Once, after downloading "Thor" on the Internet, what was the deepest impression after watching it? Tall and burly Thor? Glittering blind Asgard? The crappy love between Thor and the ugly Natalie Portman who can't even match half the female partner? Or the best action scene?

The obvious answer is none of these!

What is really impressive is precisely the sentence summed up by the melon eaters on the other side of the Pacific Ocean at that time - my brother abused me thousands of times, and I treat my brother like my first love!

The most successful part of this film is that it shaped the love of the hammer!

Thor and Loki's life in love and killing each other is magnificent, twists and turns, seas and rocks are rotten, people and gods are angry...

Even commercial movies have since entered a new era - lily saves the world and turns things around!

This "Thor" is similar to the main plot in Matthew's memory. The biggest change is that the heroine has changed, and it is no longer Natalie Portman.

In Matthew's impression, Natalie Portman was terrible in this film, she was a veritable aunt, and even her entourage pressed her a lot in the film.

Perhaps, Natalie Portman's acting skills are excellent, and she is also the goddess of literature and art in the minds of many people, but she is really not suitable for this kind of pure commercial film vase, and the lack of congenital conditions cannot be made up by makeup in the later stage.

Although he did not invest in "Thor", Matthew suggested to Kevin Feige to choose a more beautiful heroine for the consideration of "Avengers", which will be involved in the investment later, and finally appeared in the film. Jane Foster, a rookie actress he had never heard of.

The biggest feature of this actress is that she is beautiful and sexy.

Other aspects are basically the same, such as Brother Hammer or Chris Hemsworth.

The Australian actor once again played the role of Thor, which is also in line with the consistent aesthetics of Hollywood and the Western film market. In fact, it is not difficult to see the choice of Marvel Pictures. It is impossible for a handsome man to become a superhero.

Marvel superhero movies are also unavoidable - appearance is justice!

Looking at the handsome actors who have been selected into the ranks of the Avengers, it is not difficult to find that they are all strong men like Matthew.

Moreover, the characters played in the film are of high value, but they will definitely not be the kind of vase cream porcelain face with no pores, no wrinkles and freckles, who escaped from war artillery fire and still has clean hair.

If nothing else, let's just talk about the Iron Man who is the least reliant on the body and muscles in the design.

Tony Stark was captured in a primitive cave, with ragged clothes, oily face, bruised nose, and knotted hair. Even with this respectful face, he still couldn't hide his handsomeness.

When the audience saw his hammer and iron, the neat muscle lines on his arms, he quickly dismantled the missile to find the metal with bigger nails, and he had the confidence in his chest, and drew many sketches to stack the armor, the theory and practice. The super-cohesive Xueba Fan, not to mention that he is handsome in the first place, even if he grows into an ape-man Taishan, the audience will fall in love with him! He was in that tattered and dirty cave, demonstrating to the audience what walking hormones are!

If you change the girl's makeup... Forget it, "Iron Man" hits the street, Marvel is finished, and Matthew's investment fails to vomit blood.

Anyway, this film Ham Jilian has been very successful, and it can continue to create a good audience base for the "Avengers" that he invested in later.

Thor, though, was mediocre, if not bad, among fans.

On the Internet, many fans called the film the worst superhero movie ever made.

However, with the success of two consecutive "Iron Man" films, the legendary Marvel Dafa is taking shape, and "Thor" has obviously received an effect bonus. The box office of more than 67 million US dollars in the first weekend in North America, for such a third-tier comic superhero, It's a pretty good result.

If Thor wasn't part of the Avengers program, it's hard to say what the future holds for the film.

The mediocre or even bad movies have achieved great commercial success and have long become the norm in Hollywood. Compared with the movies invested by Matthew, "Thor" is not typical.

The third installment of the "Twilight" series, "Lunar Eclipse", which has been hailed by countless media and movie fans as "extremely rotten", will log on to North America again two weeks after the release of "Thor" and the arrival of the Thanksgiving holiday. The theater line, greeted enthusiastically with countless audiences.

Women in their teens to nearly 30 flocked to the theater, pulling their boyfriends to the front of the screen at the same time they entered the theater.

Amid the abuse of millions of male audiences, "Twilight: Lunar Eclipse" broke out again in its first weekend, with a $152.7 million opening score, setting the highest North American market opening record in 2010 .

This achievement also makes Matthew feel particularly good, after all, the production cost of this film is only 65 million US dollars.

Not only is the production cost relatively low, but even Studio 13 plus the promotional and marketing expenses invested by Disney Pictures in the global market will ultimately not exceed $70 million.

Also this weekend, "Twilight: Lunar Eclipse" was released simultaneously worldwide, and it also performed well overseas, with $167.8 million in 71 countries and regions.

Just three days after its release, the film easily crossed the $300 million mark at the global box office.

The relatively low cost and high box office revenue have made the "Twilight" series a veritable money-making machine.

Just when "Twilight" exploded at the box office, "Inception" starring Matthew withdrew from the North American theater market after nearly five months of screening.

In the end, "Inception" grossed $412.1 million at the North American box office and $1,023.8 million at the global box office, a huge success.

In addition, "Hidden", which was released before Halloween, is still showing, with a total of 52.03 million US dollars at the North American box office, and a global box office of 100 million US dollars.

The North American box office of this horror film has not come to an end. Judging from the current trend, it is possible to exceed 60 million US dollars, or even hit 70 million US dollars.

Behind the big sale, it is certainly not only a cost of 1.5 million US dollars.

So far, Matthew and Warner Bros. have spent a total of $17 million on the film.

Fortunately, the return of the film is rich enough.

At present, Bella Anderson has basically reached a licensing agreement with Netflix, and the online on-demand and rental copyrights of "Latent" for the next ten years have been transferred to Netflix at a price of $11 million.

Licensing negotiations like TV rights and other aspects continue, and the $20 million profit the film brings to Matthew is not a problem at all.

This high return on investment ratio, even he is a little excited.

To put it another way, it's like winning the lottery.

It is no exaggeration to say that Matthew is one of the most proud people in Hollywood during this time. In the crew that just started filming "Special Forces 2: Total Counterattack", compliments can be heard everywhere.

"One of the best producers in Hollywood."

"The person with the most accurate vision for investing in movies!"

"Golden Producer!"

"Go play a role with a little weight in a movie invested by Matthew Horner and you will be popular!"

Similar words, Matthew often heard from the crew of the crew during filming.

Success time and time again, everyone's eyes on him have changed, and some even say he is the Steve Jobs of the film industry.

On the Internet, fans praised him endlessly.

"I haven't seen the real person, I heard that she is pretty, she only likes big beauties, she has a high vision, but the relationship between men is also good, they are loyal, there are many buddies, and their dedication is certain."

The vast majority of netizens hold a positive stance on him.

"I work in a TV station, and I have met Matthew Horner. He is very handsome in real life, and his aura is bursting. Of course, flowers are also famous, and the skills of ditch girls are so proficient that they have reached the realm. Basically, there is no woman he wants to make out of. .The legendary Victoria's Secret Angels group incident is just the tip of the iceberg."

The success of "Latent" has also attracted more people's attention to "The Conjuring", which has begun to be planned. Matthew naturally wants to create a myth of low cost and high output again.

The cost of mainstream commercial production in Hollywood is getting higher and higher, and high investment is almost a prerequisite for success.

Matthew got a data, an authoritative investigation agency conducted a comprehensive analysis, and counted 29 top Hollywood productions in the past five years.

The 29 films have an average total cost of $280 million, with an average production cost of around $150 million and an average marketing cost of $130 million.

Film investors want to bet on the most lucrative films, and among the 29 films, the most lucrative one has a profit margin of 150 percent.

But the question is, how can you pinpoint this super-grossing film?

Nobody has a real answer.

Investing in such a huge movie is certainly risky, and even if someone as wealthy as Matthew screwed up one of them, he might face the danger of a liquidity break.

Compared with super giants, movies with low input and high output are undoubtedly what everyone wants to encounter.

Luck is important here, though.

Matthew's good luck, coupled with the vague memory of the past, has led to the relatively low investment and box office output of the "Leddy" and "Twilight" series.

Good luck cannot be with you forever. While "Twilight: Lunar Eclipse" is selling well, a number of leading actors, including the hero Liam Hemosworth, are selling well. The agent of the male actor approached Matthew and asked for an increase in the actor's salary.

As the series continues to sell well, the young actors who play the main roles are all red and purple.

Even if Matthew helped them, some of them still had a good relationship with Matthew, but no one wanted to have only their name without getting actual benefits.

Because all four contracts were signed at the beginning, including the male and female protagonists, the remuneration of a single film is still stuck at less than 5 million US dollars.

The film made a lot of money, but the increase in the actor's income was not obvious, and the trouble was within Matthew's expectation.

In contrast, Nina Dobrev and Lily Collins are smarter. The former came to perform rhythmic gymnastics for Matthew, and the latter invited Matthew to have a meal as a friend and fan.

Matthew is also very clear that an appropriate increase in pay is a must.

Negotiations were left to Bella Anderson and Sean Daniel, who was filming "Special Forces 2" and didn't have time to deal with it himself.