Chapter 827 Propaganda Mission

  Although Xiao Yao did not participate in the release and promotion of the song "Women's Coffee", since it is Xiao Yao's work, he naturally has to catch up with Xiao Yao's enthusiasm. Not long after Xiaoyao's tour ended, this song was soon met with the majority of fans.

  Generally speaking, the singers in front of the scene are usually more well-known than the creators and producers behind the scenes. The publicity of the song is usually placed on the singer who sings, and there is little emphasis on the creator and producer. However, Xiao Yao himself is a very popular star singer, so it is more common to emphasize his name in the promotion of his songs.

  This time, the two publicity departments wanted to take advantage of the aftermath of Xiao Yao’s tour, and promoted the song by putting Xiao Yao, the creator behind the scenes, and the two female singers together. There are three people in the recommended picture of this song in the new song recommendation positions on several music websites. At first glance, people might think that this is a three-person chorus song. Only when you actually click on the song playback page to see the details of the song, fans will find that Xiao Yao is just the songwriter and only two female singers sang. .

  Fan Linxuan and A Zi are guest singers who have appeared on Xiao Yao’s tour. Not long after Xiao Yao’s tour ended, the two of them had a new song released together, and the creator was Xiao Yao, which would naturally arouse the interest of fans, so once the song was released, it immediately attracted the attention of fans.

  This is a song that talks about women’s emotions and emotions from a woman’s perspective, but the fans who like this song are not limited to women. Because there is a sentence in the lyrics: "Men never understand the true meaning of women’s tears, women can’t understand the background of men’s sudden silence." Heartfelt, so there are quite a few male fans who like this song.

  Of course, this is a "very feminine" song after all. Generally speaking, there are still more female fans who like this song.

This song "Women's Coffee" talks about the feelings between girls. The lyrics such as "Sometimes love is not as interesting as drinking coffee with you", "We always take turns to comfort each other and cheer each other" are easily reminiscent of the lyrics In "A Summer and Autumn", "Friends are more dead than lovers", "I can't do without darling, and even more with you", and "Sisters are just like a phone call" in "There is a kind of warmth to call sisters". When we arrive together, it's not like having a man to replace or separate" the lyrics, unconsciously link these three songs.

  These three songs were all written by Xiao Yao, and many netizens talked about the creator Xiao Yao.

  On the one hand, some female fans sighed that Xiao Yao, a boy, knew so much about the feelings between girls, and was able to write three songs that expressed their feelings and made them feel so empathetic. On the other hand, since the three songs all have the meaning of "for women, lovers are not as good as girlfriends", some male fans also ridiculed "condemnation". Does Xiao Yao want to turn girls into Lily Xiang? Now that there are so many male "single dogs", he has a girlfriend and disregards other male compatriots. This thing is too bad.

In addition to being written by Xiao Yao, these three songs have one thing in common, that is, Fan Linxuan sang or participated in the sing.

Because of the previous two songs, "One Like Summer and One Autumn" and "There is a Kind of Warmth Calling Sisters", Fan Linxuan was dubbed "girl girlfriends" by many fans and fans a few years ago. Spokesperson". This time, Xiao Yao’s "Women's Coffee" still has Fan Linxuan participating in the singing. Many netizens once again mentioned the title of Fan Linxuan. Fan Linxuan's image has become more popular among fans and fans.

  As the image of Fan Linxuan as a "female girlfriend spokesperson" has become more popular, Fan Linxuan has once again circled a large wave of female fans.

  Generally speaking, celebrities usually have a large number of fans of the opposite sex, and the same is true for Fan Linxuan, who has a good appearance. However, because of the relationship between the two songs a few years ago, Fan Linxuan had a lot of female fans. With the release of this song, Fan Linxuan’s female fans have further increased, and the number of male and female fans has become closer. Fan Linxuan can almost be regarded as "Men and women kill each other."

  Although there is no such image bonus as Fan Linxuan, another singer who sang this song, Azi, also attracted a lot of fans because of this song.

  Not long after signing with a regular record company, Ah Zi, who began to transform from an online singer to a professional singer, is still a very newcomer in the traditional entertainment circle. Although her performance after the release of her own single is very good, and the momentum is also very strong, it is difficult to say that Xiao Yao, the creator, played a greater role or her own performance played a greater role. In the vast fan base, there are still many people who are skeptical of her newcomer's own strength.

Xiao Yao and A Zi are not comparable. In the chorus song "Want to Sing Me to You", the performance of the two singers is not the same. It is also difficult to make Xiao Yao and A Zi the same. Intuitive comparison. But in the song "Women's Coffee", the comparability of the two girls is much higher.

After the release of   , although many fans came to listen to the song at Xiao Yao and Fan Linxuan, as another singer, Azi's performance was also heard by fans. After listening to the entire song, many fans are surprised to find that the performance of the two singers, Azi and Fan Linxuan, are equally divided regardless of their performance in singing skills such as rhythm and pitch, as well as their emotional grasp of the entire song and overall expressiveness. , Complement each other.

Through this song, the majority of fans feel that her performance in cooperation with Fan Linxuan, the best new singer of the "Golden Disc Award" three years ago, and the best female singer in the new generation of music, is not inferior. While continuing to attract a large number of fans, it is undoubtedly a big step forward on the road of transformation.

  This song "Women's Coffee" has caused a lot of discussion on the Internet. Although there are some male fans who ridicule Xiao Yao, the overall evaluation is still very good. However, although the song from the composition of the song to the singer's interpretation is very satisfying to the fans, but there are also some uncomfortable places for the fans. This uncomfortable place is the MV of this song.

  Xiao Yao’s own songs are basically made by himself in MV, and he is lazy, he would rather not shoot without a good idea, so there are not many MVs in his songs. At the Golden Disc Awards at the beginning of the year, the shortlisted clips of several songs were all broadcast from his live scenes on "Singer", so that when he came on stage, he shouted to Shonan TV and the "Singer" program group for advertisements on the live camera lens. Publicity expenses.

  Actually, it is a very common thing to shoot MVs for singers' songs. Although not every song in every album will be shot, they will usually be shot for popular and influential songs. A singer who is as headstrong and free as Xiao Yao, I am afraid that the entire Chinese music scene cannot find a second one. Since Xiao Yao did not participate in the distribution and publicity work of Fan Linxuan and A Zi’s "Women’s Coffee", they were all thrown into the publicity department of the two companies’ companies. The publicity and distribution departments of these two companies are naturally responsible for this. The MV for the song was shot to strengthen publicity.

  For the song created by Xiao Yao, the publicity and distribution departments of the two companies paid great attention to it, and they also spent a lot of money and effort to shoot the MV for this song. They not only invited from Baodao a well-known MV director who has filmed MVs for many Tianwang and Queen’s works to direct the MV, but also invited two well-known young film and television actors to co-star with Fan Linxuan and Azi. The MV of this song.

  Directed by a well-known MV director, and a popular niche with good looks and reputation, this MV is actually not bad. Both the plot of the MV and the color of the picture are of a high standard, at least the level of the current MV of the big-name singers, but after the MV of this song was broadcast, netizens and fans did not buy it, and they commented on this MV. It's not worthy of this song.

  The biggest reason why fans don’t buy it is that the MV of this song composed by Xiao Yao, from the front to the back, can’t find Xiao Yao’s name.

  It’s true that the MV for this song is indeed not bad, but compared with Xiao Yao’s MV, it is a bit less interesting. Although Xiao Yao has not made many MVs, as long as the MVs he shoots, they are not only of high quality, but also very distinctive.

  The first two of the three MVs in Xiao Yao’s first album are relatively average, but that’s because the time is relatively long, and it’s because Xiao Yao has just been involved in MV shooting, and his participation is not too high. Even in the MV at that time, the "Brightest Star in the Night Sky" written by Xiao Yao was intercepted and advertised by car manufacturers. Later, a TV series was expanded from this MV.

   And when Xiao Yao directed the MV shooting himself, his talent in MV began to bloom.

  First of all, a song "Faded" was filmed in several different versions, and they were all self-directed and self-acted. Then, without any actors, the MV of "Songs Not For Anyone" was produced using real videos on the Internet, which was then used by the TV station as a public service advertisement.

   went to the United States and gave the "Daydream" band an idea to raid the wedding scene. The documentary-like "sugar" MV won the most popular MV award at the American MTV Awards. An unofficial music video "American Airlines broke my guitar" caused the stock price of an American airline to fall, and the person in charge came out to apologize in public.

  The MVs of the two songs "SingMeToSleep" and "Alone" are the same in style as "Faded", but they also have their own characteristics. The scenes of the former three protagonists looking for in the downtown area are very intriguing, and the latter has caused a wave of performance art around the world. Needless to say, "ThkingOutLoud", the MV for this duet is not only called "Sweet to the End", it is also rated as the MV with the most professional dance by foreign netizens. As for the most recent MV, the twelve supermodels of Eva killed everything in seconds.

Compared with these MVs by Xiao Yao, the MV shot by the well-known treasure island MV director is indeed difficult to get into the eyes of Xiao Yao’s picky fans. Some fans even commented directly below the MV and asked Xiao Yao to go again. Take one.

  For the evaluation of netizens, the relevant persons in charge of Haiyin Entertainment and Qijia Studio are also very helpless. When planning to shoot the MV for this song, they didn't think about asking Xiao Yao, the creator, to direct or star in this MV. However, on the one hand, the boss's son and even Hong Wei joked that people who dare not offend were not the ones they could invite if they wanted. It also depends on his mood, whether he wants to. On the other hand, even if Xiao Yao is willing to sell face, he does not have this time.

  They filmed this MV after Xiao Yao handed over the song to them, which was in mid-October. At this time, Xiao Yao has a more important task on him, so naturally he has no time or interest to shoot MV for them.

  This more important task is naturally the movie "127 Hours" directed by Ye Jiaying and starring Xiao Yao.

  In the past two months, the post-production of this film has been completed, and the film has been submitted for review. At this time, the review has ended, and naturally it passed without any problems. After the review was passed, Ye Jiaying and the producer of the film quickly confirmed the schedule of the film with several domestic theaters.

This film is a biographical film, although it is also a commercial film, but on the one hand, this film is not a family movie, on the other hand, the cost of this film is not too high, it is not a so-called blockbuster. The publicity budget cannot be compared with the so-called blockbuster films. Therefore, Ye Jiaying did not fight for the golden holiday schedules such as Christmas and New Year or even the Spring Festival, and used this movie to start a box office battle with other films, but chose a relatively low-key release date in mid-November.

   Normally, if a movie performs well, the release time should be about one month. Mid-November to mid-December is the relatively deserted period before the box office battle at the end of the year. The competition is relatively less intense and it is easier to get a higher row of films. Ye Jiaying, who is confident in the quality of the film but knows that he does not have a large budget for publicity, chose such a schedule in a different way. If you perform well, try to win the box office during this period as much as possible, and the result is not necessarily worse than the result of going to the prime time to fight with other blockbuster movies.

  Since the movie’s schedule has been set, the publicity matters have naturally been put on the agenda. If a film is to be successful, the efforts of publicity must be indispensable. Although Ye Jiaying’s film only held a launch conference, and did not start publicity from the preparatory period like other films, and there was no continuous news during the shooting, but normal publicity work still needs to be done. The publicity of a movie starts before the movie is released. It is not too early to start the publicity work a month before the movie is released.

  Like all kinds of meet-and-greets and roadshows before the screening, after Ye Jiaying discussed with the producer, she didn't plan to do it anymore. For the official roadshow, Ye Jiaying only plans to do a post-screening meeting in the theater after the movie is released. In this period of time before the release, the main means of publicity is to place advertisements and the main creative personnel to go to the media for publicity.

  It is a routine step to edit the trailer and put it on TV stations and video websites for advertising, but this step does not require Xiao Yao's participation. But as the main actor of this movie, Xiao Yao also has a heavy publicity task, and there are many activities to participate in.

  (End of this chapter)