On December 13, Hong Kong's Christmas stall officially kicked off. (starter)

After the coordination between Debao Films and Xinbao Cinemas, "Christmas Adventure" was released a whole week ahead of schedule, and it won a box office of 4.96 million in three days over the weekend, which is a very good result.

Seven days later, DreamWorks' "Shushan" was released in Hong Kong. Not only was it screened in the Oriental Cinemas, but it also rented several cinemas in the Yindu Cinemas, bringing the number of open theaters to 28.

At the same time, the number of screenings of "Christmas Adventure", which was released for a week, was reduced, and Xinbao Cinemas vacated some theaters and Jiahe Cinemas to jointly screen "Rich Train".

A day ago, on December 19, Xinyicheng's "Treasure Hunting Plan" was also released first.

Although the number of Hong Kong films released in the past few months has skyrocketed, the number of new films is also only those three or four in the golden period. After all, the cinema side is still so strong.

Central, Hong Kong Island.

Although Christmas has not yet arrived, the traffic on Friday was significantly higher than usual.

After three days of the weekend, Christmas Eve is the next day, followed by Christmas vacation. After Christmas vacation, there is a New Year's Day (New Year's Day) vacation for half a month, which is enough for Hong Kong working-class workers who have been busy throughout the year to rest enough.

Of course, for those employed in the service industry, this time has been busy to the death.

Zhou Huimin and her best friend Yaqin chatted and laughed with shopping bags, and walked from the shopping mall in the Queen's Building to the theater. When they arrived at the ticket office, they were taken aback by the long queue.

Yaqin stunned: "There are so many people, fortunately we booked tickets in advance, otherwise we wouldn't have to watch it today."

"Yeah, it's not Christmas yet." Zhou Huimin and her best friend bypassed the long line and ran to buy some soda and popcorn.

"Is there still "Shushan" at 7:20?"

"Sorry, it's sold out."

"What about nine o'clock?"

"It's sold out too."

"Are there still tickets for today?"

"There are 2 more in Hall 3 at 10:20, 12 in Hall 4; 18 in Hall 5 at 10:40, 39 in Hall 6; and 11:20 in Hall 1. 40, and 44 in Hall 2. It's midnight."

"Is there a mistake! I queued for half an hour, and you told me to wait until 10 o'clock to watch."

"Sorry, there are no more, many people have booked tickets in advance."

"That's right. It's only seven o'clock. You want us to wait three hours?"

"Sir, the tickets are indeed sold out before 10:20. If you think it's too late, you can come back tomorrow to buy your tickets."

"Then I'll buy a ticket for tomorrow."

"Sorry, now "Shushan" has stopped pre-sale tickets, you can only buy movie tickets for the day, and you can come back after 8 o'clock tomorrow."

"Push your mother!"

"Sir, please show some respect, or I will call the police."

"What's your attitude? Believe it or not, I'll find someone to hack you to death."

"..."

From time to time there is a bit of a dispute at the ticket office. The main reason is that the tickets for "Shushan" sold so fast that many people waited for a long time and couldn't get the right show.

To blame, the hype before "Shushan" was too great. The promotion started in September, and the publicity costs before and after cost more than 5 million, which is equivalent to the shooting cost of a medium-invested Hong Kong film. Plus winning awards at two international film festivals. It also sold at the box office in Europe. Not to mention senior movie fans, even housewives who don't watch movies very much have been aroused by a lot of publicity to watch movies*.

"Let's go, let's go across the street and watch 'The Fortune Train'."

"Yeah, the tickets are gone, what are you waiting for here?"

The people in line at the back dispersed, unless they were avid movie lovers. Otherwise no one is going to wait hours and watch a movie very late.

At this moment, the movie in theaters 1 and 2 ended, and the audience suddenly poured out of it, discussing the plot they had just watched while walking.

Many people in the queue who were about to leave asked, "Is "Shushan" any good?"

"Of course it's good. The special effects are so good, it's like watching Star Wars before."

"The scenery inside is so beautiful, I plan to travel to the mainland."

"It's definitely the best movie to watch this year, you won't regret it if you don't watch it."

"..."

The audience who just finished watching "Shushan" gave you a one-word answer, which made many queuing audiences who were about to leave felt unbearable. A small number of people went back to line up again.

Just across the street from the Queen's Building is a leading theater of Golden Harvest, and there are also a lot of people waiting to watch "Rich Train" at the ticket window. Many of these queuing people came from the Queen's Theater. Originally, those people came to watch "Shushan", but they went to watch "Rich Train" when they couldn't buy a ticket. After all, the latter also has dozens of Hong Kong and Taiwanese. Join the stars. If it weren't for "Shushan", which was blooming outside the walls, winning big prizes in Venice and Tokyo, and making a big splash at the French box office, it would not have been as attractive to Hong Kong movie fans as "Rich Train".

Mid-levels, in a villa.

Zou Wenhuai, who was about to eat dinner, received a call from the general manager of the theater chain: "Mr. Zou, good news, several of our theaters are full, and the theater with the lowest attendance rate is more than 80%."

"Very good," Zou Wenhuai nodded with satisfaction. "Rich Train" also had a part of Jiahe's investment, and Jiahe was able to make a lot of money if it was so popular on the first day of the painting. He suddenly asked again, "What's going on over there in "Shushan"?"

The general manager of Jiahe Cinemas hesitated for a while and replied, "It's full."

Zou Wenhuai could obviously guess the result, and said calmly, "Got it."

In the eyes of many industry insiders, including Zou Wenhuai, DreamWorks' hype for "Shushan" is a bit crazy. In terms of the current audience base in Hong Kong, a movie's Hong Kong box office of over 35 million is considered sky-defying, and the advertising fee for "Shushan" accounts for more than 5 million. Such a generous publicity investment is not advisable.

Although the Oriental Cinema Line is Kang Jianfei's business, as far as DreamWorks is concerned, the Hong Kong box office of "Shushan" is at least 10 million higher than that of "Fugui Train", and the box office share can be more than that of "Fugui Train". This is almost impossible.

Compared with the full capacity of "Shushan" and "Rich Train", the Golden Princess Cinema is much deserted.

"Treasure Hunt" will be released one day earlier, and yesterday's first-day box office hit 1.17 million, with an average attendance rate of 71%. But today, because the audience was snatched away by two blockbusters, the attendance rate of "Treasure Hunter" was less than 30%. It fell by nearly 60% in one day, and it was about to go to Mars.

As for Debao Films' "Christmas Adventure", it's not much better than "Treasure Hunter", which has been released for a week. At this time, two strong films were opened, and the attendance rate also dropped to about 30%.

This Christmas file is destined to be the battle between "Shushan" and "Rich Train".

...

"Shushan" held its Hong Kong premiere a few days ago, in order to cooperate with the media's final stage of publicity. At this time, when it was officially released, Xu Ke himself became more leisurely, and the glory he had won in the past six months made him gradually feel a little more relaxed.

Shi Nansheng put down the phone, walked quickly into the living room, and said happily to Xu Ke, who was watching TV, "Good news, "Shushan" is full. The 12 o'clock evening tickets are all sold out."

Xu Ke smiled smugly and said, "I just don't know how it sells in Europe."

"Shushan" will be released simultaneously in 9 countries around the world during the summer vacation, but due to time zone differences, it will be a few hours earlier in Europe and more than ten hours later in North America.

When Xu Ke and his wife were talking. It is already midnight in Europe. Although the box office of "Shushan" on the first day in various countries has not been accurately counted, the Oriental Entertainment Distribution Company has received approximate feedback.

One word: fire.

On the first day of the release of "Shushan" in Spain, Portugal, and the Netherlands, the attendance rate of major theaters was over 60%. Although there was no full capacity, for a Chinese-language film, the attendance rate of 60% on the first day was already very high. Invaluable.

And when the movie is showing. The exclamations of foreign devils in the theater continued one after another, and the audience never stopped.

In a screening room of the Queen's Theater, Zhou Huimin and Yaqin are eating popcorn and waiting for the movie to start.

"Yaqin, I heard that you were dating, why didn't you bring your boyfriend out today?" Zhou Huimin asked.

"He's a salesperson in a shopping mall. Don't mention how busy he is these days. How can you spend time with me?" Yaqin laughed. "It's you, shouldn't it be time to fall in love, or you'll become an old virgin."

Zhou Huimin dragged her chin with her hand. With a sigh, he said, "I just signed a contract with Fengxing Records last month. The contract stipulates that no boyfriend is allowed within three years. I don't want to lose my job because of dating."

Yaqin said indignantly: "How can your company even manage dating? It's too hateful."

Zhou Huimin reluctantly said: "The company wants to make me a beautiful female singer, saying that dating will destroy the public image. But I think it's okay, I'm busy training singing and dancing all day now, and I will be distracted when I have a boyfriend. ."

"So, Fengxing Records is ready to support you? When will the record be released?" Yaqin asked.

Zhou Huimin said: "I'm already looking for someone to write a song for me. During this time, I will show some TV shows to increase my popularity. It is estimated that I will have to wait until the Spring Festival to release the album."

Yaqin smiled and said, "It seems that you are going to become Anita Mui's second."

Zhou Huimin said happily, "Sister Mei is very nice. She usually takes good care of me."

"Wow, you call her Sister Mei, then you know her very well," Yaqin said excitedly, "Can you get me an autograph?"

Zhou Huimin smiled and said, "Of course you can~lightnovelpub.net~ I'll ask for a few for you next time you meet Sister Mei."

"That's great!" Yaqin clenched her fist and waved it.

While the two of them were talking, the lights in the projection hall suddenly went out, and DreamWorks' title animation soon appeared on the big screen.

ps:

I went to see a movie with my sister today. I originally wanted to watch "Old Boy: The Raptor Crossing the River", but the conductor said that it was not worth it. If you choose another slightly decent movie, you will have to wait for more than an hour.

The only option is: "Little Times".

In less than an hour, the film scheduling rate of "Little Times" is simply a bunker. People like me who hate "Little Times" so much are forced to contribute more than 100 yuan to the box office for "Little Times 3".

It has to be said that the film market in the Mainland is too deformed now, and the film scheduling rate is everything. Whatever you want to watch, sorry, you don't have a choice at all other than "Little Times" or "Little Times".