In another time and space, after Ang Lee's "Crouching Tiger, Hidden Dragon" was released, China's big newspapers and tabloids were talking about the movie, thinking that Ang Lee had made a face for Chinese movies. In the United States, it is even more outrageous. At its peak, newspapers were talking about this film almost every day, and some American film critics even called it a masterpiece in film history.

The American media's high praise for "Crouching Tiger, Hidden Dragon" inevitably has the distributor behind it, but the popularity is more due to the excellent quality of the film itself. From the perspective of film technology, the photography and soundtrack of "Crouching Tiger, Hidden Dragon" are absolutely world-class, and the scene of Yu Jiaolong's robbery of Qingming Sword is perfect. (By the way, its photographer Bao Dexi, who is currently on the crew of "Ancient and Modern Wars Against Qin Terracotta Warriors", is a contract photographer of the Oriental Entertainment Agency)

The deeper reason is that Ang Lee repackaged oriental aesthetics and martial arts elements and presented them to Western audiences with Western-style values, which made it possible for Western audiences to watch the movie without any hindrance. That's why some people say that Ang Lee's "Crouching Tiger, Hidden Dragon" was filmed for foreigners.

Kang Jianfei's "Notes on the Tomb" is similar to "Crouching Tiger, Hidden Dragon", except that he is not as literary and artistic as Ang Lee, and he has cast aside the so-called cultural connotation and made a wonderful commercial film in the Hollywood blockbuster mode.

Whether it is Xu Ke's "Shu Mountain" or Kang Jianfei's "A Chinese Ghost Story", due to cultural barriers, many Chinese people can understand things at a glance, but Western audiences seem to have a hard time, and it is difficult to appreciate the charm inside.

But "Notes on Tomb Raiders" is different. Its story takes place in modern times, and Kang Jianfei does not try to spread any Chinese culture. When he made a movie, all he thought about was how to tell the story well and how to make it so that everyone could see it well.

As a result, Kang Jianfei succeeded. Because the audience really enjoyed it, and they were hooked after watching it. This movie doesn't have to burn the brain and drink Coke with a popcorn bucket. While eating and drinking, you can happily spend two hours with your friends and girlfriends.

Also because it is a popcorn commercial. Therefore, the American media's evaluation of "The Tomb Raiders" is far less high than that of "Crouching Tiger, Hidden Dragon". But as a high-quality, blockbuster commercial, it's enough to be touted by critics in the U.S. -- part of which is paid pens.

"The Hollywood Reporter", one of the two major entertainment industry newspapers in the United States, spent a full half of its page evaluating "Notes on the Tomb": "Notes on the Tomb is based on director Kang Jianfei's own novel of the same name, but according to him, The story was a script that was written before it was decided to be a novel.

Hollywood directors have made a lot of adventure films, if you want to compare one to "The Tomb Raiders". That must be Spielberg's "Indiana Jones." The most attractive part of "Indiana Jones" lies in the mysterious treasures, thrilling adventures and rich exotic flavors in the film. These three points are perfectly reflected in "Tomb Notes".

If I had to say one thing differently, it would be that the style of the film is vastly different. The adventure films known to American audiences in the past basically have a clear western style, even "Indiana Jones". "The Tomb Raiders" has a mysterious oriental charm, and the popularity of this film is largely because it refreshes people's consistent impression of adventure films, and novel viewing will inevitably stimulate the growth of the box office..."

The "Hollywood Reporter" film is quite satisfactory, and it shows the excellence of "The Tomb Raiders". But not too much.

In some other newspapers, some film critics who were so excited began to tout it with all their might, thinking that "The Tomb Raiders" is a rare commercial classic.

Many people praise. Naturally, some people scold it. Some even scolded for the sake of scolding, purely nitpicking, so as to attract attention and show their unique style.

Whether it is praised or scolded, it is undeniable that "Notes on Tomb Raiders" is popular in the United States, and major newspapers have commented on this film.

"Tomb Raiders," which grossed only $16.74 million in its first week, compared with "Teenage Mutant Ninja Turtles," which was also released on Friday but grossed more than $25 million in its first week. Still a long way off. However, judging from the box office drop in the second week, "The Tomb Raiders" is not inferior to "Ninja Turtles".

"Tomb Notes" box office 15.88 million in the second weekend. Judging from the three-day box office over two weekends, the decline can be said to be negligible. The weekly box office in the second week soared to 29.49 million, and the total box office for a total of 10 days in the two weeks was 46.23 million US dollars. Although it is far from the 64.34 million box office of "Ninja Turtles" in the first ten days, the box office difference is narrowing after all.

In the third week of its release, "The Tomb of the Tomb" still had a very low decline, with a cumulative box office of 70.08 million US dollars in 17 days. At this time, "Ninja Turtles" has been released for 24 days, with a cumulative box office of 96.88 million, and the box office gap between the two films continues to shrink.

Two and a half weeks later, after 41 days of screening, Teenage Mutant Ninja Turtles was finally released, with a North American box office of $127 million. Perhaps because of the impact of "Tomb Notes", the box office of "Ninja Turtles" was more than 8 million less than the original time and space.

"Tomb Raiders" ultimately failed to surpass "Teenage Mutant Ninja Turtles". It was officially released 39 days after its release, with a box office of 108 million US dollars, currently ranking third in this year's North American box office list. The first is "Teenage Mutant Ninja Turtles", and the second is "The Hunt for Red October" produced by Paramount. However, when the summer and the end of the year are coming, there will be a lot of movies, and the ranking of the three films will drop a lot, but the top ten of the annual box office is appropriate.

There are two or three Chinese-language films that made it to the top ten of the annual box office in North America, but "Notes of the Tomb Raider" is the first film to break the 100 million box office.

A few years ago, Xu Ke's "Shushan" was relatively popular in Europe, but because it encountered too many Hollywood blockbusters at the end of the year in the United States, the number of screenings was greatly reduced, and the North American box office only received more than 10 million.

In addition to the film itself, the box office of a movie, schedule, publicity and luck are all important. The publicity campaign of "Tomb Raiders" has been frantic, and the schedule is the spring season with less competition. During the same period, only one "Teenage Mutant Ninja Turtles" has been released for two weeks to grab the box office, so the box office will be hula-la. It is as tragic as Xu Ke's "Shu Mountain".

In the American media, "The Tomb Raiders" has become a favorite for next year's Oscar for best foreign language film. Not to mention that it will win the award in the end, at least the nomination is certain.

It is also a coincidence that "Notes of the Tomb Raider" premiered before the Lunar New Year. It has just passed the commercial release date of this year's Oscar for best foreign language film, and can only apply for next year's Oscar. If it was released in Hong Kong a month earlier, "Notes from the Tomb" would have encountered a strong contender - this year's Oscar for the best foreign language film "Cinema Paradise".

However, Kang Jianfei has no hope of winning the award. Many films that make Americans feel fresh can be nominated for the Oscar for Best Foreign Language Film, but in the end, the award must not be a commercial film. They are all films full of literary and artistic style.

Kang Jianfei didn't care too much about winning or not, because he didn't need to rely on trophies to prove himself, and earning money was the key.

In order to continue filming to make money, Kang Jianfei followed Liu Zhenwei to Kuala Lumpur when "Notes on Tomb Raiders" was released in the United States.

...

"This is a villa area built in the 1970s. Most of the residents are rich Chinese." Liu Zhenwei was walking on the street of the community, pointing to the houses on both sides and telling Kang Jianfei.

The entire community is all two-story small western-style buildings. More than ten years have made the buildings in the community a little old, but it is just right for filming.

In the 1970s, the Chinese were the majority population in Kuala Lumpur. At that time, nearly 60% of the population in the capital of Malaysia were Chinese. However, due to various reasons such as policies, Chinese only account for half of Kuala Lumpur's population, and it is still decreasing.

Kang Jianfei walked in this Chinese community, and there were Chinese signboards everywhere, and he could also communicate with a local person who spoke Mandarin or Cantonese.

Kang Jianfei pointed to the buildings in front of him and said, "Trumen's home can be chosen on this street, I think those are good. However, the place where Truman works has to be found again. I don't know if there is a suitable place in Kuala Lumpur. If not, go back to Hong Kong to shoot.”

"No, I should be able to find it." Liu Zhenwei said.

In the next few days, the two set the location for the filming.

The home of the protagonist Truman was rented from a local Chinese named Chu Chongxin. Kang Jianfei's movies are very popular in Malaysia, or Hong Kong movies are very popular here. The owner, Chu Chongxin, happens to be a movie fan of Kang Jianfei. The process of renting the house is very easy.

As for the company where Truman usually works, Kang Jianfei chose an office building with only 6 floors in the center of Kuala Lumpur.

After returning to Hong Kong, Kang Jianfei threw a list full of advertisement types~lightnovelpub.net~ to the marketing department of DreamWorks. The people in the marketing department got **** when they saw it, and saw 18 kinds of advertisements listing coffee, watches, insurance, cars, tableware, beer, and so on.

There are more than 10 types of implanted advertisements in a movie, and the people in the marketing department can only complain in their hearts: Brother, are you making a movie, or are you planning to make an advertisement?

In the film "The World of Truman", Truman has lived in a reality TV series from the moment he was born. This TV series is broadcast 24 hours a day, and even Truman's sleep is broadcast live, only if he has **** with his wife or goes to the toilet. And the whole TV series relies on the placement of advertisements to make money, so "The World of Truman" blatantly carries out advertisement placement.

From the internationally renowned Nescafé coffee and Patek Philippe watches, to insurance companies in Hong Kong and beer brands in Taiwan, in just half a month, "The Truman World" has attracted a total of more than 40 million advertising sponsorships.

As soon as the news came out, the colleagues in Hong Kong were stunned. No matter how good other directors are, they will sell movie clips, and they can make a lot of money by selling movie clips before the movie starts. This kind of director is considered a very powerful director. Cheng Long is favored by advertisers again, and the sponsorship fee for the movie can be tens of millions. Kang Jianfei's tens of millions of implanted advertising fees is already another level that is difficult to achieve. (To be continued)()