The time has entered June, and the publicity campaign of "Fang Fang" in Hong Kong has entered the final stage. The stills and advertisements of "Fang Fang" are everywhere on the streets and alleys, and nearly 3 million yuan has been spent on the astronomical publicity fee.

Jiang Zhiqiang, the general manager of the Oriental Cinema Line, Zhang Moren, the manager of the Taiping Cinema, and Ye Zhiming, the general manager of the Oriental Entertainment Distribution Company, all have objections to spending so much money on promoting "Fang Fang."

There is no other reason, just because "Fang Fang" is a literary love film, and this type of film has sold more than 20 million in Hong Kong. At present, the top-grossing romantic film in Hong Kong is "Autumn's Fairy Tale" directed by Zhang Wanting last year. With the touching plot and the popularity of Zhou Runfa and Zhong Chuhong, it only sold more than 25 million yuan at the box office.

The box office of more than 20 million, and spending nearly 3 million to promote it, is really a waste. What's more, "Fang Fang" has already won the Cannes Grand Prix, and it has become well known through newspaper and TV publicity, so there is no need to get so many street advertisements.

It is a pity that Kang Jianfei is the boss of the company. No matter how many general managers below object, they can only execute according to his will.

Before the 1980s, Hong Kong movies did not spend a lot of money to promote them. Even now, the promotion expenses of big casts are at most in the early 100s.

Not only in Hong Kong, but also in Hollywood. It is precisely because of the popularity of TV sets and the variety of entertainment options that the number of viewers in North America has dropped rapidly every year, and Hollywood counterparts were forced to increase publicity expenses in the late 1970s. To pull back to the cinema.

Kang Jianfei, who has traveled over from later generations. I have long been accustomed to carpet-bombing propaganda, and naturally I choose to bombard the audience with advertisements.

From Kang Jianfei's understanding, the benefits of advertising bombing are not limited to the box office. Hidden is the audience's brand recognition for Kang Jianfei and DreamWorks. I want to walk on the street alone and see the advertisements of "Fang Fang" everywhere. Even people who have never watched the film will know about the film, and at the same time, they will also feel that the director and the film company are very powerful. , thus gradually generating consumption inertia for the films of DreamWorks and Oriental Cinemas.

A bad movie will lose word of mouth no matter how much it sells at the box office, but if it's a good movie, it's going to get hot publicity. Then it can be icing on the cake.

The most important thing is that this year, there is another theater chain, which means that there are more movies to grab the audience. At this time, it is even more necessary to increase the advertising expenses.

Once the movie sells wildly in Hong Kong, then the Southeast Asian countries and the Korean market have already won half, not to mention that the ban on Taiwan is also showing signs of loosening, and DreamWorks will be able to sell the movie to Taiwan again in half a year at most.

Hong Kong Kai Tak Airport. Hong Jinbao, who just came back from Australia with his new girlfriend Gao Lihong. Before I got home by car after leaving the airport, I was stunned by the movie advertisements on the roadside.

"Are Kang Jianfei and Pan Disheng crazy?" Hong Jinbao couldn't help sighing.

The movie advertisements on the roadside are not only "Fang Fang", but the promotional posters of "Ying Ning" have a higher appearance rate. Even Hong Jinbao found that he drove two double-decker buses in a row, and the whole bus was painted with paint to become the stills of "Yingning".

It's not just Kang Jianfei's propaganda that burns money, Debao's boss Pan Disheng is also a rich local tyrant. He actually fought a propaganda war with DreamWorks. I heard that a total of 5 million was spent to promote the special effects ghost fox movie "Baby". rather".

Pan Disheng's intention is not only to promote the movie, but more importantly, the scale of his Debao theater chain has just expanded. I want to take this opportunity to gain fame and influence in order to attract more film sources and audiences.

Gao Lihong also asked in surprise: "Such a high-density publicity. How much will it cost?"

"At least a few million." Hong Jinbao said with some concern.

It will soon enter the summer season of movies, and the release dates of new films in major theaters have been announced. Director Hong Jinbao's "Oriental Condor" happens to be opposite "Fang Fang" and "Ying Ning".

"Eastern Condor" is Hong Jinbao's ambition. In another time and space, this film is also hailed by many as a landmark film in Hong Kong film history.

Now Hong Kong films have been popular throughout East Asia, and even distributed to Central Asia, West Asia, Africa, Australia, Europe and the United States. It can be said that only red regime countries and many small countries have not released Hong Kong films.

The name of "Oriental Hollywood" is getting louder and louder. Now, as long as there is a movie with a big Hong Kong star participating in the shooting, overseas filmmakers have come to buy the film before it starts.

Some wicked Hong Kong filmmakers who are purely trying to make money have acted in all sorts of crooked ways, and those who invite celebrities to spend half a month making bad movies and selling them are still conscientious. What's more, they fooled the stars to sign the film contract, and then took the star's film contract to sell the film around, and they made enough money but didn't make the movie. A shot is used for crossover, and then the star's film contract is resold to earn a second profit.

In the first half of this year, there were four popular actors in the Oriental Entertainment brokerage company. In addition to asking Zhang Guozhong to blacklist those companies and directors, Kang Jianfei also called Chen Guifang in Causeway Bay. Except for one guy who went abroad, one was a member of other gangs, and the other two were the artists of Dongfang Entertainment Company. Guys, all of them were beaten with bruises and bruised faces, and all the money that was cheated went into Chen Guifang's account.

Chen Guifang was a very ruthless person, and Kang Jianfei never thought that he could control him, so he never really came forward to contact him. Kang Jianfei's plan was to use Chen Guifang as a spearman. For example, he would teach a few messed up film company bosses. Chen Guifang was angry with Li Kangjianfei, and everyone was a win-win result.

The topic has gone too far, and I just want to explain one thing, that is, the Hong Kong film industry is really prosperous.

As a successful director and actor, Hong Jinbao inevitably has ambitions under such circumstances. He has made a lot of money shooting kung fu comedies in the past few years, and now he wants to make some difficult and fulfilling films, and by the way, to fill the gap of Hong Kong genre films, so he shot this war film "Oriental Condor".

The reason why "Eastern Condor" is a landmark film in Hong Kong. It is because this is the first real war movie in Hong Kong - although the imitation of Hollywood is serious, and the elements of **** adventure are more than war scenes.

Hong Jinbao, who finished filming "Oriental Condor", was in a good mood, not only did he make Hong Kong's first war film. By the way, I took advantage of the filming machine to soak up Hong Kong sister Gao Lihong. After determining the schedule and publicity plan, Hong Jinbao went to Australia with Gao Lihong to meet his future father-in-law. Now he is back in Hong Kong to prepare for the final publicity before the release.

Who would have thought that just a few days after leaving Hong Kong, as soon as he came back, he saw that the streets were full of promotional posters for "Fang Fang" and "Ying Ning", which immediately made Hong Jinbao's heart feel a lot colder.

The movie will be released in less than two weeks, and if the publicity budget is temporarily increased, it will not achieve the best publicity effect. Hong Jinbao's mood suddenly became a little anxious.

After sending Gao Lihong back to her residence, Hong Jinbao immediately ran to find Zou Wenhuai.

"Sanmao, you're back. Sit down!" Zou Wenhuai greeted Hong Jinbao with a smile to sit down, "I'm looking for you on something, and I'll make a phone call if I don't go back to Hong Kong."

Hong Jinbao asked, "Is it about the promotion of "Oriental Condor"?"

Zou Wenhuai nodded and said with a sneer, "Yes. Kang Jianfei and Pan Disheng are really rich."

"How about we also increase the publicity expenses a little more?" Hong Jinbao asked tentatively.

Jiahe is not a company owned by Zou Wenhuai alone. Moreover, the producers of "Oriental Condor" belong to Baohe and Jiafeng, the subsidiaries of Jiahe, and the temporary additional publicity expenses for "Oriental Condor" must be approved by other shareholders.

"I won't be stupid enough to throw money at them," Zou Wenhuai's meaning was obvious, that is, he did not agree to the additional publicity fee, but he still said, "I talked to Fang Yihua of TVB, and she agreed to give "Oriental Condor" "Do a variety show."

There is only a contradiction between Shao Yifu and Kang Jianfei. And his relationship with Zou Wenhuai can be completely described as "hatred" - being stabbed in the back by a friend and subordinate of more than ten years, the feeling is absolutely unforgettable for life. And Kang Jianfei, a business competitor, is not enough to make Shao Yifu hate him for life.

To promote the films of Jiahe's subsidiary companies on TVB variety shows, one must obtain the consent of Shao Yifu himself, and Shao Yifu's promise to help his old friend Zou Wenhuai can prove how much pressure Phoenix has put on TVB.

Originally, because of Wei Jiahui's ascendance, the ratings of tvb dramas have increased a lot, and they have slightly overwhelmed Phoenix TV in the past few months. But at the beginning of May, Phoenix TV suddenly broadcast CCTV's version of "Journey to the West", a Mandarin TV drama that was not dubbed in Cantonese, which quickly became a hit in Hong Kong.

When it was the most popular, the ratings of "Journey to the West" reached 67%. Although it is far less than that of "Chu Liuxiang", "Shanghai Bund", "Sister Tuo Gun" and other movies in previous years, this is only because of the ratings of TV series. Due to the overall decline, its sensational effect is not lower than those of those dramas.

In another time and space, the ratings of the CCTV version of "Journey to the West" in the Nanyang region were extremely high, but the ratings were dismal when it was broadcast in Hong Kong. It doesn't mean that Hong Kong audiences definitely don't like watching the CCTV version of "Journey to the West". There are three main reasons for the poor ratings: First, the CCTV version of "Journey to the West" was broadcast on ATV, a TV station in Hong Kong in the mid-1990s. It's already very sluggish, and many viewers don't watch ATV at all; second, CCTV's "Journey to the West" collided with TVB's "Criminal Investigation File 2", which is a Hong Kong drama with a high ratings; the third point is the main The reason is that the CCTV version of "Journey to the West" started filming in the early 1980s. The special effects and martial arts movements were very primitive and simple. It was broadcast in Hong Kong more than ten years later, and the audience liked to watch it.

Don't you see "Huanzhu Gege" landed on Hong Kong Island, making ATV's ratings surpass TVB's "Ji Xiaolan" for the first time after? Hong Kong audiences also watched with great interest, and the ratings killed a lot of TVB dramas.

Phoenix Channel is now broadcasting the CCTV version of "Journey to the West", and there is absolutely no aesthetic generation gap of the times. Especially from the beginning of more than ten episodes, due to the addition of martial arts instructors from two Kang family classes, the appreciation of the martial arts scenes of "Journey to the West" has been greatly improved, so that from the 15th episode, the ratings of "Journey to the West" have skyrocketed 17 percent.

Fang Yihua can't do anything about it anymore, TVB will definitely be surpassed by Phoenix TV in the overall ratings in the second quarter today.

For Shao Yifu, TVB can't bring him too much economic benefits, and he makes more money in other businesses. However, he regards film and television as a lifelong career.

After Shaw Brothers stopped production, Shao Yifu focused his energy on wireless TVB. Now being cornered by Phoenix TV, Shao Yifu agreed to help his old friend Zou Wenhuai promote the movie. Not for anything else, as long as it can make Kang Jianfei feel sick.

Just as the promotional posters of "Fang Fang" and "Ying Ning" were all over the street, when Hong Jinbao and his team appeared on TVB's variety show, the bosses of the other two dramas, Mecca and Li Xiuxian, were in a hurry. Like ants on a hot pan.

Mecca is better, with the solid strength of Xinyicheng behind it, it is not a problem to invest 1 million to promote his "Windfall of 30 million". But Li Xiuxian is just a ** filmmaker, how can there be so much money to spend. Even if you have money, you are reluctant to sprinkle it in. If the publicity effect is not good, it will be useless.

In the face of unprecedented movie publicity, "Ming Pao Weekly" can't help but sigh in the film news: "This summer's movies are very exciting. The major companies have already started fighting before they are released. "Oriental Condor" is the first film in Hong Kong. The war movie is a gimmick, "Ying Ning" is a special effect ghost fox film made by martial arts master Hu Jinquan in a year, and there are also Zhang Guorong's joining and Zhao Yazhi's return to the big screen as a selling point, and "Fang Fang" is even more incredible . won the first ever Cannes Film Festival Final Welcome Film Award in France. Hong Kong fans can't wait to see the wonderful. These three films, one is a **** war film, the other is a special effect ghost film, One is a literary and artistic love film, which can meet the different viewing needs of all audiences. I don't know who will be the final winner after the release.

In addition, there are "Iron Mounted Police" by Yineng Films, "Windfall of 30 Million" by Xinyicheng, and the sequel to the Hollywood blockbuster "King Kong" purchased by Anle Films..."

When the summer vacation really comes, Hong Kong movie fans are faced with a choice, which movie should they watch first?

Just before "Fang Fang" was released in Hong Kong. Once again, a piece of news came back from France: "Fang Fang" quickly swept the whole of France after it was fully released in France. Less than a month after its release, it has surpassed the 4 million viewers of Bruce Lee's "Dragon Crossing the River" and the 2.4 million viewers of Xu Ke's "Shushan", becoming the number one Chinese-language film in France.

In France, South Korea and some other countries, the number of moviegoers is used for box office statistics. Although this makes the specific box office statistics a little cumbersome, it can better compare movies of different eras vertically.

The most watched film in French film history is "Welcome to the North", which has reached a terrifying 20 million. In another time and space, "Fang Fang" starring Sophie Marceau was the third-largest film at the annual box office in France that year (not the annual champion that many fans said, the French box office champion in 1993 was "Time and Space" , the number of viewers is close to 14 million).

Kang Jianfei chose to change the story of "Fang Fang" to Hong Kong. Although it reduced the French audience's sense of environmental identification with the film, it added a bit of exoticism, and the film did not have any cultural barriers. Is it positive or not for the box office? The negative effects are hard to tell.

When "Fang Fang" was officially released in Hong Kong~lightnovelpub.net~ France has been released for 28 days, the number of viewers has reached 4.85 million, and it is about to exceed 5 million.

Converting these box office into US dollars, it is more intuitive: 19.68 million US dollars, worthy of being the largest movie ticket warehouse in Europe.

Two years ago, France's annual box office champion "Three Men and a Cradle" had 10.2 million viewers; just last year, there were two movies in France with more than 6 million viewers.

However, this year, the movies released in France are not very strong. "Fang Fang" has not yet finished, and it has already won the throne of box office champion with 4.85 million viewers.

Speaking of which, although Sophie Marceau is the goddess in the eyes of thousands of French men, her status in the French film industry is not on the rise.

The three major actresses in France today are Catherine Deneuve, Isabelle Adjani and Isabelle Huppert. Catherine Deneuve, who ranks first, even has the reputation of "European First Lady".

Sophie Marceau can only be regarded as the best among young actresses at most, but after this "Fang Fang" hit the show, her fame is one step closer to that of the three French actresses. (To be continued..) u()