Chapter 438 Saab Fighter

   Saab (Saab) is a car brand in Sweden, a Nordic country. The company was originally a Swedish defense supplier, a manufacturer of fighter jets for the Swedish Air Force.

   In 1969, Saab's automobile department merged with another Swedish automobile manufacturer, Scandinavian Automobile Company, to form Saab Automobile. In 1978, relying on the best-selling model of the new Saab 900, it successfully became the top few car manufacturers in Europe.

  People from this Nordic country are known for their punctuality, commitment, and simple design. Ronald was in the CAA office, meeting two of Saab's marketing managers and that was it. Speak with a little Nordic accent and plan all the points of your interview with Ronald in advance.

   "Mr. Ronald Lee, you may be wondering why we want you to shoot an advertisement for our new Saab900 model?" The male of the two managers said straight to the point.

  “To be honest, I’m a bit strange. I didn’t expect my name to be known by my friends in far away Sweden, which makes me deeply honored.”

"Actually, you were recommended by our distributor in the United States. He sent us the chewing gum commercial you shot before." The male manager got up and took out a folder from his briefcase and spread it on the On the table.

   "Oh, yes." Ronald saw a printed image of Elizabeth Sue jumping off the uneven bars in her gym suit.

   "It's this ad that got us interested in you. We don't like the creative ideas of those Madison Street ad agencies in New York. They take a simple thing and do it too complicated."

   Ronald raised his eyebrows and said nothing.

  The female manager saw that her colleague was always trying to reason, so she quickly ended the conversation:

"Ronald, on the first day we arrived in America, we saw your new film 'Night of the Comet' in the cinema, which gave us a lot of confidence. In that movie, you rode the heroine Regina The shots of motorcycles and driving are poetic and very powerful. We need this style, and you can definitely shoot a very good TV commercial for us."

"You mean the scene where Regina is on the road and galloping on the deserted street? That is indeed Ronald's original idea, and it is very shocking." The reason for Nader's shooting, quickly began to tout.

  The female manager liked the scene of Regina driving and nodded in agreement.

   Ronald patted Richard, telling him not to talk too much.

   "What kind of car advertisement do you want to shoot? I just know that you don't like the American way of advertising. Do you have any ideas in mind?" Ronald asked.

"Our idea is very simple. The new model this time is Saab 900Turbo, which uses a new turbocharged engine. We want to show this sense of power. We want to use another flagship product of the Saab Group to set off the new car. Surging momentum."

   "Excuse my ignorance, what is another product of Saab Group?"

  The two Saab managers smiled at each other and took out another image.

   "It's our Saab Defence's Saab 37 Thor jet fighter (Saab37Viggen)."

  Ronald took over the image, the above is a very beautiful fighter, with air intakes on both sides of the cockpit at the nose, and a triangular tail. What is particularly interesting is that there is a pair of smaller wings above the air intakes on both sides of the cockpit.

"This is the canard wing, which is the exclusive symbol of the Swedish Air Force Saab fighter jet." The male manager enthusiastically introduced to Ronald, "With these small wings, the Raytheon fighter jet can climb faster and rush to super The speed of sound can also take off and land quickly on short-distance runways like the aircraft of the American Navy.”

   "Comparing Saab's car with a jet fighter?" Ronald was taken aback for a moment. How does this compare? The speed of the fighter jet is so fast that it is difficult for the camera to capture it, and there is no reference to see the power of the engine when flying in the sky. Cars can reflect his powerful horsepower from various angles.

   "Then what do you think? From what angle do you want to compare the two?"

   "This is what you need to consider, Ronald. We have great confidence in you and we will definitely see a satisfactory solution."

   "It seems that they are very optimistic about you." After sending off the two Saab managers, Richard said to Ronald who was sitting on the sofa.

  Ronald has already started to study with the materials they brought.

   "Oh? How do you know?"

"They left so many advertising agencies in London and New York, and finally found you to realize the idea. Isn't this the greatest affirmation for you? And they also promised that as long as they signed the contract, they would give you a car with turbocharged and gasoline. The latest Saab 900Turbo with jetting capabilities.”

   "It's not easy to do", Ronald took a few photos of Saab's new models and handed them to Richard. You see, the car is parked on the ground, and there are many ways to capture its powerful horsepower. But how do jet fighters perform? "

  Ronald held a photo of Saab 37 in his hand, and quickly swipe it from left to right, "Woo..." Just like that, the camera took less than a second of footage at most.

   "This is what you should consider, Ronald." Richard also imitated what the manager said just now.

"So it's not easy to make money." Ronald thought for a while, "You have to find out for me whether Hollywood has made movies before, or military documentaries. Then look for it, where you can see the real jet Fighter flight."

   "It's on me." Richard was very happy, this was the first time he had found business for Ronald.

  The next afternoon, Richard brought a bunch of videos to Ronald's apartment.

   "Here are two recent films related to jet fighters. Here are some documentaries of the Air Force and Navy. These are the battle scenes of some older propeller fighter jets."

  Richard divided the tapes into three piles, "I thought maybe you could refer to all of them."

   "So these are the only movies that show jet fighters?" Ronald frowned. It seems that jet fighters are not easy to shoot, unlike the old-fashioned air battles of propeller planes, which Hollywood has overproduced.

   "That's right, one is "Firefox" directed and acted by Clint Eastwood. The whole movie cost 21 million US dollars, 20 million of which was spent on the special effects of air combat."

   "Oh?" Ronald first took the Firefox and put it into the video recorder.

Various scenes of Eastwood playing handsome appeared on TV, and then he sat in a weird fighter jet, which was produced by the Sowell Alliance and could only be activated in Russian. He drove the plane and was in the air Dogfight came to intercept the Russian pilot.

   "Is that the only thing?" What Ronald saw was the "Firefox" trailer. In a few minutes of footage, there were only a few shots of two jet fighter dogfights.

   "Yeah, it didn't do well at the box office, so Warner Bros. isn't going to make a video."

   Then there is the "Final Countdown". Ronald switched.

This video tape is also a trailer with only a few minutes, and it is even more exaggerated. The story is about the "Nimitz" nuclear-powered aircraft carrier. 41, the day before Pearl Harbor.

  A total of 5,000 naval soldiers and many jet fighters also crossed over with the aircraft carrier.

  The chief found that this was a good opportunity to beat the Japanese at Pearl Harbor, so he ordered the fighter jets equipped with the latest radar to take off, and shot down the Japanese zero fighters with air-to-air missiles.

   Soon, the trailer will be over. Ronald found that there are quite a lot of stars in this movie, including Martin Sheen, Kirk Douglas and others.

   "I feel like this is a real shot?" Ronald saw that in the trailer, there were some shots of jet fighters taking off and landing on the aircraft carrier. The grading of these shots is obviously different from the rest of the film. Not one batch, not even one brand and model of film was used.

   "Yes, I asked Martin's agent, and he said that this part of the footage was provided by the Navy. It turned out to be a news documentary shot by the Navy."

   "Hmm, interesting."

  With the remote control in hand, Ronald kept moving forward and backward between the shots of the aircraft taking off and landing on the aircraft carrier. Then rewind and watch it again.

   "Here's some more, do you need to see?" Richard asked, picking up the other tapes.

   "No, I think these shots have given me enough inspiration." Ronald murmured.

  He pressed the pause button, then picked up the drawing board and pencil, and began to draw a sketch according to the lens on the TV.

   "So, this is what I thought, the storyboard effect of the shooting." Another day later, Ronald met the two managers of Saab again.

  He handed the storyboard sketch of the pencil sketch he had drawn to the other party.

   Then pick up a pen and explain your idea to them on another, larger sketch that was spread out.

   "I see what you're thinking, I think it's a brilliant idea to compare the turbojet engine in a jet plane with the turbocharged engine in a Saab car.

   What you want to compare is the strong power of the two engines, so that you can give consumers a strong impression that the power of an airplane must be very good if it builds a car. "

  The two managers nodded slightly. Ronald's summary can be said to be to the point.

"But the difficulty of shooting a jet engine is that he is too fast. I have seen all the video images of a jet fighter that I can find, unless we set up a camera on another plane next to it, it is difficult for us to capture more than one second. fighter jet shot.

  So... I shifted the place of comparison from the air to the ground. "

   "On the ground?" asked the female manager.

"Yes," Ronald pointed to one of the sketches, "I pulled the Saab 900 Turbo car to the airport runway of the Saab 37 Thor fighter jet. In this way, both are on the ground, and we can easily and slowly express the two The speed and strength of the winner.

   You think, a car can compete with jet fighters on the track, and they all belong to Saab! "

"Wonderford!" The two managers were very satisfied with Ronald's way of realizing the idea, "We will report your design to the headquarters. If the headquarters is also satisfied, we will invite you to the Swedish Saab headquarters and the Swedish Air Force to go to the scene Check out the shooting location."

  (end of this chapter)