The two-week Ice City Beer Festival is coming to an end, and today is the closing ceremony. At the end of the closing ceremony, those booths will be demolished.

Of course, the money that was dismantled, and even the money for these materials, has already earned back.

Zhang Ruiqiang stood on the stage to make a closing speech. Thanks to this. Thanks to that, almost every unit and enterprise that has contributed has been thanked.

Just when everyone thought that the closing words were coming to an end, Zhang Ruiqiang said: "There is still a good news to announce that Bingcheng Beer has reached an agreement with Taihua Holding Group and Budweiser, and will exchange part of the shares. In-depth cooperation in various aspects such as technology, sales, and management..."

After the news broke out, all the beer companies under the stage were all in vain.

Ice City Beer and Budweiser Beer have to cooperate? How to cooperate specifically? How do you have the Taihua Holdings Group?

At this moment, many people in the audience bowed their heads, took out their mobile phones, and began to contact the headquarters. This important news should be reported to the headquarters at the first time.

One is the earliest beer in China, the boss of the three provinces in the Northeast, and the other one is the world's number one beer company.

The cooperation between the two sides will inevitably lead to major changes in the pattern of the Chinese beer market.

The representative of Huaying quickly reported to the company that the expansion speed of Huaying must be accelerated. They are not afraid of Budweiser beer, but with the addition of Taihua Holding Group, it is not easy to do.

This is Feng Yu's company, the assets are very sufficient, and if they intend to expand wildly, then the two sides will inevitably have to compete face to face.

Feng Yu’s name is so frightening that they have never heard of it. Feng Yu’s failure to acquire a company has failed. And Feng Yu invests in what, what makes money, this ice city beer, to take off!

The representatives of the Qingdao Beer Group also sent the news back. They originally intended to enter the Northeast market in a big way. After all, this is a traditional big province of beer consumption. From the intensity of the brewery here, it can be seen that almost every city There is a brewery.

If Bingcheng Beer cooperates with Budweiser, their strength will be greatly improved. It is not so easy to attack the northeast market in a big way. It seems that the company's strategic plan has to be adjusted slightly.

Beijing City Beer is the most worried, Bingcheng Beer itself has become the Northeast boss, Hua Tuo Snow also began to expand from Shencheng to the north, the tentacles of Qingdao Beer also reached the capital, they are the most passive.

Once the ice city beer also began to expand southward, then the capital is their battleground. In this way, Beijing beer can be troublesome.

They themselves have only one province and two cities. If they are under the cofferdam of several giants, whether they can continue to maintain market share will determine the life and death of their enterprises.

Representatives of Carlsberg, Heineken, and Golden Lion, which are foreign beer companies, also feel a little tricky. Originally, Budweiser was suppressed by the dead in the Huaxia market. This time, it was combined with the ice city beer. Then it would be impossible to suppress it easily.

But they didn't care too much. The positioning of Bingcheng Beer is different from them, especially Carlsberg and Heineken. The main positioning is the high-end beer market.

And foreign beer companies that plan to build factories in China feel trouble at the same time. Originally, there were many foreign beer companies in the Chinese market, and they were all top in the world. This time, Budweiser also found a cooperation with local beer companies, or the earliest beer company in China, so Carlsberg, Heineken and other companies must also exert their strength.

Great God fights, and these small businesses are bound to suffer.

Whether it is brand awareness or financial strength, they are far from the world's top beer companies. If you rush into the war, the biggest possibility is that they will suffer first.

However, this also reminds these foreign beer companies that they can also cooperate with Chinese beer companies. Just look for a provincial leader, then you can slowly develop and expand. With their ability to hold a province is still no problem.

On the day the news broke out, the share price of Bingcheng Beer rose by 7%. In the evening, when the country was in the daytime, the stock price of Budweiser also soared by 5%.

It can be seen that all investors believe that the cooperation between the two beer companies will be a win-win situation.

It’s just that everyone is more curious and what are the specific conditions for cooperation between the two sides.

The next day, the two stocks were temporarily suspended, and the cooperation began formally entering the process.

When other foreign beer companies began to contact some of China's beer companies, they found that they did not know when the Taihua Holding Group had already participated in and controlled a number of beer companies. The speed was so fast that many companies did not respond. .

Although the equity transfer has not yet been formally completed, the agreement has been signed, and the Taihua Holding Group has already prepared the funds.

Everyone found out that it seems that it is impossible to prevent the expansion of Bingcheng Beer and Budweiser in China, especially with the intervention of Taihua Holding Group.

......

"Feng Yu, you are moving fast enough." Zhang Ruiqiang said with a smile.

"If the action is slow, it will cost more money. It is known by other companies that we want to expand, not to mention that they will take the opportunity to raise prices, and China Resources Snow will join the competition, and we will have to spend more money." Feng Yu explained one sentence.

"Okay, I can understand you. If it wasn't for your guidance, the ice city beer is not as big as it is now. At that time, the annual output was only a million tons."

“Remind you that the world’s top beer companies start with an annual output of 10 million tons.”

Zhang Ruiqiang looked at Feng Yu with a look of disappointment: "You can't make me more proud of it!"

"Well, then you didn't say it."

Zhang Ruiqiang "..." You have already said it!

"Right, the ice city beer issuance of stocks, North Da Cang and the city have no opinion?" Feng Yu asked.

"No, this is a good opportunity for expansion. Of course, everyone will not give up. It is no problem to promise your private placement. Who is not selling this stock?"

“That’s good. After getting the equity of these beer companies, the production capacity of Bingcheng Beer will double. And it can be exported to Europe and the United States and other countries and regions, and Ice City Beer will soon become famous both at home and abroad. As you mentioned, Bingcheng Beer has become a partner of the 2008 Olympic Games. This will have no small benefit to the sales and promotion of beer."

"It has already been explained, but you have raised the gate of this sponsorship too high, we have to spend a lot of money." Zhang Ruiqiang complained.

"Money is not in the hands of the country, and those foreign businessmen have to pay more money. It is still the country to get benefits. Don't talk to you more, I have to go home quickly, my wife's expected date is approaching."

......

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