This year's Independence Day coincides with the weekend. From July 1st, "Inception" was officially released in North America. Since the film belongs to the original type with the highest risk of large-scale commercial films, this film was not released simultaneously in the world. It was the first to meet audiences in 4,060 theaters in North America.

If it's an adaptation or sequel from Matthew and Christopher Nolan, it's possible that 4,500 theaters will open.

But how risky the original genre is, even a theater manager with only one screening hall in a small town knows.

Ultimately, however, the risk remains theoretical.

In the early stage on Thursday, "Inception" easily won $7.6 million at the box office with the good reputation accumulated over the years by Matthew and Christopher Nolan and the appeal of many big-name stars.

For an original sci-fi movie like "Inception", this is quite a good result.

Then in one day on Friday, "Inception" took in $31.5 million, creating the best opening day box office for an original film.

Compared with "Inception", the response of other films was mediocre. In one day on Friday, the single-day box office of "Alien Battlefield", which came to the third weekend, dropped directly to less than 1 million US dollars, and entered the second week of screening. "Kung Fu Dream" has also been hit significantly, with less than $4 million in revenue in one day.

In the movie market this weekend, there is already a dominant trend of "Inception".

Warner Bros. has also stepped up its efforts to promote the film after getting its North American first-day statistics.

This "Inception" is different from the films starring Matthew before. While the audience's reputation is as good as ever, the reviews from the media and professionals are equally good.

After the first day of its release, in terms of crucial media promotion, the media gave "Inception" almost one-sided praise, and they did not hesitate to praise - incredible, masterpiece, perfect, miracle, subconscious, Freud , Jung's theory, wonderful action, emotional impact and so on.

The review from "Premier" said, "The details of "Inception" are complicated, but the film also has an emotional logic line that drives the plot, and there are many exciting action scenes. "Inception" is almost a Marvel: It takes a multi-layered exploration of the subconscious and becomes a new action classic like never before, and it does a great job on every conceivable scale."

"The Hollywood Reporter" believes that "Inception" has made Christopher Nolan and Matthew the leader in sci-fi action film directors and actors, respectively.

"Empire" magazine declared, "The film is addictive with its anti-physics exploration, brilliant action scenes, powerful emotions, and Matthew Horner's astonishing performance."

The Los Angeles Times even praised it directly: "Inception" is close to perfection! Although this is a movie within the structure of consciousness, it is also a classic sci-fi action movie that belongs to Matthew Horner.

Ordinary movie fans who have seen the film on the first day of its release are full of praise for "Inception". The film's high reputation spreads around the Internet like a virus.

"Inception came out to shut up those who were dismissive of Matthew's film, it's an amazing film, and Matthew's performance gives it an extraordinary quality! He created it with Christopher Nolan. Creating a dream world and guiding us to plunge into it with our own secrets is probably the greatest enjoyment a movie can bring to people, right?"

Many fans believe that this sluggish summer, the cinema has finally ushered in a savior. The name of this savior is not only called "Inception", but also can be called Matthew Horner as always!

A large number of people who have watched the film are excited to discuss the plot of "Inception" and the various doubts it brings. Soon there are countless people and countless posts, analyzing and discussing the film frame by frame and frame by frame.

Not to mention ordinary audiences, even Matthew himself couldn't help but want to interpret this film after watching it.

However, within a day or two, "Inception" has set off a wave of interpretation by fans like "The Matrix" in the last century.

All of these are extremely beneficial to the promotion of the film. The more interpretations and viewpoints collide, the harder it will be to convince the other party, and the more new viewpoints will be discovered, and then you will go to the theater to watch it again...

In this day and age, the box office in the first week is as important as maintaining a stable box office trend. No matter what method is used, "Inception" has formed an excellent audience reputation. How to make the film more attractive, so as to maintain the box office trend Running at a high level is something that must be considered in the next publicity.

In addition, "Inception" did not adopt the method of global simultaneous screening, so that the influence of the film can be further spread to overseas markets, which is also a task that cannot be ignored.

As early as the preparatory period and the filming period, Warner Bros. and the crew have formulated a strategy for audience participation in the film, and now is the best time to play this strategy, let the audience actively participate in the interpretation of the film, and let this trend spread to In overseas areas, as long as some fans are enthusiastic, it is enough for "Inception" to get beautiful box office data.

Today's network, not to mention the whole world, is not a problem to connect the entire western world and major markets such as Japan and South Korea, and Warner Bros. has a complete marketing network in major markets around the world, which will have a strong impact on "Inception" "It is not too difficult to push the interpretation boom to the world.

On the Internet, in life, both spontaneously and guided by the navy, the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be popular, and the film has become an indispensable topic for the North American public, and the main creative team including Matthew and Christopher Nolan, no matter how the reporter asks, they are always reluctant to say much about the public's views , just throwing out a sentence "I can't explain the ending of the film myself" is the answer.

Therefore, those "eventful" movie fans decided to personally take up the burden of interpreting dreams for the public. Of course, some bold speculations and surprising interpretations of "dreamland" are indispensable in this upsurge.

Especially the open ending gives people enough room for reverie.

At the end of the film, the "foundation" was successful. The Inception team woke up on the plane. Saito also fulfilled his promise and called to lift the protagonist's lawsuit in the United States, so that the protagonist could enter the customs smoothly, and the protagonist was finally able to go home to see his two children. , when the protagonist turns the top that can distinguish between dreams and reality, the film stops there, and it is not explained whether the top on the table is spinning or not.

As the part with the most room for discussion, is the protagonist Cobb returning to reality or living in a dream? The crew will not be stupid enough to give people a positive ending. Many fans give full play to their imagination and let the movie go to the ending they want.

In order to prove their point of view, audiences with different interpretations went into the theater and re-watched "Inception" to find more evidence to support their point of view.

However, the more you watch, the more the audience interprets the various plot parts of the film. With the in-depth discussion, this craze will not stop at all.

Various disputes quickly formed their own supporters. They used the Internet as a carrier to continuously list various evidences to prove their views. Moreover, under the control of Warner Bros., this interpretation and controversy quickly broke away from the scope of the Internet and became a The focus of major media discussions.

A movie is never about controversy, but without controversy. The more controversial the topic, the more popular it is with the media. Only controversy can bring enough attention.

Only three days after its release, the interpretation boom triggered by "Inception" has become one of the topics of public opinion that the North American media and the public are most concerned about.

With Christopher Nolan staying behind closed doors, many reporters chose to block Matthew, wanting a clear answer.

Of course Matthew won't give an answer, and he doesn't have an answer either, because Christopher Nolan's ending like this is to promote marketing and create a topic, not to have any deep meaning.

"This is a movie that no one has ever felt before and has a huge visual impact. This summer, war is about to break out of my head!"

In the face of interviews with many media reporters, Matthew just continued to tout the film starring him as much as possible, boasting that it has always been an excellent quality in Hollywood, not to mention the quality of "Inception" itself. He also deliberately joked to reporters, "In this world, the most valuable thing is the idea that comes from your brain. We will steal it after your idea is born. Maybe the next target is you..."

While most of the media touted it, there were also voices questioning the film. Some people felt that the action scenes and special effects dragged down the entire film, arguing that they did nothing to deepen the film's theme, but had the opposite effect.

In some respects~lightnovelpub.net~ This is also true. The action scenes and special effects scenes of "Inception" are actually not helpful for deepening the theme.

But "Inception" is a sci-fi action-commercial masterpiece first, and then the others. A commercial blockbuster must have an impact. If it lacks visual special effects, it will not be able to sell a high box office. If it does not sell at the box office, it will lose money. No one invests, no one invests, no matter how good the idea is, it can only stop in the mind.

"Warner Bros. really worked hard for a movie."

In the bright living room, Brad Pitt had a gloomy face, sitting on the sofa full of boxes, reading a newspaper, "The investment in publicity and marketing is 130 million US dollars!"

He immediately thought of "Alien Battlefield". If it wasn't for the sudden suspension of investment in promotion by Disney Pictures, would his film be so miserable?

Brad Pitt's eyes fell on the North American box office charts in the entertainment edition of the newspaper. This past weekend, "Inception" took in $88.9 million!

And "Alien Battlefield" only has a pitiful $2.38 million...