Schneider, President of Budweiser Asia, was personally responsible for the negotiations with Ice Beer. They carefully inspected that Bingcheng Beer is the Northeast King, and the brand history is the oldest in China. If it is developed in depth, it is definitely no problem. .

Mastering the Chinese market, it will also master most of the Southeast Asian market, which will greatly help them occupy the Asian market.

Their goal is to participate in the stock first, and then step by step to eat ice city beer, and ultimately at least to control, or even sole proprietorship!

In terms of capital, they are very abundant. It is no problem to buy a beer company worth 34 to 400 million US dollars.

Sitting in the reception room, Schneider tasted the coffee, the reception room door opened, and several people walked in. Why is there such a young person, is it a translation? Why is this translation going ahead, as if the chairman of Bingcheng Beer is still respectful about the look of this translation? Is this young man not an interpreter?

After Feng Yu sat down, he looked at the opposite of Schneider, a white old man of about 50 years old. His body was somewhat fat and he looked very kind, but his eyes revealed savvy.

"You are the person in charge of this negotiation of Schneider? Budweiser?"

Schneider is somewhat unhappy. This person is too arrogant. He calls my name and speaks, and the tone is very rushing.

"Zheng, who is this, what is he doing?" Schneider looked at Zheng Jiawei, chairman of Bingcheng Beer.

"I will tell you about this, this is Feng Yu, he is also an investor who wants to invest in our ice city beer. I heard his name, I don't think I need to introduce more?"

Feng Yu? Who? When Schneider just wanted to ask questions, his face suddenly changed. Feng Yu? Isn't that the richest man in the world?

It is rumored that the world’s richest man is about 30 years old and is a Chinese ice city. It must be him, no wonder so arrogant.

As the richest man in the world, it is still the richest in the world when he is so young. Some of his arrogance is normal. If you still have a modest look, then it is weird.

Schneider quickly stood up and reached out to Feng Yu with his hands: "I didn't expect it to be Mr. Feng. I just didn't recognize it, but I still hope to forgive me."

Feng Yu simply took a hand with Schneider: "There is no need for chilling. You want Budweiser to cooperate with Ice City Beer. Let me first say my conditions. You can see if you can promise. First, this time ice. The cooperation between City Beer and Budweiser Beer is a strategic alliance cooperation. The two parties exchange shares and exchange 10%, and then carry out in-depth cooperation in sales channels, production technology, enterprise management, brand promotion, production plants, etc. We are making progress together."

Schneider is confused: "Mr. Feng, I respect you, but are you saying that this exchange of shares is not appropriate? We have a market value of nearly $12 billion at this time, and your ice city beer. The market value is less than 400 million US dollars. Even if you have performed well in the stock market in the past two years, I will give you 400 million US dollars. Our market value is almost 30 times that of yours. How to exchange?"

"It's very simple, cash can make up the difference. The Taihua Holding Group will make up the difference. According to the market value, it is not a billion dollars." Feng Yu's tone is very relaxed, and this more than ten billion dollars is in his mouth. It’s like more than ten dollars.

Schneider has stuffed it up. For the richest man in the world, it’s really nothing to say that it’s a billion dollars. It’s said that Feng Yu’s wind and rain consulting company in Xiangjiang has tens of billions of dollars in futures contracts and stocks, even dozens of dollars. A risk reserve of US$100 million.

"Mr. Feng, we are here to talk about Budweiser's shareholding in Ice City Beer, but we are not planning to let Budweiser be taken over by others. We are the world's largest brewer, we have the world's top Budweiser brand, our Profitability..."

“Your stock fell 22% last year. Last year, your stock also fell by 19%. Last year, Bingcheng Beer stock rose by 31%. In the previous year, stocks rose by 17.6%. What does this mean, indicating that investors have no trust in your Budweiser, when there is an economic crisis, they will choose to sell your Budweiser stock, and our ice city beer is not painful. At that time, everyone chose to increase their holdings." Feng Yu Interrupted Schneider's boast.

What profitability, Budweiser's sales growth in North America in the past two years has been seriously reduced, which is anxious to open the Asian market and want to find a new profit growth point for the company.

Schneider was a little embarrassed. He didn't expect Feng Yu to be so prepared, and he investigated the data. But it is not surprising to think about the other side is Feng Yu. It is not a secret to say that.

"Mr. Feng, although our company's share price has fallen, profits and sales have increased, so we really don't mean to sell shares."

"Profit and sales are growing, but growth has slowed, and profit margins are falling. These are indisputable facts. And your company has a lot of benefits for your company's share price after I buy a share, you should be able to Look at it? What brand of company buys Buffett, what company stocks rise, there are reasons for his business, but there are also reasons for investors to trust him. Do you think investors believe in Buffett, or believe me more? Most of the wealthy on the Forbes list are shrinking, even shrinking, and my net worth is growing."

Schneider thought about it carefully. If Feng Yu became a shareholder in Budweiser, it would indeed be of great benefit to Budweiser. This benefit can benefit all shareholders and investors.

“One more thing, I have the best beverage sales channel in China, and it can even be said to be the best in Asia. The sales of companies such as delicious and anecdote in China are not the same as those of my company. If I This time the stock exchange is successful, then I can let Budweiser and Ice City Beer quickly spread all the provinces in China. You have to do it for at least three years and have a lot of investment."

“Mr. Feng is a shareholder of Bingcheng Beer? How do I hear that the shareholders of Bingcheng Beer are only the North Dacang Group and the Ice City Political Axe?”

"I am a shareholder of the North Dazang. Do you understand that? And Bingcheng Beer is preparing to issue additional shares and merge some other beer companies in China. I am also the first choice for private placement."

Schneider understood, so Feng Yu and the ice city beer really have a great relationship. But such a big thing, he can't decide, this matter must be reported to the board of directors, or even the shareholders' meeting!

"Mr. Feng, what is the suspension of our negotiations today? This news, I have to report to the company headquarters first, and wait for them to discuss, and then make a decision."

"Then you have to be faster, foreign beer companies that want to cooperate with our ice city beer, not just your Budweiser, Heineken wants to cooperate with us." Feng Yu hinted.

"Sure, must." Schneider understands that once Heineken cooperates with Ice City Beer, and there is Fengyu's support for such a big Fortune, Budweiser's business in China can't be carried out completely.

......

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