After the box office success in the first week, "Fast and Furious 5" must maintain a relatively stable box office trend in order to compete for the North American annual box office championship.

Looking at the annual release schedule in North America, it is not difficult to find that every summer season is very crowded. The most crowded time period is often May. Basically, every weekend in May, there will be a big production opening, and even some weekends. You can squeeze in two or three films that cost over $100 million to make.

Strictly speaking, July has reached the end of the summer season. Once the Independence Day holiday is over, the number of new big productions released this month will decrease rapidly.

But this year is worthy of being the most crowded summer season for media publicity.

The second week of "Fast and Furious 5" has ushered in a competitor whose production and promotion scale is no less than its own.

Produced and distributed by Universal Pictures and directed by Iron Man director Jon Favreau, Cowboys and Aliens, starring Daniel Craig, Harrison Ford and Olivia Wilde, is out.

The film, which cost as much as $163 million to make, and beyond everyone’s expectations, combined two seemingly incompatible elements of a cowboy and an alien into the same film.

"Cowboys and Aliens" is also a film adaptation, adapted from the comic book of the same name created by Scott Mitchell Rosenberg in 2006. It tells the story of a war between Indian tribes and Western cowboys. A spaceship suddenly intrudes to spoil the story.

The comics of the year were not successful, and the facts after the movie were released also proved that even if Daniel Craig and Harrison Ford were in the lead, plus Jon Favreau, a director with very strong ideas and execution, directed, Still can't save this terribly bad subject matter.

Over three days over the weekend, the newly released film took in just $31.05 million.

Of course, such a film is not a threat to "Fast and Furious 5". The latter trend is relatively stable. Although the box office fell by nearly 55% compared with the first weekend, it still won $67.8 million and easily won the North American box office. Championship.

"Cowboys and Aliens" is bound to become one of the biggest tragedies this summer, just like "Green Lantern".

In contrast, "Fast and the Furious 5" belongs to the lucky ones, with $67.8 million this weekend, plus the gains of the previous four working days, only ten days after its release, the North American box office has crossed the $250 million mark, up to $252.4 million.

Similarly, although the overseas popularity has weakened, with the support of more than a dozen new countries and regions, the overseas box office has still increased by nearly 100 million US dollars in the past week.

Thanks to the advantage of overseas opening a week earlier, the total overseas box office of "Fast and Furious 5" is about to exceed 500 million US dollars.

In terms of the total worldwide box office, Matthew's latest exact statistic is $741.28 million.

The film's box office hit is directly on the way to a billion dollars.

What makes Matthew happy is not only the box office, but also the surrounding sales. The batch of logging tired commemorative T-shirts he ordered on the other side of the Pacific Ocean sold amazingly in North America.

This T-shirt is printed with all the existing members of the racing family. Perhaps the friendship and family concept conveyed in it can give people real inspiration and great positive energy. From before the film is released, it is distributed into major theaters and sold. Since its launch, it has attracted a lot of attention. Although the price is as high as $99, the sales volume is gratifying.

Due to the relatively complicated situation overseas, Matthew did not get the statistics for a while. As of now, this T-shirt alone has sold nearly 20 million US dollars in North America.

Of course, compared to the tens of millions of viewers of popular movies in North America, the sales of less than 2 million pieces still have great potential to be tapped.

It is said that the number of North American viewers who have watched "Fast and Furious 5" so far, because there is no 3D, the average 2D and IMAX versions are averaged, and the price of a single film is about 7 US dollars.

The box office of more than 250 million US dollars means that the audience of "Fast and Furious 5" has exceeded 35 million.

The number of viewers of "Fast and Furious 5" is still increasing, excluding those who watch it repeatedly, as long as one tenth of the remaining people buy peripherals, it is enough to create a terrifying sales amount.

If half of the people who have watched the movie are willing to pay for the peripherals, then they can wake up with a smile from their dreams.

Although it is difficult to see a movie with more than 100 million viewers like "Titanic" in this era, prices are also rising, and it is not uncommon for many movies to sell more than 100 million peripherals.

Like the DVD craze triggered by "Spider-Man 1", DVD sold hundreds of millions of dollars in sales in North America in its first week, not even much lower than the movie's first week box office.

Mainstream Hollywood commercial films aim to make a name for themselves at the box office, treat the screenings as huge advertisements, and then make a lot of money on the peripherals.

Many Hollywood commercial blockbusters rely more and more on the sales of peripheral products in order to recover their costs and ultimately make profits due to the huge investment.

Peripheral products connect movies and audiences. The movie industry with huge output value hopes to attract more audiences, and audiences also want to be closer to movie idols. They want to be their favorite movie characters or heroes in superhero movies - this way has always been Works great.

Today, the output value of peripheral products has become too large to calculate, and the valuation of film-related industries has reached hundreds of billions of dollars every year, including licensing and peripheral products, which have become the pillar industries of Hollywood.

Take the past 2010 as an example, according to incomplete statistics from Hollywood, the total global box office was about 32 billion US dollars, while the global sales of movie peripheral products was about 227 billion US dollars.

How can I get more income from the peripherals? This is a major topic being studied all over Hollywood, and one that Matthew has been focusing on.

Of course, if you want the surrounding area to be popular, it can be said that the box office is a prerequisite. Like "Cars", the box office is average and the surrounding area can sell 5 billion US dollars. Hollywood has only released one so far.

Entering mid-July, Warner Bros. produced and distributed "The Bad Boss" for a new weekend. The comedy film brings together big names such as Jason Bateman, Jennifer Aniston and Kevin Spacey. .

However, the R-rated rating determines that this film has a limited audience. Although the North American box office of 28.3 million US dollars in the first weekend is dazzling enough compared to the production cost of 35 million US dollars, it cannot stop "Fast and Furious 5" from continuing to sit last week. The throne of box office champions.

"Fast and Furious 5" still maintains a relatively stable and healthy box office trend, taking another 32.2 million US dollars from North America over the weekend and three days, with a total of 311.27 million US dollars at the North American box office.

As for "Cowboys and Aliens", which opened last weekend, the box office fell sharply amid the shouting from the media, fans and critics. 3" and other films easily surpassed and fell out of the top five box office charts.

In addition, in the market on the other side of the Pacific Ocean, "Fast and Furious 5" has accumulated a total of 1.21538 billion soft sister coins at the box office.

Because of the special schedule of July, this film did not get the key to postpone the screening, and it will be withdrawn from the film in one week.

But such box office results have made Matthew very satisfied.

At this time, a piece of news attracted the attention of Matthew. After Michael Bay hyped back and forth between quitting and continuing to direct, he officially announced that "Transformers 4" was still his food.

How much attention did Michael Bay get in publicity alone? And turning it over is always a trick.

People in the circle actually know that many big directors don't take what they say in this regard, and it's more for the needs of publicity.

There is a saying on the other side of the Pacific Ocean, "No one can stand without trust", but many Hollywood directors are still playing well in the film industry after repeatedly "breaking their promises", so this sentence is not necessarily true in Hollywood, the key is to See who said that.

For example, Michael Bay, since the release of "Transformers 1", has repeatedly said that "I will never make "Transformers" again.

But in the blink of an eye, "Transformers 4" is about to start, and the director is still Michael Bay, and in an interview with a media reporter, Michael Bay stood up again, this time he said again, "This is really My last Transformers movie."

Perhaps Michael Bay himself knew that this seemingly exciting words often turned out to be contrary to expectations. In order to avoid instant kills, they could only continue to shoot until the day when the box office of the series rotted and was cut.

Believe it or not, he believed it himself.

The benefits of doing this are obvious, not only can you gain attention, but you can also put pressure on the producers to get better compensation for themselves.

Another director, Luc Besson, who is getting fatter and fatter, declared to the world as early as 800 years ago: I only make ten films in my life.

After filming the ninth part, Luc Besson made another animated trilogy of "Arthur and His Mini-Kingdom". And then... all in all, his tenth film has already started shooting?

I don't think the French can count.

How should I put it~lightnovelpub.net~ The phrase "become fat" on the other side of the Pacific Ocean still came true for Luc Besson.

Another director who claimed to stop after ten films was Quentin Tarantino. Currently, "Django Unchained" is said to be in the process of being filmed, and the next one seems to have a script outline, which is regarded by him as for the eighth film.

The problem is that there are already more than 10 director works listed under the name of the ruffian Quentin... Of course, if "Kill Bill 1" and "Kill Bill 2" count as one movie, it does not count him and Robert? For films such as "The Torment Room" co-directed by Rodriguez, Quentin would not break his promise.

It's not that Matthew didn't think about it. When the next movie was promoted, he also made a statement that he would retire after making ten more movies, which would surely attract more attention. Stay on top of thinking.

What if the filming of the tenth film is done, what should I do?

With so many beauties in Hollywood, aren't they all cheap to others?

"Fast and Furious 5" continues to reap the box office, and Matthew meets Ridley Scott to talk.