After dinner, Denver's phone came.

After answering the phone call, Chen Min met with Denver in the hotel restaurant.

Denver is in his early sixties.

A silver hair looks very dazzling.

However, he is a very savvy person, and he is very formal.

"Hello, Mr. Chen, this is Denver Ritter."

"Hello there."

After the two handshake, they took a seat and sat down.

"Mr. Denver, I don't understand why you are so anxious. You have to know that the factory has not yet been built, and it is not two days away."

"Have you heard of the Denver Beer Festival?"

"Um ... same as your name."

"It's just a coincidence that I have nothing to do with Denver." Denver said, "I'm not from Denver. The Denver Beer Festival is one of the world's three biggest beer festivals. It is held every year in September or October, and this year is in July. The Denver Oktoberfest is also the easiest market to squeeze in. The Denver Oktoberfest can attract at least two million visitors across the United States. If you can make people attend the Oktoberfest enjoy our beer, then this is our best start. , So our beer will be produced by July at the latest. "

"Is Oktoberfest so important?"

"Almost every Oktoberfest has a sales ranking, so many beer manufacturers will promote it on the Oktoberfest, especially the large Oktoberfest, such as the Denver Oktoberfest, will receive more attention. If our With beer making its debut at the Denver Oktoberfest, it will be much easier for the brewery to develop next. "

"But how can we get on the sales list at the Oktoberfest? It's not easy, almost no one knows our brand. Will consumers choose our beer?"

"I have a plan. First of all, I want to attack the Mara supermarket, put it on the Mara supermarket, and then reduce the number of shelves. Using the Mara supermarket to create a public opinion, people make a subconscious impression of how good our beer is, but to It's not easy to put on the shelves in Mara supermarkets, especially our almost unknown manufacturer, and the operation time is too short. "

"Uh ..." Chen Yan was speechless.

"What? Mr. Chen, is my plan bad?"

"With regard to the launch of Mara Supermarket, I had this plan earlier." Chen Yan said, "It is not a problem regarding the launch of Mara Supermarket."

"Is there a way for Mr. Chen?"

"Well, you don't have to worry about this. I can 100% of my branded beer be on the Mara supermarket." Chen Yan said.

"Mr. Chen, I heard that Mara Supermarket's audit of alcohol suppliers is very strict. Several well-known beer brands have been rejected from the shelves. Some people have tried to go through the door, but they have been rejected.

"The owner of Mara Supermarket Group will not reject my product."

Leaving aside Fari's relationship, Chen Yun is the owner and brewer of the sky-high wine.

Therefore, it is impossible for Hui Niepu to refuse Chen's wine.

"Mr. Chen, can you tell me why? I hope the plan will be 100% successful." Denver looked at Chen Ye very seriously.

"I am the owner and the brewer of the most expensive bottle of wine in the world."

Denver's eyes widened suddenly and he looked at Chen Yan with a look of shock.

"Mr. Chen, are you serious?"

"Yes."

Denver suddenly realized that it was no wonder that Chen Wei had this confidence.

It turned out that he and Mara Supermarket had long cooperated.

Mara's supermarket is now known.

It is even spread in the United States that if you want to buy the best wine, go to Mara supermarket.

The wine sold there must be the best.

Some wine manufacturers have stated in their advertisements that their own wine is on sale in Mara supermarket.

This is an honor for them.

Similarly, it is also a propaganda for Mara supermarket.

And the beer produced by Chen Day, the daydreamer's brewer, is also a gimmick.

"Mr. Chen, if you can use your name, your beer brand value can be increased tenfold directly."

"It doesn't matter, I prefer to keep mysterious." Chen Yan said.

Hui Nipu said that someone once glimpsed the formula of daydreaming, and the means far exceeded ordinary commercial competition.

If the daydreamer's brewer is exposed, then trouble is likely to follow.

"In addition, if you want beer to taste better than other brands, you can use the water of Mirror Lake to make wine." Chen Yan said: "Mirror Lake is currently in my name, and the water I use to make daydreams comes from Mirror Lake. "

Denver's eyes brightened, although Chen Yan was unwilling to expose himself.

However, since Chen Ye is the daydreamer, he must be a master brewer.

And his guidance must be a very insightful proposal.

"Of course, I will visit the mirror lake that Mr. Chen said."

"Mirror Lake is my land, so in the future, other manufacturers will also need my consent to get water here."

Hearing Chen Yan's words, Denver was more confident.

"Mr. Chen, I and I will increase the value of your beer brand by a hundred times, or even a thousand times."

"In addition, I recommend a winemaker who is very good at wheat beer. His level is very high, and he can be responsible for the taste of the beer."

Although most of the beer on the market today is produced by industrial production lines, but for a large brewery, the most indispensable team is the team of winemakers and sommeliers.

They are responsible for quality inspection and control of the product.

And a skilled winemaker, the manufacturer needs to pay a high salary.

The more industrialized the winery manufacturers, the more we cannot ignore winemakers.

"Did Andrews tell you about the situation in Dashan Town?"

"That said, Mr. Chen can rest assured about this."

Denver is not a fledgling kid.

His management methods are far beyond what Chen Ye can imagine.

"Mr. Chen, if according to our plan, we better buy this beer brand directly instead of co-owning with the town government." Denver said: "This can maximize our benefits, but if the common brand, It's easy to be controlled. "

"But the town government may not be willing to sell the brand."

"The original brand has little value left. Now they have no choice. If they are not willing to sell this brand, then Mr. Chen can choose a new brand instead of using the old brand." Denver said "Once the brand is successful, if the number of trademark owners is too large or incomplete, it will have a great impact on production and operation. It will no longer be easy to start a new brand."