Chapter 1153 Itinerary Plan

  After the press conference, the publicity activities of the film began one after another.

  General publicity and promotion activities are carried out by the personnel of the producers, distributors and even the publicity department of the theater. As the biggest boss of a production company and a film producer, Xiao Yao is also qualified to make plans and decisions for the publicity work, but the people in these departments are experienced professionals, and Xiao Yao has no arbitrary instructions. , It’s just an increase in some publicity plans for webcasting.

  As the network anchor who is the most familiar with the best results and reputation in the live broadcast industry among traditional stars, he knows a lot of network anchors who have good interactive experiences. In this regard, he personally has resources superior to all other single stars and even most companies.

  Although Xiao Yao played live broadcast on a whim, since he accidentally played famously, Xiao Yao has not lost this high-quality resource and the reason why the channel is not used. Every time a new work comes out, the publicity of the webcast is essential.

Whenever Xiao Yao has a new work coming out, even if he did not pay for official cooperation with those live broadcast platforms (mainly for new songs), there will be many network anchors who develop live broadcast content based on his new work (such as the anchor cover or tape Water friends listen to his new song, take them to watch movie trailers, discuss comments or guess what the movie is like), and volunteer to help him promote it. And when Xiao Yao and the live broadcast platform officially cooperate (mainly for film and television works), he can always get preferential terms (homepage advertising space) far more than others.

  Xiao Yao himself will not launch a live broadcast specifically to promote the movie. He is looking for other anchors to help promote it. Therefore, this aspect is only behind the negotiation and contact, and will not act in person. However, as one of the directors and leading actors of the movie, he is also indispensable for projects that require him to promote himself.

  This is not the first film and television work that Xiao Yao has participated in, nor is it the first time that Xiao Yao has promoted the film and television work he has participated in. In addition to the first and only TV series that he starred in that year, he is not the protagonist (not counted as a guest appearance), and he is still in junior high school, and he is not very involved in publicity. In several film works, Xiao Yao is the protagonist and star. The main propaganda force later personally participated in the design of some propaganda programs, and was already familiar with these routines.

Needless to say, personal social media such as   Weibo, etc. Just post movie posters, trailers and the like. In addition, regular operations include various talk shows and variety shows on TV and the Internet. The basic principle is to show up as much news as possible during the required time period.

  One of the biggest advantages of being a producer yourself is that whether it is a talk show or a variety show, Xiao Yao has the right to speak and can choose by himself. But in fact, there are not many shows for Xiao Yao to choose from.

  If you want to have the effect of promoting the movie, there are requirements for the broadcast time of the programs you participate in, and it must be those programs that are broadcast during the promotional period before and after the release. If you want to have a good effect, then the influence of the program is also required.

  Several satellite TVs have their own trump card variety shows. Except for the weekly programs such as "Quick Book" and "Everyday Upward" by Shonan Satellite TV, and "One Stop to the End" by Sunan Satellite TV, most of the other ace programs are quarterly broadcasts, and the recording time and broadcast time are relatively fixed. .

  In order to meet the two conditions of the film promotion period around the Spring Festival in February and the high influence of the ratings, Xiao Yao can basically be regarded as not having a choice.

  Weekly broadcast programs, Shonan Satellite TV’s "Quick Book" and "Everyday Upward" are both entertainment programs, which can be regarded as the first choice for the promotion of new works, and they are also very routine operations. As for Sunan Satellite TV’s "One Stop to the End", the answering puzzle programs are life-oriented programs. There are very few celebrities, and there are no celebrities who bring their works to promote. Xiao Yao is no alternative. I will put my idea on this, and I will definitely not consider it.

In the season broadcast of   , Shonan Satellite TV’s "Singer" and "Sound on the Scene" are both from this period. But these two programs are competition programs, there are no flying guests, and it is not appropriate to serve as a platform to promote new works. Xiao Yao wants to show his face as much as possible, but this kind of competition shows that he has to be compared after he wins. Xiao Yao does not have so much time to participate in one period, and he does not want to lose deliberately just to show his face. Two programs that Xiao Yao are familiar with and have achieved very good results can only be ignored.

  Finally, in the TV comprehensive program, Xiao Yao plans to participate in a wild food exploration program on Xiangnan Satellite TV, a music competition program on Zhedong Satellite TV, and an evening party on Yanjing Satellite TV. In the Internet variety show, Xiao Yao chose a music show on Haiyan Video and a reality show on Qiqu.com.

  Shonan TV’s wild food exploration program is called "Wild Kitchen", which is also a reality show. It's a bit like the "Longing for Life" that Xiao Yao participated in before, and it's mainly related to eating. But the difference is that "Longing for Life" is living in a small yard in a mountain village, and living in a mountain village, while "Wild Kitchen" is going to the wild to find ingredients and needs to run everywhere.

The resident guest of this show, that is, one of the main MCs as the host is Wang Yuan, and among them, the main MC who has the largest celebrity role as a parent, and the production unit of this show is Luo Chongwen’s company, and Luo Chongwen served as the producer and director of that show. Based on the relationship between Xiao Yao, Wang Yuan and Luo Chongwen, he had been contacted to be one of the flying guests early on.

  Zhedong Satellite TV’s music competition program is called "The Voice of Dreams". Although it is a competitive music show, it is not a contest between star singers, but a competition between amateurs and star singers. Every program will invite several amateur singers to challenge the star singers present, compete on the same stage and learn from each other.

  This show is the second season this year. In this season, a new rule was added to the show, that is, the number of star singers who are present for amateur singers to choose and ask for advice has increased from four to five. Among them, four star singers are resident guests, and the fifth star singer is changed every issue, changing different people. This fifth guest only participated in one session, which is equivalent to a flying guest, so Xiao Yao could participate in such a program.

It’s also worth mentioning that one of the four resident star singers is Xiao Yao’s old acquaintance Liang Xueying. In addition, Xiao Yao also came out of Zhejiang East TV’s "Good Voice", so he participated in this show. It is not difficult.

  Yanjing TV’s party is the Spring Festival party of Yanjing TV. The status of CCTV Spring Festival Gala is naturally unshakable, but over the years, many local TV stations have also launched Spring Festival Gala. Just in order to avoid conflicts with CCTV Spring Festival Gala, local TV stations basically postponed the Spring Festival Gala to the evening of New Year's Day.

  Compared with the heavy review and screening of CCTV Spring Festival Gala, the serious and regular atmosphere, the local TV Spring Festival Gala is much easier, basically the standard of the New Year's Eve party, and even not as big as the New Year’s Eve party in terms of scale. After all, the loudest sign of the Spring Festival Gala is CCTV, and local satellite TV is just a supplement. Most people’s impression is that they watched CCTV during the Spring Festival Gala and that they watched local satellite TV in the New Year.

  Of course, there is not only one local TV that engages in the Spring Festival Gala. However, Xiao Yao’s family was in Yanjing, and the New Year was celebrated in Yanjing, and the local TV’s Spring Festival Gala was broadcast on the first day of the New Year. It was recorded a few days ago. Xiao Yao naturally chose Yanjing nearby for the convenience of the New Year. TV's Spring Festival Gala.

  Haiyan Video’s web variety show is a music program called "Instant Electronic Music", which is a competitive show with the theme of electronic music production. Xiao Yao performed well in the program "Cool Electronic Music" several years ago, and caused a lot of disturbance. In recent years, he has also produced some electronic music works one after another, and some of them are in foreign music. The results achieved on the list are quite good. Haiyan Video will naturally think of Xiao Yao for this show.

  In this show, there will be three principals who are almost equivalent to mentors, who are responsible for selecting contestants. Originally, Haiyan Video wanted Xiao Yao to be the lead person. If you are the host, it means that you have to participate in the recording of all episodes of the program. It takes about three months. Xiao Yao didn't want to spend three months on a variety show, so naturally he did not agree. There are no flying guests in this show, but the first episode requires a special performance as the opening. This is a one-time task. Xiao Yao is competent, so he decided to be the opening guest.

  Qiqu.com’s online variety show is a reality show. It has a special name called "The Character of an Actor", and the name of the show type is also very novel, called a young actor training program. This program is a bit similar to "Idol Trainees" by Qiqu.com and Haiyan Video's "Creation 101" in the previous years. They both convene some young people for intensive training and reinforcement, and select the outstanding ones. However, this program is not to call trainees to train idols, but to call young actors to train character and acting skills. The final selection result is not to select outstanding people to form an idol group, but to customize IP dramas for the outstanding ones selected.

  The main coffee of this show is Ke Jun and two young star actors. Among them, Ke Jun is the recruiter, which is equivalent to the producer promoter in the puppet show. Two young star actors, a man and a woman, serve as seniors and seniors, respectively, to provide them with some help and care.

   Both the senior and the senior have to run through the program, and the recording period is about three months, so Xiao Yao is definitely not the senior, but as a teacher in this program.

  This show invited many very powerful professional teachers for young actors. Among them are professional teachers who teach in related majors in well-known film and television academies, as well as dancers from internationally renowned dance companies. In terms of professional teaching ability and achievements, Xiao Yao certainly can't compare with these teachers who can be called "performance artists". But Xiao Yao doesn't need to compare with them, because the teachers who are resident in the teachers run through the entire three-month recording cycle, and he is only a special guest teacher to participate in the recording of one of the programs.

  In colleges and universities, some graduate students will serve as teaching assistants for teachers, and some assistants will sometimes help teachers substitute lessons for undergraduates. Although Xiao Yao’s professional abilities may not be comparable to those of the teachers called "home", Xiao Yao is now a graduate student in acting, and he has been an actor and a director. Compared with those who have been trained The young actors in China have to be a lot stronger. Xiao Yao still has the qualifications to give lectures to these young actors who come from a mix of professional and non-professional, academic and non-disciplinary backgrounds.

  The recording of these program schedules are all concentrated in February. That is to say, in this month, Xiao Yao has to participate in two weekly broadcasts of Xiangnan Satellite TV, two satellite TVs and two websites, a total of four reality shows and one evening party in order to promote the movie.

  In addition, this year's Golden Dragon Award ceremony was held in late February. The parkour movie that was screened around the Spring Festival last year was nominated for the Golden Dragon Award for Best Action Design, and Xiao Yao and others have long been invited to participate in this Golden Dragon Award ceremony. If it is usual, Xiao Yao may not necessarily go there, but there will be new movies to be released soon this year. Xiao Yao will naturally not miss the opportunity to promote his new movies like the movie awards ceremony, so he decided very early that he would follow Zhao Rui and others were present together. Of course, Mu Ying and Zhou Jingyi will also come to China to attend with Xiao Yao and others.

  Also, the movie "Donkey Gets Water" will be released at the end of February, that is, the premiere of the movie will be held at the end of February.

  Finally, this year’s New Year’s Eve is on February 10th, that is, in February, everyone will celebrate the New Year.

Adding up all the above, it seems that Xiao Yao will have a lot of things in February and will be very busy, but since the reality shows that Xiao Yao participates in are all flying guests, it can basically be done in one or two days. Yanjing Satellite TV’s gala is not a Spring Festival Gala, and the process of program review and rehearsal is not so many and cumbersome. Of course, the most important thing is that there is still no road show in Xiao Yao’s film promotion plan, which is a very hard publicity method. In other words, Xiao Yao didn't actually have that hard time this February.

  Of course, it’s not that hard, but it’s still a bit hard. Sun Tingting is another main creator and star actor in the movie. It is reasonable to say that Xiao Yao can take him on all the shows that he participated in. However, considering the hard work and the arrangement of some shows, Xiao Yao did not plan to take Sun Tingting. .

  After entering February, the first two programs to participate in are the two weekly programs "Quick Book" and "Daily Upward" of Shonan Satellite TV. Both of these shows are studio shots. You don't have to run around, and they are more comfortable to record. Sun Tingting can go, but Xiao Yao didn't take her on both shows.

  There are several main actors in the movie, and they can almost stand up on the stage. In addition, there are a lot of hosts for the two shows. There are a lot of them all up, and they don’t look good, so Xiao Yao separated them. The three actors who play Zhou Tienan, Pei Kuishan and Sun Jia are relatively young and have good physical strength. Xiao Yao took them to "Quick Book" to play games. The old Mr. Yang Zhiqing, who played Principal Sun, was getting older, so Xiao Yao took him to chat with middle-aged actors Han Bo, Sun Tingting, He Ying, and intellectual and elegant art director Lin Jingliang, who played special commissioners.

  (End of this chapter)