Chapter 9 New Year Offensive

"What? Say it again?"

Catherine felt that she had heard it wrong.

"ImB is going to release a laser disc on the moon and the day..."

Sanders on the phone told Catherine the bad news.

"I'll go back soon."

I didn't expect IBm to do such a trick.

Catherine was in a good mood just after vacation. She wondered if she could still go to New Zealand, but for now, this thing is not working.

"Kane, you can arrange for me immediately. I'm going to the United States by plane."

"Okay, miss."

Now that things have been like this, I am afraid that I will have nothing to think about if I stay in Australia.

Soon, Catherine returned to California by plane.

Just returned to the company, Sanders just ended a discussion between management.

"How is the situation?"

"IBm's products have been fully distributed and will be on sale in a few days. At the same time, Motorola's TV sets are already on the market."

"You don't have to worry about the RgB format. We mainly push out laser discs."

Historically, the color difference standard has defeated the RgB standard.

For watching movies, the chromatic aberration system can provide a wider color gamut and more vivid colors. With its own dazzling technology, it is simply a perfect match.

However, if the RgB system is adopted, a larger bandwidth is required, which also means a higher cost. On the other hand, the RgB system will produce a kind of "color cast" because of the human eye's perception of color. It feels that being eliminated is inevitable.

The trouble is the laser disc.

If laser discs are welcomed, it would be terrible.

"How about their prices?"

"The price is 749 US dollars, but in the IBm advertisement, they plan to sell the product at a 30% discount, saying it is to give back to consumers..."

Are you kidding me, IBm has been involved in this industry before?

But this is indeed a challenge for Catherine.

Catherine believes that this so-called 30% discount is to force herself to fight a price war, and Catherine will not be so stupid.

"Call Olson and the others over immediately and call an emergency meeting right away."

Catherine immediately ordered to go down, even though she had just been on the plane for more than ten hours.

Soon, Olsen and the others rushed over.

"I think you already know what IBm does, what should we do next?"

Catherine asked.

"We have formulated a plan, the development of d-up has been completed, and we can start production immediately. And we can attract consumers with lower prices."

Olsen came up with a plan.

Catherine glanced through it. Olson's plan, if it is really irreversible, would put Inte1 on the market. As long as it is listed, it will be able to collect almost unlimited money.

But if it goes public, it means that the financial report is public, and Catherine always feels awkward about this.

"We don't fight a price war."

Catherine said so.

If Soros really helped herself make money, Catherine still had some confidence, but now, Catherine has no bottom.

"But other than that, we don't have a better way. If we use integrated circuit patents to sue, it is not impossible, but this may affect the reputation of our company."

Indeed, this method is good if you use it once, and if you use it too much, it will be called bullying.

"It's enough for us to use promotional methods... Elsa, you go and notify Angel TV and ask them to send a representative."

Sanders and them are a little strange, because this matter has almost nothing to do with the TV station.

"Well, that's it for today's meeting. Go and prepare. We are going to do a big vote."

Catherine left such a sentence last, and went back, but Sanders and Olsen were a little stunned.

When she got home, Catherine did not rest for a moment, but immediately began to prepare her plan.

Catherine does not have enough funds to fight a price war, but this does not mean that she has no solution.

At this time, you can use your own layout in other industries.

She immediately began to prepare a completed plan.

"Kate, coffee."

While Catherine was too busy to heat up, a cup of coffee was delivered to the desk.

Catherine looked at the clock, it was already two o'clock in the night.

"Don't you rest?"

Catherine asked.

Elsa shook her head: "You haven't slept yet."

"Thank you, Elsa."

Catherine smiled and lifted the cup.

She was busy all night, finally sorting out a plan, and Elsa also stood there all night.

By the next day, when Catherine came to the company with her plan specification and executive outline, Sanders finally learned about Catherine's methods.

First, the retail price of d-up is set at US$699, and the price of the film is between 0 and US dollars. This depends on the prices of various film companies. Blockbuster movies may be more expensive.

At the same time, for the original d, Catherine launched an old-for-new measure, only need to add US dollars, can be exchanged for a bsp; and the original price of d is 549 US dollars, that is, add more US dollars, you can exchange the bsp ; d-up can not only support the original etbsp; 7-inch discs, compared to 1d, has a great advantage.

But this is not Catherine's killer.

At this time, Catherine split her TV station into "Angel Entertainment TV Station" and "Angel News TV Station". The former can be said to be the essence of Katherine's previous TV stations, except that it was originally similar to "Minutes" and some other news. TV stations have all been split into this "Angel News TV Station." Not only that, Catherine also launched the "Hourly News" column on this program, as well as the features of the 4-hour live broadcast.

As for Angel Entertainment Television, Catherine used the remaining time to launch a new business-TV shopping.

And the phone shopping launched by Catherine is completely different from ordinary phone shopping.

In this shopping method, Catherine adopted a group buying strategy similar to the future. Each show lasts for half an hour. Within this half an hour, as long as the number of shoppers reaches a certain level, the price of the purchased goods will drop. A grade.

Catherine plans to introduce other products in the future, but for now, she is mainly to promote her own bsp; originally Catherine was planning to separate TV shopping independently, but considering ideological issues, there is also TV shopping until The age only took shape, so she temporarily embedded TV shopping into Angel Entertainment TV.

If the time is right, Catherine will separate an Angel Shopping TV station.

In addition, Catherine also introduced a "consumer feedback strategy."

This strategy is that if a consumer purchases Catherine’s d-up, he can recommend other people to buy his own products. With his own ticket, he can get cash back in US dollars and recommend more than a dozen people. For this As far as consumers are concerned, the money spent on d-up can be fully repaid.

Because it was put into production in Taiwan, the factory cost of d-up is relatively low, about US dollars. Therefore, whether it is Catherine or the distributors below, it is profitable.

Although this plan is somewhat suspected of MLM, it is not considered illegal in the United States. Until the turn of the century, there were more than 1,000 specialized MLM companies in the United States, and even in Hong Kong, there were more than 80.

Therefore, many people joked, what kind of professional returnees are the most bleak?

——I studied MLM in the U.S. and majored in marketing...

Multi-pronged, this is Catherine's plan.

"D-up will start selling on the day of the month, but from now on, we will have to keep advertising in turn, especially the old trade-in measures, and the'consumer feedback strategy'... By the way, we'd better hire a professional lawyer Team, I'll take care of this."

Catherine finally ordered the plan.

The professional team of lawyers is to prevent some legal disputes.

Bugs in the user manual, possible complaints in the future, etc.

Catherine will know the fate of the famous "rat club". Legal means can do it by herself, but things must be scaled.

"Our action this time is called the New Year Offensive. All the enemies are paper tigers, and IBm is just a big elephant all the time."

Catherine said something playfully.

action?

New Year's offensive?

Sanders thought about it and thought it was really interesting.

"New Year's offensive, that's a good word." Sanders nodded.

"Well, what we have to do now is to do a good job of splitting the TV station. This thing must be completed within a month. We also need to expand the team of reporters and live broadcast for 4 hours, which is more than just talk."

Catherine immediately made the decision.

"Yes, sir"

Sanders stood up, then brought his legs together and saluteed him, which was a response to what Catherine had just said.

"Okay~lightnovelpub.net~My five-star general, General Sanders."

After all the plans were laid out, Catherine was much more relaxed. She hadn't rested for an hour, and she went back to her bedroom and slept beautifully for a whole day.

Soon, the footsteps of the month came, and the IBm laser disc player began to be officially sold.

It was also on this day that Catherine's bsp; in fact, it doesn't matter anymore, because Catherine is already preparing to discontinue the bsp; the split of the TV station went smoothly. Although it was a little troublesome to find the anchor, the matter was finally resolved.

But what Catherine didn't expect was that this split-up 4-hour news station, aB-nes, would become a model of the press after many years.

Catherine's unintentional act was unexpectedly successful and became a model for the media from all over the world to imitate...Of course, that was a long time later.

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