To say that the most popular thing in Hong Kong during this period, in addition to the intensified Tan Zhang hegemony, and the registration and promotion of the Miss Hong Kong and Miss Oriental beauty pageants, must be the hot sale of the "Painting King" daily. 【First Release】

Manga daily is very difficult to do. For example, Japanese manga magazines are basically monthly and semi-monthly, and even the number of weekly magazines is extremely rare.

What is the reason?

The creation of comics is too time-consuming, and there is simply not so much comic content to support the daily newspapers that are published every day.

In today's "Painting King", there are only two editions of violent comics, two editions of "Pink Girl", and two editions of "Crayon Shin-chan" in each issue. That is to say, there are a total of 24 editions of "Painting King Daily". There are only 6 pages, and the rest are ordinary short stories, long stories and traditional four- and six-frame comics, as well as a full 8 pages of advertisements.

But even so, the sales of "Painting King" have reached a level that cannot be achieved by a traditional newspaper.

Originally, the sales of "Painting King" stabilized at more than 60,000 copies. When "Crayon Shin-chan" started serialization, it only took two weeks for the sales to climb to 80,000 copies.

Today, there are more than 100 newspapers in Hong Kong, but the number of newspapers that can sell more than 80,000 copies is only one slap. And now "Painting King" has exceeded 80,000 copies in one fell swoop, one can imagine the popularity of "Crayon Shinchan".

And in the process of the sales growth of "Painting King", such little stories often appear——

"What are you looking at secretly alone, you can't keep your mouth shut from laughing."

"No, nothing."

"Bring it to me and see."

"Old bean, it's nothing, I'm going to do my homework."

"Bring it... It's actually a daily comic book. I don't do my homework. I just read this kind of stuff when I get home."

"Don't tear it, I borrowed it from a classmate."

"I know to see some messy things all day long. Next time I find out, I will tear it up every time I see it."

"Huh, it's fine if you don't tear it up, I'm going to do my homework."

More than ten minutes later, the father found his son: "Where can I watch this "Crayon Shin-chan"?"

"Old Bean, only "Painting King" has it. Hey. Don't you read comics?"

"When I watched "Dragon Tiger Gate" and "Old Master", you kid was still wearing open-crotch pants. Buy me a copy of "Painting King" tomorrow!"

"Old Bean, you..."

According to statistics, the reading rate of newspapers in Hong Kong can rank among the top three in the world. A small peninsula can open hundreds of newspapers and a similar number of magazines. It is conceivable that Hong Kong people do have the habit of reading newspapers. .

Running a newspaper in Hong Kong is extremely competitive. Many newspapers did not sell more than 10,000 copies until the day they closed down. But if your newspaper can be different enough to attract readers. Then it's very easy to come out.

This is the case with "Painting King". Although its sales volume is less than 100,000, it is enough to shock the entire publishing industry to become the sixth-selling daily newspaper in Hong Kong as a doll newspaper.

In Japan in another time and space, "Crayon Shin-chan" was initially positioned as an adult manga, and it was not until the tv version of the animation that many erotic/erotic elements were removed, making it suitable for all ages.

The animation of "Crayon Shin-chan" has been broadcast in Japan for 20 years, and its ratings have been ranked in the top ten for a long time. Entering other countries in Asia, "Crayon Shin-chan" is also admired and loved without hindrance. This is enough to explain its charm.

Kang Jianfei had never read the original comics of "Crayon Shin-chan" at all, he just relied on his memory of watching cartoons in the welfare home. Set up each character. After drawing the first two episodes together, I asked someone to continue editing it down, and Kang Jianfei only occasionally put forward his own opinions and asked him to revise it.

After several episodes of "Crayon Shin-chan" were serialized, the content of the original version has been very different. The plot of the comic is also obviously with Hong Kong colors, but the warmth and childishness of its family has been retained.

It is such a Hong Kong localized "Crayon Shinchan". It has aroused strong recognition from readers of all ages in Hong Kong, so that the sales of "Painting King" have been lifted to an unprecedented 80,000 copies.

And Huang Zhan's current girlfriend, Lin Yanni, who has always been arrogant and talented, actually wrote a review for "Crayon Shinchan" in "Ming Pao" this time, which is also the only comic review she wrote in her life:

"I don't like to read comics. I first learned about "Crayon Shin-chan" at a friend's house. My friend is in his thirties, and even his child is about to graduate from elementary school, but he is watching "Crayon Shin-chan" Have relish.

I curiously asked my friend, what are the comics to watch?

A friend replied that "Crayon Shin-chan" is comparable to "Old Master", and it is even better in terms of family affection. Even at the age of 60, this comic can still see a different taste.

Surprised by the author, I found the first issue of "Crayon Shinchan" and watched it for eight hours. When I looked back, I felt that I was still not finished, and I understood why this comic became popular in Hong Kong.

Let's first take a look at Xiaoxin's father Teng Guangzhi, a typical middle-aged office worker, who squeezes a double-decker bus every day and rushes to work in the middle of the crowd. This is a portrayal of the lives of most Hong Kong men;

And Xiaoxin's mother, Teng Li Meiya, is a traditional housewife. She calculates her parents' shortcoming every day, and makes crazy shots when the supermarket is on sale. Is this a microcosm of the vast number of housewives in Hong Kong?

The husband comes home exhausted, but he is often entangled in the trivial matters at home and rests restlessly; the wife waits for her husband with full anticipation, but is often drunk.

This constitutes the simplest, most common, and most authentic middle- and low-level family in Hong Kong. People watch "Crayon Shin-chan" as if they are watching everything that happens in their own home.

In my opinion, "Crayon Shin-chan" is not a comic for children, but an adult comic from the perspective of children, or it is an "adult fairy tale", only people who have experienced the joys and sorrows of life , in order to truly understand the warmth hidden behind the story...

Life itself is not perfect, it is full of all kinds of hardships, it only depends on what kind of mentality you use to face it.

In "Crayon Shinchan", Teng Guangzhi, no matter how heavy the burden of family and work, feels happy in life when he has time for a drink; his wife, Meiya, is more calm. Lying down and watching TV, taking a nap, or chatting with the neighbor's wife; even the pet Xiaobai knows how to walk alone in his own place.

The author of the cartoon has depicted a simple and warm family for us. The economy may not be rich, the husband is not a high-ranking professional, the wife is not virtuous, and the children are even more troublesome. However, under the maintenance of pure and sincere family affection, even if the Teng family was forced into a small room in the apartment because of the typhoon blowing down the house, it did not change their innate cheerful disposition. In the narrow yard. The Teng family is still laughing constantly..."

In the past, comics were unpopular in Hong Kong. For example, the most famous cartoonists in the 1960s have all changed their careers to other jobs. For example, Huang Yulang, who is already worth over 100 million yuan, still suffers from the problems of cartoonists. status and are looked down upon by traditional society.

Lin Yanni is a famous talented woman in Hong Kong. Now writing reviews for "Crayon Shin-chan" has really surprised many cultural people who disdain reading comics. At the same time, Lin Yanni's comments also made "Crayon Shin-chan" more connotative. A new level of height out of thin air.

After Lin Yanni's interpretation, "Crayon Shin-chan" is no longer an ordinary children's comic, but an inspirational comic that records the joys and sorrows of ordinary families in Hong Kong and teaches people to be positive and optimistic. Compared with "Dragon Tiger Gate", which only knows how to fight, the latter obviously can't keep up.

The topic of "Crayon Xiaoxin" was quickly heated up, but other newspapers focused on Xiaoxin:

"A 5-year-old boy with thick eyebrows, who often utters words that embarrass his mother in public, has become a household name in Hong Kong."

"Elephant, elephant, why is your nose so long... Every time I see this sentence, it makes people cringe."

"It is said that after "Crayon Shin-chan" became popular, the white puppies in the pet store sold a lot."

"It's a five-year-old kid, but he's lazy, over-the-top, self-righteous. He often leads to loads of hilarious jokes, and he's thankful that he doesn't have a son or younger brother like him."

"..."

If only in terms of teenage audiences, "Chinese Heroes" still has the most readers, but if fans of all ages are counted, then "Crayon Shin-chan" is well-deserved.

"Oriental Daily" commented: ""Crayon Shin-chan" is another great comic in Hong Kong after the old master. It may be able to change the current situation of Hong Kong's flood of kung fu comics."

Huang Yulang, who was originally ambitious to list Yulang International, has not appeared in public for half a month now, because this kind of going out after the incident will be very ugly once encountered by reporters.

The main author of "Crayon Shin-chan", Coconut Man, also appeared in the latest interview show on Phoenix TV, and revealed some of the creation of "Crayon Shin-chan".

The host: "Mr. Coconut Man, the audience in front of the TV may not know you very well at this time. Can you introduce yourself?"

Coconut Man: "Of course, my real name is Peng Jianye. I used to work in Mr. Shangguan Xiaobao's "Good News", and later joined Yulang International with Master Shangguan Xiaobao. Currently, I am working in Mr. Kang Jianfei's Dark Horse Comics Company, and the chief author of "Crayon Xiaoxin". "."

Host: "What comics have you drawn before?"

Coconut Man: "I have participated in the creation of comics such as "Dragon Tiger Gate", "Bruce Bruce", "Chinese Hero", etc. Although they are all for others, they have cultivated various styles of painting. "Xiaoxin" laid the foundation."

Host: "Can you tell us about the creative background of Crayon Shin-chan?"

Coconut Man: "Of course, "Crayon Shin-chan" is the same as "Pink Girl", the whole story and character setting are Mr. Kang Jianfei's idea. I admire Mr. Kang's talent very much, his comic style is very changeable, if not As a director, I think he will definitely become an excellent cartoonist."

Host: "So is Mr. Kang still in charge of "Crayon Shinchan" now?"

Coconut Man: "No, at the beginning, Mr. Kang had to review the manuscript in person, but now he basically doesn't ask questions. He only occasionally writes information and asks his assistant to send some short stories. For example, 'Elephant, elephant, why is your trunk so long? 'This line was sent by Mr. Kang's note."

Host: "Hahaha, that elephant is so funny."

...

Glancing at the manga author on the TV, Ryo Aida stood up from the edge of the bed, walked around anxiously, and suddenly stood still and asked Saburo Hirai, "Did you really see the people from Shueisha entering the Dark Horse Comics Company?"

Saburo Hirai nodded and said, "Yes~lightnovelpub.net~ I personally saw Yoshida-san from Shueisha enter the dark horse company."

"I hope Mr. Ryoda didn't come for "Crayon Shin-chan"." Aida Ryo sighed.

There are three major manga publishers in Japan, namely Shueisha, Shogakukan and Hakusensha.

Aida Ryo's animation company has a good relationship with Shogakukan, and was able to obtain the TV animation adaptation rights of "Doraemon". It was also Shogakukan who helped to persuade the author Fujiko?f? Fujio in the middle.

Aida Ryo's plan this time is to negotiate the copyright of "Crayon Shin-chan" in Japan, and then let Shogakukan publish the "Crayon Shin-chan" comics. After the comics are popular, they will be adapted into TV animations.

Where did he think of going to Dark Horse Comics this afternoon, but was reminded to make an appointment and let them go again tomorrow morning, and Saburo Hirai also saw people from Shueisha entering Dark Horse Comics.

Saburo Hirai reminded: "Aida-kun, I think it is possible to inform the section principal Ye Yan of Shogakukan that comics like "Crayon Shin-chan" are more suitable for Shogakukan."