Chapter 958 Starting a variety show promotion journey

   Xiao Yao does not run a road show, so the publicity during the period before the movie is released is very important. Xiao Yao didn't plan to put all kinds of physical advertisements on the street, mainly focusing on the theater, TV and the Internet. The advertising in theaters is mainly handled by publishers who deal with more theaters, while the advertising in television and the Internet is mainly carried out by Xiao Yao.

  Nowadays, when celebrities have new works coming out, it is a very common method to use their social media accounts to promote them. When Xiao Yao’s own animated film is released, he will definitely use Weibo to promote it.

  Although Xiao Yao usually does not update Weibo frequently, the number of fans is still very strong. In addition, Xiao Yao’s debut time is not too short. He has performed very well in several well-known reality shows. He has also gained a lot of connections from big celebrities in the entertainment industry, plus his own family and studio star artists. , The number of celebrity artists who interact with him on Weibo is also quite large. Once Xiao Yao posted an advertisement for the release of a new movie on Weibo, it is believed that the number of reposts by fans and other celebrities will not be small.

  As for Tieba and personal websites established by various fans, Xiao Yao is not going to do it himself. Once published on Weibo, it is estimated that fans such as bar owners and site owners will spontaneously spread the news.

  In addition to Weibo, Xiao Yao also has abundant resources in the live webcast.

  Xiao Yao is the most slippery acting star in the live webcast. Among traditional entertainment stars, he has the most live broadcasts, the longest duration, and the most variety of content. He has his own live broadcast room on the four major live broadcast platforms, and the number of followers in the live broadcast room of any platform is much higher than that of other entertainment stars.

  In addition to the many water friends in the live broadcast room, Xiao Yao also knows a lot of network anchors, and he has considerable connections in the live broadcast industry. Xiao Yao also interacts with other network anchors during the live broadcast. The content of his live broadcast is mixed, and there are many types of network anchors he knows through live interaction.

Let alone the three female anchors of Yu Yu who mainly sing, compare the two-dimensional seiyuu anchors, the game anchors of professional e-sports players like Zou Tianyu, and even some anchors who mainly focus on outdoor live broadcasting. Xiao Yao is live broadcasting. There have been interactions all the time. Even if some of them don't know offline, they can be considered affectionate online.

  The number of fans of these network anchors is extremely large. Even if the number of fans of a single anchor is not as good as Xiao Yao, the total number of fans will definitely exceed Xiao Yao's. In this movie promotion, Xiao Yao also included these network anchors in his own promotion plan.

  Online live broadcast platforms, especially mobilizing a group of webcasters to help propagate during the live broadcast is a special propaganda method planned by Xiao Yao. In terms of relatively conventional propaganda media such as TV and video websites, Xiao Yao also has some actions accordingly.

  In terms of TV and video websites, the most common means of publicity is to spend money on advertising time to play movie trailers and trailers. In addition, another common way of publicity is to participate in variety shows.

  Whether it is a TV or a network, most programs have a certain time interval between recording and playing, and this interval is relatively fixed. Xiao Yao wants the variety show he participated in to be broadcast before or even during the movie, so as to form the best publicity effect, so the time to participate in the recording of the variety show is very important.

  This is one of the reasons why Xiao Yao set the movie's release time in the summer.

  If it is released before the summer break, then Xiao Yao’s current publicity plan will become too late, and some variety shows that he expects to participate in may not be able to participate.

Although there is still more than a month before the summer file starts, and the recording and broadcasting of variety shows are generally separated by about half a month, the variety shows of others are also scheduled and planned. It is impossible for you to say today. To participate in the show, I will let you participate in the recording of the show tomorrow. Early communication and contact also require a certain amount of time.

  If Xiao Yao puts the animation film's release time after the summer vacation, it will probably conflict with Xiao Yao's follow-up work plan. Zhao Rui is the senior year of this year, Xiao Yao, Xu Fei, and Chen Xiaoting are all juniors. Considering the identities of several starring students, everyone set the shooting time of that parkour movie during the summer vacation this year, and the start time is scheduled. At the end of June and beginning of July.

If you postpone the movie's release time to September when the summer file ends, the main promotion period of the movie will be in July and August during the summer vacation. Xiao Yao was already shooting parkour movies in the United States at that time, and he would definitely not come back to participate in variety shows. The show was recorded. After the shooting of the parkour movie was completed, Xiao Yao was also prepared to participate in the post-production, and would not have the leisure to record variety shows, so the animation movie’s release time was further postponed to the end of October, November or even later. Nor is it within Xiao Yao's consideration.

  Xiao Yao will not delay the release time of this animated film until next year, so competing for the summer vacation will become his only choice.

   When it comes to variety shows that bring their works to promote, the first choices of many crews and stars are "Quick Book" and "Daily Upward" of Shonan TV. As the two long-established ace variety shows on Shonan Satellite TV, their ratings are very guaranteed.

Xiao Yao used to help promote the TV series "The Brightest Star in the Night Sky" and went to "Quick Book" with Zhao Rui and others. When he promoted the movie "127 Hours", he went to "Quick Book" and "Everyday Upward". His own movie, these two shows are of course also in his plan.

With Xiao Yao’s current reputation and consistent performance in variety shows, he is already a very popular guest in the director group of any variety show, not to mention whether it is the producer and core of "Everyday Upward" The host Wang Yuan is also the core host of "Quick Book", Ke Jun, and Xiao Yao has a good personal relationship. After Xiao Yao instructed the party to contact the two program groups, saying that he wanted to take the new movie to the program for publicity, they all quickly received a positive reply from the program group.

  Because the themes and guests of the last two programs have been determined, the recording time of the two programs has been fixed in about two weeks. Recording two weeks later, then the playback time will be almost a month later. At that time, the time before the movie is released is not long. It is the right time for publicity. This time is also very suitable for Xiao Yao.

  There is not only Xiao Yao a star in this animated film, but also two big-name stars, He Ying and Huang Shi, in the dubbing cast. These two can also play a great role in conducting publicity activities. However, when Xiao Yao made the publicity plan, he did not regard the two as the main propaganda force.

The role of Captain Huang Shi’s match was played almost halfway through the film. It was only a supporting role. He Ying’s Eva is one of the protagonists, but this character is a robot, and the volume may not be as good as Huang Shi’s supporting role. . In this animated film, neither of them are the main creators. Although Xiao Yao insisted on paying the two of them, they still only charged a friendly price because of the small amount of work and not the main creative personnel.

   These two people are not the main creators of the film. Xiao Yao did not regard himself as their chief producer, and felt that they had the obligation to participate in the promotional activities. If the two have time and interest, Xiao Yao will not refuse the two to participate in publicity activities together. After all, it is good for the actors to show more shows to increase the exposure rate. If the publicity activities conflict with their other work or do not want to come, Xiao Yao will not force them, and will not ask to turn off other work to promote his animation film.

  He Ying and Huang Shi have a very good impression of Xiao Yao. Even if they are not the main creators of the film, they are willing to contribute to the promotion of the film. As long as time permits, they can still participate in the promotion activities.

Speaking of the first confirmed two programs, "Quick Book" and "Everyday Upward", Xiao Yao participated in the recording of these two programs in the same week, and the planned broadcast time is also the same week, but the recording time is not in the same week. the same day. On the day Xiao Yao went to record "Quick Book", both He Ying and Huang Shi were free, and both agreed to participate in the program recording with Xiao Yao. On the day Xiao Yao went to record "Tian Tian Shang", Huang Shi happened to be in the group filming. Unable to pull away, Xiao Yao only went with He Ying, who was free.

  In the two programs, the first recorded is "Quick Book" which the three participated in together. From this show, Xiao Yao officially started his variety show tour for the purpose of film promotion.

   "Quick Book" is a game-based variety show. In addition to some well-known characteristic games of the show itself, the show team sometimes tailors some more interesting games for the guests.

  At the beginning of this year, Shonan Satellite TV’s "Sound on the Scene" was very popular, and Shonan Satellite TV also plans to continue to do the second season. Xiao Yao, Huang Shi and He Ying all participated in the first season of "Sound on the Scene" at the beginning of the year, and Xiao Yao also won the championship, and He Ying also entered the final. Although Huang Shi did not enter the final, he was in front of the routine. The show of the game was divided into the same period as Xiao Yao. In fact, his performance was very good, and he had a lot of fans in the show.

  These three people come together to make a show, which naturally reminds people of the popular sound competition show at the beginning of the year. After the greetings at the beginning of the show, several hosts such as Ke Jun also naturally talked about the performance of the three in "Sound on the Scene", and by the way revealed that Shonan Satellite TV is preparing for the second season's plan. Those loyal viewers who like that show look forward to it.

In the first round of the three rounds of "Immersive", guests dubbed classic film and television clips in the dubbing room. There were also many dubbing sessions in the second round. The three of them participated in the program and all showed up. Very strong dubbing skills. This time they came to promote an animated film. The three of them were all voice actors in the film. So in the game session, the live dubbing was also grandly moved to the stage of "Quick Book" by the show director team. Become a game link.

  Dubbing is one of the outstanding skills of the three people themselves. Whether in the dubbing room of "Sound Immersive" or on the stage of "Quick Book", the three people's live dubbing is worthwhile.

  In terms of the format of the competition, the program group did not allow three guests to perform alone, but adopted the two-person cooperation mode of the second round of the "Sound Immersive" final. The three guests each selected a host of "Quick Book", and two or two teams cooperated in dubbing performances.

  There are no referees in this game, everyone has to participate. There were three guests, five hosts, and two left. Because Kong Lei, the host of the host, participated in the recording of "Sound in the Scene" as a student of the new voice class, he was picked up by Ke Jun to make another group. He and the host teamed up to form a team with three pairs of guests and The host’s combination performs PK.

Since Kong Lei was a student of the new sound class in the program, that is, the identity of a student, in the process of choosing a cooperative partner, the three guests generously let Kong Lei choose first. As a result, Kong Lei did not choose the stronger one. Instead, Ke Jun chose Zhou Ni, who had been suffering from the same illness with him, and was known as the "black hole of the game." Although he clamored for a counterattack, Ke Jun, Xiang Lan and others still said with a smile that Kong Lei had given up the game from the perspective of this behavior.

  The name of the show "Happy Camp" has the word "happy", and the main atmosphere of the show is based on joy. The film clips selected by the director team for the four teams are also comedy clips with a strong sense of funny. When the four teams were performing, the audience also laughed constantly.

After the dubbing performance was over, Ke Jun asked the audience to select one, two and three according to the performance of the four groups. However, this show did not prepare voting machines for the audience. The so-called selection of one, two or three is to let the audience shout out the names of their favorite performers.

  Naturally, the name of Xiao Yao was the loudest shouted by the audience, and there were also many audiences shouting Huang Shi and He Ying. Although it is not uncommon to call Kong Lei, compared with the other three, it is almost negligible.

After watching the performance of the audience, Ke Jun said with a smile that he could not choose the top three, only the bottom fourth can be confirmed. At this time, the audience shouted out the name of Kong Lei in a tacit understanding, and he was so angry with Kong Lei. Staring and jumping on the stage.

   Seeing Kong Lei jumped with anger by the audience, Xiao Yao stepped on Kong Lei without losing the opportunity. Xiao Yao pulled Ke Jun and said that Kong Lei's appearance was too bad, especially when compared to Wu You, who was also a student of the new sound class, he encountered in the show. Then he suggested to Ke Jun to replace Kong Lei with Wu You to be the host of "Quick Book".

   Kong Lei, who was arguing with the on-site audience for reasons, got anxious when he heard it, rolling up his sleeves and was about to rush towards Xiao Yao. As a result, Xiao Yao glared at Kong Lei in a boxing posture, and Kong Lei immediately died down.

  The program "Quick Book" has been on for 20 years, and Ke Jun's five partners have also worked together for more than ten years. Of course, it is impossible to change people because of Xiao Yao's words. Although they all know that the two performed for the effect of the show, the audience was still amused because of the performance of the two.

  In addition to the dubbing performance, the other two games in this episode are well-known signature games in the show. It is not the first time that the three guests have recorded "Quick Book", and they have a better understanding of the well-known games of the show group. Although not as interesting as the dubbing performance, the trio performed quite well in the other two games.

  After the whole program, the overall effect is very good. The three of them not only had a good time in the show, but also repeatedly mentioned the name and release time of the movie several times during the opening and closing of the show and during the dubbing performance of the game, which also achieved the publicity purpose of participating in the show.

  (End of this chapter)