Chapter 1042 Delivering on a promise

  CCTV is a national television station, and the Spring Festival Gala held by it has great ZZ and symbolic meaning in it. It has high specifications, high ratings, great influence, and no tolerance for errors. Therefore, the content of the program is relatively monotonous and boring compared to the evening party of some local TV stations.

Whether it’s an instrumental performance with Sun Tingting at nine o’clock, or a parkour performance where two parkour teams set Liang Xueying’s singing in the background at ten o’clock, the two shows with Xiao Yao’s appearance seem to be both It is relatively new. In the relatively monotonous and boring party of the CCTV Spring Festival Gala, these two programs gave the audience in front of the TV a sense of lightening. Coupled with the extremely high standards of these two programs, the effects are good, and it makes these two programs outstanding and outstanding.

   However, when watching these two programs, it is not that no viewers are complaining on the Internet. It's just that it is not Xiao Yao himself or the performers of these two shows that everyone complains about, but the Spring Festival Gala show group.

For the instrumental performance program, many viewers and Xiao Yao fans thought that Xiao Yao and Sun Tingting’s combination had a new song when they saw the program list and the host’s report. But after watching the program, they discovered that their combination was performing. It was the song "Rejoice" from their album, but the song name and group name were changed to Chinese, so someone spoke on the Internet and yelled and was cheated.

  Of course, it is normal and understandable for the director team to change their names to Chinese at a national big channel such as CCTV and a major traditional Chinese festival such as the Spring Festival. Most of them are just joking on the Internet.

  As for another singing program with a parkour performance as the background, the audience complained not about the name, but about the lens assignment of the Spring Festival Gala program group.

  From the perspective of Liang Xueying’s fans, they think Liang Xueying is the protagonist of this show, and they think there are too many close-up shots of the parkour people behind them. The fans and parkour enthusiasts of Xiao Yao three people think that the parkour performance in the back of the show is the highlight. The show group has too many close-up shots of Liang Xueying, who sings in front, for the parkour performance and running in the back. There are too few close-ups of cool people’s faces.

The core figure of the parkour performer is Xiao Yao, and Xiao Yao and the singer Liang Xueying’s personal relationship is good and they are well known to the fans. The two sides are cooperating to perform a show, so even though the fans of both sides have their respective groups on the Internet. Tucao, there are disputes between each other, but it did not affect the other side's idols to the extent that they attacked each other's idols.

  A series of parkour tours before the Spring Festival Gala, the parkour show on the Spring Festival Gala, and the online debate over the show that Liang Xueying and Xiao Yao cooperated after the Spring Festival Gala made parkour a popular vocabulary on the Chinese Internet around the Spring Festival. This is undoubtedly very beneficial for parkour movies that will be released on the third day of the new year. The series of publicity plans arranged by Xiao Yao and the film distributor, at least in China, have achieved more than expected results.

  But these publicity activities are all before the movie's release, and the tasks of Xiao Yao and others are not over yet.

  This movie is released simultaneously in China and overseas, and the publicity aspect is also taken care of both at home and abroad. However, Xiao Yao and others did not have the clone technique, and could only make some phased choices.

Since Xiao Yao and Sun Tingting decided early on that they would sign up for this year’s Spring Festival Gala in the form of a combination. For the convenience of program review and rehearsal, the YRF team’s three people and Chen Xiaoting’s publicity activities before the film’s release were all arranged in China. The pre-release publicity overseas is mainly based on media advertisements and reports. The main film star also has some publicity activities in the United States, but it is carried out by Mu Ying and Zhou Jingyi with three other newcomers starring, the main YRF team The three of them have to wait until after the show before going abroad to make publicity.

  The node before and after the release is the premiere of the movie. Since it is being screened globally, Xiao Yao and others did not plan to hold one premiere in one country, but only planned to hold one.

Although the film is actually a joint venture film in nature (most of the crowdfunding funds come from abroad), Xiao Yao and others also have greater expectations for the film’s overseas box office, but YRF and Chen Xiaoting and Mu Ying The five main creators are all Chinese. The YRF three and Chen Xiaoting’s contacts and coffee positions in the Chinese entertainment industry are much greater than those of Xiao Yao, Mu Ying, and Zhou Jingyi in the US entertainment industry. Decided to put the premiere in China.

  Before the screening, the three YRF and Chen Xiaoting four had separate activities with Mu Ying, Zhou Jingyi and the other three leading actors. When it came to the premiere, of course, these chief creators had to get together. Therefore, before the premiere, Mu Ying, Zhou Jingyi and three other newcomers also flew to China.

  In addition, about half a month before the movie was released, the two episodes and MVs sung by "Immortals" for the movie were also released as the movie's promotional song and promotional film. These two movie songs and MVs are also released globally, and can be heard and seen here in China. However, the band did not perform these two songs in Huaxia. At this premiere, Xiao Yao also invited the band over. They also came to Huaxia with Mu Ying and others.

When Muying and others arrived in Yanjing, it was the first day of the Chinese New Year.

  According to China’s tradition, a few days before the new year is the day to visit relatives and friends. Young people like Xiao Yao are going to visit their elders. Xiao Yao and the others did not delay this year. However, in the past, the New Year greetings to the elders were basically just leaving things aside and saying a few words of New Year greetings, and they didn't wait too much. The elders know that they will have a premiere in the third year of the junior high school, and they understand their behavior.

  Muying and others arrived at night. Xiao Yao and the others not only visited all the relatives who were leaving a week in previous years on the first day of the new year, but they even had time to pick up Muying and others at the airport.

  The parkour movie was released on the third day of the Lunar New Year. Xiao Yao routinely put the premiere on the night of the second day of the Lunar New Year, which is midnight on the third day of the Lunar New Year. The next night when Mu Ying and others arrived, it was the premiere. During the day, they didn’t want to go out to play. Instead, they stayed in the hotel to recharge and prepare for the premiere at night, which saved Xiao Yao. Kung fu waiting for someone to play with.

  The film premiere, naturally, it is indispensable to invite celebrities to come to join the platform.

Although the second day of the Lunar New Year is in the traditional New Year's Day, since the premiere is at night, it does not affect the visits to relatives and friends during the day, and at this time star artists have few jobs, but more People can come and participate in time.

Xiao Yao's personal connections in the entertainment industry are already quite strong, and he has become a new 2 billion box office director. This time the film premieres, many big-name stars are willing to come to show Xiao Yao's face. What's more, the main creator of this movie is not only Xiao Yao, but also Zhao Rui and the other three stars of the second generation.

  Zhao Rui and the three of them have a worse reputation and status in the entertainment industry than Xiao Yao, but they all debuted earlier than Xiao Yao, and they also have their own connections in the entertainment industry. In addition, in addition to their own relationship, there are four elders.

Although the four of Xiao Yao did not let the elders of the family intervene from the pre-production of the film from the early stage to the final post-production, but when it came to the stage of publicity, the elders helped to yell for publicity and it is understandable to express their support. Xiao Yao and others also Will not refuse. When inviting celebrities to participate in the premiere, although Xiao Yao and others did not let their elders come forward, many of them agreed to attend the elders.

  Therefore, there are quite a lot of celebrity artists in this movie premiere, which can be regarded as the largest movie premiere that Xiao Yao has ever experienced so far.

  At this premiere, Xiao Yao and others invited not only a large number of celebrities, but also a considerable number of celebrities. However, Xiao Yao's attention is not only focused on big-name celebrities. Xiao Yao also did not ignore celebrities with lesser fame.

  As a star who has mixed well in the web live broadcast circle and short video circle, Xiao Yao has not forgotten the network anchor. Although the average Internet celebrity anchors still cannot compare with traditional celebrities, the webcast is still a good channel for publicity. In the publicity before the movie was released, Xiao Yao still cooperated with many network anchors and asked them to help promote his new movie. At the premiere of the movie, Xiao Yao still reserved a place for them as a group.

  In addition, Xiao Yao is a person who is reluctant to carry debts. Taking advantage of the premiere of this movie, Xiao Yao also fulfilled a promise by the way and paid off a debt.

  When he participated in the performance of "Creation 101" last year, Xiao Yao made two promises in public. One is to write song and choreography for the eleven members of the final group, and the other is to invite the six trainees of this group to participate in the premiere of their own film. Xiao Yao didn't have time to pay attention to the previous promise, but the latter could be fulfilled.

At that time, Xiao Yao said on the stage that six people were invited to attend the premiere of the animated film "Wali". However, when the movie premiered, there was a conflict with the schedule of the last girl group. Two trainees who did not enter the last eleven have gone, and four others have not attended his premiere. This time the premiere was on the second day of the Lunar New Year. The girl group did not have a performance mission, so Xiao Yao sent an invitation to the remaining four to make up for the premiere event that they had promised.

  Not long after forming the group last year, this 101 women’s group caused an incident in which a member left the group. However, in less than a month, the brokerage company of the three retired members put the three retired members back to the team under various pressures, so that the eleven-member women's group was reintegrated. After this turmoil, Haiyan also made some measures for the eleven people in this women's team, such as replacing the captain and rearranging the C position. After these things, this re-integrated women's team finally embarked on a formal basis, and it has developed well in the past six months or so.

  After hearing that Xiao Yao’s film premiere invited four members of the women’s group to participate, Haiyan’s agency in charge of women’s group affairs contacted Xiao Yao and said that he wanted eleven people to come together. After all, this women's group is also very popular now. It is good for both parties to participate in the premiere as a whole.

  Xiao Yao and the others invited many stars for the premiere, both in film and music, but the idol group such as the 101 girl group is not on their invitation list. The invitation to Zhaodi, Wei Yunjing and other four people is to fulfill the promise. Taking the star battle at the premiere, he does not need this eleven-member girl group to help him attract attention. Therefore, Xiao Yao didn't agree, instead, because the guest seat only reserved four seats and there were no extra seats, he refused.

  A feature of the film premiere featuring Xiao Yao is that there is no red carpet link. However, Xiao Yao was just uncomfortable with the cumbersome procedures, and would not hide the invited stars so that they would not even show their faces. Outside the premiere theater, there is a special entrance channel for guests. The media and fans stay at the entrance of the theater. You can still see the celebrities in their costumes, but there is no interview and autograph session. The whole process is much simpler. .

  No matter how big or small the coffee is, Xiao Yao's treatment is the same. After the star arrives, Xiao Yao and others will personally come forward to greet him.

Due to the large number of main creatives this time, the pre-screening interview session requires a lot more time than Xiao Yao’s previous animated film. In addition, Xiao Yao also plans to let the band perform live episodes from the two movies. So the start time of the premiere is relatively early.

  Xiao Yao These four people are familiar to Chinese audiences. At the pre-screening exchange meeting, Xiao Yao first introduced Mu Ying, Zhou Jingyi and three foreign starring actors who were relatively unfamiliar to the guests and audience.

  Now that they have been introduced, the host of the premiere can't help interviewing them. For this premiere, the host Xiao Yao and the others invited was a beautiful host from the CCTV Movie Channel. They didn’t speak English, and there was no problem communicating with a few foreign actors. However, as a host, it seemed too busy to interview and translate. Xiao Yao also started Chinese translation for a few people by the way.

  After introducing a bunch of main creators, the next step is to introduce the creation process of this movie. Speaking of this movie, of course, it is impossible not to mention the sport of parkour. Hearing Zhao Rui's introduction that this sport was created by Xiao Yao when he was filming "Ling Yun Zhi" in order to perfect his action effects in the filming scene, it did not surprise the guests and the audience to cried out. .

Many viewers know that this movie was crowdfunded on a foreign overseas crowdfunding website last year, but after listening to Mu Ying’s introduction, they knew that this movie was three years ago when Xiao Yao went to France to participate in a short film festival. When I got to Muying, I started planning. I heard that the four people wrote the script for two full years, which surprised the guests and the audience at the scene, and felt even more different for the second generation of these young stars on stage.

  (End of this chapter)