When the Taihua Holdings Group was in a happy mood, Kazuo Kayota and Liu Shengyu were sitting together to discuss how to deal with this emerging enemy.

The fruit company has also entered the field of portable music players, and today, just launched a player, named ipod.

This player uses a new music format, which means that they are not playing music in the traditional mp3 format, and this format can be burned d.

This music playback format, which was not developed by the fruit company, was developed by two other programmers, was acquired by the fruit company, and was actually applied to the fruit company's p this year.

Originally, they didn't care, a new audio format, what can be special, the format itself is developing, and the development of smaller storage space is small. This format has not made much progress.

But what they didn't expect was that the fruit company actually produced a music player, and it was also very simple and beautiful in terms of design.

Another fruit company's brand is also one of the giants in the electronics field. Although it is not a music player, it has the same loyalty powder as the monks and nuns.

And the fruit company's products have always used their own systems, and this system also has many users.

What surprised them even more is that the memory of this fruit's ipod turned out to be 5gb, far exceeding the capacity of aia. Even the LCD screen is bigger than the aia product.

They discovered that the development speed of the original hard disk mp3 was so fast. The products they saw last year were still bigger than the palms. It’s only been a long time since they were half a slap in size.

In this way, it can definitely be called a portable music player.

Coupled with the large-capacity selling point, and the fruit company also launched an audio download site, the price is cheaper than aia's website, and is supported by the Recording Industry Association of the Philippines.

Liu Shengyu wants to scream those rice countries, which is clearly a kind of local protectionism! We were originally a genuine download site, you will sue us, now turn to the head, go to support the fruit company's website, this difference is too obvious, right?

On aia's English website, the price of a single mp3 download is 99 cents. This price is relatively cheap compared to the price of the genuine d twenty dollars.

But the fruit company's mp3 download price is only 79 cents. Do they want to make money? Counting the unlimited number of downloads per month, the price of a normal mp3 is less than 50 cents, and the price they have to pay the record company is more than 30 cents.

What is the operating cost of the website? This cost is not a small amount.

Aia's website can be barely profitable. The fruit company gives this price. Why is it profitable? Can they still accept the loss of money? This is absolutely impossible!

Then there is only one possibility, those record companies that sell to fruit companies have lower copyright fees!

"Hey, we have to sue those record companies, why do they charge us a higher price?" Liu Sheng angered.

Masada Kameda is also very helpless, but he still persuaded: "How to tell, what to tell? How much money to sell is their business, anyway, selling more and selling less, they are earning. As long as others do not sell at a loss, it is not illegal. When I first signed the contract, I didn't expect this. Their music format was clearly a kind of mp3, but changing the name, our legal terms could not be restrained."

When signing a contract, they certainly requested that regardless of the company to which the copyright in mp3 format is sold, everyone's price can be different, but the difference should be within a limited range.

The format of the fruit company is not called mp3, they can't help it!

"To find out the shortcomings of ipod, we use this as the main propaganda direction. I don't believe that they have just entered the mp3 field and will be as good as us. Don't do anything, but fruit companies, not even!" Liu Sheng said with a bite.

There is a specialization in the industry. Before the fruit company did not have a portable music player, this is the first time that it is impossible to surpass them at once.

For example, noise, such as battery life, such as compatibility with the p system, etc., there must be weaknesses.

Soon, the branch office in the country of rice sent the evaluation report of the ipod. After seeing this report, Liu Shengyu was relieved.

Although the memory is a 5gb hard drive, the noise is indeed larger than the ai3, that is, the sound quality is poor.

The technology that includes headphones is not as good as aia. In this way, aia company can be more publicity in terms of sound quality. At the beginning, they were able to defeat monks and nuns in the field of cassette players, relying on their leading position in sound quality, giving users better sound quality.

On the battery side, because the fruit uses a mechanical hard disk and the screen is larger, it is more power-consuming and can be used continuously for five hours, while the aia can be used for at least eight hours.

Even aia is developing a built-in lithium battery, which can be directly charged and used, and the endurance can definitely exceed ten hours!

It is also very important that the ipod does not support Microsoft's in system, so many users will not be able to use it. After all, the p using the Microsoft system is more than the ima using the fruit system.

And they also tested that ipod has a much less popular feature than ai3, which is random play.

In other words, the fruit ipod can only be played in the order of the list, which makes many old users sound boring because of the lack of freshness.

The news here was passed back to the country. After Feng Yu knew it, he called Liu Shengyu.

"The boss is assured that our aia will definitely continue to suppress the ipod and keep the absolute lead in sales." Liu Shengyu made a promise.

Feng Yu said with a smile: "In fact, you don't need to worry at all. Although ipod has some advantages, the advantages are more disadvantages than the shortcomings. Don't worry, according to the route we set ourselves, they can The price, but it is also a hundred dollars higher than ours, which severely limits their sales."

The price of the ipod is $299, while the ai3, the new price is only $199. However, the price is not the biggest advantage of aia. The biggest advantage of aia is to support the most traditional mp3 format.

Although aia provides genuine download sites and encourages users to download genuinely, some pirated mp3s are still shared by users on multiple websites, which breaks the technical protection of aia.

And many people, in fact, buy mp3, is directed to download mp3 audio for free, in this regard, is the biggest advantage of aia.

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