Feng Yu was still inspecting at aiwa, and he received a call from Broken Yongping, saying that Muni's psone was down!

"What do you say? Their price has dropped to $259? And they have begun to give away the game discs? The reason is that Muni has changed the brand culture? What is their new brand culture?"

Hang up the phone, Feng Yu feels very speechless. The brand culture before Muni is “digital, dream, child”, which is also the main consumer group of Muni products.

But now, suddenly making changes has become a "ubiquitous value network."

The previous brand culture was fairly reasonable, and it was also in line with the main profitable products of the original products, portable music players, game consoles, etc., even after the digital cameras, mobile phones, etc., can also be included in the digital.

But what about this now? The ubiquitous value network means that they do everything?

Yes, Muni has made a lot of investments, such as monks and nuns and rice cookers. The world's first rice cooker was invented by Muni, but they did not focus on home appliances.

Then Muni again invested in rice, ramen and other foods, or food that can be cooked in rice cookers. Of course, those industries are finally paralyzed.

Later, because the island country did not have heating, the winter was heavy and too cold, so Muni began to produce electric blankets, and then produced electric heaters and the like. These initially brought some profits, but then because the price of monks and nuns was too high, Gradually eliminated.

Muni was also the inventor of the world's first transistor radio, and soon they were overtaken by others on the radio, and then they started making television, such as video tubes.

Ultimately relying on these technologies, they made walkman and swept the world. But now, it is not beyond the aiwa.

It can be said that many ideas are good, but in the end, no one can stay for a long time.

Of course, during this period, they also invested in a series of eye-catching products. It seems that many companies in the island country are like this, including three zeros, the East, the Majesty, etc., and there is a paradise. They seem to believe that they have never let go of any one. An investment concept that may make money.

Under the umbrella of Muni, there are coffee, milk powder, toilet paper, hospitals... Perhaps Muni is not as good as the four-star group, but some of the four-star group does not have the investment, there are also monks and nuns, many look like black technology.

These things, do you say that there is no connection? It seems to have. But what if you don't have a connection? I really have no contact.

This ubiquitous value network, if it is the brand culture of the four-star group, is still quite reasonable. After all, most of the business of the four-star group is making money. Many of their industries can play inside the company.

However, most of Muni's wonderful investments are at a loss.

Muni, this is a movie company that started to make a profit. Do they think their investment is correct? Is it going to promote the company's products with the brand as the core?

If this is the case, then there is nothing. The company’s wonderful investment is much more. Taihua Consulting also has some wonderful investments and losses. Not every venture can make money. Otherwise, what kind of venture investment is it?

However, Muni turned the price of the game console down, and increased the game CD, which is clearly intended to fight the price of g wave x!

Former Bill Gates ordered Microsoft to pay more than one billion dollars a year. Isn't it still selling game consoles? And later, the console business began to make money.

Most importantly, the gaming machine business has caused Microsoft's share price to rise again. Many people believe that this is another profitable business of Microsoft, and then Bill Gates has taken the opportunity to cash out the stock.

It can be said that although Microsoft lost money, Bill Gates did not lose money, and shareholders did not lose money.

Of course, if you want to play like this, you must first lose your talents.

Feng Yu originally did not intend to play this way, because Aihua bully did not go public, so he could not earn the added value of the stock price.

And g wave x because of the technology of Aihua bully, plus the factory is mainly in China, the cost has dropped, and there is no need to lose money to sell.

But now, when Muni is first recruited, why is Feng Yu afraid to fight?

Price war, who is afraid of who, Microsoft plus Feng Yu, will be afraid to fight money with others?

Feng Yu called Bill Gates and said that Muni launched a price war. Bill Gates immediately said that g wave x should also cut prices. When it was initially priced, he felt expensive. After all, this is a new brand.

Although there is a halo of Microsoft and wind and rain electronics, it is still not as good as a monk and a paradise. He has long wanted to use the low price to seize the market, but Feng Yu did not agree.

Now he has found an excuse, of course, continue to persuade Feng Yu, anyway, in the case of losing money, Microsoft is also paying less, but for the stock price stimulus, Microsoft is taking advantage of it.

Since Bill Gates has already agreed, Feng Yu also informed Zong Qingxian and Broken Yongping that he would start to give g wave x a price reduction plan. He couldn’t suddenly cut the price like the game machine of Muni, the person who bought it before, I feel a loss. Some other conditions should be given, or the tying of the game disc should be cancelled.

Broken Yongping considered it a bit and thought that it would be easier to cancel the tying of the game disc. For the game console, pre-install a game, such as the now dark, this can only run on the g-wave x. Other game discs are cancelled, which will completely reduce the price of the product.

Didn't your monk change to $259? We will sell $229, which is already lower than the cost price. And broken Yongping analysis, if it is sold at this price, then Muni is definitely losing money.

Now that g-wave x's word of mouth has been played out, some people have begun to like the unique game inside, so just the price of the game disc is also reduced, stimulating everyone to buy this game machine because of the game.

Originally, the market share of the Muni market was about half, and the paradise was 40%. The rest was that Shijia took up a little, and the g wave x took up a bit. Muni wants to sell the new product directly through the price reduction.

But I did not expect that g wave x is so crazy, it started to sell directly.

Muni is okay, with preparations, but 壬 Heaven and Shijia are forced. These two companies are crazy, and they have not earned much. You still do this, and you still earn money?

Shijia was so ruined that the sales data was seriously dived again, and the sales of game consoles in the paradise began to decline.

There is such a joke in the past life. When the two giants in the industry started the war, the brands that generally rankd in the March 4th will gradually disappear.

For example, Jiaduobao and Wang Yuji played the stage, and the gas was suddenly invisible. The previous year, the sales of Qizheng were ranked second.

Now Shijia directly concedes defeat, but he can't be convinced by heaven, and at this time, the funds of heaven are sufficient, not the price war, who is afraid of who.

Therefore, the paradise also met with the battle, directly adjusted the price of their game consoles to 199 US dollars, a big arrogant attitude of "come, hurt each other"!

The media exclaimed, will the war on the console start again?

... (to be continued.)