The first stop of this trip to the Far East is Tokyo. The first publicity character of the crew is Ken Watanabe, and Matthew can only be ranked second.

Any normal country will have a sense of national pride and national honor, not to mention Japan and other Far East regions, even those countries in Europe that are rich in literary and artistic films, will have special treatment for a star who has achieved success in Hollywood.

The popularity of Ken Watanabe in Japan is definitely beyond Matthew's expectations.

This is also the reason why the crew agreed to leave Michael Fassbender and James McAvoy to shoot "X-Men: First Class", leaving Christopher Nolan to stay in Los Angeles for "The Dark Knight Rises" without Emma -Roberts came over and brought Ken Watanabe with him.

The news headlines of Japanese media about "Inception" are written like this.

"The famous movie star Ken Watanabe and Hollywood superstar Matthew Horner co-starred for the first time in the Hollywood blockbuster "Inception" is about to land in Japan!"

"Watanabe Ken returns to Japan to promote his new work "Inception"..."

Almost all Japanese media that mentioned this film listed Watanabe Ken's name before Matthew.

Matthew will naturally not mind these things. In the future, when "Fast and Furious 5" is promoted on the other side of the Pacific Ocean, he will put Nini in front of everyone.

None of this matters for the success and profit of the film.

Just a few days after the promotion in Japan, the promotional images of "Inception" appeared simultaneously on 136 street screens in 35 prefectures across Japan, as well as 50 electrical appliance stores, and important subways and buses in Japan. Such a large-scale publicity method is rare in the history of Japanese movies.

Especially in the square in front of Shimbashi Station in Tokyo, when the movie promotion screen appeared on the screen of the building in front of the station, the hustle and bustle of people walking on the street suddenly stopped, and they all focused on the big screen. At this moment, Japan is like a pool of still water. , only the sound played on the big screen seems to have really become a "dream" world.

In some respects, in the creative industry of movies, a good idea can often turn an ordinary movie into something magical, and there are movies that have a high-quality setting that makes people look forward to it, but they don't. Not too upbeat, abruptly turned a good idea into a "bad" movie...

Hollywood has countless movies that turn a good idea into a bad movie, and "Inception" is a typical type of turning a good idea into a good movie.

But a good movie still needs to be shouted hard.

After staying in Japan for a few days, Matthew came to Seoul, South Korea with the crew. The crew did not have a stick-type actor, and naturally he was the only key propaganda character for the star.

At a publicity meeting, a Korean media reporter once again asked questions about the analysis of the movie, especially whether the hero at the end was in a dream.

Since Christopher Nolan didn't come, the question could only be answered by Matthew.

"Through the ending, you should be able to see that Cobb's real life and dreams are very similar, that is, Cobb is also questionable." Matthew discussed this issue with Christopher Nolan before, and said exactly what Nolan meant. , "And whether or not the top falls, Cobb doesn't have to know the truth because he's already reunited with the kids."

This is another main line of the film - family!

Placed in the world, working hard for the family is the correct value that can no longer be correct, and can inspire people.

For the first two days, the propaganda of the crew in South Korea was normal, but two days later, a voice suddenly appeared in the Korean media.

"From the perspective of ancestry, Matthew Horner is actually a Korean!"

Such horrifying news actually appeared in some Korean media reports, which really startled Matthew.

In the analysis of the reports of the Korean media, Matthew's part of Chinese blood does not exist at all. Instead, he is of Korean blood, and it is said with certainty that it is precisely because Matthew has Korean blood that he climbed to a high position in Hollywood.

They also said that the reason why Matthew is so good is that he has practiced taekwondo.

Even in a publicity announcement, such a question was thrown directly in front of Matthew.

"I don't have Korean blood, there's no doubt about that." Matthew wouldn't let the sticks continue to make such slanderous news, but he was generally polite, "I haven't practiced Taekwondo. It’s because of talent, and on the other hand, I have been practicing in boxing, fencing and kickboxing for a long time.”

Matthew couldn't understand the confidence of Koreans.

Anyway, God is Korean, **** is Korean, Buddha is Korean, but all world-class celebrities are Koreans, even the earth... no, the whole universe was created by Koreans.

They are self-indulgent.

With the only super existence in the north who can act as the commander-in-chief of the land, sea, air and space forces in the entire universe, he is still not allowed to be proud of himself?

Out of sight is pure.

So, after Matthew and the crew finished the last publicity announcement in Korea, they couldn't wait to leave Seoul and go to Hong Kong.

Meanwhile, Inception kicked off its second weekend of screenings in North America and welcomed a new theater partner, Despicable Me, the animated feature film produced by Illumination Entertainment and distributed by Universal Pictures. ".

No one could have imagined that such an animated feature film with a production cost of only 70 million US dollars would bring an unexpected box office.

"Despicable Me" on its first day of release on Friday, with a one-day box office of $21.3 million, pushed "Inception", which earned $19.2 million on the same day, to the throne of the single-day box office champion.

At a time when Blue Sky Studios can no longer produce strong works except "Ice Age", Illumination Entertainment seems to be using "Despicable Me" to announce to the world that they can be tied with Pixar Studios and DreamWorks Animation Studios. of the three major animation film companies.

Another point, no one can deny, Illumination Entertainment has a big thick leg-Universal Pictures.

It was the promotion of Universal Pictures that led to the success of "Despicable Me".

The publicity and momentum of any movie are necessary. After all, Hollywood is a market competition system. "Despicable Me" is not only publicized, but the feature film goes straight to the theme, how to attract children and how to play, such as the protagonist Gru's long nose and unlucky image. , not only refers to the "007 series" evil villain, but also is exactly the same as "The Smurfs"'s Gargoyle.

The group of minions who called girls madly shouting "Kawaii" are like the souls of "Big Eyes" in "Monster Company" and "SpongeBob SquarePants". .

But such a newly released film was subsequently defeated in front of "Inception".

"Inception" rebounded strongly on Saturday, taking $24.6 million, dragging down "Despicable Me", which received $20.83 million, and returning to the top of the single-day box office champion.

On the following Sunday, "Inception" is still the first, followed by "Despicable Me".

This past weekend, "Despicable Me" landed at No. 2 at the box office with $56.3 million, and "Inception" achieved two consecutive top spots at the North American box office with $58.3 million.

In the face of the all-age film "Despicable Me" with a broad family audience, "Inception" has hardly suffered much.

In addition to the box office in the first four days of this week, "Inception" has accumulated a total of $195.6 million at the North American box office two weeks after its release.

200 million US dollars in North America is just a small threshold for "Inception", and 300 million US dollars can be touched.

Compared with the lucky ones like "Inception" and "Despicable Me", "Alien Battlefield" can be said to be unlucky. After only four weeks of release, the weekend box office fell to just over $1 million, and the total North American box office still Did not reach $40 million.

Many film market research agencies have lowered the North American box office of this film to 45 million US dollars, thinking that it is very difficult for the global box office to exceed 100 million US dollars.

Walt Disney is extremely dissatisfied with the cooperation with Brad Pitt, such a box office can not even earn their publicity investment.

Brad Pitt and Natalie Portman have been blacklisted by several Hollywood production houses for mid- to high-end film projects, according to Helen Herman.

After reading the latest North American box office statistics, Matthew deduced that "Alien Battlefield" will at most persist in North America until mid-August, before being kicked out of their theaters by major commercial theater chains.

As the new week begins, Matthew is once again across the Pacific.

Compared with the overwhelming momentum last time, he is relatively low-key, and the promotion of other companies' films and the films he has invested in will definitely be different.

In addition, there is still a full month before the release of "Inception", and the publicity effect will not be particularly good.

There's no way this can be done. No one said that the big Hollywood productions can't be released in July.

Faced with this situation, no one can say anything. After all, how the big scissors are reviewed is never made public, and there is no clearly defined standard.

Nowadays ~lightnovelpub.net~ more and more Hollywood stars are coming here to do premieres and run publicity announcements. For movie fans here, Hollywood stars are not rare animals.

It is naturally the increasingly prosperous film market that can attract Hollywood stars.

As the two sides are about to reach a new WTO agreement and a memorandum on film introduction, not only has the number of Hollywood split films increased to 30, but the box office share has jumped to 25 percent.

Correspondingly, Hollywood blockbusters can make more and more money here.

Under this kind of stimulation, Hollywood is making more and more efforts in this market, and the demand for marketing is also increasing. Those old routines in the past-finding the media for publication, localizing some trailers and posters, buying some bus stop signs, The premiere is no longer able to meet the needs of the market.

Combining the market and social conditions here, Warner Bros. made "Inception" a publicity slogan that was not very loud in North America into the main publicity slogan here - a movie that only smart people can understand!

This kind of propaganda does not work well for the mature film market, but it works very well in the budding film market.