On December 14th, Zhou Zhen arrived in Las Vegas for a re-inspection. At this time, the enthusiasm for their game had already been heated up.

Wynn Arena can hold 10,800 spectator seats, all of which were sold. Advertising and sponsors from all parties made ESPN a lot of money.

This game is a private game, does not involve any qualifying and gold belt, but it is still very popular.

ESPN was already good at organizing this game, not only had two pairs of famous boxers on the court, but also invited many celebrities and singers to warm up the court.

This boxing match is more like a carnival.

This is the last match between Zhou Zhen and the ESPN contract. They have now withdrawn from the live broadcast of boxing due to business adjustments. This is also the last boxing match they organized.

Zhou Zhen has an appearance fee of 1.2 million, which is fixed in the contract. But at the same time, there are tickets, advertising fees, and 5% of sponsorship fees.

Preliminary estimates indicate that he can take away about 8.5 to 9 million US dollars in this game.

But because Barek is the champion of boxing, his appearance fee is higher than him, and his income is definitely more than 10 million.

ESPN is absolutely not losing money, because the ticket revenue is divided into half, they can earn about 50 million, and the total income of advertising and sponsorship is over 100 million.

On December 15th, Zhou Zhen's team uploaded the sound sources of two songs on the Internet in China and the United States.

Because of the jet lag, Huaxia had moved forward twelve hours.

Suddenly, it detonated the world music scene.

That Chinese song is not unusual and easy to sing, but the English song is very difficult, and it combines a variety of popular elements without conflicting this kind of music, which is unprecedented.

There are a lot of discussions about the two songs on the Internet, and most people don't think that Zhou Zhen wrote this English song by himself.

Zhou Zhen's team did not refute, allowing all kinds of suspicions to spread.

Zhou Zhen didn't go online, and spent the whole day dealing with the media for the final publicity.

At six o'clock in the afternoon, the lively game began.

The first is the opening of a famous singer. After he sang two songs, he started the first match.

At the end of the first kick-off match, the huge beauty dance team of Wynn Casino performed a hot dance.

After the second game, the atmosphere became more intense, and the bets on Zhou Zhen and Barek had stopped on and off the court.

This time, the performance of the famous little queen in the music world, her two most popular dance music, made the atmosphere of the scene reach its peak.

However, competitions that concern everyone's interests, fist to flesh competitions, still cannot be replaced by music.

When Zhou Zhen played, he was cheered by the audience. When he walked to the table of his friends in Hollywood, Stallone and Batista stopped him.

Stallone hugged his armpit, but Batista squatted slightly with his back to him. Zhou Zhen understood at once and couldn't help laughing.

This is his first home game, and what the audience needs is a gimmick. Now there are two strong men to match, and the audience likes to watch it the most.

Zhou Zhen was not welcome, and directly took a leap with Stallone and rode on Batista's shoulder, then he stood up and took Zhou Zhen to the arena.

Zhou Zhen waved his fists, gestured to the cheering audience, and kept blowing kisses to the camera.

In the real game, Zhou Zhen didn't worry at all. He was originally the strongest in the world. Now with the aid of biological computer, he can find the weakness of his opponent as quickly as possible and win at the least cost.

It can be said that facing an opponent with eighty points, he does not need to show strength of eighty-five points, he only needs to show strength of twenty points to win easily.

Of course, it's too easy. In today's main match, the opponent is the former WBC Intercontinental light heavyweight champion. This match must be played more "intensified" in order to attract the audience's interest in watching in the future.

Zhou Zhen has already decided to take two small punches, put the lottery on it, and then "difficultly" win in six rounds.

He is already seeking defeat by Dugu and wants to be fierce. Now he can only rely on acting.

Otherwise, he would solve the opponent with one punch when he came to the stage. Who would play with him?

The appearances are so hot, and Barrera's appearances are much inferior. Although it requires fierce fighting, but also prefer boxers with gimmicks.

For example, Mayweather, who shows off his wealth, is more topical, and will be more popular.

The so-called fierce competition is the process by which Zhou Zhen suppressed his strength, fought with the opponent "equally", and finally won.

Zhou Zhen did not regard the ring as a boxing ring, but a stage for performances.

On stage, he doesn't require one strike to defeat the enemy, what he needs is to show his image in front of all audiences, that is, pretend to be.

Make women scream, make men admire.

This fierce game was enthusiastically sought after, and ESPN made a lot of money just by selling broadcast rights.

Advertising fees, sponsorship fees, and ticket revenues exceeded 100 million U.S. dollars.

This also laid a solid foundation for Zhou Zhen's negotiation with DAZN.

At the end of the game that night, after accepting media interviews, Zhou Zhen returned to the room and joined the final consultations.

DAZN is trying to grab a job from the TV station, so it doesn't hesitate to spend money to grab this market.

Just like Tencent Video, in order to develop VIP users, they can also offer sky-high prices for popular dramas, and even start making shows themselves.

Golden Boy Brokerage Company is their selected partner. This company has not only Zhou Zhen, but also Avarez, the middleweight boxing champion, and Bivor, the future star, and there are seven or eighty in the company. Some well-known fighters in boxing.

With these fighters alone, many eye-catching competition carnivals can be organized every year.

Therefore, the gap in the negotiation is not big. In fact, De La Hoya already satisfies the current conditions. One game only costs 40 million U.S. dollars in revenue, which is 80 million U.S. dollars a year.

And there is no pressure on performance. In addition to the two main games, the only requirement is to participate in five entertainment games a year, which is very generous.

This is the world boxing world, although it is not comparable to the top few, but it also stands at the top of the pyramid.

To be honest, if Zhou Zhen hadn't got the Hollywood status bonus, it would be impossible to get such a high appearance fee in more than a year.

It's just that Zhou Zhen is still a little dissatisfied. He thinks that his value can be reflected in this game. Now there is only objection to the contract amount.

DAZN is also taking risks. They only pay Zhou Zhen and Avarez's appearance fee every year, which has already cost nearly 160 million U.S. dollars!

Therefore, on the basis of 40 million, they are unwilling to add more money.

Zhou Zhen put forward another requirement, that is, the contract period should be shortened. Five years will become four years. There will still be ten games, and the contract amount will remain unchanged.

De La Hoya knows Zhou Zhen's abilities, and the current game doesn't cost him too much energy.

Unlike other fighters, a match takes months to recover from injuries or adjust conditions.

Not to mention two games a year, ten games in ten years, even ten games a year, he has no problem.

DAZN agreed to this condition after getting the assurance from De La Hoya, and the two sides no longer had any differences.

The next day, a news came out that shocked the world of boxing and the entertainment circle. Zhou Zhen officially signed a contract with streaming media DAZN for US$400 million in four years.

The amount of this contract is far beyond ordinary people's imagination. Almost everyone saw the contract amount and was shocked and speechless.

If you don't count Mayweather's ability to attract gold in the last few games, his contract has never been so big before he won the champion gold belt grand slam.

Four hundred million in four years, not the revenue from advertising and on-demand fees, but the signing fee. DAZN really took a huge risk.

TV stations such as HBO have all criticized this contract, believing that DAZN is playing mischief, disrupting the world boxing scene and destroying it.

Affected by them, all major boxers, including boxing champions, all spoke up, thinking Zhou Zhen was not worth the money.

After Mayweather retired, the highest income in sports in 2018 was less than $100 million!

For example, Ronaldo, who earned the highest income in 2017, had only 58 million in salary plus bonuses, and 35 million in advertising costs, a total of less than 100 million.

And Zhou Zhen didn't count the advertising expenses, and the contract money alone exceeded him.

At this time, the Golden Boy Brokerage Company announced in the major media that any boxing champion who does not agree with Zhou Zhen's strength is welcome to fight, except for the heavyweight boxing champion, Zhou Zhen will not refuse.

DAZN also issued an invitation. As long as the light heavyweight champion with a gold belt is willing to compete with Zhou Zhen, DAZN will arrange the matches according to the order of the match.

This time is really lively. Neither DAZN nor Golden Boy’s agency refuses any champion’s challenge, which means that taking advantage of this heat, any champion who comes to challenge will be able to make a lot of money.

And Zhou Zhen also uttered on major social network platforms, with a simple sentence above: Welcome to make an appointment.

Suddenly, the telephone of Golden Boy's brokerage company kept ringing, and many boxing champions really had an appointment.

On December 18, Golden Boy Economic Company issued an announcement announcing that it had accepted the three boxing champions. In the following time, they will negotiate with each other on the method, time, location, and dividend standard of the fight.

DAZN also issued an announcement that it will actively cooperate with the promotion of those arrangements, and has already contacted the MGM Golden Palace Garden Arena, which will arrange a game in March.

In any case, DAZN's goal has been achieved, even if Zhou Zhen's mud can't help the wall, they will spend 100 million US dollars a year on advertising.

Of course, Zhou Zhen is not muddled. After seeing the true strength demonstrated by Zhou Zhen, their person in charge was full of confidence in him.

After Mayweather retires, boxing needs a star boxer like Zhou Zhen who is strong and can attract the audience.

With Zhou Zhen, a star boxer on their website, they are destined to bring a lot of traffic.

What made them more assured was that just three days after signing the contract, Tencent, the online platform from China, came to negotiate with them about the broadcasting rights.

At this time, Zhou Zhen had already returned to China and started a busy catwalk, wherever he went, hurricanes formed.