Many people are saying that "Alice in Wonderland" was inspired by "Avatar". At that time, the whole world was inspired by the unprecedented enthusiasm for 3D movies because of "Avatar". As a result, a large pseudo-3D production appeared in time, which just catered to the market. In the case of film quality and 3D effects not being outstanding, it became the film that temporarily ranked first at the box office in 2010.

The film had already surpassed $1 billion at the global box office before the party was confirmed.

"No matter what the outside world says."

Standing in the crowded banquet hall, Matthew told Walt Disney CEO Robert Iger, "Disney has the best grasp of the market."

Robert Iger shook his head, "Not as good as you."

Matthew also has self-knowledge, "Stop kidding, Bob." He said seriously, "How can I compare to Disney."

"This is not a joke." Robert Iger is also very serious, "Disney has lost the worst of the films released in the past two years are "Cloud Atlas" and "Alien Battlefield". When you quit the competition of these two projects, Disney will should choose to give up.”

"I quit because I didn't have the money." Matthew wouldn't tell others about digging holes. "Brad Pitt's price doubled directly, and I was helpless."

There are some things that Robert Iger has heard of, and naturally knows that Brad Pitt paid a lot of money to grab these two projects from Matthew.

"Brad Pitt failed, and it even affected Disney." Robert Iger said calmly, "I have ordered all Disney subsidiaries that any project under Disney will not be with Brad Pitt in the future. Working with Natalie Portman."

Is this what losers are treated to? Matthew was not surprised and said, "I didn't expect that those two projects ended up like this."

Investing in movies is inherently high risk.

Robert Iger suddenly remembered something recently circulated. It is said that Matthew interfered in the creation of the "Special Forces" series and the "Fast and Furious" series, and even the "Twilight" series.

These projects have all been successful.

He sighed, "If the male protagonist of these two projects is yours, the results may be completely different." He said directly, "I heard that you have given crucial insights into the film projects you have invested in and starred in in the past two years. Suggest?"

Matthew instantly felt ashamed, and rarely told the truth, "I just eliminated those elements that were too cold in the creative process to make the film more popular."

After all, directors and screenwriters are not machines. They have strong self-awareness. It is inevitable to add some things that are too artistic and abstract in the creative process. These are often the natural enemies of commercial films, such as "Special Forces" and "Fast and Furious". And "Twilight" and "The Hunger Games", isn't it just killing yourself to join these things?

All he did was keep the film as popular as possible, and not much else.

Moreover, his family knows his own affairs, and he never opens his mouth when he is not good at it. For example, in the crew of "Inception", he never commented on the plot and shooting.

Because he knows he's far worse than Christopher Nolan.

At this time, someone else came over to say hello to Matthew and Robert Iger, and Matthew chatted with the others for a while and went elsewhere.

Walking through the crowd in the banquet hall, chatting with people from time to time, you can always hear someone say that Disney Pictures has had **** luck or something.

Matthew doesn't have to guess to think that the success of "Alice in Wonderland" has made many people envious and jealous.

This film, directed by Tim Burton, had several previews in the second half of 2009, and the response was quite general. Originally, Disney had set the holiday schedule before Christmas, but later had to change the schedule so that Tim - Burton further tweaked the film.

No one expected that after this delay, Disney waited for a super lucky star - "Avatar".

With the box office explosion of "Avatar", the whole world has an almost fanatical obsession with 3D movies. After the release of "Avatar", it is not that no other 3D movies have entered the theater, but those small productions and small scenes simply cannot satisfy the audience's desire for 3D movies. desires and needs.

As a result, Disney Pictures, which is extremely sensitive to the market, quickly made a decision to convert "Alice in Wonderland", which was completely filmed in 2D, into a 3D movie through post-production.

Such a pseudo-3D film that caters to market demand, sneaked into the 3D cinema and began to cheat money... No, it was a journey to harvest the box office, and it achieved great success.

Speaking of which, the success of "Alice in Wonderland" converted into 3D has also brought Hollywood a bad start. Since the conversion of 3D can be used to cheat money, why spend money and time to shoot those real 3D movies?

It is foreseeable that in the next few years, a large number of pseudo-3D movies will be released in droves.

Seeing that Johnny Depp, who was surrounded by people, was getting free, Matthew walked over quickly.

Beside Johnny Depp, Lily Depra, who was almost twelve years old, pulled him, pointed to Matthew and said, "Dad, the godfather is here."

"Hi, Depp." Matthew opened his arms, hugged Johnny Depp, who turned around, and said, "Congratulations, Mr. Mad Hatter."

Although it is for Alice, no one can deny that Johnny Depp finally has a box office blockbuster outside the "Pirates of the Caribbean" series.

Johnny Depp was clearly in a good mood, as Matthew often said, "Good luck."

Matthew patted his arm and laughed.

"Godfather!" A dissatisfied voice sounded, "Godfather, didn't you see me?"

Matthew turned to look beside Johnny Depp and said, "I haven't seen you in a few days, Lily is growing taller again."

Lily Depp puffed out her cheeks, "It's not a few days, it's been a few months."

Matthew took out a small box from his pocket and stuffed it into Lily Depp, "So, I prepared a present for Lily."

"Wow..." Lily-Depp immediately lit up, took the gift box and ran away.

Johnny Depp looked at Matthew, Matthew shook his head, "It's not a valuable thing, the top I used in the "Inception" crew, I called Lily last time and heard that she was interested, I'll give it to her brought it here."

Although this is the original prop, but its value is not high.

It is normal for Lily Depp to be curious about tops. The tops of the "Inception" brand are currently popular products on the market because of the relationship that Matthew has used many times in the film.

Originally, Warner Bros.'s commemorative tops were sold at $12 apiece and sold out on the day of the film's release.

Subsequently, commemorative tops were sold in stores and online for prices ranging from $80 to $130, and hundreds of thousands of units were sold in just one week.

In developing the movie derivatives market, Warner Bros. has rich experience, and the hot sales of "Pirates of Dreams" also benefited from its huge operation capacity of the whole industry chain.

In fact, in today's Hollywood, the revenue of selling commercial movie derivatives can be as high as nearly 70% of the total movie revenue, much higher than the movie box office itself.

For a movie like "Inception" that is expected to be successful, Warner Bros. has already made a production and marketing plan for derivatives to ensure that the derivatives can come out synchronously or even earlier than the film's release time, so as to gain enough market space .

Of course, the North American film market is mature and a relatively complete copyright protection system is one of the basic conditions for film derivatives to sell well.

On the other side of the Pacific, things were less than ideal.

Last weekend, "Inception" was officially released on the other side of the Pacific Ocean. The sales of "Inception Top" launched by Warner were also good, and the starting price was only 10 yuan RMB, but compared with the regular shipment of the theater, from the Internet to small commodities In the market, imitations can be seen everywhere.

Any market is constantly improving, and the original North American market has also gone through the same stage.

And compared to the treatment of the other party's domestic films, the derivatives of "Inception" are not bad.

When he lived on the other side of the Pacific Ocean, he saw it with his own eyes. After Zhou Xingxing's "Changjiang No. 7" was released, Qizai was highly sought after, and Qizai's dolls naturally became popular commodities. The stall was placed in front of the cinema of the "Changjiang No. 7" film Fang Zhongying, which made many staff feel ridiculous...

A mature market is not achieved overnight. Many people there are beneficiaries of piracy. For example, didn't he download pirated copies from the Internet?

After chatting with Johnny Depp for a while, and seeing that someone came to say hello to the actor Depp, Matthew said goodbye and left, and went to the rest area to find a quiet place to sit down.

During this period, he saw Anne Hathaway, who played the White Queen, as if Anne Hathaway saw him too, and then took the initiative to avoid it.

It is estimated that because of Emma Roberts, Anne Hathaway obviously does not want to be involved with him anymore.

Matthew didn't go over there to be boring. He dealt with a few people who came to say hello and asked the waiter for a glass of water~lightnovelpub.net~ and looked around the banquet hall, trying to find out if there was a suitable target.

The long night is so long and sleepless.

Suddenly, he found Lily Depp approaching.

"Godfather." Lily Depp quickly came to him, "What are you looking at?"

Matthew responded casually, "It's nothing, let's see if there are any acquaintances."

Lily-Depp snorted and said deliberately, "Cut! I know if you don't say it, you're looking for a woman!"

"Huh?" Matthew didn't know what to say.

Lily-Depp continued, "The godmother said that you are the most troublesome person, and you can't move your feet when you see a beautiful woman."

Matthew immediately retorted, "This is slander! Lily, don't listen to Kayla's nonsense."

Lily Depp didn't continue to entangle, pulled out the chair and sat opposite him, a small face suddenly collapsed, with a hint of pleading, said, "Godfather, can you help me?"