Chapter 1050 Awards without suspense

Although Xiao Yao, the most well-known and topical star in the movie, and the other two veterans of the parkour team YRF did not participate in publicity activities in the United States before the movie was released, the publicity work before the movie was released was actually done. Not bad.

  In terms of advertising methods such as promotional films and trailers, film producers and distributors spend and invest much more in the United States than in China. In addition to TV stations and online media, movie promos and trailers have also appeared on the large outdoor advertising screens of landmark squares in many cities in the United States.

  The MVs of the two movie episodes sung by "Immortals" contain parkour action and part of the movie plot. After the movie promotion started, the two songs were released, and the two MVs were also used as movie promotion films on various media advertising spaces that have been promoted by the movie. In addition, the "Daydream" band studio and the cooperating entertainment company behind it According to publicity, these two songs airborne the bulletin board charts in the first week of release and quickly rose to a very high position, becoming recent hot singles. The popularity of these two songs, in turn, has a very positive impact on the promotion of the film.

  In terms of celebrity publicity, although Mu Ying and Zhou Jingyi are not particularly well-known, they are both well-known in Hollywood and have a certain reputation in the United States. More importantly, although Xiao Yao had not been to the United States before the movie was released, his relationship with the United States was used in advance.

The Keith Craigs, the "Daydream" band, the "Immortals" band, and the female singer Liv Palmer of the "Daydream" studio, needless to say, and Xiao Yao was a celebrity last year. Some well-connected teammates I met in the game, Eva’s senior Elbert Goodman, and a dozen world-class angel supermodels also contributed to the movie on their social media before the movie was released. Recommended through publicity.

Many of these people are big names in American music, sports, film and television, fashion, etc. Although they only made a statement on their own social media, they did not officially participate in any programs to help promote the movie, but the combined coverage and The influence is still considerable.

  To sum up, before the movie was released, the publicity was already very effective.

  When Xiao Yao and others came to the United States, the publicity and promotion effect of this film that has already begun to be released has also been greatly strengthened.

  The film did not have its premiere in the United States, but Xiao Yao’s first appearance after coming to the United States has an extraordinary impact. In the celebrity match, Xiao Yao, who was an audience and performer, almost robbed the limelight of all the participating star players and became the most talked-about figure in the US media and netizens after the match.

Although Xiao Yao did not mention the name of the movie when he was interviewed by reporters in the celebrity arena and as guest commentary, he mentioned it along the host’s question on the red carpet. The performance during the intermission was also in the movie. It’s very easy for the film distributor to make a little effort to let the media reporters mention Xiao Yao’s performance in the celebrity game by the way.

  After the celebrity game, Xiao Yao officially started the film's publicity activities. During the outdoor parkour performance promoted by the first film roadshow in the United States, the collection of Freddy's family once again seemed to drop a bomb in the media, attracting the attention of countless media and netizens. In contrast, in the next few days, several star players participating in this year's Celebrity Eastern Celebrity Team helped Xiao Yao promote the film on social media and couldn't arouse much interest from the media and netizens.

Although the Freddy family only appeared once and no other big-name celebrities appeared in the next few roadshows, the parkour performances promoted by Xiao Yao and others in the following roadshows attracted countless media and audiences. The scenes far exceeded the expectations of the producers and distributors, and the publicity of the parkour movie that had been released also had a better effect than expected.

In fact, in addition to answering the host’s questions on the red carpet and performing the movie episode during the intermission, Xiao Yao had planned, the other two more eye-catching things were completely unexpected. Xiao Yao's parkour performance when the Laddy family went to the roadshow was not what Xiao Yao expected. Therefore, the effects of the entire publicity campaign in the United States far exceeded the expectations of Xiao Yao and other film creators and film distributors.

  All promotional activities are aimed at attracting audiences to watch movies in the theater. The success of a movie depends on its box office performance.

  Although the pre-release publicity work was pretty good, the box office on the first day of the film's release in the United States can only be said to be average, and the total box office including the midnight show was only about 8 million.

  But the quality of this movie is generally good. Although there is nothing new in the plot, the action design is very novel, giving people a refreshing feeling, and the audience's reputation is relatively good. After the first day of the show, the score on the IMDB website in the United States reached 7.6 points, and the freshness of rotten tomatoes was over 85%.

  With the sharp rise of Xiao Yao’s topicality in the United States, the popularity of this film has been brought up, and the film’s reputation is very reasonable. The North American box office of this film is getting better and better. In addition to the normal drop in the box office on the second day of the show to around 6 million, the box office fell back in the next few days and returned to more than 10 million in a single day. In the first week of its release, the film won more than 30 million box office in four days and ranked in the top five of the North American weekly box office chart.

  For a film with a production cost of only 8 million and a North American distribution cost of no more than 10 million, the box office score of more than 30 million on the first Thursday can already guarantee that the film will not lose money in North America. The movie has only been released for four days, and there are still more than three weeks to go. The IMDB7.7 score and the freshness of Rotten Tomatoes of about 88% are enough to show that the movie will not be too bad in the subsequent box office performance. The movie is definitely very promising. Profitable.

In the United States, the most important movie ticket warehouse country, it has achieved better box office results than expected. The entire publicity team was happy and relaxed a lot. It can carry out subsequent publicity activities in a more relaxed and relaxed state. . After staying in the United States for nearly ten days, the entire publicity team flew to Europe again to continue the publicity journey of this parkour movie that has been released.

  At this time, this movie has achieved very good box office in China and the United States, the two largest ticket warehouse countries. Although Europe and Australia also have several good movie ticket storage countries, the movie has been released for two weeks (only half a week in the first week). At this time, publicity activities will have a limited impact on the box office of the movie.

However, for Xiao Yao and others, this movie was made for parkour fans all over the world. Their film promotion method is an outdoor parkour road show, not only to promote the movie, but also to stimulate the box office of the movie. Parkour veteran team YRF has an offline meeting and gathering event for parkour enthusiasts around the world, so they still insisted on completing the parkour performance activities in all cities in the planned country. Of course, when they went, they still had some promotion effect on the box office of the movie in the middle and late stages of the release.

   After the 20-day overseas publicity activities ended, several Chinese stars, Xiao Yao, Zhao Rui, Xu Fei, and Chen Xiaoting, returned to China, while Mu Ying and Zhou Jingyi directly returned to the United States.

  When I returned to China, the release cycle of this parkour movie had come to an end. Whether it is China, the United States, or other countries, the reputation and box office results of this movie are quite good.

  In China, the film’s Tudou score reached 7.6 points, and the total box office for the three-and-a-half weeks after its release reached about 870 million. This box office performance is currently only ranked third among the films released in the entire Spring Festival file. The two films with a higher box office cost hundreds of millions of dollars, and the cast is very luxurious.

Although the production cost of the film of 8 million U.S. dollars is converted into Huaxia’s currency, it also looks like 50 or 60 million. It seems that the cost is not small, but this film was shot in the United States and the cast is not luxurious enough. There are more foreign actors than Huaxia. Movies that use English as the original version obviously have the goal of overseas markets. It is enough to be pleasantly surprised to be able to win such a box office result in the highly competitive Spring Festival stalls in China.

   Speaking of overseas box office, the box office performance of this movie is also very impressive. In North America, the total box office of this movie is close to 200 million U.S. dollars. The movie’s release cycle is still about a week away, and the box office of more than 200 million is almost a certainty. Coupled with the box office of other countries such as Europe, Australia, Asia, etc., the total overseas box office of this movie excluding China is likely to reach about 400 million US dollars.

  400 million U.S. dollars, it is already the best overseas box office film among Chinese live-action movies. The reason for adding the word live-action movie is because the overseas box office of the animated film "Wali" is higher than this. Previously, Xiao Yao’s animated film "Wali" was not released simultaneously worldwide. The data collection at the overseas box office was a bit late, and it was a bit more troublesome, but in the end it is said that it also had a value of US$700 or 800 million. This animated film is the one The movie with the highest overseas box office among the movies produced by China.

  However, animated movies are not the mainstream of the movie circle after all, and their influence cannot be compared with live-action movies. Aside from animated movies, only live-action movies. This movie does not only have the highest overseas box office numbers, except for some niche literary and artistic movies that are more popular abroad than in China. Among commercial movies, this movie is overseas. The comparison between the box office and the domestic box office is also the highest among Chinese movies.

The performance of    also aroused an exclamation and discussion from China Film Media.

However, because the director of this movie has Mu Ying who was mixed in Hollywood, there are more non-Chinese actors in the protagonist team than Chinese actors. The original dialogue is in English, and part of the funds is crowdfunded from netizens all over the world. For various reasons, some people think that this is not a pure Chinese movie, and that the title of the Chinese movie with the highest overseas box office should not be counted as the title of this movie.

   Xiao Yao always doesn't care much about disputes like this kind of title. For him, the movie has made money, and the audience's word-of-mouth comments are also good. These two are the most important.

  So far, the three movies that Xiao Yao has participated in have all made money. The ratings on China’s mainstream rating websites are all above 7 points, and the ratings of the two films that participated in the production as directors are all above 7.5 points. Although the number of works is still small, Xiao Yao has become an existence that has risen rapidly in the Chinese film circle, and it is impossible for any person or force to ignore it.

  As a filmmaker, his status mainly comes from his achievements, and his achievements mainly come from two aspects, one is the box office and the other is awards. In these two aspects, Xiao Yao's results are not bad.

Needless to say, at the box office, Xiao Yao actually has a lot of trophies in his hands.

  Xiao Yao is actually a person who doesn’t like to participate in awards ceremonies. In terms of music, Xiao Yao basically only participated in "Golden Disc", and only participated in "Flying Sky" in television. In terms of film, Xiao Yao only participated in "Golden Dragon", and only participated in Clermont Ferrand and Seoul. Film Festival.

Like the best newcomer who won the "Flying" award that year, in addition to the best newcomer award of the "Golden Dragon" award, Xiao Yao also won many domestic and foreign performers with his performance in "127 Hours". Award nominations. It's just that the importance of those awards is slightly worse, so Xiao Yao didn't attend. Some awards will not be awarded to nominees who are not present, and some formal awards are given to him regardless of whether he is present or not. Speaking of which, although there is only one TV work and film work of Xiao Yao, there are already seven or eight trophies for the newcomer award.

  Due to too few works, Xiao Yao’s current film and television awards are basically based on performance awards in front of the scene, and very few awards behind the scenes. As a behind-the-scenes director, Xiao Yao's award was only one of the most popular audience award at the Clermont Ferrand International Short Film Festival. Although this film festival is well-known among short film festivals, it is not considered mainstream in the entire film circle.

  But soon, Xiao Yao will receive another film award for behind-the-scenes work.

  Just after Xiao Yao returned from overseas promotion of parkour movies, there was another good news. That is, the organizers of the "Golden Dragon Award" announced the nominations for this year's various awards, and "Wali" was successfully nominated for the best animated film.

Although this animated film was released in China in both Chinese and English versions, and from the perspective of the film’s dialogue, it seems that the English version of the dialogue is the original version, but in terms of investment, production, and production, this animated film is There is no doubt that Huaxia movies naturally have the qualifications to sign up for the "Golden Dragon Award".

  Animated movies are different from live-action movies. Generally, there is only an overall award for the best animated movie or feature animated film. Although it is an overall award, the director of this animated film is Xiao Yao, the screenwriter is Xiao Yao, and Xiao Yao also has the bulk of the investment, and he also participates in other behind-the-scenes work such as dubbing and scoring. As long as this animated film wins, it is basically Xiao Yao who won the award.

Whether it is from the box office performance, influence or the overall word-of-mouth evaluation of the media, professional film critics and ordinary audiences, "Wali" was a standout among the animated films released last year, and won the "Golden Dragon Award" away from several other films. The nominated animated film is far more than a street away, and it is basically an invincible existence.

  After the nomination list was announced, this award was also regarded by the media and the public as the least suspenseful award for this year’s "Golden Dragon Award".

  (End of this chapter)