Chapter 1209 The third series of the brand

  Last year when Sun Tingting posted photos of short hair on Weibo that caused a heated discussion on the Internet, Yin Xi had a meal with Xiao Yao and Sun Tingting. At that meal, Xiao Yao not only discussed with Yin Xi about Yin Xi's studio as a co-producer participating in the investment in TV drama projects, but also promised Yin Xi that he would spend more on their common brand.

  Although I have been busy with the later stage of the film, and have gone through a series of things such as submitting for review, determining the schedule, and formulating the film promotion plan, Xiao Yao took the time to come up with an idea for the brand's third series.

  The brand of Xiao Yao and Yin Xi is Xi Si, and the English name is SYS. These three letters are also short for the English word "system". "System" means system, system, the biggest feature of the brand of Heisi, is also a variety of systems.

  The first two series, the main features of this brand are the lighting system and the sound system. Simply put, the products are equipped with lights and speakers. The results of the previous series are very good, but the market prospects of the latter are more general. Basically, only some trendy or hip-hop fans would be willing to wear speakers on their clothes.

  However, the launch of the two characteristic series is to open up the brand's popularity and display the brand's personality characteristics. It does not mean that all fashion products produced by Xisi will have lights or speakers. They also do ordinary fashion products. Therefore, even if the order volume of the second sound system is not very large, it has its meaning and effect.

  The third series that Xiao Yao came up with is not as weird as the sound system, but it has a certain degree of practicality. The third series he came up with is a thermal system, which, in simple terms, allows the product to generate heat.

  It is not a big invention to put heat film in clothes. Now some manufacturers of down jackets and other winter clothes have done this kind of thing. However, installing lights and speakers on clothes is not a big invention and creation. After Xi Si did this, many manufacturers imitated the trend, but the reason why Xi Si is Xi Si is because they do the best. !

  With new products, it is natural to promote them. When it comes to publicity and promotion, the publicity effect of celebrities is naturally one of the links. As for this series, celebrities are their main goal.

  Stars often attend various events and often have the opportunity to walk on the red carpet. But if you walk the red carpet outdoors in winter, it will be a very difficult task for most people.

  Stars walk on the red carpet, and their clothes are very particular. Male celebrities are better. The dresses are usually suits. At least you can wear a shirt, waistcoat and jacket. Even if you wear thermal underwear, you may not be able to see it. But the dresses of female celebrities are generally thinner. For the sake of image, it is a very common phenomenon to clenched teeth and put on the red carpet on the red carpet.

As a fashion brand,   Xinsi also makes dresses of course. A dress with a thermal system, not to mention a complete solution, but at least it can relieve the celebrities, especially the female celebrities wearing thin dresses on the red carpet.

  The thermal system is highly seasonal and time-sensitive, and has a great relationship with the external environment. The thermal system designed and produced by Rick for clothing was fully matured half a month ago. The most recent large-scale event in the entertainment industry was the Golden Dragon Award ceremony this year. The Golden Dragon Awards ceremony has a red carpet link, and this red carpet link is also outdoors.

  This year’s Golden Dragon Award ceremony is still held in Yanjing, in early March. Generally speaking, March is approaching the beginning of spring, but Yanjing is located in the north, and the temperature in early March of previous years is not warm. This year is even as early as late February, and the weather forecast predicts that it will be in early March. There will be a cold wave coming, and most parts of the country will enter a "spring cold" phase.

  The outdoor red carpet in the evening meets the "fallen cold" again. It is foreseeable that many celebrities will be frozen on the red carpet. The brand studio will naturally not miss such a good opportunity.

  The target customer group this time is the celebrities who participated in the awards ceremony, and the brand studio will naturally let the two celebrity bosses come out.

  Yin Xi has always been much more active than Xiao Yao in matters of co-branding. However, the Golden Dragon Awards ceremony is a film award, and the stars participating are mainly actors from the entertainment industry. Although Yin Xi has transformed into an actor over the years, has played many roles, and has met many people in the show business circle, she is still far from being as strong in the show business circle as she is in the fashion circle in terms of personal connections and influence. Not as good as Xiao Yao. Therefore, most of the customers this time are from Xiao Yao coming forward to contact or to save Xiao Yao's face. When they came to try on clothes, Xiao Yao naturally had to come forward to socialize.

  Farewell to Zhou Jingyi and others, Xiao Yao opened the door and walked into another room. The temperature in this room was obviously lower than that in the room where Zhou Jingyi and others tried on their clothes. As soon as he walked in, Xiao Yao couldn't help but shake.

  Tomorrow night is the Golden Dragon Awards ceremony. The temperature today is not very high. The air-conditioning in the model company’s rooms is all on. In order to reflect the effect of the thermal system of the dress, the temperature of the air conditioner in the room where several celebrities came to try on was adjusted to a lower level. The dresses of Zhou Jingyi and others were arranged by Xiao Yao and others. Regardless of whether they have a warmth effect or not, they always wear the dresses they prepared. Naturally, there is no need to deliberately lower the warmth of the air conditioner.

  This arrangement was originally Xiao Yao’s idea, so he was not surprised at the different temperatures in different rooms, and went straight to a young woman who was trying on the outfit and said, "Sister Ya!"

  "Hello, Mr. Xiao!" The staff in the room saw Xiao Yao coming in and greeted him.

  "Mr Xiao is here!" The young woman who tried the outfit turned her head and saw that it was Xiao Yao, and said with a smile.

  The young woman's name is Li Ya, who is in her thirties and is a very famous actress in China. Li Ya debuted as a child star and has been in the entertainment industry for a long time. Although in terms of acting skills, ordinary viewers, netizens and the media have mixed reviews on her, but in terms of status and popularity, she is undoubtedly a top-line star with a lot of traffic.

  Li Ya has her own studio, signed a lot of new actors, and also popularized some young actors under her. Last year, Li Ya's studio signed in two young newcomers, one of whom was Tang Xiaoling, who graduated from the Department of Performance of Shen Opera. Tang Xiaoling is a classmate of Xiao Yao and worked as a part-time clothing assistant in Yin Xi's studio. This time she will participate in the Golden Dragon Award ceremony, which is naturally one of the key goals of Yin Xi's studio.

   Xiao Yao waved his hand to the staff, and said to Li Ya: "Sister Ya, you think I'm calling your sister, don't call me Mr. Xiao, just call me Xiao Yao!"

   "I followed them too!" Li Ya pointed to the staff nearby.

   "They are my employees, and you are not!" Xiao Yao said, "You are my predecessor!"

   "Okay, that's Xiao Yao." Li Ya smiled and nodded.

   "You look so beautiful in this suit." Xiao Yao took a closer look at Li Ya's dress and smiled, "Is this dress designed for you by our designer not bad? How do you feel about it?"

  "Thank you, it's really good!" The young woman smiled and nodded, "Ms. Yin Xi is indeed a great designer in the fashion industry. You are also a famous fashion photographer and designer of your brand. You really have nothing to say!"

"Of course the appearance is very important, but more importantly, what is the effect of the thermal system inside?" Xiao Yao asked, "Do you feel uncomfortable wearing it? For example, where is the panic, or where the temperature is too low and feels cold? , Where is the temperature too high and it feels hot?"

   "No, it's all good!" Li Ya smiled, "The designer explained to me in detail that although part of the upper body is hot, the whole body feels warm after putting it on."

   "That's good!" Xiao Yao nodded and smiled, "When we designed the dress, we used the acupoints of the meridian in traditional Chinese medicine to refer to it! Some key points of the human body feel warm, and the whole person is warm."

Female celebrities’ dresses pursue beauty and it is impossible to wrap the body tightly. Even the covered areas, especially the skirts of the lower body, are not close-fitting, so the thermal system of female dresses is basically concentrated on the upper body part. . However, even the close-fitting upper body part is not a complete cylindrical heating element, but some heating points are set. To get the best heating effect from a limited number of hot spots, it involves some knowledge of the meridian points of the human body.

  In this regard, Yin Xi not only specifically asked professionals who are proficient in Chinese medicine to talk to designers such as Rick, but Xiao Yao also knows some things himself, and has also communicated with designers.

"So there are these doorways!" Li Ya smiled and nodded, and then said with some worry, "But wearing this dress to attend the awards ceremony and walk on the red carpet, once it is exposed by the media, will there be anything? Question?"

  "What's the problem?" Xiao Yao smiled.

"Previously attending events and walking on the red carpet were all hard-fought!" Li Ya said, "Stars get more than ordinary people, and give more than ordinary people. As public figures, stars must show their beauty to the public and maintain Our own image, so even if we walk on the red carpet outdoors in winter, we have to wear thin dresses to resist the severe cold. That is what our profession must face and pay. Now wearing this kind of dress, will we be affected by others? Said it is opportunistic and not dedicated?"

"Warm dressing means disengagement?" Xiao Yao smiled and shook his head. "Maintaining your image does not mean you have to abuse yourself. You are still wearing a gorgeous and beautiful dress, and it doesn't make you popular in a down jacket. The blanket is just adding a thermal system to the beautiful dress to make yourself warmer and more comfortable, even if the media knows that it is reported, what's the problem?"

"As an actor, if the plot requires it when filming, we can wear padded jackets in the summer, or jump in the water in the winter! These are some of the performances of our professional dedication?" Xiao Yao continued, "But If we shoot a scene of jumping into the water in the winter, we put on underwear that keeps the water and warm inside, without affecting the effect of the filming, even if it is revealed in the tidbits, you think there will be audiences criticizing that. Are actors not dedicated when filming?"

   "That's what I said, but you also know me, what happened to me..." Li Ya smiled bitterly.

   "Are you saying that you have a black physique?" Xiao Yao smiled, "It's been so many years, I thought you were used to it. Besides, didn't you always deal with black physique?"

   "That's something that can't be helped," Li Ya said helplessly, "Who is okay to commit suicide? That is how I dealt with being hacked! Who would be okay to find black?"

"Don't worry, the star wearing our thermal system dress and walking on the red carpet at the Golden Dragon Awards ceremony is not you alone!" Xiao Yao smiled, "Even if the media netizens want to be black, it is not that you are alone, there will be many People help you share the firepower!"

  "Are you going to pit a group of people?" Li Ya said.

"How is it possible?" Xiao Yao said, "This dress with a thermal system is the third series of our brand, and we still hope to make money from it. If by then all the people wearing this dress and walking on the red carpet will be He is criticized for not being dedicated. Who else will wear our branded dresses and buy our products in the future? If that happens, of course we will come forward to help guide the trend of public opinion!"

  Tomorrow night will be the awards ceremony. Li Ya is still trying on the dress here today, which means that she has decided to wear the thermal system of Xi Si and will not change it. But the worries she said before were not completely unreasonable. The reason for saying that was that she wanted Xiao Yao to make this promise. Compared with her black physique, Xiao Yao's image is much more pleasing in the eyes of the media and the public.

"Okay, that's what you said!" Li Ya said, "If there is nothing wrong with this awards ceremony, as long as I attend winter events and have an outdoor red carpet link, I, including the artists in my studio, will have all the dresses. Responsible for your brand!"

"Customized dresses are ok, but the overall design is eliminated!" Xiao Yao shook his head, "because this is the first public appearance of the thermal system, in order to ensure the effect, our brand provides overall styling services. Wait for this award ceremony. After that, our special dress has won word of mouth through you in the circle. There will be many people who will come to us to customize the dress in the winter. Our manpower is limited, and the design and production of the dress are already very nervous. There is no manpower for everybody. Customers of custom-made dresses do the overall look. In the future, we will make the dresses designed and made according to your requirements, and leave it to you to complete the work!"

  "You mean the manpower is limited, and I will only do dresses instead of styling in the future?" Li Ya asked.

“It’s not that you don’t make styling!” Xiao Yao said, “Designing overall styles for celebrities attending events is also part of our brand's business. However, you said that all artists in your studio will give us the styles for attending events in the winter, and we can’t pick them up Come down! And celebrities like you have their own team and their own stylist, and there is no need to let us do your styling every time!"

"You know you can't take it down?" Li Ya smiled, "I heard from Miss Yin Xi that you don't care about the specific operation of the brand, and you don't usually go to the brand's studio. I didn't expect you to treat your brand's studio. The situation is quite clear!"

   "Sister Xi is right. I really don't care about the specific operations in ordinary times!" Xiao Yao smiled, "But even if you don't care about your own brand, you should know more about it!"

   "Since it doesn't matter, what are you doing here today?" Li Ya asked.

   "Isn't it because you are here?" Xiao Yao smiled, "I have to meet him in person!"

   "Do you mean that you only appeared because of my face?" Li Ya smiled, "Then I am really honored!"

  "Don't say that, you are a senior and a top traffic expert," Xiao Yao said, "It is my honor to serve you!"

   "Since you give face so much, how about giving me face?" Li Ya said.

   "Give me another face?" Xiao Yao asked, "What are you talking about!"

   "I heard that you started a TV drama project," Li Yadao, "I have a lot of good actors in my studio, so..."

  (End of this chapter)