Blackstone Code

Chapter 804: Consider others

"Nell, and Koman, society is developing very fast."

   "Some people always sit on dirty chairs, or nest in dirty sofas, and think about a question, why do the rich get richer and the poor become poorer?"

   "In fact, the reason is very simple. The speed of social development is getting faster and faster. This is the reason why the gap between the rich and the poor is getting bigger and bigger."

   "When you are still thinking about where your store will be opened to attract more customers, and what services you need to do to improve the quality of service, your potential customer groups have been almost grabbed."

   "We have money and you have professional knowledge, then we shouldn't start with the stupidest start!"

   "But before that, please listen to me tell a story..."

In another world, there is a catering brand known as "one of the three major catering empires". There are obviously no advertisements or even advanced development methods, but it miraculously has its own in every city. The site even went out of the country.

   At that time, Lynch and one of them talked about the development of their catering empire. He thought that there might be some high-end corporate business secrets involved, and it was not easy to make idioms.

  Unexpectedly, the other party did not mind to tell the secret of their rapid development and growth, that is, natural selection and the combination of interests.

   In this catering empire, there are a group of people called "pathfinders" or "pioneers", and they play the most important role.

   They will rent a short-term storefront in a place that they think has commercial value in each city, and then start their simple meal and fast food work.

   Take a mom-and-pop shop as an example. If the profit of this store is above the average salary of the local per capita within three months, they will send the news of this store back to the headquarters of the catering empire.

   The headquarters of the catering empire will announce this news to the franchisees. There is an open door in a certain area of ​​a certain city. How much profit is every month, suitable for a family or group of several people.

   At this time, there will be franchisees or newly joined groups bidding, and they will all at once put out transfer fees, equipment fees, etc., in line with the minimum bidding fees given by the "blazers", and win this store that can be said to be profitable.

After the    store is transferred, these “blazers” will look for new business opportunities. They earn their own wages in three months, and then earn a transfer fee. In fact, they earn more than others.

   At the same time, they also bear the risks that other franchisees do not need to bear. For example, if the store is not operating well, they may lose three months' rent.

   But in general, there is more money to make.

   In this way, with the help of "pioneers", a restaurant empire quietly spread across the country, and you can see it overseas!

This is not the result of investing billions and tens of billions to promote and publicize. It has never been advertised, but people have become accustomed to its existence and are used to seeing it anywhere, and then spend a little time to solve some stomach problems. The problem.

   Lynch certainly cannot tell these things in their original form. His story has been processed and more in line with the values ​​of this world.

   Of course, they are even more chiguoguo in terms of capital operation. It doesn't seem to be too wrong to say cruelty.

   "If we opened a gym in Sabine, from the beginning of business to making enough money to run the next one, we might miss the whole wave."

   "So in this matter, we have to open the situation as quickly as the Blazers, but we should not bear the losses ourselves, we need other people to bear these losses for us."

   "We are going to take the company's approach to individual partnerships for rapid promotion. I believe there must be countless fitness coaches in this industry who want to be the store manager, right, Koeman?"

Coman called Lynch "Mr. Lynch", but Lynch called him "Mr. Coman" less respectfully. The Federation is a country that pursues freedom and equality. However, there is a premise that the social classes of both parties are equal. of.

   Mr. Coman, who was sitting across from Lynch, swallowed. He nodded like he had seen a ghost, "Yes, Mr. Lynch." This is what Lynch usually hears the most.

   is always "Yes, Mr. Lynch", there is rarely a "No, Mr. Lynch", no one can refuse him!

   "There are indeed many fitness coaches like me who want to make a career on their own, but...", he hesitated.

   He probably understood what Lynch said just now. Lynch wanted to open a store quickly, and then he didn't want to take the risk himself. He wanted to pass the risk to those fitness coaches who wanted to open a gym.

As a fitness coach, Koeman felt that he was humiliated, but as a "Mr. Koeman" who might become the second husband of Lynch’s mother, he finally decided to give up discussing this with Lynch. problem.

   "What should I do?" he asked.

Nell, who was sitting on the side, did not speak, but from the way he lit another cigarette, he was also looking forward to what Lynch would say next, what a capitalist should do, even though Lynch did not Admit that you are a capitalist.

   "You have to understand that the value of a brand is not just how superficial the value of its only store is. The value of a brand lies in its influence and people's trust in it. What we have to do is to invest in the value of the brand."

   "Those coaches who want to be the store manager and run their own gym, they only invest in specific wealth. Compared with the value of the chain brand, we actually invest more."

   "They have a more or less clear understanding of the fitness groups in each city. We find the best location and rent the best store. They don't have enough money, so they can ask us to borrow it."

   "In short, we are responsible for influence, brand planning, career development planning, and they are responsible for paying for it."

"If the store starts to enter a profitable period, and we can make money, we will continue to keep the store. If we can't make money, we will immediately kick those partners to terminate the contract, and find any reason. For example, if a customer complains that they are in counseling Do your hands and feet..."

  When Lynch was talking about how to be a capitalist, Nell suddenly interjected, "Can we also use this method to kick them off and replace them with cheaper employees when the business is at its best?"

   Lynch looked at Nell in a little surprised, while Coman looked at Nell with an expression of "You are not a **** person".

   Nell was a little embarrassed by the two, especially Coman's expression, he scratched his head, "Am I wrong, so that we can maximize our interests."

   Lynch pointed at him, "You are right. You are also one of the shareholders. You have the right to make a decision, but I suggest that you don't use this trick too much, just use it once in a while."

   "If we kick out the original partners on a large scale, this time our brand will become stinky, and the value of the brand will become worthless. Do you understand what I mean?"

   "And our set of things is easy to copy, they have mastered skilled and successful experience outside, and soon we will have competitors."

   This is different from Lynch’s saying that if the investment is unsuccessful, he immediately kicks people out. In fact, if these stores cannot make money, Lynch’s immediate termination of the partnership contract is not harming people. This is very important!

   It seemed that Lynch had nothing to lose. The coaches who dreamed of having a gym of their own not only smashed their heads, but also lost all the money in their hands. This is not the case.

   Sometimes what I see and hear is too far from the truth.

   If you continue to maintain this kind of partnership, these fitness coaches will begin to be in debt, and the debt will become more and more as the business results are not good, and in the end it will become the debt that crushes them.

   They will fall into the abyss because of the failure of this venture for the rest of their lives.

  As a capital... the most conscientious and socially responsible person among businessmen, Lynch will definitely not let this happen.

  Although they may lose all the money to start a business, they will not take any debts because of the business. Not only will they not curse Lynch, they will also praise him!

   Lynch briefly explained. Neel's eyes on Lynch also changed. After a while, he nodded and realized his mistake, "You're so **** conscientious!"

   Lynch smiled and expressed his affirmation that Nell recognized his deficiencies, and then said, "In this process, we are not doing nothing. We just want to use other people's money to start our own business. This is wrong."

   "I ask you to sign those beauty pageants and bodybuilding champions as soon as possible~lightnovelpub.net~ and organize a bodybuilding competition of our own, with the largest specifications possible."

   "I will find some celebrities to become our members and let them occasionally appear in a gym somewhere. These will be transformed into our brand value and into our influence."

   "Those star fans will walk into our gym and sweat, and they will dedicate their youth to the equipment!"

   "Now, do you understand what I just said?"

   Logically speaking, these are two "fathers" one after the other, but at this time the two fathers looked at Lynch with admiring eyes more like students.

   Shameless, but exciting.

   Even knowing that there are so many twists and turns in it, Koeman is willing to join Lynch's chain plan as a fitness coach.

  Because it is very simple, everyone does not think that they will fail, nor do they think that they are inferior to others.

   On the contrary, everyone will think that they are the protagonist, the top of the wave.

   They lacked an opportunity before, but now the opportunity not only came, but also actively got into their hands, why not fight it?

   Even if it fails, it’s just starting from scratch without debt, but what if it succeeds?

   After a while, Koeman asked, "What is the name of our chain brand?"

   Lynch said of course, "Yormi!"