion was not loud, but it was clearly transmitted to Matthew's side. Matthew felt that it was not much at all. After all, the advertising fee for "Transformers 3" was more than 40 million US dollars.

And there are also manufacturers such as Metersbonwe negotiating.

Michael Bay will not only shoot commercials, but also dare to add commercials in the film!

Matthew got inaccurate news, just Lenovo, the advertising sponsorship fee may reach 20 million US dollars, it is said that the lens of Lenovo's trademark appears directly, and the advertising fee per second is as high as 10 million RMB.

Because he likes "Transformers", he also got a lot of gossip. A certain company on the other side of the Pacific Ocean that came out with Shuhua milk asked Bumblebee to drink Shuhua milk! It is said that Michael Bay refused, giving them an impressive line.

Lenovo requires no less than five close-up images of the trademark, and it cannot transform Lenovo products into Decepticons.

"Jack, how is the negotiation with the manufacturer on the other side of the Pacific going?" Matthew had been in contact with the film crew since he held the world premiere for "Fast and Furious 4", "There is a certain investment intention. How many manufacturers are there?"

Bearded Jack immediately replied, "There are currently five, a dairy company, a men's ready-to-wear brand, a smart SUV brand, a soft drink company... um, and a computer brand that sponsors Transformers."

He looked at the notebook again, "These five companies have strong sponsorship intentions, and the crew is still negotiating with them. If it goes well, we can get a total of more than 20 million US dollars in advertising sponsorship from them."

"Complete the negotiation before shooting." Matthew is very satisfied with this amount, "Don't affect the normal shooting of the crew."

The $40 million investment in the film can be recovered through advertising sponsorships before the filming starts, which will undoubtedly put a lot less financial pressure on him and David Ellison.

Matthew also reminded, "For the way of advertising insertion, they must negotiate with the crew, pay attention to this."

These five brands have all been inspected by the crew and will definitely not be implanted too rigidly.

Whether the brand is well-known enough, whether it is a leading brand in the industry; whether the company has the same promotion strength and marketing ideas; whether the tonality of the brand image is consistent with the concept of the film, and whether it is in line with the story.

These are Matthew's three principles for choosing to place advertising brands~lightnovelpub.net~ Especially for the sponsors on the other side of the Pacific, he will not be as unprincipled and unscrupulous as Michael Bay, preferring to charge less advertising sponsorship fees or Giving up the other party's advertising sponsorship will not let the advertising sponsor directly intervene in the filming and production of the crew like the "Transformers" crew.

When Matthew was promoting on the other side of the Pacific this year, he had contact with some brands and advertising companies there. In fact, most of the placement of advertisements on both sides of the Pacific is similar.

Many film placement advertisements are not made by specialized advertising companies, just ordinary advertising companies, advertising companies only need to plan, and then wrestle with the crew, where and for how long, the crew must be as short as possible. , advertisers must be as long as possible.

Big brands have their own advertising departments, which can plan directly. The advertising design of film producers is always passive.

Of course, it's those small crews and general films.

Changed to the big production of the big director, the situation is naturally different.

With big-budget hits like Fast and Furious 5, the crew isn't short of potential advertising sponsors.

In fact, with Matthew's business appeal far superior to Michael Bay's, if you really want to be as unscrupulous as the "Transformers" crew, it's not difficult for "Fast and Furious 5" to get ** 10 million dollars in advertising sponsorship.

For sponsors on the other side of the Pacific alone, the crew rejected more than a dozen, especially some health care products. Matthew strictly restricted the implantation of the crew.

The meeting lasted for an hour and a half. After this meeting, all the main cast members of the crew had to join the crew for rehearsal and some necessary stunt training.

At the end of the meeting, Matthew was about to leave when David Ellison stopped him, obviously having something to discuss with him. Read the latest chapters of "Best Movie Star Claw Machine Bookstore" for free for the first time.