"Come to me, come to me, give me a silver-white one, that one dollar will give me four batteries. Please search for the most complete! The fastest update" a blonde guy holding two hundred dollar bills shouting Road.

"Mr., your stuff, this is your shopping invoice, damage caused by non-external forces within three months, we are all guaranteed, replacement within one month, return within one week." The clerk handed the box to the young man while mechanically Said.

The people behind shouted: "When you have finished buying, you will go quickly. We are still lined up here."

Looking at the long queue of the door of the store, Feng Yu is also a look of joy. Now mp3 is completely fire, everyone knows how good this product is.

And this product has also become an epoch-making product, many people believe that this product will replace other portable players and become mainstream.

And now with mp3 is a fashion, you still use the Walkman, cd, md or something, then the soil is slag!

Do not think that European and American children do not know the comparison, which is actually more serious than the domestic comparison, and the brand is more valued.

It happens that aiwa is one of the leaders in the field of portable music players, and that brand is quite right.

Moreover, this technology is also very good, whether it is sound quality or product design, it is so excellent, so unique!

On the day when the three generations of mp3 went public, they were lined up outside. Fortunately, Liu Shengyu has already ordered the factory to work overtime, otherwise the first day will be out of stock.

"Boss, not only are our stores hot, but even those dealers are constantly contacting us to place orders. For the retail price of $199, we can earn more than $50 on average. This product, we expect sales this year. More than one million!"

Only one million? Feng Yu is somewhat dissatisfied. The best-selling products of the Walkman can reach a sales volume of one million units. This is mp3, higher technology mp3, how can it only sell one million units?

Feng Yu pointed his head, how did the merchants of previous lives sell? Or is there any famous marketing case in previous life?

Feng Yu suddenly slaps his head and thinks of an idea, that is hunger marketing!

"Liu Sheng, have you thought about it, can we accept the order?" Feng Yu asked.

"Order? Why do you want to order, we have stock." Liu Sheng asked strangely.

"No, our products are too popular, so they are not sold enough!" Feng Yu said affirmatively.

"No, when I came out with a generation of machines, I made people update the production line of the factory. We reduced the production line of Walkman, cd and other products, and increased the production of mp3 products. The monthly output exceeded 150,000 units, not to mention the situation. We started to stock up more than a month in advance." Liu Shengyu argued.

He didn't want to leave Feng Yu with an impression that he was unfavorable. He was old, maybe after two years, Feng Yu would choose a new successor. He also wanted to prove to Feng Yu that he was a qualified helm. And the body can also let him continue to work for aiwa.

"Liu Sheng, you didn't understand what I meant. I mean, we declare that our products are out of stock, give consumers a illusion that they can't buy them, and you can't buy them. What do you say?" Remind.

"In this case, there are two possibilities. The first one, some people will choose other brands that are cheaper but have much lower quality. After all, there are more than ten mp3 brands on the market, although there is no quality, The function can be compared with us. But like the Walkman, we sell for twenty-two dollars, while other products, five or six dollars, there will be many people to buy."

"The second possibility is that there will be more people coming to the queue and snapping up our products. In a short period of time, we will greatly increase the sales of our products. But in this way, our products are really out of stock. !"

"Yes, you analyzed very well, but have you ever thought about it? First, other companies' mp3s are not cheaper than the ones, but they will not be less than one hundred and fifty dollars. Although they function less than us, they are technical. Worse, the cost will not be much cheaper than us. So there won't be a strong price advantage. If you are willing to spend 150 dollars to buy mp3, you will be willing to spend two hundred dollars. They will never buy for fifty dollars. A defective product!"

"Second, it is really advertised that our inventory is insufficient. There will be many people coming over to buy, but what can we do if we are out of stock? Our products are sold out? As for those who have not bought, we can provide order. Service, if you order, you can get ten dollars cheaper. In this way, we can use their deposit to produce products and even transform the production line. I said that the market for the Walkman is still a few years, but the market for cd players will It is shrinking rapidly, so quickly cut the output of the cd player."

Use their deposit to produce our products. This idea made Liu Shengyu admire.

Funds are very important no matter what company. Especially in manufacturing companies, once the capital chain breaks, it will cause the company to go bankrupt.

Although aiwa's funds are relatively abundant, it has paid dividends last year, added some investment in product research and development, and changed the production line of the products. The company's funds are not so rich.

This year, in advertising, a lot of investment has been added. The lawsuit has not yet been finished, and the legal fees and public relations expenses they spend are not small.

If you can use other people's money, buy materials, and produce products, the pressure of funds will undoubtedly be reduced too much. More importantly, this move will certainly stimulate sales of products.

Now mp3 is a trend electronic product, those rich young people, who do not want one? Rich young people, more than a million, never stop.

And when his friend has one, when he doesn't have it, then he will feel no face and envy the other.

At this time, even if they know that there is no spot, they will want to order one. Even if it takes more than half a month, or even a month, it will not hesitate.

This is a portable music player that can really be put in your pocket, which is much more convenient than that of other products. Even when they go out to exercise, it is convenient to hold.

"Boss, you are so creative. As a result, although we have reduced our profits, they have greatly reduced our financial pressure and risk, and can greatly increase product sales. I have confidence this year, Let us sell mp3 to 2 million units!"

Feng Yu patted Liu Sheng's shoulder: "Very good, this is the Liu Shengyu I know. We want to bring the best sound quality to the users, and let other competitive rivals step on the feet!"

"The boss is assured, I promise that any other company, even if they are added together, on the mp3, absolutely can not compete with us!"

... (to be continued.)

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