Entertaining Children

Chapter 996: Propaganda that dominates the hot search

   Chapter 996

  During the ten days when Xiao Yao participated in Netcom "Creation 101" and immersed himself in school preparation for the final exam, the topic of Xiao Yao and the animated film "Robot Walle" continued to ferment in the public, media and the Internet.

   With a film of "127 Hours" released in November last year, Xiao Yao officially entered the film circle as a film actor. The box office performance of this movie is quite good. The comments from the audience on the rating website gave Xiao Yao's performance in the film very good. At the beginning of the year, he won the "Golden Dragon Award" for the best newcomer actor. Xiao Yao's acting skills are equivalent to winning The unanimous recognition of the audience and authority figures.

  For such a good-looking newcomer who has acted as the male lead for the first time in the movie and performed well, many people are waiting for his second film work. What many people didn't expect was that Xiao Yao, who participated in the Seoul Film Festival with the film crew of "127 Hours" in March, had a new movie to be released in the summer.

After the movie trailers of several TV stations and video websites were broadcast and online, Xiao Yao also released the movie trailers on his Weibo. Xiao Yao has a lot of fans himself. After the movie trailer was posted on Weibo, many celebrities commented and reposted.

  In some reports, the media often say that a certain star has a new work, and half of the entertainment circle helps to promote it, to show that a certain star has a wide network of contacts in the circle and a good relationship. Xiao Yao posted a microblog to promote the new movie, and the stars who helped promote it accounted for half of the entertainment circle. But the stars who helped promote it were not just the entertainment circle. In addition to his parents, artists in his own studio, his apprentices and regular singer circles and celebrity friends in the actor circle, there are also a large number of people in the sports and fashion circles.

  In the sports circle, Xiao Yao has taken promotional photos for the national team's men's and women's basketball teams, and also wrote songs for girls in the women's basketball team. The total number of active and retired basketball players who helped Xiao Yao publicize and repost more than 20 people, of which the biggest name is Chen Yang, the vice chairman of the Basketball Association. In addition, in football, Yang Junyan, who became the main substitute goalkeeper at Bayern Munich, has been selected for the national team. Under his leadership, several national football players have also reposted Xiao Yao's Weibo. In tennis, the influence of Li Ai, who is close to retiring, is still unique. Her forwarding support has also caused some tennis players to follow suit and forward.

  In the fashion circle, the biggest name is of course Yin Xi, and Xiao Yao is also the owner of a model agency. Well-known models in Xingdonglin's company, such as Xiang An'an, are of course also actively forwarding and publicizing.

With such a wide range of celebrity reposts, Xiao Yao’s Weibo quickly became a popular Weibo. Coupled with the recommended video recommendations on the homepage of several satellite TVs and video websites, the trailer for Xiao Yao’s animated movie soon It entered the field of vision of many viewers and netizens.

  But what people didn’t expect was that Xiao Yao’s second movie was actually an animated movie. He was involved in the dubbing, but he wrote and directed this animated film.

Xiao Yao had a stunning performance in the "Sound on the Scene" at the beginning of the year. One person dubbed nine animated characters. It is not too surprising to participate in the dubbing of an animated film, but the director and screenwriter of this animated film It was him, that was quite surprising.

  Speaking of the two roles of director and screenwriter, Xiao Yao is actually not the first time he has tried. The MVs of several of Xiao Yao’s music works were directed and shot by himself. The screenwriter of the TV series "The Brightest Star in the Night Sky" has Xiao Yao's name, and the short film "Tuner" is a work written and directed by Xiao Yao. . However, making MVs, participating in TV drama writing and self-writing and directing a ten-minute short film is still very different from directing a feature film released in theaters. Basically, it can be said that they are two concepts.

It is not uncommon for actors to transform into directors in the entertainment industry, but most actors have more than ten or two decades of accumulation, and they only start to try transformation after almost forty years old. For example, Xiao Yao’s mother, Ye Jiaying Is one of the typical examples.

   Xiao Yao learned acting, not director. Although Xiao Yao said to be a director during the art test, he did not change his department to study director, but only acted in a film. Before he graduated from the acting department, he became a director of feature films. This The progress is too fast. So when the trailer of the animated movie was broadcast, the audience was shocked when they saw that the director and screenwriter on the trailer were all named Xiao Yao.

  The audience was shocked, and all kinds of discussions are naturally indispensable online. Since there is only one name in the trailer, Xiao Yao himself did not appear on the scene, and some people even speculated whether Xiao Yao in the trailer may have the same name, not the monster who is only 21 years old. However, the broadcast of several film and comprehensive talk shows quickly dispelled such doubts, allowing everyone to confirm that the director and screenwriter of this animated film is the famous Chinese evildoer Xiao Yao.

  In terms of film promotion, it is also a very common way to participate in some talk shows to introduce the film. Before the release of "127 Hours" last year, Xiao Yao, Ye Jiaying and Zhan Youcheng also participated in several such talk shows, but this time, Xiao Yao was lazy and did not participate and threw this task to another producer of the film. With the producer, his teacher and partner Tong Luo.

  Tong Luo went to the talk show alone, but the content of the conversation is inseparable from Xiao Yao.

  First of all, the project of this animated film was established because of Xiao Yao. Tong Luo is a teacher of Shen Opera, but Xiao Yao is not a student who chooses his class, but just listens to a few classes. Not long after New Year's Day two years ago, Xiao Yao wanted to do post-production special effects for a MV he shot, and found him. He took Xiao Yao to his company, and Xiao Yao took out an animated movie script and said that he would cooperate with him to make an animated movie.

  Secondly, Xiao Yao is the well-deserved core of this animated film. What Xiao Yao took out at the time was a fully completed script. Not only was the plot perfect, but even the character's image had been designed.

  The production cycle of this animated film is as long as two years. For an animated film, this time is not too long, but it is definitely not short. During the two-year production process, although Xiao Yao did not work with the staff in his studio every day, he always communicated with the staff regularly and kept abreast of the production situation and progress of the animated film. When I have time, I go to the animation studio of their company to discuss face-to-face with the staff.

  When talking about this, Tong Luo also specifically mentioned a detail. That was when the program team went to Xiao Yao's office to make a feature during the "Singer" period. Xiao Yao told the screenwriter of the program team that the animation he was watching was actually the animation film that was being produced. Speaking of, the character image of this animation was exposed on the "Singer" program of Shonan Satellite TV two years ago.

  Tong Luo said here, the live director of the show also deliberately released a freeze frame from the previous year's "Singer" program on the big screen. Everyone compared it and it turned out to be the Wali in the trailer.

   Then there is the issue of film investment. The production costs officially announced by the film producers are full of water. Tong Luo did not mention the specific figures of the production costs of this animated film in the show, but emphasized that Xiao Yao is not only a director and screenwriter, but also a film. The biggest investor. There are actually only two investors in this movie, and Xiao Yao’s investment accounts for more than his company’s boss.

  Finally, there are some post-production work that did not show the name in the trailer, and Xiao Yao also participated. The later editing was done by Xiao Yao and the editor. As for the soundtrack, it was done by Xiao Yao alone. Tong Luo, or his company, only bought a live-action movie clip and the copyright of an old English song in the United States under the instruction of Xiao Yao.

  Investors, directors, screenwriters, dubbing, post-editing, a soundtrack made by one person. After an interview show, Tong Luo's words can basically be summarized in one sentence: This animated film is basically Xiao Yao's personal work.

  After these interview-like programs were broadcast, Xiao Yao's name of evildoer once again became popular. Discussions on the Internet have also become more enthusiastic.

  In the atmosphere of hot discussion on the Internet, the broadcast of several variety shows that Xiao Yao participated in for the promotion of the film undoubtedly added a fire to the name of Xiao Yao and the popularity of this animated film.

  Xiao Yao has participated in many variety shows, and his performances are very eye-catching. In the eyes of many viewers, Xiao Yao has a strong sense of variety. Whether he is a host or the main MC of a reality show, Xiao Yao is competent enough.

  In the past two years, there have also been many programs that have invited Xiao Yao to be a resident guest. The earliest is that "Good Voice" asked Xiao Yao to be a mentor. Later, "Running Man" also had a staff member exposed the news that the program group wanted to invite Xiao Yao to be the MC, and even the maternity leave of "Quick Book" and "Xiang Lanxiu". The host of "Tian Tian Up" has changed, and some netizens also mentioned Xiao Yao's name. But whether it is a clear rejection or nothing, it is always Xiao Yao who hasn't had a variety show until now. He participates in variety shows, either for running propaganda, or as a flying guest to play.

  Variety shows will be put down at the end of the preview. Xiao Yao's popularity is high, and his performance in variety shows is quite good. When the next preview released at the end of the current program revealed that the guest was Xiao Yao, many viewers of the latter program also stayed in front of the TV.

  There are four programs broadcast in one weekend, and those Xiao Yao fans and viewers who like to watch variety shows are also quite addicted. In the two veteran variety shows of "Quick Book" and "Everyday Upward", Xiao Yao performed well, but on the whole it was an ordinary running promotion, and there were not many surprises and surprises for the audience. The two seasons of "Longing for Life" and "I Want to Sing with You" are different. In these two shows, Xiao Yao gave the audience and fans a lot of surprises.

  In "The Longing for Life", many things Xiao Yao did were not done by other flying guests, or could not be done.

  Chopping firewood is considered a routine operation. Many flying guests will do it for a while, but all the firewood stored in the firewood shed is chopped at once, but no one has done it.

  In addition to the firewood chopping that many people have done, Xiao Yao also showed a lot of technology. There was a cross talk during the phone order. The audience was surprised and commented on whether Xiao Yao was going to change careers and talk about cross talk. After repairing doors and sharpening knives and axes, some viewers were surprised at Xiao Yao's woodworking work. Using gifts to four hosts to promote their movies, and using suitcases worn out by the show crew to exchange gas for the four hosts, this wave of gods operations made the audience very surprised. Of course, what made the audience feel most incredible was that Xiao Yao went to exercise early and came back with a tree on his back and claimed that it was broken. The audience directly called Xiao Yao no longer a human being.

  Xiao Yao does a lot of maverick things in the show. He was arranged to catch fish, but he refused to obey the instructions and insisted on staying with chopping wood and sharpening his knives. However, he not only chopped the wood, sharpened the knives and axe, but also repaired Xia Lan's broken door and did a lot of work. Although it broke the tradition of not cooking breakfast in the show, Luo Chongwen did not make extra hard work, and cooked breakfast for everyone. So these extraordinary things, Xiao Yao's basic gains from the audience are also praised.

  In addition to these unconventional operations, Xiao Yao's regular operations are also very interesting. During the event time after dinner, many viewers had guessed that Xiao Yao would have a talent show, but they did not expect Xiao Yao to throw new songs out of reality shows in the life category. The song "Childhood" not only made the four hosts and two female guests on the show red eyes, but also the audience thought of childhood because of this song, and it was not a few that were deeply moved.

  In addition, Xiao Yao's interaction with the four hosts and two guests in the program is also quite interesting. There is no lack of respect for the two teachers Ke Jun and Luo Chongwen. To Qiu Zhihao and Yang Yu of his generation, they both tricked and bought, and they all played together. They even helped Qiu Zhihao, who was distressed in filming, as a psychological counselor. To two female guests who were in their teens, Xiao Yao behaved well. He was a very gentleman. Although he was ridiculing, he helped Xia Lan repair the door and helped the two works to make extra publicity. Xiao Yao won a lot of warm heart and high EQ and IQ evaluations.

  After the broadcast of this episode, many viewers and netizens who watched Xiao Yao's performance on the show even publicly announced the program group on the Internet, requesting that Xiao Yao replace Qiu Zhihao in the next season of the show, which made Qiu Zhihao's fans nervous. However, most of those who made this suggestion were not fans of Xiao Yao. In addition, Ke Jun also promptly posted on Weibo that he had no plans to change in the next season. Xiao Yao also had no intention of coming to the show to be the owner of Mushroom House, and Qiu Zhihao did not appear on the Internet. The battle between fans and Xiao Yao fans.

  "The Longing for Life" has made Xiao Yao a lot of fans, and the subsequent broadcast of "I Want to Sing with You" is also not bad.

  "I want to sing with you" is a music program, which is Xiao Yao's specialty. The chorus of Xiao Yao and Hong Wei at the beginning was amazing, but the biggest highlight was Xiao Yao's shameless "Proof is not a fake singing" argument.

  Half of the show’s highlights are on the amateur singers and fans, and the performance of the amateur singers and fans is closely related to the current celebrity guests. In this episode of the program, the program team found many "acquaintances" of Xiao Yao, and it was a big news about Xiao Yao. The audience was surprised, but also extremely happy to watch.

  The part introducing fans and amateur singers is very interesting, and the chorus part is also wonderful. Behind these wonderful scenes, the program also revealed that Xiao Yao participated in the arrangement of all chorus songs, which once again proved Xiao Yao's talent in music.

  Although the audience was happy to watch, they also had two regrets. One is that Xiao Yao’s new song was not heard in the music program. Of course, this is also related to the nature of the program. Singing together with amateur singers, one day or half a day, singing new songs is indeed not suitable. The opening performance with Hong Wei can sing a new song, but they performed a brand new version, which can be regarded as a somewhat novel auditory experience. The other is the final chorus. Many viewers in front of the TV are the same as the live audience, because they didn't hear Xiao Yao singing the female voice in "Yen Jing One Night" and they were a little bit brooding.

  Xiao Yaoba appeared on the screen of the four TV shows on Xiangnan Satellite TV, and Xiao Yao also appeared on the Internet TV shows. The hottest Internet variety show during this time was "Creation 101" which was ridiculed by some netizens as "Indigenous Creation". The hottest topic during this time was Xiao Yao and his animated film. Xiao Yao appeared in "Creation 101" Here, the two most popular come together, naturally it is also very popular.

  The performance that Xiao Yao participated in was on Saturday. Through one day’s editing of the previous week’s practice content, the latest episode of the show was broadcast on Haiyan Video on Sunday night. Even if there was a simultaneous episode of "I Want to Sing with You" to divert some viewers and fans who like Xiao Yao, the number of online viewers at the premiere of this episode was far higher than the previous episodes. After three days, the cumulative click volume of this program surpassed the previous ones, becoming the program with the highest click volume.

  In this episode, six celebrity seniors with huge traffic have joined it. It is not surprising that the number of online viewers and subsequent hits during the first broadcast were overwhelming. After the broadcast, there were many discussions and controversies on the Internet. However, compared with the previous controversies such as the pinching among the trainee fans and the dissatisfaction of the trainee fans with the shot allocation of the show group, most of the controversy points were concentrated on Xiao Yao after the show went live.

  On the one hand, fans of five star seniors clamored that the program group treated Xiao Yao differently. Xiao Yao's shots alone were twice as many as those of other single star seniors. On the other hand, many trainee fans feel that Xiao Yao is at the tutor level, and his ability is obviously better than the other five star seniors. His being a star senior is unfair to the other five groups of trainees.

  These controversies are mainly for the program group. For Xiao Yao's performance in the program, most viewers are still very surprised. Whether it is his interaction with the trainees or the abilities he demonstrated during the practice stage, netizens rated him as the best among the six star seniors. Even if it was the temporary tutoring class for all trainees, most viewers and netizens felt that Xiao Yao was still very good.

  As soon as these variety shows were broadcast, the name Xiao Yao once again became a hot topic on the Internet. Xiao Yao participated in these programs to promote the movie. His name became a hot search. By the way, his animated movies have also been on the hot topic list this week again, continuing to maintain a high popularity.

  A few days after the weekend, the popularity of several variety shows has not completely passed away, and there are hot events on the webcast side.

  First, two faceless voice actors broke the news in the live broadcast that they participated in the dubbing of Xiao Yao’s animated film.

  An animated movie shown on theatrical line, while inviting star actors and professional voice actors, it also invited voice actors who play live online to dub it together. This action is very rare even if it is not shocking. Although the list of behind-the-scenes voice actors has not yet been announced, most of the water friends have no doubts about the two anchors' revelations, because this animated film has been determined to be Xiao Yao's work.

Xiao Yao has done live webcasts himself, wrote songs for web anchors, took the web anchors on radio shows, and invited web anchors to be a guest on the tour. He is one of the stars in the entertainment circle who has the closest connection to webcasts. Please The fact that network anchors participate in the dubbing of movies may seem unbelievable to others, but Xiao Yao is definitely capable of it.

  Many people have been arguing that Internet celebrity anchors are not stars. Although many fans also admit that network anchors cannot be compared with traditional celebrities in terms of influence, it seems that from Xiao Yao’s actions, the network anchors are not much different from those traditional celebrities and professionals, and their strength It was also recognized by Xiao Yao. After the two seiyuu anchors took the initiative to break the news, not only their fans cheered, but many fans of other network anchors were also very happy, and they also called for Xiao Yao.

  Then nearly twenty network anchors released the movie trailer of the ghost animal wind specially edited by Xiao Yao during the live broadcast. Although this trailer was later posted on video websites and barrage websites by many water friends, before the anchors made it public in the live broadcast, this version of the trailer did not appear on video websites and TV stations. It can be said to be a special one. For those who like to watch live broadcasts. This move naturally won the favor of many water friends.

  Several variety shows plus hot events in webcasting have made the name Xiao Yao and his animated movie trailers occupy almost a whole week of events on the hot search list.

On the weekend before the movie premiere, although there was no variety show that Xiao Yao participated in, as the finals of the final episode of "Creation 101" was broadcast on Sunday, Wei Yunjing, Lai Zhaodi, Lu Mingshuang and Wu Huiyi entered The last eleven members made a group debut. Eleven trainee fans collectively shouted to Xiao Yao on the Internet, asking Xiao Yao to make a debut song for this girl group. Xiao Yao and his animated film once again appeared on the hot search charts. And the hot topics list, and stayed until the day of the movie premiere.

  (End of this chapter)