Chapter 1004 Box office and word of mouth fly together

  After the animated film "Robot Walli" was released, the box office and word-of-mouth have shown a very strong momentum.

  Although there is no big street advertising, the pre-promotion of this animated film is still good. Trailers on satellite TV stations, video websites, short video software, Weibo recommendations from a large group of celebrities, various talk shows by Tong Luo, and various posters and event promotions in various theaters have made many people aware of Xiao Yao The evildoer, who only won the "Golden Dragon Award" for Best New Actor at the beginning of this year, turned into a director and screenwriter and made an animated film.

The four TV shows and one online TV show that were broadcast on the same weekend all featured Xiao Yao as a guest. Not only did they continue to dominate the screen, but each show was very interesting and topical, and then it broke out of an unusual path. He hired the network anchor to be the voice actor of the movie role, and then he “played by himself” produced a trailer for the “official ghost and beast style”. These things made Xiao Yao and the name of this animated film frequently appear on the Internet. Hot search has aroused the attention and expectation of many fans and movie fans.

  In the previous internal filming conferences, most of the theater representatives gave a good overall evaluation of this animated film, but they did not give this animated film a high ranking.

  Although Xiao Yao, He Ying and Huang Shi among the voice actors can be regarded as China’s first-line stars, after all, this is an animated film. In the case of only speaking out and not showing their faces, how much appeal these three stars can have at the box office, the theaters are really at a loss.

  Director and screenwriter Xiao Yao and the first theater movie are a very topical and interesting place, but this is also a double-edged sword in the eyes of the theater representatives.

  In the eyes of many people, cartoons are for children, and many audiences enter the theater to watch animated films to take their children to watch. There is basically no dialogue in the first 30 minutes of the movie, and younger audiences may not be able to fully understand it. If the child cannot understand and is not interested, then the box office prospects of this animated film will naturally be a question mark.

  Although Xiao Yao’s genius is well-known, and he is almost an all-round genius image, this is after all only the first cinema film directed and written by Xiao Yao, a young man, and it is still a very special animation film. This is a field in which Xiao Yao has not yet achieved any results and has proven himself. Based on this consideration, the theater representatives are also cautious about the box office prospects of this animated film.

Another point is that the distribution company that Xiao Yao chose to cooperate with is only a medium-sized distribution company with limited resources, limited strength, and limited influence on the theater. Xiao Yao also stated to the theater representative before and after the movie was released. They don’t even go to the theater to do publicity activities such as roadshows.

  There are doubts in the theater chain. The distribution company is average, and Xiao Yao does not do roadshows, so the schedule for this animated film by the theater chain will naturally not be too high.

After the   seeing meeting, the movie theaters' estimated rate of filming Xiao Yao’s animation film is only about 10%. Even later, Xiao Yao’s publicity on television networks and other aspects aroused heated discussions among fans and netizens, and created a good momentum. The theater line appropriately increased the ratio of some films. This animated film has two dubbing versions in Chinese and English. The combined initial filming rate did not exceed 15%, which was much lower than the "127 Hours" that Xiao Yao participated in last year.

   Xiao Yao didn't care about the relatively low initial sequence rate of this animation. He did not, and did not force the publishing company to make public relations and work hard in this regard. Merchants are chasing profits, and the theaters are the merchants, who are pursuing profits. He is very confident in this animated film. Even if the initial schedule rate is lower, as long as the audience likes it and is willing to go to the theater to watch it, and the attendance rate is high enough, he does not say that the theater will take the initiative to increase the film schedule rate.

  Facts have proved Xiao Yao's self-confidence.

  At the same time that Xiao Yao held its premiere in the theater, more than 1,000 theaters across the country simultaneously released the animated film. In these thousands of theaters, the attendance rate of this animated film is almost all over half. For the number of movie scenes in Zero Field, this attendance rate is absolutely amazing.

  However, this attendance rate did not immediately affect the theater.

  There is no trial screening or screening of this film. Except for the premiere by Xiao Yao in the theater, the zero-point field of more than a thousand theaters is the first place to see this film. In terms of Xiao Yao’s popularity, it’s normal to have tens of thousands of fans who are willing to buy tickets into the theater under his name. Coupled with Xiao Yao’s topic during this period, he is interested in this movie. It is estimated that there are many people who want to get a sneak peek, and the half-time attendance at midnight on the first day of the movie's release is not too unexpected. For the theaters, the normal time period in the afternoon and evening is the focus of their consideration.

After the premiere of    and the zero-point field in more than 1,000 theaters, some media and audience comments appeared on the Internet in the morning of the same day. There are too many marketing accounts now, and China does not have a particularly authoritative film critic, and there are not many scenes in the zero-point field, and there are not many ordinary audiences who immediately go to the Internet to post comments after watching it. Therefore, despite the fact that the movie is highly praised on the Internet and in the media, the attendance rate of this movie is not particularly good in the afternoon and evening.

  However, the movie’s release day is on Thursday, which is still a working day. Whether it is afternoon or evening, the attendance rate of these two time periods is not particularly high.

  By Thursday night, the ratings of this animated movie appeared on some rating websites such as "Tudou.com". What surprised many people was that after only one day of release, the animated film scored more than 10,000 people, and netizens rated it as high as 8.8 points.

  In this world, this score has been ranked in the top ten of "Tudou" domestic animation and the top fifty of all animations. If you remove some niche people with less than 10,000 scores and cartoons that have not been shown in theaters, this score can even be ranked in the top five of domestic animated films. The top four animated films are all classic old films decades ago.

  Such a rating and most of the positive reviews under the film’s entry quickly stimulated the film’s attendance and schedule on Friday.

  Friday afternoon, the attendance rate of most of "Robot Walli" exceeded 50%. At night, many theaters began to increase the schedule of this movie. Friday night is the beginning of the weekend. With the addition of film schedules in many theaters, the average attendance rate of this movie is still more than half.

  The theater will estimate the popularity of the film from both subjective and objective aspects, and then consider the film layout. The subjective aspect is the IP, plot, genre, audience, and star fans of the main creative lineup of the film, while the objective aspect is the third-party scoring website and film review website. The most intuitive consideration is the attendance of the film.

Over half of the attendance rate on Friday night, a score of 8.8, a score of over 30,000 in two days, and more than 90% of the positive reviews out of nearly 100 reviews, all made the theater greatly improved on Saturday and Sunday. A lineup of an animated film. When the time has not yet entered July, some schools have not yet closed for summer vacation, and the summer vacation has not yet officially opened, the average percentage of this animated film has suddenly increased from less than 15% to 100%. More than forty, almost half of it.

  The growth of platoon film, naturally brought about the rapid growth of box office. Finally, in the four days of the first week's release time, the cumulative box office of this animated film reached more than 300 million, and nearly 100 million box office was accounted for almost every day.

  However, the single-day box office difference in these four days is still quite large. Due to the impact of film scheduling and word-of-mouth fermentation, the single-day box office of the film was less than 20 million and more than 30 million in the two days before the movie’s release. After two days, the single-day box office reached one for the two days of the weekend when the film was significantly increased More than 100 million yuan, and got close to 300 million yuan at the box office in two days over the weekend.

   The box office soared over the two days of the weekend, which was also reflected on the scoring website. Just take the "Tudou.com", which is currently the most recognized by China, as an example, the number of ratings for movies exceeded 100,000, and the score of 8.8 points not only did not drop, but rose to 8.9 points. The number of audience short comments under the movie entry exceeded 30,000, and the number of film reviews exceeded 2,000. Not only did more than 90% of these short comments and film reviews praise the movie, but the methods and points of praise were also different.

  There are compliments from the overall feeling of the film. For example, in the short comment, the one with the most likes is a comment by a netizen called "Night Sky": “The best domestic animation at the moment may be the best animation in the world!

  There are also comments from the theme of the film. Whether it is the emotional story of the two robot protagonists in the movie, or the status quo of the earth hundreds of years later, it is enough to make people feel emotional.

  Of course, there are also comments from the content and details of the movie. For example, the pleasing image and character of the two robot protagonists, such as Eva/Eve's companionship during sleep, and the wasteful scene of the two protagonists dancing in space, are loved and envied by many audiences.

  Even whether the performance of the spacecraft’s master Auto in the film conforms to the "three principles of robots", many audiences are enthusiastically discussing in the film reviews under the film.

Although some Tucao movies have no dialogue for a long time in the first half of the movie, the plot is too weak, the old-fashioned comments, but in a large number of praise and praise, this kind of bad reviews that are not particularly bad basically do not affect it yet. The netizens who have watched the movie have their impressions of the movie, especially the fact that there has been no dialogue for a long time. On the contrary, the bilingual version is released at the same time, which has become another reason for attracting audiences to enter the theater.

   Speaking of the fact that the bilingual version was released at the same time, the official did not make any special publicity on this point before the film was released. After some non-Xiao Yao fans walked into the movie theater and discovered this, others criticized Xiao Yao on the Internet for deliberately pretending to be coercive.

"Obviously it is a domestic animation, and it is not an imported foreign animation film. Why do you want to make an English dubbed version? It seems that you have been to the United States, is English good?" Such arguments also appeared after the movie was released. online.

  At the premiere, a reporter asked questions about the bilingual version. When some media reported on the premiere, netizens learned why Xiao Yao did this, especially after knowing that the voice actors of the two versions are actually the same, and even the roles of the voice actors are exactly the same. Audiences who have rarely watched movies walked into the theater again and watched a dubbed version in another language. And some audiences who didn't plan to watch this animated film even walked into the movie theater for this reason.

  The two-day box office boom in the first weekend of the first week made the movie entry on the rating website lively, and the excellent performance of this animated film on the rating website, in turn, continues to affect the movie's box office.

The first two days of the second week of the movie’s release are Monday and Tuesday after the weekend. The movie has been released for four days. Normally, the single-day box office of the movie will drop, but in these two days, this movie The one-day box office of the animated film actually appeared to be basically the same as the one-day box office of the first week and two days of the weekend. Although the proportion of this animated film has increased to a certain extent, the increase is not too great. When this happens, it can basically be regarded as a contrarian rise.

Six days after the movie’s release, the cumulative box office of this animated movie has been close to 600 million, and the number of scores on "Tudou.com" has increased to 100,000, and the score has remained between 8.8 and 8.9, which can already be counted. It's a god-level work that flies at the box office and word of mouth.

  In China, the box office share ratio rules for this world and previous lives are similar, and the box office share that the producer finally gets is about one-third of the total box office. Judging from this result, in these six days alone, this animated movie can basically pay back from the box office share.

This animated movie will be released for at least three weeks, and there will definitely be box office credits later, so this movie does not need to be supplemented from other aspects like ordinary animated movies. Not only will it not lose money from the box office revenue alone, On the contrary, you can make a fortune. This also makes this animated film a rare animated film in China in recent decades that can make money from the box office alone.

  An animated film, no matter how big the voice actors are, the appeal is limited. The preliminary publicity work of this animated film, the distribution company and its distribution capabilities, these things can be seen on the table. Such an animated film that breaks the convention and is destined to make money at the box office basically relies on the quality of the film itself and the reputation of the audience to complete this miracle. And the person leading this miracle is undoubtedly the core creator of this animated film, Xiao Yao who is also the producer, producer, director, screenwriter and other roles.

Although this animated movie has only been in theaters for six days, which is far from the time it will be released, but with the popularity of the box office and word of mouth, Xiao Yao has become the object of discussion and attention by the media and netizens. Many reporters The idea of ​​interviewing Xiao Yao, the creator of the miracle, arose again.

Although Xiao Yao usually doesn't like to be interviewed by reporters, this interview is because Xiao Yao's works are hot and the movie is still in theaters. At this time, some interviews with him will be published to further dig out some stories about this animated film. , It will also have a good role in promoting the box office of the movie being released. Therefore, many reporters called Xiao Yao’s agent and asked for an interview or an exclusive interview with Xiao Yao.

  However, what surprised many reporters was that not only were many entertainment gossip reporters closed their doors, but also many professional film magazines and media reporters did not get the opportunity to interview Xiao Yao.

  Xiao Yao’s agent Fang still said that Xiao Yao is going to be a guest performer at the girlfriend's concert. Recently, he has been busy rehearsing and has no time for interviews!

"What? Just got a box office and word-of-mouth hit animation movie, and even the movie is still in theaters, so Xiao Yao went to play music again, or went to the concert to be a guest?" After hearing the news, Many media reporters were speechless to Xiao Yao.

  (End of this chapter)